Mel Carson Microsoft Advertising Community Manager, Microsoft Advertising Sharing Microsoft B2B Learning in Creating and L...
<ul><li>Learning & Earning </li></ul><ul><li>with the </li></ul><ul><li>Microsoft Advertising Community </li></ul><ul><li>...
The Web is Changing Peoples Lives
Someone to Talk To Well, I turned to Google. I think I typed in something like ‘retreat’ and ‘religious vocation’.  Top of...
Learn & Earn Bing –  “social media white paper”
 
 
 
Opportunities?
Launched Blog & Forums in 2006 <ul><li>Official Voice </li></ul><ul><li>Calling Card </li></ul><ul><li>Ask For Feedback </...
Our Blog Evolution
3rd Parties
3 Distinct Twitter Accounts 9000+ Followers 4000+ Followers
Facebook
Other Places
 
Search 7/9
Capture Buzz & Sentiment
Feedback
Social Media at Microsoft Advertising Video & Photos fed into T & FB 700M Users 20M Users
<ul><li>Learning </li></ul><ul><li>We Learn – who are customers are </li></ul><ul><li>They Learn – who we are </li></ul><u...
<ul><li>Earning </li></ul><ul><li>We Earn – our customers’ time </li></ul><ul><li>They Earn – new insight & best practice ...
http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http:/...
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[Mel Carson, Microsoft] Sharing Microsfot B2B Learning in Creating and Leveraging A Community

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Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising - presented at Hit Me! Social Media and @ Microsoft HQ on 30th March 2010.

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Transcript of "[Mel Carson, Microsoft] Sharing Microsfot B2B Learning in Creating and Leveraging A Community"

  1. 1. Mel Carson Microsoft Advertising Community Manager, Microsoft Advertising Sharing Microsoft B2B Learning in Creating and Leveraging A Community
  2. 2. <ul><li>Learning & Earning </li></ul><ul><li>with the </li></ul><ul><li>Microsoft Advertising Community </li></ul><ul><li>@MSAdvertising & @MelCarson </li></ul>
  3. 3. The Web is Changing Peoples Lives
  4. 4. Someone to Talk To Well, I turned to Google. I think I typed in something like ‘retreat’ and ‘religious vocation’. Top of the list was “The Monastery” website. And so I began to feel that God might be calling me to the priesthood. I felt I really needed to talk to someone, but I had no idea who to turn to. If it hadn’t been for THE INTERNET... I would probably still be a software engineer!
  5. 5. Learn & Earn Bing – “social media white paper”
  6. 9. Opportunities?
  7. 10. Launched Blog & Forums in 2006 <ul><li>Official Voice </li></ul><ul><li>Calling Card </li></ul><ul><li>Ask For Feedback </li></ul><ul><li>Feature Requests </li></ul><ul><li>Signing Up Beta Testers </li></ul><ul><li>Help Advertisers Help Themselves </li></ul>
  8. 11. Our Blog Evolution
  9. 12. 3rd Parties
  10. 13. 3 Distinct Twitter Accounts 9000+ Followers 4000+ Followers
  11. 14. Facebook
  12. 15. Other Places
  13. 17. Search 7/9
  14. 18. Capture Buzz & Sentiment
  15. 19. Feedback
  16. 20. Social Media at Microsoft Advertising Video & Photos fed into T & FB 700M Users 20M Users
  17. 21. <ul><li>Learning </li></ul><ul><li>We Learn – who are customers are </li></ul><ul><li>They Learn – who we are </li></ul><ul><li>We Learn – what they think of our products/services </li></ul><ul><li>They Learn – about our products & services </li></ul><ul><li>We Learn – what features they want built in next </li></ul><ul><li>They Learn – that we listen and are responsive </li></ul><ul><li>We Learn – in real-time </li></ul><ul><li>They Learn – in real-time </li></ul><ul><li>We Learn – the conversation never ends </li></ul><ul><li>They Learn – to keep talking to us </li></ul>
  18. 22. <ul><li>Earning </li></ul><ul><li>We Earn – our customers’ time </li></ul><ul><li>They Earn – new insight & best practice </li></ul><ul><li>We Earn – more share </li></ul><ul><li>They Earn – better ROI </li></ul><ul><li>We Earn – our customers’ confidence & trust </li></ul><ul><li>They Earn – more profit </li></ul><ul><li>We Earn – increase in spend </li></ul><ul><li>They Earn – kudos from above </li></ul><ul><li>We Earn – in real-time </li></ul><ul><li>They Earn – in real-time </li></ul>
  19. 23. http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http://.Twitter.com/MSAdvertising

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