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Display Advertising Technology Landscape [JP/2013]                   Media Buying                                         ...
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JP_Chaosmap 2013 Spring

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JP Chaosmap minor update.
If you need a high resolution document, please feel free to ask me via twitter's mention.

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Transcript of "JP_Chaosmap 2013 Spring"

  1. 1. Display Advertising Technology Landscape [JP/2013] Media Buying Ad Networks Sharing Data Agencies Platforms / DSPs Exchanges Horizontal / Social Tools Agency Desk SSPs Media Rep PM Video / Rich Media U CA B OR Vertical / Targeted L NK Creative Optimization Media Planning DMPs and Data Aggregators I S and AttributionE S U Performance PublisherT Tools H M Tag MgmtE E ER Ad Servers R R Retargeting Data Feed Mobile S Ad Servers Verification / Measurement Data Suppliers Privacy and Analytics Media Mgmt Systems and Operations 本資料は作者がLUMApartners作成の「DISPLAY LUMAscape」を参考に個人的に作成したもので所属会社の利害関係や取引関係を現したり、特定の商品を販売・推奨するための資料ではありません。 ロゴ、サービス名の表記に関しても個別に許諾を得たものではありません。万が一、問題がある場合は直接ご連絡頂ければ使用を中止いたします。 Twitter: @hirohirokon (近藤洋司)
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