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Using powerful and precise location technology that enhances the user experience
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Using powerful and precise location technology that enhances the user experience


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  • 1. Precise Location Technology Enhancing the User Experience John Kavulich 1
  • 2. Agenda  Qualcomm Introduction  Location Technology Acceptance  Evolving Wireless Location Technology  Location Awareness  Wrap-up 2
  • 3. Qualcomm Business Units 15,400 employees 144 Locations Worldwide Pro forma Revenue $10.39B FY2009 3
  • 4. Location Technology Acceptance 4
  • 5. Location Adds Relevance Cell Sector ≈ 200m-+5km “What Part of town? Assisted-GPS ≈ 3m – 50m “What street corner?” Trust is built on a positive experience. 5
  • 6. Widespread Technology Adoption  Depth QPointTM/gpsOne™ Solution Sources – Dynamic, Multi-mode Solution Most Accurate GPS/AGPS Estimates Hybrid AFLT Mixed Cell Sector – UE-Based/UE-Assist Safety Net Cell Sector – Wireless Standards BS Region System/Default Less Accurate – Multiple O/S Support  Breadth – Over 50 QPoint wireless operators globally – ~ 0.5B cumulative gpsOne Devices 6
  • 7. Evolving Wireless Location Technology 7
  • 8. Evolving Wireless Location Technology Cell Sector/ AGPS/ Predictive Hybrid/WiFi Femtocell/ Multi-GNSS GPS TDOA Assistance Other Initial technology; First phase of Driven by Introduced Leveraging Addition of limited use and Mass Adoption of Navigation and precise solutions wireless network GLONASS, capabilities Location improvements to for many corner evolution and Galileo, Technology UE-based TTFF cases infrastructure COMPASS, etc. Pre-2000 Timeline 2010+ 8
  • 9. Inertial Sensors Supplement Wireless Positioning  Many handset vendors starting to integrate inertial sensors as they become more cost- effective and size optimized  Inertial sensors that complement and supplement existing position location technologies: – Accelerometer (computes speed) – Gyros (determines direction changes) – Compass (provides starting direction and orientation) – Pressure Sensors (provides elevation) 9
  • 10. Location Awareness 10
  • 11. Ever-Evolving Mobile Platform Location Aware Location Aware vs. Location Capable 11
  • 12. Of Interest 12
  • 13. Wireless Connectivity Battle  Silos of service have been created both inside/outside operator networks – Nokia, Google, Apple, Microsoft, Skyhook, Palm, Yahoo, etc.  Server requests, including those for location (AGPS, LTO, WiFi, etc) connect to whom?  Importance of this connectivity – Creation and Monetization of collected data thru adverts/reselling locations/social predictions  There will be winners (those who spend and execute) and there will be casualties (those who do not execute or do nothing) 13
  • 14. Delivering Ubiquitous Positioning Telefonica Vodafone ? Aggregator Request Orange T-Mobile 14
  • 15. Wrap-up  AGPS Wireless Location Technology Has Been Accepted on a Global Scale on Millions of Devices  Location Aware Devices can Enhance All Applications, not just Navigation  Wireless Positioning Technology Continues to Evolve with Hybrid Approaches Becoming the Norm  Aggregation is Needed, while Server Connections will help decide winners and losers 15
  • 16. Thank You John Kavulich Director, Qualcomm, Inc. 16