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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile
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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

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    Tried and Tested Tips to Monetize the Data Pipe – T-Mobile Tried and Tested Tips to Monetize the Data Pipe – T-Mobile Presentation Transcript

    • Tried and Tested Tips to Monetize the Data Pipe June 2010
    • Commercial Potential: What Will Stimulate Consumer Adoption Reducing Costs: Developing Cost Friendly Models Coverage: What Will Enable Enhanced Service Delivery As A Standard
    • Commercial Potential 3
    • Mobile Broadband Has Become A Reality The Internet in your Projected Broadband hands Growth 3500 3000 Subscriptions (million) 2500 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 Fixed Mobile 4
    • Will The Vehicle Become A Broadband Platform? Can You Make Regulation Is Coming Money Doing That? …………Get Ahead Of It Build A Model On Your The App Store is a revenue Terms…. Generator! Consumers Are Onboard Just Ask Apple or Android…. You Should Be Too. 5
    • Reducing Costs 6
    • Where Do Carriers Start? Spectrum Efficiency 7
    • Critical Element Backhaul 8
    • What Do You Get? “Killer Experience” High throughput & capacity Low latency Lower Cost Flexible Band-width 9
    • Pay For What You Use Pricing All Carriers Have Pricing Models For The Telematics Industry 10
    • Coverage 11
    • Is Our World Red or Blue or Magenta or Yellow? YES! 12
    • Thank you! 14