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Blog 101 For Law Firms Presentation

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Transcript

  • 1. Blogging for Business
    Using Web Communication to Enhance Information Delivery
    Searcy Denney Scarola Barnhart & Shipley, PA
    Exclusively for the use of Partner Firms
    © Copyright 2009
  • 2. What is a “blog”?
    a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site (Merriam-Webster)
    A Web site providing a variety of different thoughts, opinions, information, and news in a compressed, news journal format. (Hopkins, J)
  • 3.
  • 4. Back to our website
    Article
    Archive of Previous Articles
    Twitter
  • 5. What am I trying to communicate?
    Expertise
    Knowledge
    Areas of specialty and practice
    Important issues (tort reform, preemption)
    Taking time to care—charity work and other good contributions to the community
  • 6. Blogging & SEO
    SEO: Search Engine Optimization
    What is SEO?
    the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
  • 7. Content Changes to Websites
    Constant content changes to a website not always practical
    Blogging serves multiple purposes by presenting content change, marketing, and creation of the firm’s image as an authority
    Blogging creates an avenue to integrate multi-media into websites
  • 8. Topics & Subjects
  • 9. Authors & Editors
    A single editor to receive & publish
    Authors need to have some grounding in the law: lawyers, paralegals, experienced secretaries
    Authors should be creative and at least “B” writers
    Avoid too much legalese
  • 10. Who is your audience?
    Your current clients
    Prospective clients
    Other lawyers
    General public
  • 11. Video as a part of articles
  • 12. Video & the Power of YouTube
  • 13. YouTube
  • 14. Publishing Software
    WordPress – Free design and publishing
    Blogger (Google) – Free design and publishing
    DotNetNuke
    Tumblr.
    TypePad
    Xanga
  • 15. Lawyer Blog Sites for a Fee
    PaperStreet.com
    LexBlog: www.lexblog.com
    Martindale-Hubbel
    Lawyers.com
    Justia.com
    Scorpion.com
  • 16. WordPress.org
  • 17. WordPress Simple Dashboard
  • 18. New Publishing -- WordPress
  • 19. Edit Published Blogs
  • 20. User/Author/Subscriber Interface
  • 21. Google Blogger—It’s Free
  • 22.
  • 23.
  • 24. Keywording
    a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine
    Including keywords in blogs, which relate to area of practice
    Personal injury, attorney, defective product, bad drugs, car wreck, car crash, truck accident, slip & fall, etc…
  • 25. Questions to Ask
    Who will blog?
    Will the firm “police” individual lawyer blogs?
    Who will blog?
    What motivation or requirement will there be for attorney participation?
    What is the focus of the blog—its niche subjects?
  • 26. More Questions
    Does the firm need guidelines for authors?
    Does the firm need to restrict content? Should editorial restrictions be placed on political, religious, and controversial topics?
    What blog training should the firm provide?
  • 27. Resources
  • 28. Many on-line Resources

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