HipChicas.com™
Tween Girl Brand
Multiplayer World
Multiplatform Ready
2009
CONFIDENTIAL
For Marketing Purposes Only
2009

HipChicas.com
Hip Venture Co. (HVC) has developed a Latin
themed brand for Tween girls called Hip Chicas™
anchored by a multiplayer game where players
quest for ways to Help Improve the Planet™ (HIP)
1 CONFIDENTIAL
For Marketing Purposes Only
2009

An Opportunity
Outdated and often inappropriate brands do not
reflect the values or multicultural reality of Tween
girls today, relegating them to fashion and make up
tips in a mono-cultural world
2 CONFIDENTIAL
For Marketing Purposes Only
2009

Help Improve the Planet
The Hip Chicas are five characters in a band on
‘tour’, creating awareness about the environment,
people and history of each culturally relevant stop,
while guiding users quests to improve each place
3 CONFIDENTIAL
For Marketing Purposes Only
2009

Social Venture Model
Users buy or earn items needed to improve each
place and HVC donates a percentage of each sale
based on the places users improve in the game,
empowering real change offline
4 CONFIDENTIAL
For Marketing Purposes Only
2009

The Story
Hip Chicas adds a fun narrative, hip characters and
a social mission to “Help Improve The Planet”
going beyond fashion and makeup to provide role
models helping to build strong girls with self worth
5 CONFIDENTIAL
For Marketing Purposes Only
2009

The Precedent
Hip Chicas extends the successful Latin themes
made popular by preschool properties like Dora the
Explorer to an overlooked Tween girl market with
different needs and interests than preschoolers
“Hi, I’m Dora,
a $1 Billion Dollar
a year franchise.
Can you say
Dinero?”
6 CONFIDENTIAL
For Marketing Purposes Only
2009

Rewards
Further, HVC will partner with e-tailers, retailers
and marketers to offer users online rewards when
they buy partners’ products, adding a “HIP” aspect
to products purchased by the users or their parents
7 CONFIDENTIAL
For Marketing Purposes Only
2009

Game Play
• Chat bilingually in either Eng/Spa or Eng/Port
• Learn about culturally relevant places & visit virtually
• Quest for rare and endangered habitats and species
• Buy or Earn currency via game play to plant virtual habitats
• Advance to premium levels with social & environment change
• Publish a mini-blog for friends to follow your hip work & rate
• Win backstage pass to ‘Hip Chicas’ virtual concerts & events
• All licensed Hip Chicas products create tradable virtual items
• Influence parent shopping to Help Improve the Planet offline
and win rewards online
8 CONFIDENTIAL
For Marketing Purposes Only
2009

Revenues
The phase one revenue strategy for the Hip Chicas
brand involves micro transactions related to site
quests and premium activities, as well as reward
system related to offline or e-tailer purchases made
by the user and/or the parents via partnerships the
management will actively pursue. Phase two will
involve the Company exploring brand licensing
opportunities and other methods of distribution.
9 CONFIDENTIAL
For Marketing Purposes Only
2009

The US Market
There are 20,000,000 Tween girls in the US with
just over 40% being multicultural. 100% grew up
playing with Latin themed preschool entertainment
40% Multicultural Tween Girl Market
(in millions)
20,000,000 girls There are zero
that ALL had Latin themed brands
multicultural 12.09
Million
7.98
Million
For Tween girls
or
preschool content Even as $ Billions
or
40%
60%
...And liked it In preschool revenues
Proves genre’s viability
Other US Tween Girls Multicultural Tween Girls
Source: US Census Bureau
10 CONFIDENTIAL
For Marketing Purposes Only
2009

International Markets
There are 16.8 million Tween girls online in Latin
America representing an untapped market for our
brand since the site is set in their countries too
Latin American Tween Girls
(millions)
Latin American Of the 17,000+
internet usage is 37.98 Registered at
growing at the 69%
16.78 HipChicas.com
fastest rate in the 31%
world: 25+% is non-US
Traffic.
28.3%
Source: US Census Bureau & Internet TweenStatistics
Tween Girls Not Yet Online Web Girls Online
Source: US Census Bureau and Internet World Stats
11 CONFIDENTIAL
For Marketing Purposes Only
2009

