A numerous waysthat the interiordesign firm canuse to make itsexistents knownto potentialcustomers, it’s away of sayinghear I am , lookat me
• There are many ways to usemedia in publicity as a promotionaltool for the firm or company youwork for.• Photographs are very importantfor these fields.
a most sought of publicity andpromotion is publication ofprojects in trade magazine. It usually focus on particularprofession, business , orindustry. It includes articles onresidence or commercialproperties. It helps educate the reader ona various topics in the interiordesign fields.
Published work tells the clientthat the author havesubstantial experience. It also tells about the designfield and the information andtaste of the designer. Always come up with an ideathat interest readers Article provide awareness, itget the designer a name infront of more clients.
A. Newsletters: areto help giveinformation aboutthe firm to clientsand to poseinformation thatcan be useful topotential clientsand they are 2kinds.› One is simple thattells some interestto employers suchas birthdays,celebrations etc.› Another one is usedto inform clientsabout projects ofthe firm and new
B. Case study: is apromotional tool usedby larger firmsespecially incollaboration withmanufactures. It tells what the designprogram was and someunique features fromthe project. It also discuss somesolutions and quotesfrom the clientsregarding the quality ofthe project. It can be as size ofthe paper with somephotos or as prochuor,or even part of the
Writing a book is a very effectivetool for the interior designer todemonstrate experts andauthority. Photos, experiences, ideas, tools,colors ,are expected to find fromclients.
provide a grate deal of publicity . Your name will be known and yourwork also. It is sponsored by professionalassociations or many factors. It is important to other designersor design companies Present the best designs andproject carefully and professionally. choose the highest quality ofpresentation and photos. Prepare will and say the right thingand what you want others to knowabout your work and you. Do your best its your chance.
It can mean any thingthat the interiordesigner or any firmsend to the old clientabout new offers orprizes or any new ideaseither its mail,brochures, ornewsletters. The firm or designershould have a good lestof special clients tosend them to avoid highcost of paper. It is important toconceder what is beingmailed and why, andwhom is it send to .
It’s a rewarding process andeffective promotional toolthat will bring listeners andpotential customers. It is a successful way tomarket your self as adesigner or your designs orcompany. Speaking at nationalconference is a good example. Bring a lot of business cardsto the presentation with you,your brochure, or other handouts that the audience cantake with. Volunteer to givepresentation at any interiordesign program or class.
A product that has alogo , slogan or otherwords of graphicsprinted on an object. For example coffeemugs, letter openers,small calculator. It can be some thingthat the company sealssuch as t shirts with alogo of it on it. Its an easy way tospread the companyname and to berecognized every were. They send a messageabout the company so
It is something that many interior designersare familiar with . A contract proposal or an overview of howthe designer intend to proceed with a project. It is a response to a request for a proposal. its a way that clients prescreen a number offirms, focusing on experience and qualificationof firm. it saves the client time and money. it is most commonly used in the large firmsand large projects. the RFP( request for proposal) involvesgathering allot of information of designfirms. some information that RFP should contain (arequest for qualification ,cover letter, tableof contents, project experience, staffing,