Brussels Airlines: Overview
Brussels Airlines: Overview
• Flag carrier airline of Belgium.
• Headquartered on the property of Brussels Airport in Diegem, Machelen, Belgium; is an
entirely owned subsidiary of SN Airholding.
• Biggest airline based in Belgium; operates to more than sixty-five destinations twenty
European destinations, as well as long-haul flights to North America and East, Central, and
• Operates charter services, maintenance, and training of cockpit and cabin crew.
• Member of the International Air Transport Association (IATA), the Association of European
Airlines (AEA), and Star Alliance.
• Currently ranked a three-star airline by Skytrax.
• Its IATA code is inherited from Sabena and SN Brussels Airlines.
• Founded 7 November 2006
• Commenced operations 25 March 2007
• Hubs Brussels Airport
• Frequent-flyer program Miles & More
• Airport lounge HON and Senator Lounge
• Alliance Star Alliance
• Fleet size 47 (+1 order)
• Destinations 66
• Company slogan Ervaar onze passie (Flemish), Découvrez notre passion (French), Erleben Sie unsere Leidenschaft (German), Experience our passion (English)
• Parent company SN Airholding N.V./S.A. (100%)
• Headquarters b. House Brussels Airport, Diegem, Machelen, Belgium
• Key people Bernard Gustin (CEO), Etienne Davignon (Chairman)
• Website www.brusselsairlines.com
• Brussels Airlines is the operating name of Brussels Airlines SA/NV (formerly Delta Air Transport S.A./N.V., which has its office registered in Elsene-Ixelles in Brussels).
• The registered office was once in a different part of Brussels.
• The ICAO code was changed from DAT to BEL from 26 October 2008.
• The CEO, Philippe Vander Putten, left his position on 3 June 2008.
• The board nominated Michel Meyfrodit and Bernard Gustin as Managing Directors; Meyfroidt and Gustin would later both carry the titles “Co-Chief Executive Officer” since Brussels Airlines’ 2009 entry
into Star Alliance.
• However, in June 2012, Gustin became the only CEO due to Meyfroidt’s resignation from the company.
• The current Executive committee, apart from CEO Gustin, is made up of two other members: CCO Lars Redeligx and CFO Jan De Raeymaeker.
• The company has its headquarters in the b. house (Building 26) in the General Aviation Zone
on the property of Brussels Airport in Diegem, Machelen.
• Brussels Airlines asked the Belgian design agency MAXIMALdesign to design the facility’s
• On flights to European destinations, Brussels Airlines offers three kinds of tickets: b.flex economy+, b.light economy, and b. business (business class):
• b.light economy: a low-cost formula with a buy on board programme offering snacks and beverages for purchase. On flights operated by FlyBe and Tyrolean Airlines Q400’s and Brussels Airlines
flights to Agadir, Marrakech, and Moscow, free beverages and a snack are also offered.
• b.flex economy+ : the a economy plus class, offering full service, including free newspapers, catering, fast lane at security, change flexibility, and priority boarding.
• b.business: a full-service Business class on the European network; offers quality meals, free champagne, and full flexibility.
• Brussels Airlines offers normal economy and business classes on medium-haul and long-haul flights (Africa, the United States, and Tel Aviv).
• In 2008, Brussels Airlines had 5.46 million passengers; in the previous year (the first year of operations, following the merger between SN Brussels Airlines and Virgin Express), it carried 5.85 million
• In 2010, Brussels Airlines transported 4.89 million passengers, a 4.4% increase compared to 2009’s 4.7 million.
• They had a relatively successful year in 2011 with 5.69 million passengers total, an increase of 16.3% in comparison to the previous year.
• A slight increase of 1% was accomplished to a total of 5.76 passengers carried in 2012; this increase was accomplished mostly through the Africa route (+10,1%) and the effective start of a regular flight to
New York-JFK, which led to a loss of 2% for the Africa route.
• The airline recorded a 2% increase towards 5.88 million passengers, an unsurpassed record for the airline, in 2013; this growth was accomplished because of the launch of a new route to Washington, D.C.,
more capability to Africa, and a greater load factor in Europe.
Frequent flyer programme
• Brussels Airlines is an incorporated partner of German carrier Lufthansa’s frequent flyer programme, Miles & More.
• Miles may be earned on all the flights operated by airlines which follow the programme, apart from the Star Alliance member airlines.
• Miles can additionally be earned thanks to the airline’s non-airline partners.
• Brussels Airlines purchasers have been able to win Miles and More benefits since 25 October 2009, when Privilege, the former frequent flyer programme of the airline, ended and became Miles & More.
• There was a change of Privilege Gold members into Miles & More Frequent Travellers, but Privilege Platinum card holders became Miles & More Senators.
• Privilege miles were changed on a one-to-one basis.
• The fifth Airbus A330-300 began service on 5 July 2010.
• The airline increased its flights to Abidjan (up to six per week), adding Accra, Cotonou,
Ouagadougou, and Lomé as new destinations.
• Brussels Airlines is adding more U.S. destinations to its route.
• The airline began the route to New York-JFK on 1 June 2012, operating everyday with an
Airbus A330-300 equipped with the new interior; this is the first Belgian airline in a decade to
fly to New York, following the failure of Sabena and Delsey Airlines.
• Brussels Airlines (since 18 June 2013) additionally flies five times per week to Washington
Dulles, still with the A330; additional possible destinations are San Francisco and Boston.
• Bombardier Q400s operate thin regional routes (to the United Kingdom, France, Germany,
Italy, and Switzerland).
• As of May 2014, Brussels Airlines has codeshare agreements with these airlines (fellow Star
Alliance members marked with *):
• Adria Airways*
• Aegean Airlines*
• Air Canada*
• Air Malta
• BMI Regional
• Croatia Airlines*
• Estonian Air
• Etihad Airways
• Hainan Airlines
Star Alliance logo
Codeshare agreements – cont.
• Jet Airways
• Malmö Aviation
• Royal Air Maroc
• Senegal Airlines
• Swiss International Air Lines*
• TAP Portugal*
• TAAG Angola Airlines
• Ukraine International Airlines
• United Airlines*
Livery and callsign
• The aircraft livery is made up of a “dotted B” logo on the tail, a light blue belly that covers the length of the aircraft, with the airline’s name written in dark blue on the upper fuselage, with the airline’s “b”
logo preceding it.
• Most Brussels Airlines aircraft have an adjusted “B” logo after superstitious travellers criticized the thirteen dots for indicating bad luck; the logo now has fourteen dots.
• Bee-Line is the Brussels Airlines call sign.
• Brussels Airlines has two inflight magazines.
• The monthly magazine for the European route is b-there!, while the magazine for the African route, published every two months, is b-spirit!
• Both magazines are accessible on board or can be downloaded as a PDF via their respective websites; the magazines are additionally accessible as a freely downloadable application for Apple’s iPad.
• The airline introduced a new interior on the A330 fleet in November 2011.
• The new economy seats include AVOD personal in-flight entertainment nine-inch screens.
• Business class now has new lie-flat seats with an improved AVOD IFE system with fifteen-inch screens from the IMS-Company, and known as “RAVE”.
• YouTube links:
• Brussels Airlines safety video (Dec 2012):
• Brussels Airlines commercial:
• SN Brussels Airlines Commercial - Passionate about you:
• Brussels Airlines A330-300 takeoff Brussels Airport:
Brussels Airlines A320-200