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Communication strategy design
1. Your Business is Talking To People What are they saying? Created by Hiram Quinones
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Editor's Notes
Do you matter? How great design will make people love your company” Robert Brunner and Stewart Emery
Webster’s definition of language
Do you matter? How great design will make people love your company” Robert Brunner and Stewart Emery
BA and Great Job! Are speaking to people – telling them things about what it does, how it does it, and what BA is all about. It is connecting with them and telling them things about themselves. Maybe not to everybody, but with certain people. It makes sense to truly think about who and how, doing all we can to connect with them in a powerful way.
Language/communication must be alive and dynamic
These 4 questions must be answered by a group.
Based on the book Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery
Focus on the customer, focus on the customer supply chain experience
You can’t fake authenticity. The consequences of getting caught faking it can be terminal. Authenticity is lost forever if the customer believes they will receive one thing and off the bat they receive something else.