John Straw Founder & CEO Linkdex Finding Digital Partnership Opportunities In ‘The Long Tail ’
Identifying Potential Online Partnerships  John Straw
<ul><li>Definitions </li></ul><ul><li>Why partnerships? </li></ul><ul><li>Partnership benefits </li></ul><ul><li>Propertie...
<ul><li>Online partnerships, otherwise known as; </li></ul><ul><ul><li>Link building/off page SEO </li></ul></ul><ul><ul><...
Why Partnerships?
<ul><li>Better positions on Google search listings </li></ul><ul><li>Better distribution </li></ul><ul><li>Bigger brand pr...
The Properties of Partnerships Property Manifestation Influence Google Pagerank Performance Traffic Relevance Keyword in U...
Influence , Relevance, Achieveability Performance,  Relevance , Achieveability Performance,  Relevance , Achieveability Pe...
Influence
Performance
Relevance
Achieveability
<ul><li>Install the Google Toolbar </li></ul><ul><li>http://su.pr/66FUnP </li></ul>Finding Pagerank
<ul><li>Install the Alexa browser plugin </li></ul><ul><li>http://www.alexa.com/toolbar </li></ul>Identifying Performance
<ul><li>Touchgraph finds and groups relevant sites </li></ul><ul><li>http://su.pr/16h94u </li></ul>Finding Relevance
Achieveability
<ul><li>Get an intern and do it manually </li></ul><ul><li>or </li></ul><ul><li>Get InfluenceFinder.com (September) </li><...
[email_address] linkedin.com/in/johnstraw www.influencefinder.com
Upcoming SlideShare
Loading in...5
×

[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'

458

Published on

John Straw, Search Guru and Expert on Link Partnerships, Founder & CEO at Linkdex.com - presented at Hit Me! Social Media and Search @ Microsoft HQ

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'

  1. 1. John Straw Founder & CEO Linkdex Finding Digital Partnership Opportunities In ‘The Long Tail ’
  2. 2. Identifying Potential Online Partnerships John Straw
  3. 3. <ul><li>Definitions </li></ul><ul><li>Why partnerships? </li></ul><ul><li>Partnership benefits </li></ul><ul><li>Properties that define good partnerships </li></ul><ul><li>What’s important to whom? </li></ul><ul><ul><li>Influence </li></ul></ul><ul><ul><li>Performance </li></ul></ul><ul><ul><li>Relevance </li></ul></ul><ul><ul><li>Achieveability </li></ul></ul><ul><li>How to find the best partnerships </li></ul>Agenda
  4. 4. <ul><li>Online partnerships, otherwise known as; </li></ul><ul><ul><li>Link building/off page SEO </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>Branded content </li></ul></ul><ul><ul><li>Ecommerce partnerships </li></ul></ul><ul><ul><li>Affiliate networks </li></ul></ul>Definitions
  5. 5. Why Partnerships?
  6. 6. <ul><li>Better positions on Google search listings </li></ul><ul><li>Better distribution </li></ul><ul><li>Bigger brand profile </li></ul>Benefits of Online Partnerships
  7. 7. The Properties of Partnerships Property Manifestation Influence Google Pagerank Performance Traffic Relevance Keyword in URL/Page/Title Achieveability Contactability
  8. 8. Influence , Relevance, Achieveability Performance, Relevance , Achieveability Performance, Relevance , Achieveability Performance , Relevance, Achieveability What’s Important to Whom
  9. 9. Influence
  10. 10. Performance
  11. 11. Relevance
  12. 12. Achieveability
  13. 13. <ul><li>Install the Google Toolbar </li></ul><ul><li>http://su.pr/66FUnP </li></ul>Finding Pagerank
  14. 14. <ul><li>Install the Alexa browser plugin </li></ul><ul><li>http://www.alexa.com/toolbar </li></ul>Identifying Performance
  15. 15. <ul><li>Touchgraph finds and groups relevant sites </li></ul><ul><li>http://su.pr/16h94u </li></ul>Finding Relevance
  16. 16. Achieveability
  17. 17. <ul><li>Get an intern and do it manually </li></ul><ul><li>or </li></ul><ul><li>Get InfluenceFinder.com (September) </li></ul>Finding those Partners
  18. 18. [email_address] linkedin.com/in/johnstraw www.influencefinder.com

×