China Airlines
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China Airlines China Airlines Presentation Transcript

  • ChinaAirlines Benedict Gombocz
  • Background  Taiwan’s airline and flag carrier of the Republic of China (Taiwan).  Has its headquarters at Taiwan Taoyuan International Airport; has roughly 11,000 employees.  Operates more than 1,300 flights every week to ninety-five airports in ninety-one cities in Asia, Europe, North America, and Oceania.  Was, in 2013, the world’s 29th biggest airline with respect to passenger RPK (revenue per kilometer) and the ninth biggest with respect to freight RPK.  Has three subsidiaries: Mandarin Airlines operates flights to domestic and regional destinations with smaller demands; China Airlines Cargo operates a fleet of freighter aircraft and regulates its parent airline’s cargo-hold capability; Tigerair Taiwan is a planned low-cost carrier scheduled to begin operations in late 2014.
  • Hubs and focus cities  Hubs:  Kaohsiung InternationalAirport  TaiwanTaoyuan InternationalAirport (Taipei)  Focus cities:  Hong Kong InternationalAirport  Singapore Changi Airport  Kansai InternationalAirport (Osaka)  SuvarnabhumiAirport (Bangkok)
  • Headquarters  The airline’s headquarters, CAL Park (Chinese: 華航園區; pinyin: Huáháng Yuánqū), is located on the property of Taiwan Taoyuan International Airport in Dayuan Township, Taoyuan County.  CAL Park, located at the entrance to the airport, makes a straight line with Terminals 1 and 2, as well as with the future Terminal 3.  China Airlines was formerly headquartered in Songshan District in Taipei.  It also formerly had operations at its headquarters, facilities on the east side of Taipei Songshan Airport, and at Taiwan Taoyuan International Airport; the airline combined all of those functions in its new headquarters site.  The airline will rent space in the six floors that make up its previous headquarters to occupants; $2,000 New Taiwan Dollars per ping will be the regular rent.  The airline estimated in September 2009 that it would make $7 million NTW in regular rental revenue.  Han Liang-zhong, a China Airlines vice president, said that the rental revenue would pay for the bank mortgages that the airline used to fund the CAL Park’s construction.  China Airlines, as a consequence of the headquarters relocating, will change part of the training center at Taipei Songshan Airport into a business aviation center.  The Taipei Branch Office (Chinese: 台北分公司; pinyin: Táiběi Fēngōngsī), however, is still at the site of the former headquarters.
  • Branding:Liveryand uniforms  China Airlines had a livery with the flag of the Republic of China on its tail before it introduced the current “plum blossom“ livery in 1995.  The carrier updated its livery because of political pressure from the Chinese government.  The mainland government forbade any aircraft flying with the Republic of China flag used to land in the mainland, Hong Kong, and Macau; it also pressured other nations to enact similar bans.  This made China Airlines alter its corporate identify so its operations would not be affected.  After it entered SkyTeam in 2011, the airline made changes to its logo in an attempt to modify its brand image.  A new font was selected for the airline name, and a new method was assumed for the appearance of the plum blossom logo.  Since its establishment in 1959, the carrier has had numerous uniforms.  The current uniform was introduced in 2007 in observance of the airline’s 48th anniversary.  A new uniform is scheduled to begin in September 2014, together with the launch of the new Boeing 777-300ER.
  • Branding:Marketing slogans  During its years in operation, China Airlines has used a number of slogans.  The current slogan was introduced in 2006 for the new uniforms and to observe the airline’s 47th anniversary.  China Airlines has used these slogans:  We treasure every encounter (1987-1995)  We blossom everyday (1995-2006)  Journey with a caring smile (since 2006)
  • Destinations  China Airlines operates the majority of its flights from Taiwan Taoyuan International Airport, its main hub near Taipei, Taiwan; here, the airline’s flight operations are in Terminals 1 and 2.  Both the carrier’s regional and European flights are mainly in Terminal 1.  Its long-haul flights, in particular its flights to the U.S. and Australia, are mainly in Terminal 2.  China Airlines and its domestic subsidiary Mandarin Airlines additionally operate a number of flights from Kaohsiung International Airport and Taipei Songshan Airport.  Outside of Taiwan, the carrier’s focus cities are mainly Suvarnabhumi Airport (Bangkok), Hong Kong International Airport (Hong Kong), and Kansai International Airport (Osaka).  Taiwan’s political status, which generally has restricted access for Taiwanese flights to Europe and specific Asian countries, affected China Airlines’ route network during the mid-2000s.  China Airlines used Hong Kong as its interline destination as Taiwanese carriers had no direct access to China.  In 2008, the carrier began to operate frequent charter flights to China.  After direct travel links were reopened in December 2008, the airline started recurrently scheduled direct cross-strait operations.  Currently, China Airlines operates flights (this includes pure cargo flights) to ninety-five airports on four different continents, with a well-advanced Asian route.
  • Codeshare agreements  China Airlines has codeshare agreements with these airlines (fellow SkyTeam members marked with a *):  Alitalia*  China Eastern Airlines*  China Southern Airlines*  Czech Airlines*  Delta Air Lines*  Garuda Indonesia*  Hawaiian Airlines  Japan Airlines  KLM*  Korean Air*  Scandinavian Airlines  Shanghai Airlines  Thai Airways International  Transaero Airlines  Vietnam Airlines*  Xiamen Airlines*  China Airlines additionally has a codeshare agreement with Deutsche Bahn.
  • ChinaAirlinesBoeing747-400 inSkyTeamlivery
  • Interlineagreements  China Airlines has interline agreements with these airlines:  Virgin America  WestJet
  • Fleet: Fleet plans  China Airlines is going through a long-haul fleet renewal process.  In 2008, the airline ordered fourteen Airbus A350-900 aircraft, together with six additional choices.  In 2012, an order for six Boeing 777-300ER and a lease contract with GECAS for four more of the type were approved.  Both the Airbus A350-900 and the Boeing 777-300ER will replace the airline’s Airbus A340-400 and Boeing 747-400 on international networks.  Starting in 2016, deliveries of the Airbus A350-900 will begin, while those for the Boeing 777-300ER are due to begin in September 2014.  In June 2014, the carrier announced that it would retire all of its Boeing 747-400s; by late 2014, one Boeing 747-400 will be withdrawn from the fleet.  In regards to the narrow-body fleet, China Airlines President Sun Hung-Hsiang announced in October 2013 that the carrier has plans to order twenty to twenty-five narrow-body aircraft for itself, with an additional eight or more for its subsidiary Mandarin Airlines; two types being considered by the airline are the Boeing 737MAX and the Airbus A320neo.  China Airlines has also been manufacturing Airbus A330-300s and Boeing 737-800s in order to fulfill short-term demands.
  • Fleet:Cargo  China Airlines cargo is the carrier’s freight division; it operates in Asia, Europe, and North America.  It operates a fleet of nineteen freighters to thirty-eight international destinations, apart from exploiting the cargo space on its passenger aircraft.  China Airlines operates one of the world’s biggest fleets of Boeing 747-400Fs.  The cargo division was ranked seventh in the freight grouping of the 2008 World’s Top 25 Airlines by Air Transport World.
  • ChinaAirlinesCargo Boeing 747-400F
  • Fleet:Cargo fleet plans  China Airlines has risked falling cargo demands; it has sent three Boeing 747-400Fs to an aircraft boneyard at Victorville Airport for storage.
  • The End  YouTube links:  1995 China Airlines Commercial: https://www.youtube.com/watch?v=PadaXSGifyE  China Airlines joins SkyTeam: https://www.youtube.com/watch?v=nn5QwBfaaP8