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Share Of Voice Dairy Products Jan-Jun 2014 RO

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Share Of Voice Dairy Products Jan-Jun 2014 RO

Share Of Voice Dairy Products Jan-Jun 2014 RO

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  • 1. Period: January-June 2014
  • 2. Period: January-June 2014 SOVRETAILER A = 𝑹𝒆𝒕𝒂𝒊𝒍𝒆𝒓 𝑨 𝑷𝒓𝒐𝒎𝒐 ∗ 𝑴2 𝒘𝒉𝒆𝒓𝒆 𝑷𝒓𝒐𝒎𝒐 𝒊𝒔 𝒗𝒂𝒍𝒊𝒅 𝑨𝒍𝒍 𝑹𝒆𝒕𝒂𝒊𝒍𝒆𝒓𝒔 𝑷𝒓𝒐𝒎𝒐 ∗ 𝑴2 𝒘𝒉𝒆𝒓𝒆 𝑷𝒓𝒐𝒎𝒐 𝒊𝒔 𝒗𝒂𝒍𝒊𝒅 Analyzed market: PRODUSE LACTATE SOV = SHARE OF VOICE SNU = SHOPPER NEED UNIT ALL RETAILERS = 100% ALL BRANDS = 100% INDEX USED: M²(SNU)
  • 3. Period: January-June 2014 Producers Share of Voice in Produse Lactate M²(SNU) YTD 2014 Nb of leaflets in 6 months Nb of SNU promoted Nb of Retailers ALBALACT 233 466 15 FRIESLAND 199 336 16 DANONE 202 388 16 DELACO 177 352 15 HOCHLAND 180 332 14 COVALACT 145 243 12 DORNA LACTATE 114 154 11 +1,1pp -0,1pp -0,7pp -1,1pp +0,8pp +1,1pp +0,6pp -1,8pp 0 pp pp=percent point difference of producer share of voice compared to the similar period last year Producers split of promotions between Retailers M²(SNU) YTD 2014
  • 4. Period: January-June 2014 Retailers Share of Voice in Produse Lactate M²(SNU) YTD 2014 Nb of leaflets in 6 months Nb of SNU promoted XXL MEGA DISCOUNT 48 850 BILLA 66 673 PENNY MARKET 60 514 KAUFLAND 29 468 CORA 26 437 SELGROS 36 436 OTHERS 47 396 MEGA IMAGE 17 391 METRO 15 374 CARREFOUR 29 289 LIDL 32 202 CARREFOUR MARKET 35 133 PROFI 16 120 REAL 12 45 TOTAL 468 5328 Producers in Retailers M²(SNU) YTD 2014
  • 5. Period: January-June 2014
  • 6. Period: January-June 2014 Thank you for your attention Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 We remain at your disposal for further information or a live demo Follow us on social networks for more Markets Intelligence

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