Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top
Q1 2013 vs Q1 2012RETAILERS SUMMARYQUANTITATIV KPI Slides1- LEAFLETS & PROMO OPERATIONS 4-1577-894- PROMO MECHANISMS 56-73...
Q1 2013 vs Q1 2012VOCABULARY•Promo Pressure: index of promo visibility for a retailer, a category a brand or a format. Thi...
Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top1- LEAFLETS & PROMOOPERATIONSQ1 2013 vs Q1 2012
Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (all leaflets traffic + special)211714242013 (evol)HM SM 2013 (evol)232298-1 ...
Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (traffic leaflets)1371372013 (evol)HM SM 2013 (evol)131356-1 (PO)C&C HD172213...
Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (special leaflets)8101172013 (evol)HM SM 2013 (evol)10942+4 (PO)C&C HD1015421...
Q1 2013 vs Q1 2012LEAFLETS & PROMO PRESSURE (traffic leaflets)137137( Nationals PO) 2013 (evol)HM*A Promo Operation is a s...
Q1 2013 vs Q1 2012LEAFLETS & PROMO PRESSURE (traffic leaflets)HD1313( Nationals PO) 2013 (evol)*A Promo Operation is a set...
Q1 2013 vs Q1 20125 TOP TRAFFIC LEAFLET (by PO Share of Voice)Number of WU 594 487 432474 429Stores 19 19 724 19Days 14 14...
Q1 2013 vs Q1 201222171313131313137765-1 po-1 po-6 po-1 po-1 poNUMBER OF PROMO OPERATIONS (traffic leaflets)The biggest de...
Q1 2013 vs Q1 2012211715101010984421NUMBER OF PROMO OPERATIONS (special leaflets)Retailers increase ordecrease their quant...
Q1 2013 vs Q1 2012201714141312777777Average number of validity days (traffic leaflets)Real increase the validitydays for t...
Q1 2013 vs Q1 20122724232118161613121092AVERAGE NUMBER OF PAGES/PROMO OP (traffic leaflets)+5 pag-1 pag+2 pag-1 pag+1 pag+...
Q1 2013 vs Q1 20122215121199986432AVERAGE NUMBER OF PAGES/PROMO OP (special leaflets)+3 pag+11 pag+12 pag-10 pag-1 pag+4 p...
Q1 2013 vs Q1 2012Average WU/page (traffic leaflets)Number ofWU/pageThe most readableis LIDL5.05.57.98.08.28.78.99.010.511...
Q1 2013 vs Q1 2012Average WU/page (special leaflets)Number ofWU/pageThe most readableis LIDL1.84.05.25.86.06.27.48.38.58.9...
Q1 2013 vs Q1 2012Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top2 - TRADE STRATEGY
Q1 2013 vs Q1 2012WU TYPOLOGY (Brands, Private Labels, Unbranded ) Traffic Leaflets65,1% (0 pts)16.5% (+1.9 pts)18.4% (-1....
Q1 2013 vs Q1 2012WU TYPOLOGY (National Brands) Traffic LeafletsNumberWU/OPNational BrandsEvolutionQ1 2013 vs Q1 2012* WU ...
Q1 2013 vs Q1 2012WU TYPOLOGY (Private Label) Traffic LeafletsNumberWU/OPNational Brands Private Label* WU = one ore more ...
Q1 2013 vs Q1 2012WU TYPOLOGY (Unbranded) Traffic LeafletsNumberWU/OPNational Brands Private Label Unbranded* WU = one ore...
Q1 2013 vs Q1 2012WU TYPOLOGY (National Brands, Private Label, Unbranded) Traffic LeafletsNational BrandsWU = one ore more...
Q1 2013 vs Q1 2012246.1116.3103.2 94.269.528.812.4 12.2 11.3 9.9 7.8 7.327.64.519.89126.4-1.9 -0.2-0.5 0 1.3 0.4METRO SELG...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE12....
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE13.19.9 9.88.46.2 5.5 5.3 5.0 4.8 4.73.92.7-1.0-1.62.2-1.11.1 0....
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE15.613.511.19.4 9.1 8.9 8.8 8.6 8.5 8.47.1 6.53.40.4-3.20.1-1.2 ...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE12.310.610.09.48.87.5 7.2 6.7 6.3 6.3 6.1 6.01.50.4-0.40.90.61.5...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE23.0 22.420.8 20.1 19.6 18.8 18.0 17.4 17.2 16.515.110.10.6 -1.8...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE19.5 18.617.114.2 13.8 13.712.6 12.4 12.3 11.4 10.8 10.7-0.110.5...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE25.0 23.920.115.9 15.29.58.0 7.4 7.1 7.0 6.6 6.0-1.1 1.13.10.6 1...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE435.5255.0 253.7 243.4159.941.9 39.2 38.1 26.0 10.6 4.610.245.3 ...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE1,143.5 1,137.9974.3894.3728.8 675.5 665.7578.1486.5107.4 71.6 6...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE157.7111.797.960.4 51.5 43.8 39.425.8 23.310.6 4.6-9.912.1-1.012...
Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE68.649.9 47.9 45.833.8 31.6 30.522.39.28.26.1 1.5 8.83.9 0.3 1.9...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE–all retailers( traffic leaflets)AVERAGE VIRTUAL PRICE AVERAG...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE9...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE1...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE1...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE1...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE7...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE7...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE9...
Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE1...
Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top3 – PROMO PRESSURE & SHARE OF VOICEQ1 2013 vs Q1 2012
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic LeafletsPROMOPRESSUREFOODNON - FOOD+ 2.2 %- 4.7%HIPERMARKETSUPERMARKE...
Q1 2013 vs Q1 2012-28.7%-10.3%8.5%-3.5%1.4%-0.1%10.8%8.0%47.8%-2.7%-3.9%-5.4%REAL-HYPERMARKETCARREFOURSELGROSMETROPENNY MA...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* vs Average number of pag/OPThe detailed promo pressuregrowth by player shows thec...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0...
Q1 2013 vs Q1 2012SHARE OF VOICE (WU) Traffic Leaflets*where Others represents the retailers outside selection with the sa...
Q1 2013 vs Q1 2012SHARE OF VOICE - Produse de baza(WU) Traffic Leaflets*where Others represents the retailers outside sele...
Q1 2013 vs Q1 2012SHARE OF VOICE - Produse de baza(WU) Special Leaflets*where Others represents the retailers outside sele...
Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top4 – PROMO MECHANISMSQ1 2013 vs Q1 2012
Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits by retailer formatRegarding the con...
Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits per retailerHIPERMARKET SUPERMARKET...
Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits per retailerHARD DISCOUNTCASH&CARRY...
Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic Leaflets+20.2% +6.7 ptProducts with consumer benefitsQ1 2013 vs Q1 2012 Gro...
Q1 2013 vs Q1 2012Products with consumer benefits+20.2% +6.7 pt1 + 1 gratis 0.3% (-0,2 pts)2 + 1 gratis 0.9% (-0,4 pts)Oth...
Q1 2013 vs Q1 2012From total articles promoted in Foodcategory, on more than 64% at least1 Consumer Advantage was used,And...
