Tried and
Tested Tips to
Monetize the
Data Pipe

June 2010
Commercial Potential: What Will Stimulate Consumer Adoption

Reducing Costs: Developing Cost Friendly Models

Coverage: Wh...
Commercial Potential




                       3
Mobile Broadband Has Become A Reality
The Internet in your                              Projected Broadband
       hands  ...
Will The Vehicle Become A
       Broadband Platform?

Can You Make         Regulation Is Coming
Money Doing
That?         ...
Reducing Costs




                 6
Where Do Carriers Start?


     Spectrum Efficiency




                           7
Critical Element

    Backhaul




                   8
What Do You Get?

  “Killer Experience”


                     High
                 throughput &
                   capac...
Pay For What You Use Pricing

         All Carriers

  Have Pricing Models For The

          Telematics

           Indus...
Coverage




           11
Is Our World

Red or Blue or Magenta or Yellow?




         YES!

                                    12
Thank you!




             14
Tried and Tested Tips to Monetize the Data Pipe – T-Mobile
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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

  1. 1. Tried and Tested Tips to Monetize the Data Pipe June 2010
  2. 2. Commercial Potential: What Will Stimulate Consumer Adoption Reducing Costs: Developing Cost Friendly Models Coverage: What Will Enable Enhanced Service Delivery As A Standard
  3. 3. Commercial Potential 3
  4. 4. Mobile Broadband Has Become A Reality The Internet in your Projected Broadband hands Growth 3500 3000 Subscriptions (million) 2500 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 Fixed Mobile 4
  5. 5. Will The Vehicle Become A Broadband Platform? Can You Make Regulation Is Coming Money Doing That? …………Get Ahead Of It Build A Model On Your The App Store is a revenue Terms…. Generator! Consumers Are Onboard Just Ask Apple or Android…. You Should Be Too. 5
  6. 6. Reducing Costs 6
  7. 7. Where Do Carriers Start? Spectrum Efficiency 7
  8. 8. Critical Element Backhaul 8
  9. 9. What Do You Get? “Killer Experience” High throughput & capacity Low latency Lower Cost Flexible Band-width 9
  10. 10. Pay For What You Use Pricing All Carriers Have Pricing Models For The Telematics Industry 10
  11. 11. Coverage 11
  12. 12. Is Our World Red or Blue or Magenta or Yellow? YES! 12
  13. 13. Thank you! 14

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