Category review čokolada Septembar Srb

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Category review čokolada Septembar Srb

  1. 1. SOV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 YTD 13 PO KRAFT FOODS INC. FERRERO INTERNATIONAL S.A. NESTLÉ S.A. SWISSLION TAKOVO 5.20% 254 263 249 310 118 120 131 196 86 5.80% 434 94 6.90% 430 106 9.00% 368 209 11.90% PIONIR DOO SKU 236 20.90% SOKO ŠTARK A.D. SNU 93 93 INDUSTRIJA HRANE "DUNJA" 4.80% 162 174 192 MARS INCORPORATED 4.70% 59 85 85 KONCERN BAMBI-BANAT AD 2.70% 62 68 69 KRAŠ PREHRAMBENA INDUSTRIJA DD 2.50% 61 66 66 KANDIT D.O.O. 2.30% 44 49 50 NELLY D.O.O. 1.60% 61 78 94 CENTROPROIZVOD AD 1.40% 41 41 41 275 532 627 Robne marke izvan selekcije 20.30%
  2. 2. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI EVOLUCIJA SOV M2 x SNU Evol. YTD 2013 vs YTD 2012 KRAFT FOODS INC. 4.7 SOKO ŠTARK A.D. 1.3 PIONIR DOO 3.1 FERRERO INTERNATIONAL S.A. -0.8 NESTLÉ S.A. 1.2 SWISSLION TAKOVO 0.1 INDUSTRIJA HRANE "DUNJA" MARS INCORPORATED -0.1 -4.2 KONCERN BAMBI-BANAT AD -1.5 KRAŠ PREHRAMBENA INDUSTRIJA DD -2.6 KANDIT D.O.O. 1.6 NELLY D.O.O. 0.5 CENTROPROIZVOD AD Robne marke izvan selekcije 0.4 -4
  3. 3. SOV RETAILERS SoV M2(SNU) Proizvođača čokolade u trgovinama 30.00% 25.00% 20.00% 15.00% 0.00% YTD 13 4.80% 1.00% 1.10% 1.30% 1.60% 2.30% 2.70% 3.50% 4.30% 4.70% 7.10% 10.50% 11.50% 19.10% 5.00% 24.60% 10.00%
  4. 4. SoV M2(SNU) Proizvođača po trgovinama 1/2 INDUSTRIJA HRANE "DUNJA" SWISSLION TAKOVO NESTLÉ S.A. FERRERO INTERNATIONAL S.A. PIONIR DOO SOKO ŠTARK A.D. KRAFT FOODS INC. 0.60% 0.90% 1.00% 2.30% 1.70% 2.10% 4.50% 3.20% 5.80% 4.70% 3.80% 2.70% 3.40% 5.50% 1.20% 3.20% 3.70% 5.90% 8.30% 1.50% 12.80% 1.20% 3.70% 13.10% 17.00% 6.90% 10.70% 10.70% 5.50% 28.60% 8.90% 27.00% 1.00% 16.40% 10.10% 3.50% 5.70% 6.10% 6.00% 19.20% 2.80% 3.10% 13.10% 1.40% 7.80% 8.60% 0.80% 3.20% 1.00% 4.40% 0.60% 10.00% 0.70% 9.70% 10.70% 4.20% 4.50% 6.30% 3.40% 15.70% 4.60% 19.30% 12.10% 13.10% 1.60% 2.10% 8.40% 2.40% 7.60% 12.90% 10.30% 20.00% 16.30% 4.00% 21.40% 10.10% 11.80% 21.80% 11.60% 29.30% 9.10% 28.60% 23.50% 8.40% 25.20% 16.40% 15.40% 13.20% 17.20% 21.00% 20.20% 16.30% 16.60% 11.80% 11.00% 2.90%
  5. 5. SoV M2(SNU) Proizvođača po trgovinama 2/2 5.80% 8.10% 22.30% 15.20% 16.30% 31.00% 21.10% 1.90% 26.30% 39.20% 12.20% 19.80% 25.80% 1.90% 43.50% 3.90% 31.40% 1.80% 40.00% 3.70% 0.40% 2.70% 1.60% 1.90% 3.40% 2.30% 4.40% 1.20% 9.30% 13.80% 3.40% 3.90% CENTROPROIZVOD AD 20.70% 0.70% 0.60% 0.90% 7.10% 1.00% 9.40% Robne marke izvan selekcije 12.60% 1.90% 0.90% 7.60% 7.20% 5.20% 4.50% NELLY D.O.O. 2.90% 0.80% 1.20% 1.50% 2.50% 3.30% 2.60% 0.30% 1.80% 0.90% 3.80% 6.60% KANDIT D.O.O. 1.80% 3.20% 1.90% 1.40% 4.80% 5.30% 4.60% 4.10% 6.90% 6.10% 6.30% 5.30% 3.40% 2.70% 6.50% 5.80% 1.60% 0.90% 1.30% 1.20% 2.10% 0.90% 1.60% 0.60% 1.00% KRAŠ PREHRAMBENA INDUSTRIJA DD KONCERN BAMBI-BANAT AD MARS INCORPORATED
  6. 6. Brend vs Private Labels SoV SNU X M2 YTD 13 10.70% Privatna robna marka Nacionalna robna marka 89.30%
  7. 7. HIT PROIZVOD
  8. 8. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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