Q1 2013 vs Q1 2012Promo Review of food retailers in 20’topQUALITY KPIQ1 2013 vs Q1 2012
Q1 2013 vs Q1 2012COMPLEXITY INDICATORWe can easily see thatBILLA is using at least 1Consumer Advantage on88.65% of the pr...
Q1 2013 vs Q1 201246.17%51.13%2.56%0.14%0 mechanisms 1 mechanism 2 mechanisms 3 mechanismsCOMPLEXITY INDICATORNumber of Pr...
Q1 2013 vs Q1 2012Q1 2013 vs Q1 2012Promo Review of food retailers in 20’topRETAILERS SUMMARY
Q1 2013 vs Q1 2012Carrefour (traffic leaflets)Pressure OfferConsumeradvantagesBrands ShareHypermarketQuantity of WUQuantit...
Q1 2013 vs Q1 2012Cora (traffic leaflets)Promo Review of food retailers in 20’top-2.68 %Pressure OfferBrands ShareConsumer...
Q1 2013 vs Q1 2012Real (traffic leaflets)- 28.68%Promo Review of food retailers in 20’topPressure OfferBrands ShareConsume...
Q1 2013 vs Q1 2012Kaufland (traffic leaflets)Offer/Brands+7.97%Promo Review of food retailers in 20’topPressure OfferConsu...
Q1 2013 vs Q1 2012Billa (traffic leaflets)Supermarket- 12.03%-0.07%Promo Review of food retailers in 20’topPressure OfferB...
Q1 2013 vs Q1 2012Mega Image (traffic leaflets)+3,5ptsPromo Review of food retailers in 20’topSupermarket- 12.03%Pressure ...
Q1 2013 vs Q1 2012Carrefour Market(traffic leaflets)Promo Review of food retailers in 20’topSupermarket- 12.03%-5.39%Press...
Q1 2013 vs Q1 2012Profi (traffic leaflets)Promo Review of food retailers in 20’topSupermarket- 12.03%-3.92%Pressure OfferB...
Q1 2013 vs Q1 2012Penny (traffic leaflets)Promo Review of food retailers in 20’topHard Discount + 26.11%+ 1.44%Pressure Of...
Q1 2013 vs Q1 2012Lidl (traffic leaflets)Promo Review of food retailers in 20’topHard Discount + 26.11%Pressure OfferOffer...
Q1 2013 vs Q1 2012Metro (traffic leaflets)Cash&Carry-3.46%Promo Review of food retailers in 20’topPressure OfferOffer/Bran...
Q1 2013 vs Q1 2012Selgros (traffic leaflets)Promo Review of food retailers in 20’topFOOD Market(C&C, HM,HDD, SM)+ 8.51%Pre...
Q1 2013 vs Q1 2012Thank you for your attentionFlorentina VasileLeaflet Monitor Directorflorentina.vasile@hiper-com.com+40 ...
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Promo review Q1 2013 vs 2012 Romania

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Promo review Q1 2013 vs 2012 Romania

  1. 1. Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top
  2. 2. Q1 2013 vs Q1 2012RETAILERS SUMMARYQUANTITATIV KPI Slides1- LEAFLETS & PROMO OPERATIONS 4-1577-894- PROMO MECHANISMS 56-733- PROMO PRESSURE & SHARE OF VOICE 47-552- TRADE STRATEGY 16-46QUALITY KPI 74-76Promo Review of food retailers in 20’top
  3. 3. Q1 2013 vs Q1 2012VOCABULARY•Promo Pressure: index of promo visibility for a retailer, a category a brand or a format. This index can becounted by quantity of leaflets or quantity of promotions inside the leaflets.•Share of Voice: index of promo visibility for a retailer, a category a brand or a format in relative valueversus competitors. The Share of Voice index of Hipercom shows the promo activity of the Retailers in themost exhaustive way, taking into consideration the quantity of promotional operations, SKU’s or WU inPromo, the commercial space (in m2) when the promotion was valid and the number of days of thevalidity days of that specific promotion.•Weighted Unit (WU): One or more SKU from the same family, being on the same promotion (manyflavors for juice, many colors for shampoo, many sizes for textile)•Consumer advantages: All additional trade mechanisms supporting the promo price and mentionedon the promo leaflet.•Promo price: Price on the leaflet (should be different from the shelf price)•Virtual Price: Promo price – (minus) all consumers advantages•Perimeter of analysis: Romania: CC, Hyper, Super, HDD
  4. 4. Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top1- LEAFLETS & PROMOOPERATIONSQ1 2013 vs Q1 2012
  5. 5. Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (all leaflets traffic + special)211714242013 (evol)HM SM 2013 (evol)232298-1 (PO)+3 (PO)C&C HD273717342013 (evol) 2013 (evol)-14 (PO)-3 (PO)+6 (PO)-12 (PO)-4 (PO)-6 (PO)-15 (PO)+4 (PO)+20 (PO)
  6. 6. Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (traffic leaflets)1371372013 (evol)HM SM 2013 (evol)131356-1 (PO)C&C HD172213132013 (evol) 2013 (evol)-1 (PO)-1 (PO)-6 (PO)-1 (PO)
  7. 7. Q1 2013 vs Q1 2012NUMBER OF PROMO OPERATIONS (special leaflets)8101172013 (evol)HM SM 2013 (evol)10942+4 (PO)C&C HD10154212013 (evol) 2013 (evol)-14 (PO)-3 (PO)+12 (PO)-12 (PO)-4 (PO)-5 (PO)-15 (PO)+4 (PO)+20 (PO)+1 (PO)
  8. 8. Q1 2013 vs Q1 2012LEAFLETS & PROMO PRESSURE (traffic leaflets)137137( Nationals PO) 2013 (evol)HM*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till25 or more regional variations* Quantity of leaflets Q1 2013 vs Q1 2012. All traffic leaflets = 100%.-1 (PO)-6 (PO)Q1 2013 Q1 2012Evolution2013 vs 2012Pressure2013155 171 1865 5 -Q1 2011-9% 0%0% 10%Pressure2012Evolution2012 vs 20110 -3%10% -NATIONALS OPREGIONAL OPC&C1722( Nationals PO) 2013 (evol)
  9. 9. Q1 2013 vs Q1 2012LEAFLETS & PROMO PRESSURE (traffic leaflets)HD1313( Nationals PO) 2013 (evol)*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till25 or more regional variations* Quantity of leaflets Q1 2013 vs Q1 2012. All traffic leaflets = 100%.Q1 2013 Q1 2012Evolution2013 vs 2012Pressure2013155 171 1865 5 -Q1 2011-9% 0%0% 10%Pressure2012Evolution2012 vs 20110 -3%10% -NATIONALS OPREGIONAL OPSM( Nationals PO) 2013 (evol)131356-1 (PO)-1 (PO)
  10. 10. Q1 2013 vs Q1 20125 TOP TRAFFIC LEAFLET (by PO Share of Voice)Number of WU 594 487 432474 429Stores 19 19 724 19Days 14 14 1413 14Benchmark vsLeader100% 73%80% 72%82%This Promotional Operation generates (through validity period andquantity of WU) a promo pressure bigger with 27 % than the 5th PO
