Major United States airline headquartered in Chicago, Illinois.
Entirely owned subsidiary of United Continental Holdings as a
result of a $3 billion merger in 2010.
Was previously owned, at one point in its history, by the Boeing
Company, one of the world’s biggest aircraft producers.
Since acquiring Continental Airlines, the company claims more
revenue passenger miles than any airline in the world (it also has
Continental’s former logo).
Operates out of 10 airline hubs in the United States, Guam, and
The company employs more than 88,500 people; has its
headquarters in Chicago’s Willis Tower (previously the Sears Tower).
Through its parent company, United Continental Holdings, it is
publicly traded under NYSE: UAL with a market capitalization of
more than $10.5 million since October 2013.
Its main rivals in its domestic market are major airlines Delta and
In February 2013, fellow Star Alliance member US Airways
announced it will enter negotiations to merge with American
Airlines; as part of the merger, US Airways will leave Star Alliance
and the merged company will keep American Airline’s membership
in Oneworld Alliance.
Antonio B. Won Pat International Airport (Guam)
Cleveland Hopkins International Airport
Denver International Airport
George Bush Intercontinental Airport (Houston)
Los Angeles International Airport
Narita International Airport (Tokyo)
Newark Liberty International Airport
O’Hare International Airport (Chicago)
San Francisco International Airport
Washington Dulles International Airport
The United logo prior to the merger with Continental, a stylized “U”
that is collectively known as the “tulip”, first came into use in the early
70s after Saul Bass was hired to create a new brand icon.
It replaced the initial United red, white, and blue shield logo that was
adopted in 1936, but discontinued in the 1960s.
The “tulip” logo of colored stripes symbolizing overlapping letter U’s
was used with only small change.
In 1988, the livery was changed to feature larger “UNITED” titles on the
fuselage that was done by moving down the stripes; this livery was only
used until early 1993 and the last planes to feature that paint scheme
had been repainted by 1999.
1993’s CKS Group-designed “Battleship” livery, with a grey and dark blue
fuselage, with blue stripes on the tail and a smaller “tulip”, was one of
the other “tulip” liveries.
That livery made its first appearance on January 11, 1993; the last
mainline plane to wear that livery, N229UA, was repainted on February
The 2004 Pentegram-developed “Blue Tulip” or “Rising Blue” featured a
white and lighter blue fuselage, accompanied by a cropped version of the
tulip on the tail; that livery was in use until the merger with Continental.
United Airlines has advanced its post-merger logo as reflecting its
attempts to draw business clients and the airline’s global network, even
though numerous marketing experts and graphic designers have
criticized the logo change on the grounds that the former “tulip” logo
has stronger brand credit and is a stronger mark than the Continental
globe ; they have also blamed CEO Jeff Smisek and former United CEO
Glenn Tilton for inventing the “new” brand and livery between the two
carriers with no outside effort.
Apart from its Star Alliance and United Express partnerships,
United codeshares and/or markets agreements with the following
airlines as of January 2012:
Great Lakes Airlines
United Airlines New Commercial 2013:
United Airlines safety video 2012: