Category review samponi i regeneratori prosinac hr

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  • 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 L'ORÉAL GROUP HENKEL GROUP COLGATE-PALMOLIVE COMPANY BEIERSDORF AG SAPONIA D.D. Brands outside selection 17.10% 6.00% 4.30% 1.90% 16.60% 272 479 723 188 359 576 220 367 615 117 327 84 101 36 22.60% SKU 48 31.50% SNU 93 PROCTER & GAMBLE PO 36 79 190 335 560
  • 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE -3.7 L'ORÉAL GROUP 0.7 HENKEL GROUP COLGATE-PALMOLIVE COMPANY BEIERSDORF AG 2.9 -2.5 0.6 SAPONIA D.D. 1 Brands outside selection 1
  • 3. 0.00% 7.30% 1.80% 2.20% 2.30% 2.80% 3.40% 4.20% 4.40% 4.70% 5.30% 5.30% 7.10% 8.70% 20.20% 20.40% SOV RETAILERS 25.00% 20.00% 15.00% 10.00% 5.00%
  • 4. SoV M2(SNU) Proizvođača po trgovinama 8.80% 7.00% BEIERSDORF AG 4.70% 0.80% 2.50% 15.80% 11.40% 4.50% 6.10% 19.10% 3.20% 4.20% 3.10% 4.10% 12.50% 14.80% 8.10% 14.20% 8.00% 5.10% 3.80% 5.90% 32.00% 36.90% 41.10% 9.60% 8.30% 11.90% 23.50% 19.30% 37.50% 25.30% 24.70% 36.60% 29.30% 29.50% 28.00% 22.60% 6.00% 2.00% 15.20% 28.80% HENKEL GROUP 8.90% 17.90% 17.50% 13.60% 11.10% 8.70% 4.30% 7.60% 15.90% COLGATE-PALMOLIVE COMPANY 3.40% 28.40% 14.60% 22.20% L'ORÉAL GROUP 14.90% 34.00% 18.40% PROCTER & GAMBLE 36.40% 17.40% 34.70% 36.10% 30.70% SAPONIA D.D. 1.10% 36.80% 41.80% 30.70% 18.40% 3.20% 3.40% Brands outside selection 3.50% 7.90% 8.00% 16.70% 3.10% 26.90% 37.50% 23.90% 6.00% 36.60% 37.80% 20.00% 4.40% 2.30% 18.10% 12.50% 11.60% 11.30% 39.60% 4.40%
  • 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 11% Nacionalna robna marka 89%
  • 6. HIT PROIZVOD
  • 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330