1. Contents :
The following12 slides will show a solution that
answer to the business case:
How BTL drives to Digital.
2. CATMAN’S BRIEF :
Reach 4 targets in only 1 shot.
1. Increase your specified SKU’s sales
2. Increase Corporate WEB page traffic
3. Distribution of couponing online
4. Drive customer engagement and choice
4. SKU a. Insert in all SKU
packaging a
“Lenses Ticket”
b. The ticket will be a
WEB creative execution
designed to
engage the
customer
c. Broadcast the
COUPON promise on the
packaging.
d. The promise will
drive up sales, and
engagement
5. The “Lenses Ticket” is a combination of
Creative graphic and printing technology
Micro perforations Classic
paper
Polarized
lenses Personalization
with single code
Secured
reverse side
Plastic
paper
The “Lenses Ticket” offers all the marketing
advantages with a complete anti-fraud guarantee.
6. a. The “Lenses Ticket” delivers the
promise, when it is placed in front
of screen lighting with a specific
SKU wavelength.
b. This screen is somewhere in the
corporate web site.
c. The creative idea builds on
WEB
customer discovery, and so
excitement
d. The visit is a must….
COUPON
7. Without the specific With the correct
screen… wavelength, the message
unreadable ! shows up clearly*
* To discover the message tilt
the screen away from you
8. The message discovered by the
“Lenses Ticket” could be a pin
SKU code that gives access to
various value coupons to
hidden in the corporate
webpages.
WEB
COUPON
9. The pages 1 to 3, of the “Lenses
Ticket” can be designed with your
Corporate logo, messages and
promises, as long as the window
position is respected.
Technical details.
L=100 mm
L= 50 mm
10. Logistic planning: 4 to 8 weeks
(according with quantity & delivery localization)
1. Graphic lay out 1 to 2 weeks
2. Production from 2 to 4 weeks
3. Delivery
a) 3 days EC
b) 10 days CIS
11. Look at a video demo :
http://www.youtube.com/watch?v=OqM0GOa51z4&context=C3d89
ac0ADOEgsToPDskLmtEmjsR9nsZma018xEEqG
Ask for a quotation: http://www.hiper-
com.com/en/contact/offices/
Contact me: yves@hiper-com.com
Learn more about us: www.hiper-com.com
Thank you for your attention
