Card sorting exercise

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  • Hyden White historian and thought leader for classification.
  • Developing context as to why user experience, information architecture are important.
  • From the Fifth Discipline, mental models are the 1st discipline.
  • 1- the information we have massed in the organization does not get through the user’s filter
    2- some information gets through but is changed
    3- only the familiar information, ways of thinking gets through the filter unchanged
  • This slide was added afterwards to show how through the card sorting process we were able to refine the companies goals and objectives.
  • Card sorting exercise

    1. 1. Card Sorting Exercise Sorting Things Out Hiram A. Quinones Business Access LLC
    2. 2. A G E N D A • What is card sorting • Understanding the context of web design • Mental models • Card sort exercise (individual) • Sharing your card sort • Group processing • Next steps • Early designs by James Breen Hiram A. Quinones Business Access LLC
    3. 3. “The beginning of all understanding is classification” - Hyden White Hiram A. Quinones Business Access LLC
    4. 4. How do we organize all that information? Card Sorting can help Hiram A. Quinones Business Access LLC
    5. 5. What is a Card Sort? A card sort is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants. Hiram A. Quinones Business Access LLC
    6. 6. Some context on web design
    7. 7. Surface
    8. 8. Strategy
    9. 9. Scope
    10. 10. Structure
    11. 11. Skeleton
    12. 12. How do people think? COLOR? HEIGHT? SHAPE?
    13. 13. Mental Models “Mental models are deeply held internal images of how the world works, images that limit us to familiar ways of thinking and acting. Very often, we are not consciously aware of our mental models or the effects they have on our behavior” - Peter Senge Hiram A. Quinones Business Access LLC
    14. 14. Mental Models Hiram A. Quinones Business Access LLC
    15. 15. Mental Models Sender’sMaturity Participation Telling Testing Selling Co-creating Consulting
    16. 16. Questions Why are most people coming to the site? Are these people finding what they came for? Yes or No How do we know? Hiram A. Quinones Business Access LLC
    17. 17. There are different ways to sort
    18. 18. First Level Vegetables Fruit
    19. 19. Secondary Level Vegetables FruitCarrots Beets Peppers Grapes Bananas Pineapple Potatoes Pears
    20. 20. Third Level Vegetables FruitCarrots Beets Peppers Grapes Bananas Pineapple Potatoes Pears Red Peppers Yellow Peppers Bosc Pears
    21. 21. Why Use Card Sorting? Quick, inexpensive and reliable method Which serves as input Into the information design process Card sorting provides suggestions into: navigation, menus and taxonomies Hiram A. Quinones Business Access LLC
    22. 22. Example of a Card Sort
    23. 23. Card Sorting is… “deceptively simple” Hiram A. Quinones Business Access LLC
    24. 24. Our Goal Today Validate categories Maybe discover new categories
    25. 25. Let’s give it a go! • Everyone has the same cards • Go through the cards first • Organize the cards based on how you organize things. • If you feel there is information missing, you may use the blank cards to add your own information. • When the card sorting time closes, share how you categorized the content. • Keep your cards in the order you created and hand them to the facilitator.
    26. 26. Want to learn more?
    27. 27. Want to learn more? http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
    28. 28. Want to learn more? http://ncsi.iisc.ernet.in/pipermail/lis-forum/2007-May/005811.html
    29. 29. Preliminary design – minimal Message - transformation
    30. 30. Preliminary design – slider Message - products
    31. 31. Final Design – slider Message – developing Americans

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