2011 one US Gala Media Outreach Toolkit
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2011 one US Gala Media Outreach Toolkit

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2011 one US Gala Media Outreach Toolkit 2011 one US Gala Media Outreach Toolkit Presentation Transcript

  • The 2011 one US Gala
    Media Outreach Toolkit
  • Purpose
    We need to push promotion of the 2011 one US gala to increase attendance, and ultimately, raise funds for the organization. The following toolkit presentation contains a series of online grassroots campaigns we can execute to help promote the one US gala, increase brand awareness and raise funds for HCF.
  • Our Message
    This year, HCF presents the one US annual gala on October 19th at the J.W. Marriott Hotel in Washington, D.C. The one US theme has a dual-pronged message, which can be read as one us to emphasize coming together as a community or as one U.S. to focus on national unity to achieve one goal. This was purposefully developed to create a unifying message about education in this country. We want everyone – not just Latinos – to understand the relationship between Latino student success and the future success of America. The one US theme is inclusive of all populations and emphasizes the value of unifying our nation through education despite our differences in race, ethnicity, gender, culture, faith, or ideology.
  • Facebook
    HCF Facebook Profile (Required, if applicable)
    • Post link to gala video, tag key friends, ask for repost
    • Invite your friends to the Facebook event, share the event on your wall
    • Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
    • Provide website link to www.HispanicFund.org/gala
    HCF Regional Facebook Page (Required, if applicable)
    • Post link to gala video, tag key friends, ask for repost
    • Invite your friends to the Facebook event, share the event on your wall
    • Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
    • Provide website link to www.HispanicFund.org/gala
  • Facebook
    HCF Facebook Groups (Required, if applicable)
    • Post link to gala video, ask for repost
    • Invite your friends to the Facebook event, share the event on your wall
    • Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
    • Provide website link to www.HispanicFund.org/gala
    Personal Facebook Profile (Optional)
    • Post link to gala video, tag key friends, ask for repost
    • Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
    • Provide website link to www.HispanicFund.org/gala
  • Facebook Samples
    • Only 13% of Latinos today have a college degree yet they are the largest minority population. What does this mean for America’s future? Let’s unite as one . Join HCF for the 2011 one US gala on Oct. 19th in Washington, DC! Get your tickets now at www.HispanicFund.org/Gala.
    [Insert link to gala video or upload photo]
    • 100% of this year’s Dallas HYI students agreed with the statement “I am going to college.” The Hispanic College Fund is changing students’ lives, but our work is not done. Support our 2011 one US gala to give a helping hand to more students. Get your tickets now at www.HispanicFund.org/Gala.
    [Upload HYI photo/video memory]
  • Twitter
    Personal Twitter (Optional)
    Post link to gala video with message, mention key tweeters, use key hashtags, ask for retweet
    Post link to gala website www.hispanicfund.org/gala
    Key hashtags: #oneUS #Latino #HigherEd #Hispanic #STEM #Education
  • Tweet Samples
    50.5 million strong. If it’s a #Latino issue, it’s a nat’l issue. Come to HCF’s #oneUS gala on 10/19. RSVP ! http://bit.ly/fGJKOH
    I’m going to @hispanicfund’s #oneUS gala on 10/19 to support the movement for #HigherEd! RSVP now! http://bit.ly/fGJKOH
    Pss! @tweeter @tweeter @tweeter – Join me in the movement to make a stronger #America. RSVP for @hispanicfund’s #oneUS gala http://bit.ly/fGJKOH
    Check out @hispanicfund’s #oneUS gala video! Loved it! I support #HigherEd – Do you? RSVP now! http://bit.ly/fGJKOH
  • Linked In
    Make a status update
    Upload a link to gala video or flyer
    Sample:
    Support the movement to educate our youth and RSVP for the Hispanic College Fund’s 2011 one US gala!
    [Upload link to gala video or flyer]
  • Emails & Listservs
    Forward a link to gala video and flyer to your personal contacts and networks
    Forward the gala email blast (coming) to your personal contacts and networks
    Forward gala press release (coming) via email to your personal contacts and networks
    Forward links to student videos (coming) to your personal contacts and networks
  • YouTube
    Record your own personal video invitation to the gala and upload to your YouTube page or directly to other social media pages. Include the gala website: www.HispanicFund.org/gala
    Record a video requesting your students to record and upload an HCF video memory to invite people to the gala.
  • Online Newspapers/Blogs
    Make a comment about the one US gala on Latino/education/economy/workforce related news articles or blogs. Include a link to the website www.HispanicFund.org/Gala
  • Have fun and be creative!
    Thank you for helping promote the 2011 one US Gala!