Facebook: Bad for marketing, good for recruiting?

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Although a recent Forrester study showed that Facebook marketing strategies may not be working, recruiting via the social media platform is as strong as ever.

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Facebook: Bad for marketing, good for recruiting?

  1. 1. “ Facebook creates less business value than any other digital marketing opportunity. “ -- Nate Elliott, Forrester vice president & principal analyst
  2. 2. 66 percent of recruiters use Facebook to find talent. -- WomenOnBusiness.com
  3. 3. 18.4 million applicants found their job on Facebook. --Social Meep
  4. 4. Over 1/4 of recruiters have hired a candidate they sourced from Facebook.
  5. 5. 65 percent of employers use Facebook to showcase their company brand. --Glassdoor
  6. 6. 84 percent of job seekers have a Facebook profile. --Brandlove

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