Talking txt 2010

Brian Hipkin University of East London ‘ Texting-Doing More for Less’

1.Prefered means of networking 2. 98% mobile ownership 3. 2.3 trillion sent in 2010 4.Future growth in ‘Smartphones’ 5. The text as a portal 6. Convert to TinyURL!™ and use landing pages

More than 500 million active users
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week. Just 6 years old.
Living together on your phone
“ It is not technology it is a way of life”
140,000 Apps (Jan 2010), 500 (July 2008).Uploads to Youtube up 400% in 6 days from launch of iphone3GS 150 million viewers (Aug 10), Started Sept 2005 World record stands at 367,025,875 viewers have watched 1 music video (Nov 10) ,

Capturing data from a self defining group Embedded links in the auto reply Pushing short codes at the right time The Right of Reply – short codes and ‘red hot data’

Provide -The right information Delivered at -The right time- pro active To be most effective – in many forms using the right language Effective use of Texting as a link in the Web 2.0 world

Working with external organisations
T he web 2.0 world is free
I t’s cheaper than you think
Bring together systems
D on’t surprise your IT department
Use a text to bind web 2.0 together

+ + + + + + + A glimpse into the new customer experience

A glimpse into the new customer experience – your own website delivered by a text. Text ‘learnfromtxt’ to 88020

Any Questions?

Talking txt 2010

by Hipkin21 on Nov 25, 2010

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Talking txt 2010 — Presentation Transcript