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Yahoo! case study final

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  • 1. Hisham BinSefrah
    Mubarak Al Wesmi
    Mariam Al Hosany
    MariamChookah
    Nisrin Al Moslie
  • 2. Outline:
    Benefits of the advertising business model
    Limitation of the advertising business model
    Yahoo rapid success
    Unique features of yahoo
    Comparison between yahoo and traditional businesses
    Yahoo Business model, & how is it different with Google’s
  • 3. Benefits of the advertising Business Model
    Yahoo has parlayed advertising dollars into profitability
    Advertising revenue can be used to cover the costs of the service
    The value of advertising business model is in its unique and easy categorization of all pages and subjects
  • 4. Limitation of the advertising business model:
    They failed to check what kind of ads worked online.
    Consequently, immediate success prevents them from developing other important aspects of e-business.
    Yahoo’ worked on cutting costs, and quite often the dollars earmarked for online advertising were the most vulnerable to cuts. Eventually, the firm recognized that it needed to reduce its reliance on advertising
  • 5. Yahoo rapid success
    Yahoorelies on advertising to make money
    grab user’ attention to the site
    Yahoo offers various services
  • 6. features that distinct yahoo
    Original and unique content
    Pages designed primarily to meet humans’ need, with search engine considerations a secondary concern.
    Hyperlinks
    Good web design in general
  • 7. Comparison between yahoo and traditional businesses
    Yahoo and print publication
    Yahoo and radio broadcasting
    Yahoo and Television broadcasting
  • 8. Yahoo Business model
    Yahoo’s business model differs from Google’s business model in several ways.
    Yahoo provides diverse products and services that fall within the future four pillars:
    Connect
    Communicate
    Interact
    share and gather information.
  • 9. These pillars are the upcoming generation.
    It will help the users connect, communicate, interact, share and gather information.
  • 10. Components of Yahoo’s Business Model
    The core components are:
    Content
    Search and Marketplace
    Community
    Personalization
  • 11. Cont’d
    Content is accessible
    Includes latest news, entertainment, and sports information and they operate from the web portal www.yahoo.com
    Search and Marketplace: Locate and display
    Community empower users
    Personalization: How, When, and Where
  • 12. Difference to Google business model
    Google’s business model is advertising.
    Any market that attracts advertising is a target for Google.
    Google’s business model is that Advertisers are the customers.
    Google improve their product by improving you as an advertiser.
  • 13. Thank you for listening
    If you have any questions you may ask

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