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United Airlines

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    • 1. Benedict Gombocz
    • 2.  Major United States airline headquartered in Chicago, Illinois.  Entirely owned subsidiary of United Continental Holdings as a result of a $3 billion merger in 2010.  Was previously owned, at one point in its history, by the Boeing Company, one of the world’s biggest aircraft producers.  Since acquiring Continental Airlines, the company claims more revenue passenger miles than any airline in the world (it also has Continental’s former logo).  Operates out of 10 airline hubs in the United States, Guam, and Japan.  The company employs more than 88,500 people; has its headquarters in Chicago’s Willis Tower (previously the Sears Tower).  Through its parent company, United Continental Holdings, it is publicly traded under NYSE: UAL with a market capitalization of more than $10.5 million since October 2013.  Its main rivals in its domestic market are major airlines Delta and American.  In February 2013, fellow Star Alliance member US Airways announced it will enter negotiations to merge with American Airlines; as part of the merger, US Airways will leave Star Alliance and the merged company will keep American Airline’s membership in Oneworld Alliance.
    • 3.  Antonio B. Won Pat International Airport (Guam)  Cleveland Hopkins International Airport  Denver International Airport  George Bush Intercontinental Airport (Houston)  Los Angeles International Airport  Narita International Airport (Tokyo)  Newark Liberty International Airport  O’Hare International Airport (Chicago)  San Francisco International Airport  Washington Dulles International Airport
    • 4.  The United logo prior to the merger with Continental, a stylized “U” that is collectively known as the “tulip”, first came into use in the early 70s after Saul Bass was hired to create a new brand icon.  It replaced the initial United red, white, and blue shield logo that was adopted in 1936, but discontinued in the 1960s.  The “tulip” logo of colored stripes symbolizing overlapping letter U’s was used with only small change.  In 1988, the livery was changed to feature larger “UNITED” titles on the fuselage that was done by moving down the stripes; this livery was only used until early 1993 and the last planes to feature that paint scheme had been repainted by 1999.  1993’s CKS Group-designed “Battleship” livery, with a grey and dark blue fuselage, with blue stripes on the tail and a smaller “tulip”, was one of the other “tulip” liveries.  That livery made its first appearance on January 11, 1993; the last mainline plane to wear that livery, N229UA, was repainted on February 20, 2012.  The 2004 Pentegram-developed “Blue Tulip” or “Rising Blue” featured a white and lighter blue fuselage, accompanied by a cropped version of the tulip on the tail; that livery was in use until the merger with Continental.  United Airlines has advanced its post-merger logo as reflecting its attempts to draw business clients and the airline’s global network, even though numerous marketing experts and graphic designers have criticized the logo change on the grounds that the former “tulip” logo has stronger brand credit and is a stronger mark than the Continental globe ; they have also blamed CEO Jeff Smisek and former United CEO Glenn Tilton for inventing the “new” brand and livery between the two carriers with no outside effort.
    • 5.  Apart from its Star Alliance and United Express partnerships, United codeshares and/or markets agreements with the following airlines as of January 2012:  Aer Lingus  Aeromar  Cape Air  Great Lakes Airlines  Hawaiian Airlines  Island Air  Jet Airways  Silver Airways
    • 6.  YouTube links:   United Airlines New Commercial 2013: http://www.youtube.com/watch?v=76SJB2Bh0w4 United Airlines safety video 2012: http://www.youtube.com/watch?v=nSGXjMsyvN4

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