SoV M2 PROIZVOĐAČI

SOV M2 x SNU YTD 2013
PO

SNU

SKU

18.40%

FERRERO…
MARS…

133

182

216

16.80%

KRAFT FOODS INC.

1...
EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI
EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
KRAFT FOODS INC.

-4.5

FERRERO INTE...
2.00%

0.00%
0.00%

0.10%

0.40%

0.60%

1.20%

1.40%

1.40%

1.60%

6.80%

7.00%

7.50%

8.90%

9.20%

11.30%

11.70%

12...
SoV M2(SNU) ProizvoĎača po trgovinama
Brands outside selection
18.40%

18.80%

KRAFT FOODS INC.

13.50% 14.50% 14.30%

26....
Brend vs Private Labels SoV
SNU X M2
YTD 2013
Privatna robna
marka
13%

Nacionalna robna
marka
87%
HIT PROIZVOD
Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330
Category review   cokolada Septembar Slo
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Category review cokolada Septembar Slo

  1. 1. SoV M2 PROIZVOĐAČI SOV M2 x SNU YTD 2013 PO SNU SKU 18.40% FERRERO… MARS… 133 182 216 16.80% KRAFT FOODS INC. 154 184 191 56 123 125 81 109 117 84 97 105 10.50% ŽITO… 10.00% KRAŠ… 9.60% JOSEF MANNER &… 3.70% 20 31 32 HOFER (PROD) 3.60% 16 70 83 LIDL STIFTUNG &… 3.30% 20 28 33 3.20% 9 17 21 23 26 26 1.60% 11 22 22 1.40% 13 19 22 128 218 270 GRUPA MERCATOR SPAR KANDIT D.O.O. LUDWIG… Brands outside selection 2.50% 15.60%
  2. 2. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI EVOLUCIJA SOV M2 x SNU YTD 2012 vs YTD 2013 KRAFT FOODS INC. -4.5 FERRERO INTERNATIONAL S.A. 3.4 MARS INCORPORATED 2.6 ŽITO PREHRAMBENA INDUSTRIJA D.D. -2.2 KRAŠ PREHRAMBENA INDUSTRIJA DD 2.2 JOSEF MANNER & COMP AG HOFER (PROD) 2.9 LIDL STIFTUNG & CO. KG -0.8 GRUPA MERCATOR SPAR -0.3 -3 KANDIT D.O.O. 0.2 LUDWIG SCHOKOLADE GMBH & CO. KG Brands outside selection 0.3 -0.8
  3. 3. 2.00% 0.00% 0.00% 0.10% 0.40% 0.60% 1.20% 1.40% 1.40% 1.60% 6.80% 7.00% 7.50% 8.90% 9.20% 11.30% 11.70% 12.40% 18.60% SOV RETAILERS 20.00% 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00%
  4. 4. SoV M2(SNU) ProizvoĎača po trgovinama Brands outside selection 18.40% 18.80% KRAFT FOODS INC. 13.50% 14.50% 14.30% 26.30% 24.20% 8.90% 12.10% 13.50% 14.00% 11.80% 24.30% FERRERO INTERNATIONAL S.A. 18.30% MARS INCORPORATED 54.80% 10.60% 25.00% 23.20% 28.90% ŽITO PREHRAMBENA INDUSTRIJA D.D. 1.50% 2.30% 17.60% 8.30% KRAŠ PREHRAMBENA INDUSTRIJA DD 15.40% 90.60% 17.40% 100.00% 63.20% LIDL STIFTUNG & CO. KG 53.00% 9.70% 31.30% KANDIT D.O.O. 12.90% 5.30% LUDWIG SCHOKOLADE GMBH & CO. KG 5.30% 9.40% 2.60% 3.20% 7.40% 2.90% 4.40% 1.50% 11.10% 8.90% 10.10% 2.90% 5.80% 8.60% 7.70% 3.80% 1.90% 10.10% 3.80% 1.90% 11.50% 3.80% 11.10% 6.70% 13.70% 10.00% 3.80% 24.20% 15.20% 15.40% 2.90% 11.50% 9.50% 8.70% 10.30% 36.80% SPAR 4.40% 10.10% 7.40% GRUPA MERCATOR 11.00% 14.10% 9.60% 19.40% 11.80% 21.20% 10.50% 24.30% 11.50% 1.30% 15.00% 17.80% 100.00% 11.80% HOFER (PROD) 15.20% 11.10% JOSEF MANNER & COMP AG 25.00% 18.10% 31.10% 19.00% 24.50% 25.30% 21.20% 23.50% 3.00% 9.00% 6.10% 3.00% 1.00% 3.00% 13.00% 5.90% 4.00% 2.00% 2.90% 2.90% 2.90% 13.50%
  5. 5. Brend vs Private Labels SoV SNU X M2 YTD 2013 Privatna robna marka 13% Nacionalna robna marka 87%
  6. 6. HIT PROIZVOD
  7. 7. Hvala na pažnji Vaša pitanja možete postaviti na ernest@hiper-com.com Tel: +381 (0) 69 36 46 330

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