Customer Acquisition Strategy
Hip Venture will concentrate its marketing efforts
on the highly concentrated Hispanic market with
targeted email marketing, cost-per-clic (cpc) ads,
guerilla marketing and continued public relations
12 CONFIDENTIAL
For Marketing Purposes Only
2009

Competitive Advantage
First wave of Tween multiplayer games prove out
the technology and monetization capabilities, but
most lack narratives or characters to sustain a long
term, branded multiplatfom distribution strategy
13 CONFIDENTIAL
For Marketing Purposes Only
2009

Competitive Brand Advantage
Tween brand landscape & opportunity
Narrative
● HipChicas.com
• AmericanGirl.com**
• PopTropica.com
• WebKinz.com
Lacks
Characters Characters
• ClubPenguin.com
• BuildaBearVille.com
• NeoPets.com
• YoVille.com
• PetSociety.com • BarbieGirls.com
• Fishville.com • TyGirlz.com
• Be-Bratz.com
Lacks Narrative
**AmericanGirl.com is a shopping site,
14 not multiplayer
CONFIDENTIAL
For Marketing Purposes Only
2009

Competitive Industry Advantage
Hip Chicas is a multiplatform brand created to fit
well in this changing media environment where the
focus has shifted from owning many one-off
properties to owning a few sustainable franchises
Media Company “A” Media Company “B”
Brand Online
Brand
HC
TV Books
Brand Brand
Brand Brand
Foods Toys
Brand Brand
Clothes HC
We Fit Well Here...
Providing A Solution And Feel Right At Home Here
15 CONFIDENTIAL
For Marketing Purposes Only
2009

Competitive Advantage
Hip Chicas will begin as an online multiplayer
world, but the brand was built to be flexible
Most Competitors
can only offer…
16 CONFIDENTIAL
For Marketing Purposes Only
2009

Status
• 17,000+ girls already registered to play at launch
• Multiplayer world ready and can launch quickly
• Top industry team and advisors to execute strategy
• Partnership with PlaySpan ‘game card’ distributor in:
WalMart, 7Eleven, ToyRUs, CVS, Walgreens & more
• Incubation by BMCC with TriBeCa office space
• Advisory Board of top Media Industry Professionals
• Top tier team selected to execute on all plan facets
17 CONFIDENTIAL
For Marketing Purposes Only
2009

Execution Team
Lazaro Fuentes, Former CEO and founder of VC funded
MinorityInterest.com, a social network for minority-owned businesses
during Web1.0, has assembled a top team for HipChicas.com
Team
– The former CTO of Barbiegirls.com
– The former CFO of Looksmart.com
– The former CMO of Minorityinterest.com
• And various other industry veterans
18 CONFIDENTIAL
For Marketing Purposes Only
2009

Key Advisors
• John K. Billock, Former President of HBO from 1996 to 2003 and also
COO of Time Warner Cable, pioneer in subscriptions-based media
• Craig Hatkoff, Founder of TriBeCa Film Festival, NYTimes Best-selling
children’s book series author and Owner of Fillpoint, top game distributor
• Sherry Gunther, Founder of ZookaZoo.com virtual world, ran animation
studios for Nickelodeon, Hanna Barbera, Warner Bros, Klasky Csupo
• Dr. Antonio Perez, President, Borough of Manhattan Community College
• Other Advisors
– Jose Rodriguez, MinorityInterest Investor, Managing Dir, LA Capital Partners
– Michael Barr, MinorityInterest Investor, CEO, iPromote.com
– Kenneth Lamb, MinorityInterest Counsel, Partner, Gibson, Dunn, Crutcher
– Maria Sanchez Smith, Advisor to World Bank on Women’s Microfinance
– Dimitry Herman, Esq., Partner, Hinckley, Allen & Snyder
19 CONFIDENTIAL
For Marketing Purposes Only
2009

Recent Press
“Shear Genius” section
Participated in the 9th & 10th
Annual Latin Grammy Awards
20 CONFIDENTIAL
For Marketing Purposes Only
2009

Contact
Lazaro Fuentes
HIP VENTURE COMPANY, INC.
75 Park Place, Suite 5312
New York, NY 10007
laz@hipventure.com
Main: (212) 722-7227
Mobile: (917) 822-1917
http://www.hipchicas.com
CONFIDENTIAL
For Marketing Purposes Only
2009