  11. 11. Q1 2013 vs Q1 201222171313131313137765-1 po-1 po-6 po-1 po-1 poNUMBER OF PROMO OPERATIONS (traffic leaflets)The biggest decrease isnoticed in Real, and is dueto the fact that theychanged their strategy byswitching from weeklycatalogues to 2 cataloguesper month since 2011
  12. 12. Q1 2013 vs Q1 2012211715101010984421NUMBER OF PROMO OPERATIONS (special leaflets)Retailers increase ordecrease their quantity ofspecial leaflet edition.SPECIAL LEAFLETS = flyers (2 – 4 pages)+ thematic catalogues+20 po+12 po-15 po-12 po-14 po-5 po-4 po+4 po+4 po+1 po-3 po
  13. 13. Q1 2013 vs Q1 2012201714141312777777Average number of validity days (traffic leaflets)Real increase the validitydays for traffic leaflets from6 or 7 days (in 2012) to 13days (in 2013).+2 days-1 day+1 day+5 day
  14. 14. Q1 2013 vs Q1 20122724232118161613121092AVERAGE NUMBER OF PAGES/PROMO OP (traffic leaflets)+5 pag-1 pag+2 pag-1 pag+1 pag+4 pag+2 pag+3 pag+1 pag+1 pag
  15. 15. Q1 2013 vs Q1 20122215121199986432AVERAGE NUMBER OF PAGES/PROMO OP (special leaflets)+3 pag+11 pag+12 pag-10 pag-1 pag+4 pag-8 pag+5 pag-2 pag+1 pag-2 pag
  16. 16. Q1 2013 vs Q1 2012Average WU/page (traffic leaflets)Number ofWU/pageThe most readableis LIDL5.05.57.98.08.28.78.99.010.511.319.321.3+0,3 wu/pag+0,8 wu/pag+0,5 wu/pag-0,2 wu/pag+1,4 wu/pag+0,1 wu/pag+0,3 wu/pag+0,5 wu/pag+2,1 wu/pag-2,1 wu/pag+6,6 wu/pag
  17. 17. Q1 2013 vs Q1 2012Average WU/page (special leaflets)Number ofWU/pageThe most readableis LIDL1.84.05.25.86.06.27.48.38.58.99.314.9+1.8 wu/pag-4.8 wu/pag-1.5 wu/pag-0.4 wu/pag+3.2 wu/pag+0,6 wu/pag+0,7 wu/pag-5.6 wu/pag+2.6 wu/pag+2 wu/pag
  18. 18. Q1 2013 vs Q1 2012Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top2 - TRADE STRATEGY
  19. 19. Q1 2013 vs Q1 2012WU TYPOLOGY (Brands, Private Labels, Unbranded ) Traffic Leaflets65,1% (0 pts)16.5% (+1.9 pts)18.4% (-1.9 pts)Within HIPERMARKET,SUPERMAKET,HARD DISCOUNT,CASH&CARRYWe can observe that the Unbranded areloosing share in favor of Private Labels. Thisshows that the strategy of the retailers is toreduce the space for the promotions withoutbudget , but also making space for their ownbrands.* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)Private LabelNational BrandsUnbranded
  20. 20. Q1 2013 vs Q1 2012WU TYPOLOGY (National Brands) Traffic LeafletsNumberWU/OPNational BrandsEvolutionQ1 2013 vs Q1 2012* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)190 ref376 ref236 ref347 ref167 ref255 ref16 ref47 ref104 ref149 ref181 ref209 ref64,34% (1,7 pts)68,29% (0,6 pts)57,71% (4 pts)58,37% (-1,5 pts)73,99% (-0,6 pts)79,84% (-4,4 pts)49,04% (-1,7 pts)69,37% (1,8 pts)8,41% (3,3 pts)63,90% (-0,3 pts)57,49% (-5,5 pts)85,11% (1,1 pts)3928988118071591326The most significant dicrease of National Brands is in Metro and Mega Image.
  21. 21. Q1 2013 vs Q1 2012WU TYPOLOGY (Private Label) Traffic LeafletsNumberWU/OPNational Brands Private Label* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)13,09% (0,6 pts)8,25% (0 pts)15,32% (-1,4 pts)15,14% (6,2 pts)10,06% (1,7 pts)17,88% (2,8 pts)18,27% (-2,3 pts)16,20% (-0,2 pts)82,95% (-1,8 pts)20,78% (4,3 pts)22,01% (2 pts)2,87% (-0,1 pts)190 ref376 ref236 ref347 ref167 ref255 ref16 ref47 ref104 ref149 ref181 ref209 ref64,34% (1,7 pts)68,29% (0,6 pts)57,71% (4 pts)58,37% (-1,5 pts)73,99% (-0,6 pts)79,84% (-4,4 pts)49,04% (-1,7 pts)69,37% (1,8 pts)8,41% (3,3 pts)63,90% (-0,3 pts)57,49% (-5,5 pts)85,11% (1,1 pts)3928988118071591326EvolutionQ1 2013 vs Q1 2012The most increase dicrease of Private Label is in Real and Penny.
  22. 22. Q1 2013 vs Q1 2012WU TYPOLOGY (Unbranded) Traffic LeafletsNumberWU/OPNational Brands Private Label Unbranded* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)13,09% (0,6 pts)8,25% (0 pts)15,32% (-1,4 pts)15,14% (6,2 pts)10,06% (1,7 pts)17,88% (2,8 pts)18,27% (-2,3 pts)16,20% (-0,2 pts)82,95% (-1,8 pts)20,78% (4,3 pts)22,01% (2 pts)2,87% (-0,1 pts)22,57% (-2,3 pts)23,46% (-0,6 pts)26,98% (-2,6 pts)26,49% (-4,7 pts)15,95% (-1,1 pts)2,27% (1,7 pts)32,69% (4 pts)14,44% (-1,6 pts)8,63% (-1,5 pts)15,32% (-4 pts)20,51% (3,5 pts)12,03% (-1 pts)190 ref376 ref236 ref347 ref167 ref255 ref16 ref47 ref104 ref149 ref181 ref209 ref64,34% (1,7 pts)68,29% (0,6 pts)57,71% (4 pts)58,37% (-1,5 pts)73,99% (-0,6 pts)79,84% (-4,4 pts)49,04% (-1,7 pts)69,37% (1,8 pts)8,41% (3,3 pts)63,90% (-0,3 pts)57,49% (-5,5 pts)85,11% (1,1 pts)3928988118071591326EvolutionQ1 2013 vs Q1 2012
  23. 23. Q1 2013 vs Q1 2012WU TYPOLOGY (National Brands, Private Label, Unbranded) Traffic LeafletsNational BrandsWU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)Private Label UnbrandedEvolution *Q1 2013 vs Q1 20123928988118071591326* Digits are slitghtly rounded5824535880646-224212313250111761-4021405000-491
  24. 24. Q1 2013 vs Q1 2012246.1116.3103.2 94.269.528.812.4 12.2 11.3 9.9 7.8 7.327.64.519.89126.4-1.9 -0.2-0.5 0 1.3 0.4METRO SELGROS CORA CARREFOUR REAL-HM LIDL PENNY M KAUFLAND MEGAIMAGEBILLA PROFI CARREFOURM245.2116.1103.1 93.969.228.812.3 12.1 11.1 9.5 7.8 7.227.74.419.88.912.06.4-1.9 -0.2-0.6 0.0 1.3 0.3METRO SELGROS CORA CARREFOUR REAL-HM LIDL PENNY M KAUFLAND MEGA IMAGE BILLA PROFI CARREFOUR MAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)Metro has increased the virtual priceby 12.7%, meanwhile Penny Marketdecreased the virtual prince by 13.2%.AVERAGE PROMO PRICEMetro has increased the promo priceby 12.6%, meanwhile Penny Marketdecreased the virtual prince by 13.3%.AVERAGE VIRTUAL PRICE
