Category review   samponi i regeneratori decembar srb
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Category review samponi i regeneratori decembar srb Presentation Transcript

  • 1. SoV M2 PROIZVOĐAČI PO SOV M2 x SNU YTD 2013 PROCTER & GAMBLE 27.60% HENKEL GROUP 24.30% L'ORÉAL GROUP 16.20% SNU SKU 311 389 667 256 389 687 153 258 431 COLGATE-PALMOLIVE COMPANY 4.10% 60 60 133 BEIERSDORF AG 3.80% 42 72 109 28 41 72 42 44 81 254 494 661 KOMPANIJA BIOMELEM D.O.O. STEVAN STILL D.O.O. Brands outside selection 2.70% 1.50% 19.90%
  • 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE HENKEL GROUP -1.2 -0.6 L'ORÉAL GROUP COLGATE-PALMOLIVE COMPANY 0 -0.3 BEIERSDORF AG -0.1 KOMPANIJA BIOMELEM D.O.O. STEVAN STILL D.O.O. Brands outside selection 0.8 -0.4 1.9
  • 3. SOV RETAILERS 20.00% 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 0.00% 5.30% 1.30% 1.50% 1.60% 3.00% 4.00% 4.70% 5.10% 5.70% 5.90% 13.40% 14.70% 15.70% 2.00% 18.00% 4.00%
  • 4. SoV M2(SNU) ProizvoĎača po trgovinama 3.80% 4.70% 19.10% COLGATE-PALMOLIVE COMPANY HENKEL GROUP 5.30% KOMPANIJA BIOMELEM D.O.O. 13.50% 14.00% 27.90% 2.50% 10.70% 10.60% 10.90% 28.00% 8.90% 36.10% 7.50% 11.10% 5.30% 0.50% 0.30% 4.90% 2.50% 18.10% 10.10% 1.90% 6.80% 19.40% 7.60% 18.70% 24.50% 49.70% 2.10% 39.90% 19.10% 57.20% 15.10% 27.70% 9.40% 4.40% 39.10% 24.40% 34.30% 1.80% 1.80% 14.30% 14.10% 6.30% 24.10% 19.60% 35.70% 2.30% Brands outside selection 42.90% 30.30% 0.30% 8.70% 20.90% 2.50% 13.40% 13.70% 21.70% 22.60% 25.60% 18.30% 2.80% 22.10% 17.90% 27.70% STEVAN STILL D.O.O. 5.60% 19.40% 24.00% 29.60% L'ORÉAL GROUP PROCTER & GAMBLE 3.00% 10.10% 10.20% 19.00% 3.50% 14.50% 22.30% 24.30% 1.70% 2.10% 17.90% 21.10% 25.30% 26.30%
  • 5. Brend vs Private Labels SoV SNU x M2 Privatna robna marka 4% Nacionalna robna marka 96%
  • 6. HIT PROIZVOD
  • 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330