Blogging for Business<br />Using Web Communication to Enhance Information Delivery<br />Searcy Denney Scarola Barnhart & S...
What is a “blog”?<br />a Web site that contains an online personal journal with reflections, comments, and often hyperlink...
Back to our website<br />Article<br />Archive of Previous Articles<br />Twitter<br />
What am I trying to communicate?<br />Expertise<br />Knowledge<br />Areas of specialty and practice<br />Important issues ...
Blogging & SEO<br />SEO: Search Engine Optimization<br />What is SEO?<br />the process of increasing the amount of visitor...
Content Changes to Websites<br />Constant content changes to a website not always practical<br />Blogging serves multiple ...
Topics & Subjects<br />
Authors & Editors<br />A single editor to receive & publish <br />Authors need to have some grounding in the law: lawyers,...
Who is your audience?<br />Your current clients<br />Prospective clients<br />Other lawyers<br />General public<br />
Video as a part of articles<br />
Video & the Power of YouTube<br />
YouTube	<br />
Publishing Software<br />WordPress – Free design and publishing<br />Blogger (Google) – Free design and publishing<br />Do...
Lawyer Blog Sites for a Fee<br />PaperStreet.com<br />LexBlog: www.lexblog.com<br />Martindale-Hubbel<br />Lawyers.com<br ...
WordPress.org<br />
WordPress Simple Dashboard<br />
New Publishing -- WordPress<br />
Edit Published Blogs<br />
User/Author/Subscriber Interface<br />
Google Blogger—It’s Free<br />
Keywording<br />a term used as a keyword to retrieve documents in an information system such as a catalog or a search engi...
Questions to Ask <br />Who will blog?<br />Will the firm “police” individual lawyer blogs?<br />Who will blog?<br />What m...
More Questions<br />Does the firm need guidelines for authors?<br />Does the firm need to restrict content? Should editori...
Resources<br />
Many on-line Resources<br />
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Blog 101 For Law Firms Presentation

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Blog 101 For Law Firms Presentation

  1. 1. Blogging for Business<br />Using Web Communication to Enhance Information Delivery<br />Searcy Denney Scarola Barnhart & Shipley, PA<br />Exclusively for the use of Partner Firms<br />© Copyright 2009<br />
  2. 2. What is a “blog”?<br />a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site (Merriam-Webster)<br />A Web site providing a variety of different thoughts, opinions, information, and news in a compressed, news journal format. (Hopkins, J)<br />
  3. 3.
  4. 4. Back to our website<br />Article<br />Archive of Previous Articles<br />Twitter<br />
  5. 5. What am I trying to communicate?<br />Expertise<br />Knowledge<br />Areas of specialty and practice<br />Important issues (tort reform, preemption)<br />Taking time to care—charity work and other good contributions to the community<br />
  6. 6. Blogging & SEO<br />SEO: Search Engine Optimization<br />What is SEO?<br />the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. <br />
  7. 7. Content Changes to Websites<br />Constant content changes to a website not always practical<br />Blogging serves multiple purposes by presenting content change, marketing, and creation of the firm’s image as an authority<br />Blogging creates an avenue to integrate multi-media into websites <br />
  8. 8. Topics & Subjects<br />
  9. 9. Authors & Editors<br />A single editor to receive & publish <br />Authors need to have some grounding in the law: lawyers, paralegals, experienced secretaries<br />Authors should be creative and at least “B” writers<br />Avoid too much legalese<br />
  10. 10. Who is your audience?<br />Your current clients<br />Prospective clients<br />Other lawyers<br />General public<br />
  11. 11. Video as a part of articles<br />
  12. 12. Video & the Power of YouTube<br />
  13. 13. YouTube <br />
  14. 14. Publishing Software<br />WordPress – Free design and publishing<br />Blogger (Google) – Free design and publishing<br />DotNetNuke<br />Tumblr.<br />TypePad<br />Xanga<br />
  15. 15. Lawyer Blog Sites for a Fee<br />PaperStreet.com<br />LexBlog: www.lexblog.com<br />Martindale-Hubbel<br />Lawyers.com<br />Justia.com<br />Scorpion.com<br />
  16. 16. WordPress.org<br />
  17. 17. WordPress Simple Dashboard<br />
  18. 18. New Publishing -- WordPress<br />
  19. 19. Edit Published Blogs<br />
  20. 20. User/Author/Subscriber Interface<br />
  21. 21. Google Blogger—It’s Free<br />
  22. 22.
  23. 23.
  24. 24. Keywording<br />a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine<br />Including keywords in blogs, which relate to area of practice<br />Personal injury, attorney, defective product, bad drugs, car wreck, car crash, truck accident, slip & fall, etc…<br />
  25. 25. Questions to Ask <br />Who will blog?<br />Will the firm “police” individual lawyer blogs?<br />Who will blog?<br />What motivation or requirement will there be for attorney participation?<br />What is the focus of the blog—its niche subjects?<br />
  26. 26. More Questions<br />Does the firm need guidelines for authors?<br />Does the firm need to restrict content? Should editorial restrictions be placed on political, religious, and controversial topics?<br />What blog training should the firm provide? <br />
  27. 27. Resources<br />
  28. 28. Many on-line Resources<br />

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