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Blog 101 For Law Firms Presentation
 

Blog 101 For Law Firms Presentation

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    Blog 101 For Law Firms Presentation Blog 101 For Law Firms Presentation Presentation Transcript

    • Blogging for Business
      Using Web Communication to Enhance Information Delivery
      Searcy Denney Scarola Barnhart & Shipley, PA
      Exclusively for the use of Partner Firms
      © Copyright 2009
    • What is a “blog”?
      a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site (Merriam-Webster)
      A Web site providing a variety of different thoughts, opinions, information, and news in a compressed, news journal format. (Hopkins, J)
    • Back to our website
      Article
      Archive of Previous Articles
      Twitter
    • What am I trying to communicate?
      Expertise
      Knowledge
      Areas of specialty and practice
      Important issues (tort reform, preemption)
      Taking time to care—charity work and other good contributions to the community
    • Blogging & SEO
      SEO: Search Engine Optimization
      What is SEO?
      the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
    • Content Changes to Websites
      Constant content changes to a website not always practical
      Blogging serves multiple purposes by presenting content change, marketing, and creation of the firm’s image as an authority
      Blogging creates an avenue to integrate multi-media into websites
    • Topics & Subjects
    • Authors & Editors
      A single editor to receive & publish
      Authors need to have some grounding in the law: lawyers, paralegals, experienced secretaries
      Authors should be creative and at least “B” writers
      Avoid too much legalese
    • Who is your audience?
      Your current clients
      Prospective clients
      Other lawyers
      General public
    • Video as a part of articles
    • Video & the Power of YouTube
    • YouTube
    • Publishing Software
      WordPress – Free design and publishing
      Blogger (Google) – Free design and publishing
      DotNetNuke
      Tumblr.
      TypePad
      Xanga
    • Lawyer Blog Sites for a Fee
      PaperStreet.com
      LexBlog: www.lexblog.com
      Martindale-Hubbel
      Lawyers.com
      Justia.com
      Scorpion.com
    • WordPress.org
    • WordPress Simple Dashboard
    • New Publishing -- WordPress
    • Edit Published Blogs
    • User/Author/Subscriber Interface
    • Google Blogger—It’s Free
    • Keywording
      a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine
      Including keywords in blogs, which relate to area of practice
      Personal injury, attorney, defective product, bad drugs, car wreck, car crash, truck accident, slip & fall, etc…
    • Questions to Ask
      Who will blog?
      Will the firm “police” individual lawyer blogs?
      Who will blog?
      What motivation or requirement will there be for attorney participation?
      What is the focus of the blog—its niche subjects?
    • More Questions
      Does the firm need guidelines for authors?
      Does the firm need to restrict content? Should editorial restrictions be placed on political, religious, and controversial topics?
      What blog training should the firm provide?
    • Resources
    • Many on-line Resources