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Yahoo! case study   final
 

Yahoo! case study final

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    Yahoo! case study   final Yahoo! case study final Presentation Transcript

    • Hisham BinSefrah
      Mubarak Al Wesmi
      Mariam Al Hosany
      MariamChookah
      Nisrin Al Moslie
    • Outline:
      Benefits of the advertising business model
      Limitation of the advertising business model
      Yahoo rapid success
      Unique features of yahoo
      Comparison between yahoo and traditional businesses
      Yahoo Business model, & how is it different with Google’s
    • Benefits of the advertising Business Model
      Yahoo has parlayed advertising dollars into profitability
      Advertising revenue can be used to cover the costs of the service
      The value of advertising business model is in its unique and easy categorization of all pages and subjects
    • Limitation of the advertising business model:
      They failed to check what kind of ads worked online.
      Consequently, immediate success prevents them from developing other important aspects of e-business.
      Yahoo’ worked on cutting costs, and quite often the dollars earmarked for online advertising were the most vulnerable to cuts. Eventually, the firm recognized that it needed to reduce its reliance on advertising
    • Yahoo rapid success
      Yahoorelies on advertising to make money
      grab user’ attention to the site
      Yahoo offers various services
    • features that distinct yahoo
      Original and unique content
      Pages designed primarily to meet humans’ need, with search engine considerations a secondary concern.
      Hyperlinks
      Good web design in general
    • Comparison between yahoo and traditional businesses
      Yahoo and print publication
      Yahoo and radio broadcasting
      Yahoo and Television broadcasting
    • Yahoo Business model
      Yahoo’s business model differs from Google’s business model in several ways.
      Yahoo provides diverse products and services that fall within the future four pillars:
      Connect
      Communicate
      Interact
      share and gather information.
    • These pillars are the upcoming generation.
      It will help the users connect, communicate, interact, share and gather information.
    • Components of Yahoo’s Business Model
      The core components are:
      Content
      Search and Marketplace
      Community
      Personalization
    • Cont’d
      Content is accessible
      Includes latest news, entertainment, and sports information and they operate from the web portal www.yahoo.com
      Search and Marketplace: Locate and display
      Community empower users
      Personalization: How, When, and Where
    • Difference to Google business model
      Google’s business model is advertising.
      Any market that attracts advertising is a target for Google.
      Google’s business model is that Advertisers are the customers.
      Google improve their product by improving you as an advertiser.
    • Thank you for listening
      If you have any questions you may ask