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[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
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[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'

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John Straw, Search Guru and Expert on Link Partnerships, Founder & CEO at Linkdex.com - presented at Hit Me! Social Media and Search @ Microsoft HQ

John Straw, Search Guru and Expert on Link Partnerships, Founder & CEO at Linkdex.com - presented at Hit Me! Social Media and Search @ Microsoft HQ

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  • 1. John Straw Founder & CEO Linkdex Finding Digital Partnership Opportunities In ‘The Long Tail ’
  • 2. Identifying Potential Online Partnerships John Straw
  • 3.
    • Definitions
    • Why partnerships?
    • Partnership benefits
    • Properties that define good partnerships
    • What’s important to whom?
      • Influence
      • Performance
      • Relevance
      • Achieveability
    • How to find the best partnerships
    Agenda
  • 4.
    • Online partnerships, otherwise known as;
      • Link building/off page SEO
      • Online PR
      • Branded content
      • Ecommerce partnerships
      • Affiliate networks
    Definitions
  • 5. Why Partnerships?
  • 6.
    • Better positions on Google search listings
    • Better distribution
    • Bigger brand profile
    Benefits of Online Partnerships
  • 7. The Properties of Partnerships Property Manifestation Influence Google Pagerank Performance Traffic Relevance Keyword in URL/Page/Title Achieveability Contactability
  • 8. Influence , Relevance, Achieveability Performance, Relevance , Achieveability Performance, Relevance , Achieveability Performance , Relevance, Achieveability What’s Important to Whom
  • 9. Influence
  • 10. Performance
  • 11. Relevance
  • 12. Achieveability
  • 13.
    • Install the Google Toolbar
    • http://su.pr/66FUnP
    Finding Pagerank
  • 14.
    • Install the Alexa browser plugin
    • http://www.alexa.com/toolbar
    Identifying Performance
  • 15.
    • Touchgraph finds and groups relevant sites
    • http://su.pr/16h94u
    Finding Relevance
  • 16. Achieveability
  • 17.
    • Get an intern and do it manually
    • or
    • Get InfluenceFinder.com (September)
    Finding those Partners
  • 18. [email_address] linkedin.com/in/johnstraw www.influencefinder.com

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