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Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
Category review   samponi i regeneratori Decembar BiH
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Category review samponi i regeneratori Decembar BiH

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  • 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 PO SNU SKU PROCTER & GAMBLE 22.60% 175 198 567 HENKEL GROUP 21.30% 128 239 410 86 131 199 74 80 119 53 81 196 47 48 80 133 263 418 L'ORÉAL GROUP 17.20% KOZMETIKA AFRODITA D.O.O. COLGATE-PALMOLIVE COMPANY DUKAT DOO BANJA LUKA Brands outside selection 8.70% 7.50% 4.20% 18.40%
  • 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 PROCTER & GAMBLE -0.9 HENKEL GROUP 4.4 L'ORÉAL GROUP 4.7 KOZMETIKA AFRODITA D.O.O. -3.3 COLGATE-PALMOLIVE COMPANY -3 DUKAT DOO BANJA LUKA Brands outside selection 3.4 -5.4
  • 3. 0.00% 0.20% 0.20% 0.20% 0.40% 0.70% 0.80% 1.00% 1.00% 2.40% 2.60% 3.40% 3.60% 3.80% 4.00% 5.00% 6.50% 7.00% 7.70% 11.80% 12.70% 25.00% SOV RETAILERS 30.00% 25.00% 20.00% 15.00% 10.00% 5.00%
  • 4. SoV M2(SNU) Proizvođača po trgovinama 0.50% 5.30% 5.30% 5.30% 5.30% 2.00% 3.30% 3.30% 3.70% 3.60% 6.60% 6.70% 7.40% 9.30% 10.80% 11.10% 4.00% 12.50% 12.50% 5.30% 5.30% 5.30% 5.30% 15.90% 17.40% 3.80% 20.00% 20.50% COLGATE-PALMOLIVE 16.70% 18.30% 19.20% 5.90% 5.40% COMPANY 18.40% 10.50% 10.50% 10.50% 10.50% 20.20% 19.20% 31.00% 14.50% DUKAT DOO BANJA LUKA HENKEL GROUP 3.30% 13.40% 27.10% 27.10% 34.00% 10.60%7.10% 13.90% 32.60% 5.00%20.80% 40.00% 9.50% 8.30% 8.30% 25.30% 26.10% 15.80% 26.50% 26.90% 36.70% 24.60% 10.50% 10.30% 10.50% 10.40% 25.30% 4.20% 4.20% 33.00% 63.20% 63.20% 63.20% 63.20% 11.00% 7.50% 1.50% 3.00% L'ORÉAL GROUP 34.10% 6.70% 26.50% 16.70% 16.70% 19.70% 20.20% 16.20% 32.30% 31.60% 10.00% PROCTER & GAMBLE 28.00% 36.90% 48.30% 31.60% 10.80% 10.40% 41.00% 40.00% 27.70% Brands outside selection 19.20% 17.90% 31.30% 31.30% 26.70% 26.50% 16.60% 17.20% 17.10% 16.30% 15.80% 15.80% 15.80% 15.80% 15.30% 7.80% 7.30% 7.20% 6.90% 5.40% 0.20% 0.90% KOZMETIKA AFRODITA D.O.O. 5.80%
  • 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 5% Nacionalna robna marka 95%
  • 6. HIT PROIZVOD
  • 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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