  25. 25. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE12.09.99.1 8.9 8.7 8.5 8.4 8.2 7.9 7.7 7.4 7.20.50.10.7 0.4 -1.6 -2.5 0.2 1.1 0.2 -0.4 0.0 0.1SELGROS CORA REAL-HM CARREFOUR MEGAIMAGEMETRO PENNY M KAUFLAND PROFI CARREFOURMBILLA LIDL12.29.9 9.4 9.2 8.8 8.7 8.5 8.3 7.9 7.8 7.5 7.20.40.00.7 0.4-2.7 -1.6 0.21.2 0.2 -0.4 -0.2 0.1SELGROS CORA REAL-HM CARREFOUR METRO MEGAIMAGEPENNY M KAUFLAND PROFI CARREFOURMBILLA LIDLPRODUSE AMBALATE CU AUTOSERVIRE
  26. 26. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE13.19.9 9.88.46.2 5.5 5.3 5.0 4.8 4.73.92.7-1.0-1.62.2-1.11.1 0.80.9 0.6 -16.8 0.6 0.1-0.9SELGROS MEGAIMAGELIDL METRO REAL-HM KAUFLAND CARREFOUR PENNY M CORA BILLA CARREFOURMPROFI13.19.9 9.88.56.2 5.6 5.4 5.0 4.8 4.7 4.02.7-1.1-1.6 2.2 -1.11.1 0.8 1.0 0.7 -16.8 0.60.1 -0.9SELGROS MEGAIMAGELIDL METRO REAL-HM KAUFLAND CARREFOUR PENNY M CORA BILLA CARREFOURMPROFIFRUITS AND VEGETABLESAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  27. 27. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE15.613.511.19.4 9.1 8.9 8.8 8.6 8.5 8.47.1 6.53.40.4-3.20.1-1.2 -4.5 1.0 0.2 1.4 0.50.1 -0.8SELGROS LIDL METRO BILLA CARREFOURMMEGAIMAGECORA CARREFOUR KAUFLAND PENNY M REAL-HM PROFI15.513.511.09.1 9.0 8.8 8.7 8.4 8.4 8.26.9 6.53.40.4-2.9-1.2 0.1 -4.2 1.0 0.6 1.4 0.10.2 -0.8SELGROS LIDL METRO CARREFOURMBILLA MEGAIMAGECORA PENNY M KAUFLAND CARREFOUR REAL-HM PROFIFROZENAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  28. 28. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE12.310.610.09.48.87.5 7.2 6.7 6.3 6.3 6.1 6.01.50.4-0.40.90.61.5 0.20.4-1.2 0.4 0.80.1SELGROS REAL-HM MEGAIMAGECORA CARREFOUR LIDL BILLA KAUFLAND METRO PROFI CARREFOURMPENNY M12.510.810.19.4 9.17.6 7.66.8 6.5 6.3 6.1 6.11.50.4-0.40.8 0.71.5 0.2 0.4 -1.5 0.4 0.1 0.8SELGROS REAL-HM MEGAIMAGECORA CARREFOUR LIDL BILLA KAUFLAND METRO PROFI PENNY M CARREFOURMFOODAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  29. 29. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE23.0 22.420.8 20.1 19.6 18.8 18.0 17.4 17.2 16.515.110.10.6 -1.8 -2.2 0.32.7 1.6 0.3 1.16.6 2.54.11.0SELGROS REAL-HM CARREFOUR PENNY M CORA KAUFLAND METRO BILLA PROFI MEGAIMAGECARREFOURMLIDL24.322.6 22.420.4 20.0 19.2 18.9 18.1 17.4 16.915.410.11.4 -1.8-2.00.2 3.01.7 -0.6 1.16.8 2.74.41.0SELGROS REAL-HM CARREFOUR PENNY M CORA KAUFLAND METRO BILLA PROFI MEGAIMAGECARREFOURMLIDLDETERGENTS-HYGIENEAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  30. 30. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE19.5 18.617.114.2 13.8 13.712.6 12.4 12.3 11.4 10.8 10.7-0.110.5 0.50.10.5 -0.50.5 -1.2 -0.9-0.1 -1.5 1.1REAL-HM PROFI CORA SELGROS CARREFOUR MEGAIMAGEKAUFLAND METRO PENNY M BILLA LIDL CARREFOURM19.718.617.215.3 14.8 14.3 13.912.8 12.7 12.610.9 10.7-0.310.50.40.3 0.2 0.0 -1.6 -0.9 0.6 0.4-1.5 1.1REAL-HM PROFI CORA SELGROS CARREFOUR MEGAIMAGEMETRO PENNY M KAUFLAND BILLA LIDL CARREFOURMCOSMETICSAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  31. 31. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE25.0 23.920.115.9 15.29.58.0 7.4 7.1 7.0 6.6 6.0-1.1 1.13.10.6 1.4-3.40.3 0.8 0.7 -10.1 1.6-1.4MEGAIMAGEMETRO SELGROS CARREFOURMPENNY M CARREFOUR REAL-HM KAUFLAND BILLA CORA PROFI LIDL25.0 23.920.115.9 15.29.68.1 7.4 7.1 7.0 6.6 6.0-1.11.13.10.6 1.3-3.3 0.30.8 0.7 -10.1 1.6 -1.4MEGAIMAGEMETRO SELGROS CARREFOURMPENNY M CARREFOUR REAL-HM KAUFLAND BILLA CORA PROFI LIDLPRODUSE VRAC/SERVIRE ASISTATAAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  32. 32. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE435.5255.0 253.7 243.4159.941.9 39.2 38.1 26.0 10.6 4.610.245.3 39.1 10.737.210.7 6.8 -8.4-1.2 -0.92.10.0METRO CORA CARREFOUR SELGROS REAL-HM BILLA LIDL PENNY M KAUFLAND MEGAIMAGEPROFI CARREFOURM436.8255.0 253.7 243.5160.342.0 39.2 38.1 26.0 10.6 4.610.145.2 39.0 10.837.110.8 6.8 -8.6 -1.2 -0.92.10.0METRO CORA CARREFOUR SELGROS REAL-HM BILLA LIDL PENNY M KAUFLAND MEGA IMAGE PROFI CARREFOUR MNON FOOD CATEGORYAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  33. 33. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE1,143.5 1,137.9974.3894.3728.8 675.5 665.7578.1486.5107.4 71.6 68.7 54.251.9 372.6217.1-29.5-23.0162.885.537.949.4-11.4 4.9 19.4 -5.2-4.0MEDIA G FLANCO DOMO METRO ALTEX CARREFOUR CORA SELGROS REAL-HM PENNY M LIDL BILLA KAUFLAND MEGAIMAGE1,143.5 1,140.2982.8895.0728.8 675.5 665.7578.1486.5107.4 71.6 68.7 54.251.9 374.0225.2-28.8-23.4 162.7 85.5 37.949.3-11.44.9 19.4 -5.2-4.0MEDIA G FLANCO DOMO METRO ALTEX CARREFOUR CORA SELGROS REAL-HM PENNY M LIDL BILLA KAUFLAND MEGAIMAGEELECTRO-PHOTO-CINEMA-SOUNDAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  34. 34. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE157.7111.797.960.4 51.5 43.8 39.425.8 23.310.6 4.6-9.912.1-1.012.2-57.512.1 8.9-6.5 -0.8-1.8 2.10.0METRO SELGROS CORA REAL-HM CARREFOUR BILLA LIDL PENNY M KAUFLAND MEGAIMAGEPROFI CARREFOURM158.8111.997.960.9 51.6 43.9 39.425.8 23.310.6 4.6-11.412.2-1.012.4-57.5 12.08.9 -6.8 -0.8-1.8 2.10.0METRO SELGROS CORA REAL-HM CARREFOUR BILLA LIDL PENNY M KAUFLAND MEGAIMAGEPROFI CARREFOURMBAZARAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  35. 35. Q1 2013 vs Q1 2012AVERAGE PROMO PRICEAVERAGE VIRTUAL PRICE68.649.9 47.9 45.833.8 31.6 30.522.39.28.26.1 1.5 8.83.9 0.3 1.90.0-7.10.0 0.0 0.0METRO CORA SELGROS CARREFOUR REAL-HM PENNY M LIDL KAUFLAND BILLA CARREFOURMMEGAIMAGEPROFI62.849.9 47.9 45.833.3 31.6 30.522.38.72.36.1 1.5 9.04.11.0 1.90.0-7.60.0 0.0 0.0METRO CORA SELGROS CARREFOUR REAL-HM PENNY M LIDL KAUFLAND BILLA CARREFOURMMEGAIMAGEPROFITEXTILEAVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
