Your SlideShare is downloading. ×
0
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Telmap's strategies for a winning LBS propositions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Telmap's strategies for a winning LBS propositions

678

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
678
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Agenda About Telmap The Mobile LBS Domain is Sizzling What Does it Take to Win? A Winning Cooperation: Operators and Specialized LBS Solution Providers Results from the Field
  • 2. Telmap: Experts in Mobile Navigation and LBS A global, operator-centric, white label LBS end-to-end solution provider Mobile Location Companion Location platform Complementary Web Companion Serves over 1.5 million paying subscribers: The highest industry average of Navigations Per Users/month – 9 The lowest industry average of location services churn - less than 6% annually An average of 110 million km driven per month using Telmap solutions Owns patent protected technology
  • 3. Winning Relationships and Successful Deployments
  • 4. Agenda About Telmap key players in the mobile LBS market The sum is greater than its parts: Making the difference Mobile operators: The best channel for LBS Results from the field
  • 5. Mobile Navigation: Competitive Landscape Mobile LBS Market
  • 6. Agenda About Telmap key players in the mobile LBS market The sum is greater than its parts: Making the difference Mobile operators: The best channel for LBS Results from the field
  • 7. A Winning LBS Strategy Monetizing – Make it good as a business 3 Diversified business models… Differentiating – Make it local, relevant, valuable… 2 Offer local premiums…integrate local services through widgets Seeding the market, create the ‘eye balls’ and lay enablers infrastructure 1 Embed on all devices…Use Location Enablers by more apps and services
  • 8. Location as A Cross-Platform Foundation Seamless, interoperable user experience LBS Platform
  • 9. A Winning LBS Strategy Monetizing – Make it good as a business 3 Diversified business models… Differentiating – Make it local, relevant, valuable… 2 Offer local premiums…integrate local services through widgets Seeding the market, create the ‘eye balls’ and lay enablers infrastructure 1 Embed on all devices…Use Location Enablers by more apps and services
  • 10. Bringing together Personal, Social Local experience
  • 11. Location Enabled Experience for on-the-go daily life and activities Bringing together Personal, Social & Local experiences Profile: Jane is a 26 year old single woman, she owns a car and lives and works outside London. She is about to spend Friday night in the city and stay over to have fun and shop on Saturday…
  • 12. Jane’s Story Search for the Search Top Table Share details Its Friday, drive Search for best concert for restaurant of concert early to London, available in town nearby and and dinner pay congestion parking and pay reserve table with 4 friends charge parking fee Its still early, so Tina is nearby Use the Happy Search for the search Tweets looking for fun Hour voucher dinner place, around with fun so they both they saw on the see that its stuff to do meet up in a bar sponsored close, use search results pedestrian Its late morning, Takes the tube Post a Tweet Meet Gail in the Drive home, check the to Oxford St. for she’ll be ready nearest café take weather decide some heavy for coffee in 2 with WiFi to alternative what to wear shopping hours upload images route to avoid from concert the traffic…
  • 13. Example 1: Location aware Events Guide: Wozzon Search for the nearest concert in Wozzon database, regularly on the Wozzon website or use the Wozzon special widget to easily find the nearest concert, get details and book ticket
  • 14. Example 1: Location aware Events Guide: Wozzon View your location on a map, click the special Wozzon widget on the widget carousel, the nearest O2 arena with the concert details will appear. Click “Book Tickets” or view more details…
  • 15. Example 1: Location aware Events Guide: Wozzon Concert payment details will appear just like on the Wozzon website. Book your tickets…
  • 16. Example 1: Location aware Events Guide: Wozzon Get the confirmation, the concert details and location will be sent to “My Places” space in the application
  • 17. Example 1: Location aware Events Guide: Wozzon Get the confirmation, the concert details and location will be sent to “My Places” space in the application
  • 18. Example 2: Congestion Zone widget While driving with Navigator use the special Congestion Zone widget to get alerts when entering congestion zone…then click to pay directly from the application…
