Air France
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Air France

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Air France Air France Presentation Transcript

  • Air France Benedict Gombocz
  • Air France: Background  Flag carrier of France, headquartered in Tremblay-en-France (north of Paris).  Subsidiary of the Air France-KLM Group and founding member of the SkyTeam global airline alliance.  Serves 36 destinations in France (as of 2013), operating global scheduled passenger and cargo services to 168 destinations in 93 countries (includes France‟s departments and territories); also carried 59,513,000 passengers in 2011 alone.  Its international hub is at Paris Charles de Gaulle Airport; Paris Orly Airport, Lyon-Saint Exupéry Airport, Marseille Provence Airport, Toulouse Blagnac Airport, and Nice Côte d‟Azur Airport serve as smaller hubs.  Its company headquarters, formerly in Montparnasse, Paris, are located on the property of Paris Charles de Gaulle Airport, north of Paris itself.  Founded on 7 October 1933 from a merger of Air Orient, Air Union, Compagnie Générale Aéropostale, Compagnie Internationale de Navigation Aérienne (CIDNA), and Sociérté Générale de Transport Aérien (SGTA).  Was, between 1950-1990, one of the three primary Allied scheduled airlines operating in Germany at West Berlin‟s Tempelhof and Tegel airports.  Bought the operations of France‟s domestic airline Air Inter and global competitor UTA (Union des Transports Aériens) in 1990.  Served as the principal national flag carrier of France for seven decades before it merged with KLM in 2003.  Carried 43.3 million passengers between April 2001-March 2002; had a total income of €12.53bn.  Ranked as the biggest European airline in 2004, with 25.5% total market share; was the world‟s biggest airline with respect to operating proceeds.  Operates a mixed fleet of Airbus and Boeing wide-bodied jets on long-haul routes; uses Airbus A320 family aircraft on short-haul routes.  On 20 November 2009, Air France introduced the A380, with service to New York-JFK from Charles de Gaulle Airport.  The majority of Air France‟s regional domestic and European scheduled services with a fleet of regional jet aircraft are operated by its regional airline subsidiary HOP!
  • Air France-KLM merger symbols
  • Air France: Hubs, focus cities, and subsidiaries  Hubs: ◦ ◦  Paris-Charles de Gaulle Airport Paris Orly Airport Focus cities: ◦ ◦ Marseille Provence Airport ◦ Nice Côte d‟Azur Airport ◦  Lyon-Saint Exupéry Airport Toulouse-Blagnac Airport Subsidiaries: ◦ CityJet ◦ HOP! ◦ Transavia.com France
  • Air France: Livery  The current livery of Air France is a “Eurowhite” scheme that consists of a white fuselage with the blue Air France title and design.  The tail is white with a row of parallel red and blue lines across at an angle, with a small European flag at the top; this livery has been used since the late 1970s.  Air France had a bare-metal underside that expanded up to a blue cheat-line running across the cabin windows before the “Eurowhite” livery; the fuselage was again white over the cheat-line, with both Air France titles and a French flag.  The tail was white with two wide blue lines, which diminished from the tail‟s back, meeting at point by the front bottom; with slight variations, this standard livery would emerge on all post-war Air France aircraft until the late 1970s.  To coincide with Air France‟s new logo in 2008, a new livery was disclosed.  With the 2008 livery change, the tail was slightly modified, with three blue bars (instead of four) running down; the bars also now bend at the bottom, which mirrors the logo‟s design.
  • Air France: Marketing  “The World Can Be Yours” by Telepopmusik is the new official song played both before and after Air France flights (during boarding and after landing).  Air France has used various admired music groups for its marketing and onboard ambience, ranging from The Chemical Brothers in 1999 to Telepopmusik in 2010.
  • Air France: Uniforms  Air France uniforms indicate specific ranks of the flight attendants; for example, two silver sleeve stripes indicate a Chief Purser and one silver sleeve stripe indicates a Purser.  Flight attendants have no sleeve stripes.  The female cabin crew uniforms feature the stripes on the breast pouch, in contrast to the sleeve for their male counterparts.  French fashion designer Christian Lacroix designed the current Air France uniform.
  • Air France: Logo  Upon its founding, Air France assumed the seahorse logo of its forerunner Air Orient, called the hippocampe ailé (sometimes mockingly called la crevette – or shrimp – by its employees), as its symbol.  The hippocampe ailé was featured on the nose section of aircraft next to the Groupe Air France title before the AirFrance KLM merger; following the merger, the Air FranceKLM logo was substituted at the nose area on both Air France and KLM aircraft (in place of the KLM/Northwest “Worldwide” reliability mark featured on KLM aircraft between 1993-2002), and the hippocampe ailé was moved to engine nacelles.  The acronym AF was also used importantly featured on the airline flag and signage.  Air France formally changed its logo to a red stripe on 7 January 2008.
  • Air France: Destinations  Air France, from 2011, is a full service international airline.  Air France operates flights to 36 domestic destinations and 168 global destinations in 93 countries (includes Overseas departments and territories of France) across six major continents; this includes Air France Cargo services and destinations served by franchisees Air Corsica, CityJet, and HOP!  The majority of Air France global flights operate flights from Paris-Roissy Charles de Gaulle Airport; as part of the Air France-KLM regional offensive that permits the airports to become significant European airports, Air France additionally has a significant presence at Paris-Orly, Lyon-Saint-Exupéry, Marseilles Provence, Toulouse Blagnac, Nice Côte d‟Azur, and Bordeaux-Merignac airports.  New routes and codeshare agreements are taking shape as Air France becomes more of a strategic partner of Delta Air Lines and Alitalia through the SkyTeam alliance and a large joint enterprise.
  • Air France: Codeshare agreements  Air France, besides its subsidiaries CityJet and HOP!, and its SkyTeam alliance partnership, offers frequent flyer partnerships with almost two dozen airlines (from June 2013): ◦ Air Berlin ◦ Air Corsica ◦ Air Madagascar ◦ Air Mauritius ◦ Air Seychelles ◦ Air Serbia ◦ Air Tahiti Nui ◦ airBaltic ◦ Aircalin ◦ Alaska Airlines ◦ Austrian Airlines ◦ Azerbaijan Airlines ◦ Bangkok Airways ◦ Bulgaria Air ◦ Chalair Aviation ◦ Cyprus Airways  Estonian Air  Etihad Airways  Finnair  Flybe  Georgian Airways  Gol Transportes Aéreos  Japan Airlines  Jat Airways  Jet Airways  Luxair  Middle East Airlines  Rossiya  Royal Air Morac  TAAG Angola Airlines  Ukraine International Airlines  WestJet
  • Air France 777-328ER in SkyTeam livery, Paris Charles De Gaulle Airport
  • Air France: Old and new logo
  • Air France Airbus A321, Amsterdam Airport Schiphol
  • Air France Airbus (and American Airlines MD80), Newark Liberty International Airport
  • Air France 747-400, Boston Logan International Airport
  • The End  YouTube links: ◦ Air France Commercial 2011 - L'Envol - Mozart K488 Adagio: https://www.youtube.com/watch?v=J6bGnSEwdKY ◦ Air France Commercial 2013 „Women‟ 2013: https://www.youtube.com/watch?v=vBqGYSimQOA ◦ Air France Safety Video (All French): https://www.youtube.com/watch?v=e4uxveoggD0