  36. 36. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE–all retailers( traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE9.88.45.88.68.49.814.419.0222.387.1630.740.6-0.10.50.5-0.2-2.90.6-0.1-0.126.95.557.62.5FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE108.55.98.78.59.915.019.6222.687.4630.941.0-0.20.40.5-0.2-2.90.6-0.10.026.95.357.72.7FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  37. 37. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE9.98.85.38.99.58.213.820.8253.751.5675.545.8-0.10.60.90.4-3.40.10.5-2.239.1-57.5162.89.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE10.39.15.49.29.68.614.822.4253.751.6675.545.8-0.10.71.00.4-3.30.20.2-2.039.0-57.5162.78.8FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  38. 38. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE11,09.44.89.97.08.717.119.6255.097.9665.749.9-1.00.9-16.80.1-10.11.00.52.745.3-1.085.56.1FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE11.09.44.89.97.08.817.220.0255.097.9665.749.9-1.10.8-16.80.0-10.11.00.43.045.2-1.085.56.1FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  39. 39. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8,46.75.58.27.48.412.618.826.023.354.222.30.70.40.81.10.81.40.51.6-1,2-0.8-5.20.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE8.56.85.68.37.48.512.719.226.023.354.222.30,70.40.81.20.81.40.61.7-1,2-0.8-5.20.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  40. 40. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE12,010.66.29.18.06.919.522.4159.960.4486.533.30.40.41.10.70.30.2-0.1-1.837.212.249.44.1FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE12.210.86.29.48.17.119.722.6160.360.9486.533.80.40.41.10.70.30.1-0.3-1.837.112.449.33.9FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  41. 41. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8,37.24.77.47.19.011.417.441.943.868.78.70,20.20.60.00.70.1-0.11.110.712.119.4-7.6FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE8,77.64.77.57.19.412.618.142.043.968.79.20,10.20.6-0.20.70.10.41.110.812.019.4-7.1FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  42. 42. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8.46.05.08.415.28.412.320.138.125.8107.431.60,20.10.60.21.40.6-0.90.3-8.4-6.5-11.41.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE8.56.15.08.515.28.412.820.438.125.8107.431.60,20.10.70.21.30.5-0.90.2-8.6-6.8-11.40.3FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  43. 43. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE11,110.09.98.725.08.813.716.510.610.60.00.0-0,6-0.4-1.6-1.6-1.1-4.2-0.52.50,9-1.8-4.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE11,310.19.98.725.08.914.316.910.610.60.00.0-0,5-0.4-1.6-1.6-1.1-4.50.02.7-0,9-1.8-4.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  44. 44. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE7,26.13.97.715.99.110.715.10.00.00.00.00.30.80.1-0.40.6-1.21.14.10.00.00.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE7,36.14.07.815.99.110.715.40.00.00.00.00.40.80.1-0.40.6-1.21.14.40.00.00.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  45. 45. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE8.67.59.87.26.013.510.810.139.239.471.630.51.01.52.20.1-1.40.4-1.51.06.88.94.91.9FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE8,77.69.87.26.013.510.910.139.239.471.630.51.01.52.20.1-1.40.4-1.51.06.88.94.91.9FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  46. 46. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE7,96.32.77.96.66.518.617.24.64.60.00.01.30.4-0.90.21.6-0.810.56.62.12.10.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE8.06.32.77.96.66.518.617.44.64.60.00.01.30.4-0.90.21.6-0.810.56.82.12.10.00.0FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  47. 47. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE9.46.38.48.523.911.012.418.0435.5157.7894.362.8-1.3-1.2-1.1-2.51.1-2.9-1.20.310.2-9.9-29.52.3FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE9.86.58.58.823.911.113.918.9436.8158.8895.068.6-1,7-1.5-1.1-2.71.1-3.2-1.6-0.610.1-11.4-28.88.2FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  48. 48. Q1 2013 vs Q1 2012AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE14,112.313.112.020.115.514.223.0243.4111.7578.147.91.11.5-1.00.53.13.40.10.610.712.137.91.5FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE14,512.513.112.220.115.615.324.3243.5111.9578.147.91.11.5-1.10.43.13.40.31.410.812.237.91.5FOOD CATEGORYFOODFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATACONGELATECOSMETICEDETERGENTI - IGIENANON-FOOD CATEGORYBAZARELECTRO-FOTO-CINEMA-SUNETTEXTILE
  49. 49. Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top3 – PROMO PRESSURE & SHARE OF VOICEQ1 2013 vs Q1 2012
  50. 50. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic LeafletsPROMOPRESSUREFOODNON - FOOD+ 2.2 %- 4.7%HIPERMARKETSUPERMARKETCASH&CARRYHARD DISCOUNT-12.03%The Promo Pressure has a positive trend in the Q1 2013 vs Q1 2012.Taking a look at how retailers behaved in 2013, we see thatCash&Carry and Hard Discounters have a positive trend respect theother formats.*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promotedGrowth 2013 vs 2012+ 5.2 %-9.46%+26.11%+3.38%+ 0.6 %- 0.3%2013 2012+3.38%2013 2012-19.73%-8.34%+3.38%Growth 2012 vs 2011- 4.7 %
  51. 51. Q1 2013 vs Q1 2012-28.7%-10.3%8.5%-3.5%1.4%-0.1%10.8%8.0%47.8%-2.7%-3.9%-5.4%REAL-HYPERMARKETCARREFOURSELGROSMETROPENNY MARKETBILLALIDLKAUFLANDMEGA IMAGECORAPROFICARREFOUR MARKETPROMO PRESSURE GROWTH* (WU)*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promotedLooking at the whole picture of thePromo Pressure, 2 retailers arestanding out: MEGA IMAGE with apositive trend, and REAL, with anegative trend.
