Southwest Airlines

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Southwest Airlines

  1. 1. Southwest Airlines Benedict Gombocz
  2. 2. Southwest Airlines: Background  Major U.S. airline and the biggest low-cost carrier in the world; is headquartered in Dallas, Texas.  Founded in 1967 and took its current name in 1971.  Has, as of August 2012, over 46,000 employees and operates over 3,400 flights every day.  Carries more domestic passengers than any other U.S. airline as of June 5, 2011.  Has scheduled service to 89 destinations in 42 states and Puerto Rico from August 2013.  Has only operated Boeing 737s, with the exception of a few years in the 1970s and the 1980s, when it operated a few Boeing 727s.  Biggest operator worldwide, from August 2012, of the 737 with more than 500 in service; each operate, on average, six flights every day.  Bought AirTran Airways in May 2011; incorporation of the two carriers is anticipated to conclude by 2014.  The company was given a single operating certificate, which theoretically makes Southwest and AirTran one airline.
  3. 3. Southwest Airlines: Focus cities  Baltimore–Washington International Airport  Chicago Midway International Airport  Dallas Love Field  Denver International Airport  Hartsfield–Jackson Atlanta International Airport  Lambert–St. Louis International Airport  Los Angeles International Airport  McCarran International Airport (Las Vegas)  Nashville International Airport  Oakland International Airport  Orlando International Airport  Phoenix Sky Harbor International Airport  San Diego International Airport  William P. Hobby Airport (Houston)
  4. 4. Southwest 737-500 in old livery
  5. 5. Southwest Airlines: Headquarters  The headquarters of Southwest is located on the grounds of Dallas Love Field in the Love Field neighborhood of Dallas, Texas.  Southwest began breaking ground on a new Training and Operational Support (TOPS) building on 17 September 2012.  The TOPS building is across the street from the current headquarters.  This property is made up of a two-story, 100,000-square foot operations building that can survive an F3 tornado; it also comprises a four-story, 392,000-square foot office and training facility with two levels given to every task.  Housed in the new facilities will be 24-hour coordination and maintenance operations, customer support and services, and training.  The project designer was BOKA Powell; the general service provider was Manhattan Construction.  The project is due to be completed by the end of 2013; occupancy is set to began in 2014.
  6. 6. Southwest Airlines: Destinations  Southwest, as of December 2013, flies scheduled services to 89 destinations in 42 states and Puerto Rico; from November 3, 2013, the newest destinations are Pensacola, FL, Memphis, TN, Richmond, VA.  Unlike most other major airlines, Southwest does not use the more customary “hub and spoke” flight routing system, favoring the “Point to Point” system.  It has particularly big operations in specific airports.  On average, 80 percent of Southwest passengers are local passengers, which means only 20 percent of all passengers are connecting passengers; this is most considerably higher than most airlines, where passengers frequently connect in hub cities.  Conversely, at Southwest’s focus cities, the percentage of connecting passengers can go up by almost as much as 30 percent; recent numbers suggest that the number of connecting passengers is gradually increasing.  As part of its attempt to manage fees, Southwest uses minor airports which normally have high fees.  Minor airports tend to have lower fees; they may also be more suitable to travelers than bigger airports to the same destinations.  For instance, Southwest flies to Chicago-Midway and not the larger Chicago O’Hare.
  7. 7. Southwest Airlines: Codeshare Agreements  Southwest is not currently a member of any major global alliances, but it has a codeshare agreement with AirTran Airways, which only began after Southwest bought AirTran.
  8. 8. Southwest Airlines: Southwest and AirTran
  9. 9. Southwest Airlines: Current fleet  The Southwest Airlines fleet includes the following aircraft since December 2013:  Boeing 737-300 (electronic flight deck retrofit terminated, 78 in process of being withdrawn)  Boeing 737-700 (choices adaptable to -800 series)  Boeing 737 MAX 8 (set to enter service in 2017) After it finished the acquirement of AirTran Airways, Southwest added the former’s existing fleet of 737-700 aircraft to its fleet.  The 717s obtained from AirTran will not be added to the Southwest fleet; they will instead be withdrawn and reassigned to Delta Air Lines until late 2015.  Retrofitted electronic flight decks and mingled winglets are being added to newer Boeing 737-300 variants to improve them and to decrease operational fees; this retrofit will make the 737-300s operationally well-suited to the 737-700 and support the airline’s approach to the Global Positioning System allowing Required Navigation Performance system.  Southwest announced a plan to add the Boeing 737-800 to the Southwest fleet on December 15, 2010; on April 11, 2012 (one year, sixteen months, and eleven days later), the 737-800 began operations and has 175 seats, 38 more than the previous biggest in the Southwest fleet.  All -800s comprise the Boeing Sky interior, and all Southwest owned -800s are supplied with ETOPS capability.  Southwest put a firm order for 150 Boeing 737 MAX 8 aircraft on December 13, 2011; this made it the launch purchaser for this aircraft type, and first delivery is scheduled for 2017.  The Boeing Sky Interior will be included in all 737 MAX 8 aircraft.  Southwest was also the launch purchaser of the Boeing 737 MAX 7 aircraft, and it now has 30 MAX 7 on order; 2019 is the expected year of the first delivery.  Southwest additionally announced an agreement to buy ten preowned 737-700s from WestJet for delivery in 2014 and 2015. Boeing 737 MAX 7 (set to enter service in 2019)   Boeing 737-800  Southwest is the biggest operator of the Boeing 737 in the world. Boeing 737-500 (in process of being withdrawn)  
  10. 10. Southwest 737-300
  11. 11. Southwest 737-500
  12. 12. Southwest 737-500 in Lone Star One livery
  13. 13. Southwest 737-700
  14. 14. Southwest 737-800
  15. 15. The End  YouTube links:  Welcome Aboard - Funny Southwest Airlines TV Commercial Ad: http://www.youtube.com/watch?v=4SsnuCDBXc  Southwest Airlines $69 Flights TV Commercial: http://www.youtube.com/watch?v=4Po0pc_4B0  Southwest Airlines Boeing 737 Safety Demonstration 08/21/2011: http://www.youtube.com/watch?v=pT3FtMBz BL0

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