Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!