  52. 52. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* vs Average number of pag/OPThe detailed promo pressuregrowth by player shows thecorrelation between number ofpages downsize and promopressure decreased.*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promotedAverage number of pages/OP2724232118161613121092REAL-HYPERMARKETCARREFOURSELGROSMETROPENNYMARKETBILLALIDLKAUFLANDMEGA IMAGECORAPROFICARREFOURMARKET-28.7%-10.3%8.5%-3.5%1.4%-0.1%10.8%8.0%47.8%-2.7%-3.9%-5.4%REAL-HYPERMARKETCARREFOURSELGROSMETROPENNY MARKETBILLALIDLKAUFLANDMEGA IMAGECORAPROFICARREFOUR MARKET+5 pag-1 pag+2 pag-1 pag+1 pag+4 pag+2 pag+3 pag+1 pag+1 pag
  53. 53. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted3.96%-3.62%11.15%-7.95%-0.20%11.65%8.70%27.69%-6.12%-20.26%-1.84%9.50%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  54. 54. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-2.80%-2.12%5.62%0.22%-3.82%144.20%-5.55%-11.36%5.09%-9.71%21.50%13.96%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  55. 55. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted4.15%9.92%-0.95%8.90%-6.36%-23.81%3.61%2.67%-14.19%-22.14%-14.79%13.90%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  56. 56. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted3.87%16.20%-16.61%22.40%-6.57%-40.66%6.45%-11.55%-5.96%-23.32%16.80%2.50%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  57. 57. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-0.81%-4.19%42.04%25.65%45.24%15.63%-21.31%-2.87%16.00%14.06%6.10%33.38%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  58. 58. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted2.85%-6.29%-5.28%20.67%-1.09%-16.61%28.46%-55.61%-15.23%-17.34%-30.22%11.99%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  59. 59. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-0.55%16.85%-20.16%-8.93%-22.38%318.04%-23.22%28.63%7.19%20.59%-100.00%0.00%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  60. 60. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted0.00%-3.15%38.16%-19.62%-33.01%19.62%-9.18%-12.08%0.00%0.00%0.00%0.00%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  61. 61. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-16.09%-14.24%-29.49%-14.24%47.01%-41.32%-24.87%-42.83%9.69%5.72%46.50%8.83%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  62. 62. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-1.42%31.25%-23.89%-24.61%-1.06%-34.04%-7.24%-34.04%36.05%36.05%0.00%0.00%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  63. 63. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted-10.99%-11.14%6.55%-36.34%-25.12%49.67%2.91%-19.11%11.15%22.31%18.86%-50.52%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  64. 64. Q1 2013 vs Q1 2012PROMO PRESSURE GROWTH* (WU)Traffic Leaflets*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of lessWU promoted1.09%5.96%-1.39%-12.08%-10.36%-2.21%8.88%-12.39%-0.85%11.56%-6.72%-12.77%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CU AUTOSERVIREPRODUSE VRAC/SERVIRE ASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE
  65. 65. Q1 2013 vs Q1 2012SHARE OF VOICE (WU) Traffic Leaflets*where Others represents the retailers outside selection with the same chain format as selected.Others* 11.9%100% = Total Retailers 2013The most important player is Selgros.+1.1 pts15.9%10.6%10.6%9.1%8.5%8.4%7.5%6.7%4.7%4.4%1.0%0.7%+1.2 pts-0.4 pts+0.8 pts-0.3 pts-1 pts-3.4 pts+0.1 pts+0.5 pts+1.4 pts
  66. 66. Q1 2013 vs Q1 2012SHARE OF VOICE - Produse de baza(WU) Traffic Leaflets*where Others represents the retailers outside selection with the same chain format as selected.Others*100% = Total Retailers 2013-2.18 pts11,45%14.48%12.14%10.89%8.66%8.66%8.26%8.16%7.91%4.63%2.10%1.50%1.16%SELGROSKAUFLANDBILLAMEGA IMAGEMETROCARREFOURREAL-HYPERMARKETPENNY MARKETCORALIDLPROFICARREFOUR MARKET-0,2 pts+2,2 pts+4,9 pts-0,8 pts-2,6 pts-0,9 pts+0,4 pts-0,6 pts0 pts+0,3 pts-0,3 pts-0,2 pts
  67. 67. Q1 2013 vs Q1 2012SHARE OF VOICE - Produse de baza(WU) Special Leaflets*where Others represents the retailers outside selection with the same chain format as selected.100% = Total Retailers 2013Others* -2.15 pts1.05%25.98%16.54%13.91%11.81%11.29%6.04%5.51%4.72%2.62%0.26%0.26%0.00%REAL-HYPERMARKETMEGA IMAGEPENNY MARKETCARREFOURMARKETCORABILLASELGROSLIDLPROFICARREFOURMETROKAUFLAND+10 pts+7,4 pts+13,9 pts-2 pts-2 pts-7,3 pts-14,4 pts+4,7 pts+2,4 pts+0,3 pts-10,8 pts+0 pts
  68. 68. Q1 2013 vs Q1 2012Promo Review of food retailers in 20’top4 – PROMO MECHANISMSQ1 2013 vs Q1 2012
  69. 69. Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits by retailer formatRegarding the consumer benefits an important increasing was in HARD DISCOUNT with 14.8 pts in Q1 2013 vs Q1 2012.The Promo Mechanisms ‘’complets’’ the price/product:TPR, Virtual Promo, Gratuities, etc.28.2%45.5%53.5%63.9%37.2%60.3% 60.2%58.4%CASH AND CARRY HARD DISCOUNT HIPERMARKET SUPERMARKET20122013
  70. 70. Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits per retailerHIPERMARKET SUPERMARKETAnalyzing the consumer benefits by retailer, we have a clear picture of the evolution of these. In Hypermarkets Kauflandincreased with 4.4 pts, while in Supermarkets Billa is leading, although it has registered a decreased of 2.9 pts.18.08%28.31%30.90%22.72%13.82%29.97%35.27%20.93%CARREFOUR CORA KAUFLAND REAL-HYPERMARKET2012201382.52%1.67%7.11%8.69%79.64%1.43%10.46%8.46%BILLA CARREFOURMARKETMEGA IMAGE PROFI20122013
