• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Presentation: Cell ID & AGPS: Right Location, Smarter Service
 

Presentation: Cell ID & AGPS: Right Location, Smarter Service

on

  • 2,462 views

 

Statistics

Views

Total Views
2,462
Views on SlideShare
2,423
Embed Views
39

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 39

http://www.thewherebusiness.com 23
http://cloudmanagement.blogspot.com 15
http://cloudmanagement.blogspot.com.es 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Presentation: Cell ID & AGPS: Right Location, Smarter Service Presentation: Cell ID & AGPS: Right Location, Smarter Service Presentation Transcript

    • LOC-AID Technologies The Tower and the Bird      Navigating the Location Technologies for Pings and Profit    June 22, 2010  David Allen  Chief Technology Officer  LOC‐AID Technologies, Inc.  dallen@loc‐aid.com 
    • Agenda  The Shift  Of Relevance & Methods  Key Points   
    • Paradigm  Global Mobile Apps Download 60,000 50,000 Downloads (Millions) 40,000 30,000 20,000 10,000 0 2009 2010 2011 2012 Europe North America South America Asia ME & Africa Figure 5. Global Mobile Apps Download Forecast
    • The Paradigm Shift  Off‐Deck LBS Activations by Type  World Market, Forecast: 2008‐2014  People Tracking Gaming & Recreation Navigation & Mapping Infotainment 2014 – Location is Enterprise an attribute – think 2008 & Text Community Messaging Source: ABI Research 2008 2009 2010 2011 2012 2013 2014 2008 – Location is the novelty– think 2000 & Text Messaging
    • Growth of SMS Market Provides Model for Location   In 2009, over 1.6 trillion SMS  messages were delivered in the  US  ‐ 78% growth in 2009, after  doubling previous three  years   SMS market growth accelerated after entrance of SMS  aggregators  – Allowed enterprises easy access to multiple carriers  – Easy development, on‐boarding of apps using SMS   LBS aggregators provide same advantages to developers  wanting to access location 
    • US Market  LBS Addressable Market (US)  Source: Frost &Sullivan
    • Agenda  The Shift  Relevance & Methods  Three Points   
    • Location Adds Relevance  Cell/Cell Sector ≈ 500m‐≥5km  “What neighborhood?”   Network Solutions ≈ 100m‐500m  “What block?”   A‐GPS ≈ 5‐50m  “What address?”  Tradeoffs in Location Methods   CELL ID:  Lower Accuracy, Lower Cost, Faster  Response Time (1‐3 seconds), All Devices   A‐GPS:  Higher Accuracy, Higher Cost, Slower  Response Time (5‐20 seconds), Fewer Devices 
    • Network‐based location can address 285 million US  mobiles  US Install Base  Feature Phone  Smart Phone  GPS Chip  146M  48M    (51%)  (17%)  No GPS Chip  79M  11M  (28%)  (4%)   Network‐based location addresses 100% of the installed base (285 million devices)   Feature phones & Smart Phones   GPS‐enabled & non‐GPS   App‐based location capabilities can only address a subset  Source: CTIA, Nielsen Mobile, EOY 2009. 
    • Widespread Technology Adoption   Depth  QPointTM/gpsOne™ Solution   Dynamic, Multi‐mode Solution  Sources    Most Accurate  Estimates  GPS/AGPS  Hybrid  – UE‐Based/UE‐Assist  AFLT   Wireless Standards   Mixed Cell Sector  Safety Net    Multiple O/S Support  Cell Sector  BS Region      Less Accurate  System/Default     Breadth   Over 50 QPoint wireless  operators globally    Over ½ Billion cumulative  gpsOne Devices  GPS‐enabled handsets sales are estimated to reach about 960 million  , or 60 % of total handset shipments in 2014 – Berg Insight 
    • The Tower and the Bird  CID / E-CID A-GPS  Low Cost  High Value  Ubiquitous  Enhanced Service Enablement  Low Network Impact  Smart Phone & Handset Penetration  Fast Time To Fix (TTF)  Accuracy  Common Denominator  Key Differentiator
    • Agenda  The Shift  Relevance & Methods  Key Points   
    • Delivering Ubiquitous Positioning  Verizon AT&T Aggregator  Request  Sprint T-Mobile
    • A Rising Tide Raises All Ships  Source: Talkandroid.com/wallpapers
    • LOC-AID Technologies The Tower, the Bird and the Truth      Navigating the Location Technologies for Pings and Profit    June 22, 2010  David Allen  John Kavulich  Chief Technology Officer  Director Location Products  LOC‐AID Technologies, Inc.  Qualcomm  Dallen@loc‐aid.com  Kavulich@qualcomm.com