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Category review   osv.pica Novembar HR
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Category review osv.pica Novembar HR

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  • 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 20.50% PEPSICO INC 11.30% VINDIJA D.D. DROGA KOLINSKA DD BADEL 1862 8.50% 5.40% 3.60% 501 622 876 220 267 331 166 205 205 165 218 130 245 62 JAMNICA D.D. SKU 129 31.30% SNU 105 COCA-COLA COMPANY PO 62 62 GRUPA MERCATOR 2.30% 48 65 65 PODRAVKA D.D. 2.00% 66 66 86 235 329 412 Brands outside selection 15.10%
  • 2. EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 COCA-COLA COMPANY 3.4 JAMNICA D.D. 6.7 PEPSICO INC -1.7 VINDIJA D.D. 1.1 DROGA KOLINSKA DD -1.5 BADEL 1862 -0.7 GRUPA MERCATOR 0.9 PODRAVKA D.D. Brands outside selection -1.3 -6.8
  • 3. 0.00% 9.90% 3.10% 3.20% 3.90% 4.30% 4.60% 4.70% 5.00% 5.70% 9.40% 12.60% 14.30% 19.30% SOV RETAILERS 25.00% 20.00% 15.00% 10.00% 5.00%
  • 4. SoV M2(SNU) ProizvoĎača po trgovinama 3.90% 1.70% 2.80% 5.60% 5.20% 6.40% 0.90% BADEL 1862 5.20% 45.60% DROGA KOLINSKA DD 39.30% 31.00% 32.50% 32.10% 14.90% PODRAVKA D.D. VINDIJA D.D. Brands outside selection 40.00% 36.50% 32.60% 36.50% 6.00% 52.10% 48.10% 11.40% 4.20% 3.90% 3.80% GRUPA MERCATOR PEPSICO INC 3.30% 21.30% 16.90% COCA-COLA COMPANY JAMNICA D.D. 2.50% 1.30% 8.40% 14.20% 6.30% 9.90% 9.40% 2.80% 32.40% 32.50% 32.10% 6.40% 17.60% 10.50% 6.30% 14.10% 34.20% 2.80% 0.90% 3.80% 13.80% 15.20% 40.00% 23.00% 20.60% 19.90% 7.20% 7.10% 3.80% 2.40% 7.50% 15.50% 15.60% 15.30% 3.50% 22.40% 1.40% 1.30% 1.30% 18.60% 5.80% 9.90% 9.10% 9.00% 9.90% 5.80% 15.50% 2.50% 1.30% 3.80% 4.60% 6.70% 41.70% 4.20% 8.90% 27.80% 20.00% 10.90% 9.20% 25.70% 20.30%
  • 5. Brend vs Private Labels SoV SNU X M2 Privatna robna marka 10% Nacionalna robna marka 90%
  • 6. HIT PROIZVOD
  • 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330