  71. 71. Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic LeafletsProducts with consumer benefits per retailerHARD DISCOUNTCASH&CARRYIn Cash&Carry SELGROS registered a positive evolution of +22.5 pts vs. previous year.51.36%48.64%28.85%71.15%2012201316.29%83.71%16.00%84.00%20122013
  72. 72. Q1 2013 vs Q1 2012PROMO MECHANISMS(WU) Traffic Leaflets+20.2% +6.7 ptProducts with consumer benefitsQ1 2013 vs Q1 2012 Growth vs Y-1What kind of Promo MechanismsRetailers are using, and their evolutionVs last year6.3%0.5%40.8%8.6%Consumer packInstore EventTPR (Temporary priceReduction)Virtual promo-1,6 pts-0,4 pts8,6 pts-0,7 pts
  73. 73. Q1 2013 vs Q1 2012Products with consumer benefits+20.2% +6.7 pt1 + 1 gratis 0.3% (-0,2 pts)2 + 1 gratis 0.9% (-0,4 pts)Other VL 2.8% (0 pts)X% From the 2nd product(Identical or not) 4.5% (-0.1 pts)BUYBACK 0,1% (0 pts)LOTTERY/GAMES 0.4% (-0,4 pts)GIFTS ON PACK 2.9% (-0,8 pts)GRATUITES 3.4% (-0.8 pts)CROSSED PRICE 33.1% (31.4 pts)CUPON 0,0% (0 pts)LOYALTY POINTS 4.0% (1.3 pts)MONEYTICKET 2.6% (-0,3 pts)PRICE DISCOUNT 1.1% (-23.7 pts)SPECIAL PRICE 0,5% (0,1 pts)PROMO MECHANISMS(WU) Traffic Leaflets6.3%0.5%40.8%8.6%Consumer packInstore EventTPR (Temporary priceReduction)Virtual promo-1,6 pts-0,4 pts8,6 pts-0,7 ptsQ1 2013 vs Q1 2012 Growth vs Y-1
  74. 74. Q1 2013 vs Q1 2012From total articles promoted in Foodcategory, on more than 64% at least1 Consumer Advantage was used,And on non food promotions only 30%of the articles were promoted with at leastConsumer Advantage.+20.2% +6.7 ptProducts with consumer benefitsPROMO MECHANISMS(WU) Traffic Leaflets68%63%79%80%68%56%67%76%32%26%41%21%NationalBrands64%60%72%75%64%57%65%64%30%24%36%33%FOOD CATEGORYFOODDETERGENTI - IGIENACOSMETICECONGELATEFRUCTE SI LEGUMEPRODUSE AMBALATE CUAUTOSERVIREPRODUSE VRAC/SERVIREASISTATANON FOOD CATEGORYBAZARELECTROTEXTILE6,8 pts5,9 pts2,2 pts1,1 pts12,9 pts17,3 pts6,7 pts14,4 pts5,4 pts2,3 pts11,2 pts5,2 ptsQ1 2013 vs Q1 2012 Growth vs Y-1
  75. 75. Q1 2013 vs Q1 2012Promo Review of food retailers in 20’topQUALITY KPIQ1 2013 vs Q1 2012
  76. 76. Q1 2013 vs Q1 2012COMPLEXITY INDICATORWe can easily see thatBILLA is using at least 1Consumer Advantage on88.65% of the promotedarticles, while CARREFOURMARKET is using ConsumerAdvantages only on15.79% of the promotedarticles.88.65%83.38%74.35%69.40%65.88%50.35%41.17%33.69%29.39%27.24%19.62%15.79%BILLAKAUFLANDCORAPROFIPENNY MARKETSELGROSREAL-HYPERMARKETCARREFOURMEGA IMAGEMETROLIDLCARREFOUR MARKET3,0%15,2%8,8%2,8%14,4%26,4%-0,6%-7,5%10,7%-6,5%4,0%-1,4%
  77. 77. Q1 2013 vs Q1 201246.17%51.13%2.56%0.14%0 mechanisms 1 mechanism 2 mechanisms 3 mechanismsCOMPLEXITY INDICATORNumber of Promo mechanisms / item(HM, HDD, SM & CC, on Food &Non Food)The most complex or less complex(classified by the number of products with 2 or more mechanisms)The indicator of complexity is to indicate the level of complexity of the offers of the retailers. As aretailer will have several mechanisms on a promoted item, it will be poorly ranked.0.1%0.3%0.5%0.6%0.8%1.2%1.6%2.0%2.8%3.8%6.7%9.3%
  78. 78. Q1 2013 vs Q1 2012Q1 2013 vs Q1 2012Promo Review of food retailers in 20’topRETAILERS SUMMARY
  79. 79. Q1 2013 vs Q1 2012Carrefour (traffic leaflets)Pressure OfferConsumeradvantagesBrands ShareHypermarketQuantity of WUQuantity of PO-9.46%Quantity of WU-10.28%Quantity of WUPromo Review of food retailers in 20’top33.3%33.3%33.3%FOOD NON-FOOD TEXTILE13.1%64.3%22.6%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %-1,7 pts0,8 pts0,8 pts0,6 pts1,7 pts-2,3 ptsConsumer Pack 6,52% -1,3 ptsInstore Event 0,36% -0,1 ptsTPR (Temporary Price Reduction) 15,68% -3 ptsVirtual promo 14,55% -0,5 pts1+1 gratis 0,00% -0,1 pts2+1 gratis 0,04% -0,3 ptsOther VL 0,08% -0,1 ptsX% From the 2nd product(Identical or not)14,42% 0 pts
  80. 80. Q1 2013 vs Q1 2012Cora (traffic leaflets)Promo Review of food retailers in 20’top-2.68 %Pressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU33.3%33.3%33.3%FOOD NON-FOOD TEXTILE8.3%68.3%23.5%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %-9.46% Hypermarket 0 pts0 pts0 pts0 pts0,6 pts-0,6 ptsConsumer Pack 6,58% -0,7 ptsInstore Event 0,34% +0,3 ptsTPR (Temporary Price Reduction) 68,40% +8,9 ptsVirtual promo 2,36% -1,2 pts1+1 gratis 0,04% 0 pts2+1 gratis 0,00% -0,2 ptsOther VL 0,04% 0 ptsX% From the 2nd product(Identical or not)2,28% -0,9 pts
  81. 81. Q1 2013 vs Q1 2012Real (traffic leaflets)- 28.68%Promo Review of food retailers in 20’topPressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU33.3%33.3%33.3%FOOD NON-FOOD TEXTILE15.1%58.4%26.5%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %-9.46% Hypermarket 0 pts 0 pts0 pts6,2 pts-1,5 pts-4,7 ptsConsumer Pack 13,25% -2,1 ptsInstore Event 1,77% +0,6 ptsTPR (Temporary Price Reduction) 43,36% +15,4 ptsVirtual promo 5,55% -0,8 pts1+1 gratis 2,59% -0,2 pts2+1 gratis 2,39% -0,3 ptsOther VL 0,21% 0 ptsX% From the 2nd product(Identical or not)0,37% -0,2 pts
  82. 82. Q1 2013 vs Q1 2012Kaufland (traffic leaflets)Offer/Brands+7.97%Promo Review of food retailers in 20’topPressure OfferConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU34.2%34.2%31.6%FOOD NON-FOOD TEXTILE15.3%57.7%27.0%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %-9.46% Hypermarket -1,9 pts-1,9 pts3,8 pts-1,4 pts4 pts-2,6 ptsConsumer Pack 5,62% -1,6 ptsInstore Event 0,10% +0 ptsTPR (Temporary Price Reduction) 65,09% +4,7 ptsVirtual promo 2,94% +2,1 pts1+1 gratis 0,10% -0,1 pts2+1 gratis 0,16% +0,2 ptsOther VL 0,03% +0 ptsX% From the 2nd product(Identical or not)2,65% +2 pts
