NEW MEDIA IN CHANGE MANAGEMENT Results Overview Prof. Dr. Michael Reiss, Hionia Vlachou, Gordana Spejic, Dirk Steffens Department of organizational design and behavior , University of Stuttgart Heilbronner Strasse 7 D-70174 Stuttgart Fon: +49 711 685-83156 Fax: +49 711 685-82764

DESIGN AND EXECUTION OF THE SURVEY New media like weblogs, internet-communities, wikis and web based trainings are not only revolutionizing operational business and communication structures within and between companies, but also strategic processes like innovation and time based competition. The question is if and how successfully these new media are able to support change projects. To clarify this question, the Department of Organizational Design and Behavior at the University of Stuttgart conducted an online expert survey on “New Media in Change Management” between mid November 2007 and mid january 2008. Central aspects of the survey were the evaluation of the application and the benefits of the new media. You are invited to actively participate in our weblog http://www.change-zweinull.de

OCCUPATIONAL ACTIVITY OF RESPONDENTS N=300

CHANGE - EXPERIENCE BY CATEGORIES Mehrfachnennungen möglich, maximal 2 Nennungen Others Cost reduction Business Process Reengineering Cultural change Post Merger Integration Outsourcing Internationalization/ Globalization Organizational restructuring IT- Implementation Strategy shift

APPLICATION OF CONVENTIONAL TOOLS IN CHANGE MANAGEMENT N = 234 N = 227 N = 225 N = 235 N = 236 N = 238 N = 223

FREQUENCY OF WEB 1.0 – TOOLS APPLICATION IN CHANGE MANAGEMENT N = 225 N = 211 N = 229 N = 216 N = 219 N = 216

FREQUENCY OF WEB 2.0 – TOOLS APPLICATION IN CHANGE MANAGEMENT N = 212 N = 211 N = 208 N = 214 N = 208

USE OF WEB 2.0 - TOOLS IN CHANGE MANAGEMENT

WEB 2.0 - BENEFITS : LEVEL OF KNOWLEDGE OF EMPLOYEES AFFECTED N = 130 N = 116 N = 106 N = 116 N = 114

WEB 2.0 - BENEFITS : PARTICIPATION OF EMPLOYEES IN CHANGE PROJECT N = 132 N = 118 N = 109 N = 123 N = 117

WEB 2.0 - BENEFITS : SKILL LEVEL N=114 N=100 N=118 N=128 N=111

WEB 2.0 - BENEFITS : MOTIVATION OF EMPLOYEES AFFECTED N=115 N=104 N=123 N=130 N=118

WEB 2.0- BENEFITS : SELF ORGANIZATION IN CHANGE PROJECTS N=134 N=119 N=119 N=145 N=131

WEB 2.0 - BENEFITS : COSTS OF CHANGE PROJECTS N = 122 N = 106 N = 198 N = 121 N = 112

WEB 2.0 - BENEFITS : DURATION OF CHANGE PROJECTS N=110 N=102 N=110 N=120 N=111

RELEVANCE OF WEB 2.0 - TOOLS : CURRENT PROPORTIONS N=211

RELEVANCE OF WEB 2.0 - TOOLS : FORECAST OF PROPORTIONS N=217

IMPACT OF WEB 2.0 – TOOLS (1) Intensity N=178 N=172 N=166 N=179 N=172 N=185 N=181

IMPACT OF WEB 2.0 – TOOLS (2) N=179 N=180 N=169 N=178 N=170 N=166 N=167