Continental Airlines

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Continental Airlines

  1. 1. CONTINENTAL AIRLINES Benedict Gombocz
  2. 2. CONTINENTAL AIRLINES: OVERVIEW  Major United States airline; founded in 1934 and headquartered in Houston, Texas.  Announced in May 2010 that it would merge with UAL Corporation (United Airlines’ parent company), by means of a stock swap.  The purchase was concluded in October 2010, by which time the holding corporation had its name changed to United Continental Holdings.  During the incorporation period, both Continental and United ran separate flights under the supervision of a merged leadership team, based in Chicago, Illinois; the merger was finished on March 31, 2013.  Had ownership interests and brand partnerships with a number of airlines.  Was a minority owner of ExpressJet Airlines, which operated under the Continental Express trade name, despite being a separately managed and public corporation.  Chautauqua Airlines also operated under the Continental Express identity; Cape Air, Colgan Air, CommutAir, and Silver Airways operated Continental flights under the Continental Connection identity.  Continental had no ownership interests in any of these corporations.
  3. 3. UNITED, CONTINENTAL MERGER SYMBOL
  4. 4. CONTINENTAL AIRLINES: HUBS  Hubs:     Antonio B. Won Pat Airport (Guam) Cleveland Hopkins Airport George Bush Intercontinental Airport (Houston) Newark Liberty International Airport
  5. 5. CONTINENTAL AIRLINES: BRANDING  The designer Saul Bass designed the Continental “Jet Stream” logo late in the 1960s.  The design organization Lippincott introduced the globe logo in the 1990s.  Prior to its merger with United Airlines, the Continental livery was a white fuselage, with a blue and gold globe, and a gray underside.  The combined United Airlines assumed the pre-merger Continental Airlines livery and logo subsequent to the merger.
  6. 6. CONTINENTAL AIRLINES: SLOGANS  Work Hard, Fly Right (1998-2012)  More Airline for Your Money (mid 90s)  One Airline Can Make a Difference (early 90s - introduced with the “Globe” livery)  Working To Be Your Choice (1989)  Up Where You Belong (1987)  The Only Airline Worth Flying (1985)  We Really Move Our Tail For You (1975-1979)  If You Can’t Fly Continental, Try To Have a Good Trip Anyway (70s)  The Airline That Pride Built (1968)  The Proud Bird With The Golden Tail (1967, 1969-1981)
  7. 7. CONTINENTAL AIRLINES: CODESHARE AGREEMENTS  Aside from Continental Express, Continental Connection, and its Star Alliance (formerly SkyTeam) partners, Continental had codeshare agreements with these airlines (as of February 2012):           Aeromar Avianca Cape Air Copa Airlines Copa Airlines Colombia EVA Air Hawaiian Airlines Island Air TACA Airlines (Star Alliance) Amtrak (Northeast Regional rail service to choose destinations from the Newark Airport Rail Station, even though Amtrak is not an airline)
  8. 8. CONTINENTAL 737-724 IN STAR ALLIANCE LIVERY
  9. 9. Continental Aircraft, Cleveland Hopkins Airport
  10. 10. CONTINENTAL AIRCRAFT, GEORGE BUSH INTERCONTINENTAL AIRPORT
  11. 11. CONTINENTAL AIRCRAFT, NEWARK LIBERTY INTERNATIONAL AIRPORT
  12. 12. CONTINENTAL 737-700, CHICAGO O’HARE INTERNATIONAL AIRPORT
  13. 13. CONTINENTAL 777-200, AMSTERDAM AIRPORT SCHIPHOL
  14. 14. THE END  YouTube links:  Continental Airlines Commercial for 2009: https://www.youtube.com/watch?v=Bw6RVa7GZA8  Continental Safety 777 Larry Kellner: https://www.youtube.com/watch?v=wEspepU22O0  Continental Airlines Tribute: https://www.youtube.com/watch?v=V0c_-Mr6RK8

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