  83. 83. Q1 2013 vs Q1 2012Billa (traffic leaflets)Supermarket- 12.03%-0.07%Promo Review of food retailers in 20’topPressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU40.6%40.6%18.8%FOOD NON-FOOD TEXTILE10.1%74.0%15.9%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %6,4 pts6,4 pts-12,8 pts1,7 pts-0,6 pts-1,1 ptsConsumer Pack 5,15% -3,5 ptsInstore Event 0,00% -0,5 ptsTPR (Temporary Price Reduction) 66,82% -0,2 ptsVirtual promo 15,81% -1,1 pts1+1 gratis 0,28% +0,2 pts2+1 gratis 6,20% -0,8 ptsOther VL 0,05% +0 ptsX% From the 2nd product(Identical or not)9,28% -0,7 pts
  84. 84. Q1 2013 vs Q1 2012Mega Image (traffic leaflets)+3,5ptsPromo Review of food retailers in 20’topSupermarket- 12.03%Pressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU+ 47.81%50.0%50.0%0.0%FOOD NON-FOOD TEXTILE17.9%79.8%2.3%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %-16,7 pts16,7 pts0 pts2,8 pts-4,4 pts1,7 ptsConsumer Pack 4,47% -3,5 ptsInstore Event 0,24% +0,2 ptsTPR (Temporary Price Reduction) 4,00% 0 ptsVirtual promo 10,43% +3,5 pts1+1 gratis 0,24% +0,1 pts2+1 gratis 0,08% -0,2 ptsOther VL 0,16% -0,5 ptsX% From the 2nd product(Identical or not)9,96% +4 pts
  85. 85. Q1 2013 vs Q1 2012Carrefour Market(traffic leaflets)Promo Review of food retailers in 20’topSupermarket- 12.03%-5.39%Pressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU100.0%0.0%0.0%FOOD NON-FOOD TEXTILE18.3%49.0%32.7%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %0 pts0 pts-2,3 pts-1,7 pts4 ptsConsumer Pack 5,77% -2,4 ptsInstore Event 0,00% +0 ptsTPR (Temporary Price Reduction) 3,85% -0,9 ptsVirtual promo 6,73% +2,4 pts1+1 gratis 0,00% +0 pts2+1 gratis 0,00% +0 ptsOther VL 0,00% +0 ptsX% From the 2nd product(Identical or not)6,73% +2,4 pts
  86. 86. Q1 2013 vs Q1 2012Profi (traffic leaflets)Promo Review of food retailers in 20’topSupermarket- 12.03%-3.92%Pressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU75.0%25.0%0.0%FOOD NON-FOOD TEXTILE16.2%69.4%14.4%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %5 pts-5 pts0 pts-0,2 pts1,8 pts-1,6 ptsConsumer Pack 9,15% -2,2 ptsInstore Event 0,00% +0 ptsTPR (Temporary Price Reduction) 60,92% +4,3 ptsVirtual promo 0,70% +0,3 pts1+1 gratis 0,00% +0 pts2+1 gratis 0,00% +0 ptsOther VL 0,00% +0 ptsX% From the 2nd product(Identical or not)0,70% +0,3 pts
  87. 87. Q1 2013 vs Q1 2012Penny (traffic leaflets)Promo Review of food retailers in 20’topHard Discount + 26.11%+ 1.44%Pressure OfferBrands ShareConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU39.4%39.4%21.2%FOOD NON-FOOD TEXTILE20.8%63.9%15.3%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %2,3 pts2,3 pts-4,6 pts4,3 pts-0,3 pts-4 ptsConsumer Pack 8,92% +0,8 ptsInstore Event 0,05% -2,1 ptsTPR (Temporary Price Reduction) 50,49% +10,1 ptsVirtual promo 3,82% +0,1 pts1+1 gratis 0,10% -0,2 pts2+1 gratis 0,10% -0,1 ptsOther VL 0,15% +0 ptsX% From the 2nd product(Identical or not)3,46% +0,3 pts
  88. 88. Q1 2013 vs Q1 2012Lidl (traffic leaflets)Promo Review of food retailers in 20’topHard Discount + 26.11%Pressure OfferOffer/BrandsConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU33.3%33.3%33.3%FOOD NON-FOOD TEXTILE83.0%8.4%8.6%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %0 pts 0 pts0 pts-1,8 pts3,3 pts-1,5 ptsConsumer Pack 3,17% +2,5 ptsInstore Event 0,00% +0 ptsTPR (Temporary Price Reduction) 13,28% -1,8 ptsVirtual promo 0,37% +0,4 pts1+1 gratis 0,07% +0,1 pts2+1 gratis 0,00% +0 ptsOther VL 0,00% +0 ptsX% From the 2nd product(Identical or not)0,30% +0,3 pts+ 10.85%
  89. 89. Q1 2013 vs Q1 2012Metro (traffic leaflets)Cash&Carry-3.46%Promo Review of food retailers in 20’topPressure OfferOffer/BrandsConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU25.8%51.6%22.6%FOOD NON-FOOD TEXTILE22.0%57.5%20.5%Private Label National brands UnbrandedFOOD Market(C&C, HM,HDD, SM)+ 2.2 %+3.38% 2,9 pts0,2 pts-3,1 pts2 pts-5,5 pts3,5 ptsConsumer Pack 3,61% -1,5 ptsInstore Event 1,56% -0,3 ptsTPR (Temporary Price Reduction) 5,57% +1,3 ptsVirtual promo 16,80% -7 pts1+1 gratis 0,36% +0 pts2+1 gratis 0,88% -1,5 ptsOther VL 6,93% -2,1 ptsX% From the 2nd product(Identical or not)8,63% -3,4 pts
  90. 90. Q1 2013 vs Q1 2012Selgros (traffic leaflets)Promo Review of food retailers in 20’topFOOD Market(C&C, HM,HDD, SM)+ 8.51%Pressure OfferShare ofBrandsConsumeradvantagesQuantity of POQuantity of WUQuantity of WU Quantity of WU30.0%44.0%26.0%FOOD NON-FOOD TEXTILE2.9%85.1%12.0%Private Label National brands Unbranded+ 2.2 %+3.38%Cash&Carry -1,7 pts5 pts-3,3 pts-0,1 pts1,1 pts-1 ptsConsumer Pack 4,99% -1 ptsInstore Event 0,59% -0,3 ptsTPR (Temporary Price Reduction) 25,77% +20,9 ptsVirtual promo 14,00% +0,7 pts1+1 gratis 0,09% -0,1 pts2+1 gratis 0,87% +0,1 ptsOther VL 12,72% +0,4 ptsX% From the 2nd product(Identical or not)0,33% +0,2 pts
  91. 91. Q1 2013 vs Q1 2012Thank you for your attentionFlorentina VasileLeaflet Monitor Directorflorentina.vasile@hiper-com.com+40 (0) 743 216 282I remain at your disposal for further information or a life demoFollow us on social networks for more Markets Intelligence
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