  • 19. Example 2: Congestion Zone widget While driving with Navigator use the special Congestion Zone widget to get alerts when entering congestion zone…then click to pay directly from the application…
  • 20. Example 2: Congestion Zone widget While driving with Navigator use the special Congestion Zone widget to get alerts when entering congestion zone…then click to pay directly from the application…
  • 21. Example 3: Interact using location aware Twitter Use the Nearby Tweets widget to view the nearest tweets around your location…
  • 22. Example 3: Interact using location aware Twitter Scroll between tweets and see what your friends have to say… Jane sees that Tina is nearby looking for fun stuff to do
  • 23. Example 3: Interact using location aware Twitter Post a tweet, now your friends will see where you are and what you have to say… Jane Posts a tweet back and offers Tina to meet for beer, she will send her the location details of a cool nearby pub
  • 24. Example 3: Interact using location aware Twitter Jane uses pedestrian mode to get to the pub and meet up with Tina…
  • 25. Example 4: Search for nearest WiFi Hotspot Locate the nearest Wireless Hotspot around your location Using the Nearby WiFi widget…
  • 26. Example 4: Search for nearest WiFi Hotspot Locate the nearest Wireless Hotspot around your location Using the Nearby WiFi widget…
  • 27. Example 4: Search for nearest WiFi Hotspot Locate the nearest Wireless Hotspot around your location Using the Nearby WiFi widget…
  • 28. A Winning LBS Strategy Monetizing – Make it good as a business 3 Diversified business models… Differentiating – Make it local, relevant, valuable… 2 Offer local premiums…integrate local services through widgets Seeding the market, create the ‘eye balls’ and lay enablers infrastructure 1 Embed on all devices…Use Location Enablers by more apps and services
  • 29. Monetizing
  • 30. Agenda About Telmap key players in the mobile LBS market The sum is greater than its parts: Making the difference Mobile operators: The best channel for LBS Results from the field
  • 31. Operators’ Assets Breath of local subscriber data and knowledge: Enables customization of apps to subscribers’ preferences Extensive marketing reach and point of sale presence Control over handset distribution and device pre-load app decision process Trusted and established long-term operator-subscriber relationship
  • 32. Operators’ Assets (Continued) Billing capabilities Flexible charging options for either casual and more regular app usage Seamless billing access to subscribers Excellent Customer Care Ability to deploy across many platforms and devices
  • 33. Telmap’s Pillars for Success Rich Active Local Open Location Widgets Content LBS Companion Library & services Platform Telmap Professional Services Customization Porting Billing Content aggregation Channel Marketing
  • 34. Agenda About Telmap key players in the mobile LBS market The sum is greater than its parts: Making the difference Mobile operators: The best channel for LBS Results from the field
  • 35. Telmap ranked 3rd at the latest ABI Research Global Off-board Navigation Software Matrix “Telmap has a strong position in Europe bolstered by a large number of carrier partnerships. The company has a vast customer base. It has also been an innovator in open APIs. Combined with good platform coverage, this earns Telmap the third rank” Dominique Bonte , ABI Practice director February 2010
  • 36. Operator Bundle is Proving to be a Winning Pricing Model: The shift has started in 2009 Common Pricing Models in EMEA 1,400,000 1,200,000 1,000,000 Advertising funded 800,000 Operator bundled 600,000 Paid Handset bundled (long term) 400,000 200,000 - Advertising funded Operator bundled Paid Handset bundled (long term) Source: Canalys estimates, © Canalys 2009
  • 37. Telmap Is The Mobile Navigation Market Leader in EMEA User base As of End of Q3, 2009 46% Market Share 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 - Source: Canalys estimates, © Canalys 2009
  • 38. Agenda About Telmap key players in the mobile LBS market The sum is greater than its parts: Making the difference Mobile operators: The best channel for LBS Results from the field
  • 39. A Winning LBS Proposition Provide all segments with LBS, on all devices, on all platforms offer a rich, local and valuable location experience, attract the ‘eye-balls’ and create a user-base Develop a location eco system for 3rd party developers and offer a wider experience Use the key revenue LBS pillars: Premium local content and services, Enriched core services and Location based advertising
  • 40. Motti Kushnir, Chief Marketing Officer, Telmap Email: Motti.kushnir@telmap.com

×