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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile
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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

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  • 1. Tried and Tested Tips to Monetize the Data Pipe June 2010
  • 2. Commercial Potential: What Will Stimulate Consumer Adoption Reducing Costs: Developing Cost Friendly Models Coverage: What Will Enable Enhanced Service Delivery As A Standard
  • 3. Commercial Potential 3
  • 4. Mobile Broadband Has Become A Reality The Internet in your Projected Broadband hands Growth 3500 3000 Subscriptions (million) 2500 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 Fixed Mobile 4
  • 5. Will The Vehicle Become A Broadband Platform? Can You Make Regulation Is Coming Money Doing That? …………Get Ahead Of It Build A Model On Your The App Store is a revenue Terms…. Generator! Consumers Are Onboard Just Ask Apple or Android…. You Should Be Too. 5
  • 6. Reducing Costs 6
  • 7. Where Do Carriers Start? Spectrum Efficiency 7
  • 8. Critical Element Backhaul 8
  • 9. What Do You Get? “Killer Experience” High throughput & capacity Low latency Lower Cost Flexible Band-width 9
  • 10. Pay For What You Use Pricing All Carriers Have Pricing Models For The Telematics Industry 10
  • 11. Coverage 11
  • 12. Is Our World Red or Blue or Magenta or Yellow? YES! 12
  • 13. Thank you! 14