• The Reliance group largest business houses with
revenues of Rs. 990 billion ($22.6 billion) that is
equal to 3.5% of GDP
• The group – which claims to contribute nearly 10 per
cent of the country’s indirect tax revenues and over
six percent of India’s exports.
• The group’s activities span exploration, production,
refining and marketing of oil and natural gas,
petrochemicals, textiles, financial services, insurance,
power and telecom.
The mutual fund industry in India started in 1963
with the formation of Unit Trust of India, at the
initiative of the Government of India and Reserve
Bank. Though the growth was slow, but it
accelerated from the year 1987 when non-UTI
players entered the Industry.
In the past decade, Indian mutual fund industry
had seen a dramatic improvement, both qualities
wise as well as quantity wise.
Before monopoly AUM is 67 billion
Private sector entry in march1993 leads to increase upto470billion
and 1540 billion till2004
1st Phase(1964-1987) first scheme is Unit scheme1964 and till 1987
UTI has6700 crore AUM.
2nd Phase(1988-1993) entry of public sector LIC,SBI,GIC,BOI and till
1993 UTI has47004 crore AUM.
3rd Phase(1994-2004)entry of private sector KOTHARI PIONEER now
Franklin Templeton at the end of 2003 UTI has 1,21,805 crore AUM
4th Phase(since feb2003 till today) two entities one is UTI broadly
assets US64 AUM is 29,835 at the end of2003 second is registered
with SEBI at the end of sept2004 AUM is 153108 crore with29funds
Reliance Capital Ltd.
RCL incorporated in 1986 in Gujarat as Reliance capital&
finance trust limited. RCL come into effect in jan1995.
In 2006, Reliance Capital Ventures Limited merged with
RCL with this shareholder base move to 1.3million from
Presently the shares are listed on The Stock Exchange
Mumbai and the National Stock Exchange of India.
RCL was accredited a Category 1 Merchant banker by the
Securities Exchange Board of India (SEBI). It had lead
managed/co-managed 15 issues of an aggregate value of Rs.
400 crore and had underwritten 33 issues for an aggregate
value of Rs. 550 crore.
About Reliance Mutual Fund
• Reliance Mutual Fund is one of India’s leading
Mutual Funds,with(AAUM)of Rs. 1,00,000 Crores
and an investor count of over 58.42 and 64.53 Lakh
folios. (AAUM and investor count as of jan13) .
• RMF offers investors a well-rounded portfolio of
products to meet varying investor requirements and
has presence in 179 cities across the country.
About Reliance Mutual Fund
• Reliance Capital Asset Management Limited is the
asset manager of Reliance Mutual Fund.
• RCAM is a subsidiary of Reliance Capital Limited
• Presently, RCL holds 65.23% of its total issued and
paid-up equity share capital and the balance of its
issued and paid up equity share capital is held by
• NLI acquired the said 26% share holding in RCAM
on August 17, 2012.
Vision & Mission
To be a globally respected wealth creator with an
emphasis on customer care and a culture of good
To create and nurture a world-class, high performance
environment aimed at delighting our customers.
• Brand strategy: As opposed to some of its competitors (e.g. HSBC),
Reliance ADAG operates a multi-brand strategy. The company
operates under numerous well-known brand names, which allows
the company to appeal to many different segments of the market.
• Distribution channel strategy: Reliance is continuously improving
the distribution of its products. Its online and Internet-based access
offers a combination of excellent growth prospects and its retail
direct business also growing on a good pace
• Various sources of income: Reliance has many sources of income
throughout the group and this diversity within the group makes the
company more flexible..
• Emerging markets: since there is more investment demand in the
United States, Japan and the rest of Asia, Reliance should
concentrate on these markets, especially in view of low global
• Mutual funds are like many other investments without a
guaranteed return: there is always he possibility that the value of
your mutual fund will depreciate.
• Fees: In mutual funds, the fees are classified into two categories:
shareholder fees and annual operating fees. The shareholder fees
are paid directly by shareholders purchasing or selling the funds.The
Annual fund operating fees are charged as an annual percentage -
usually ranging from 1-3%in years when the fund doesn't make
money, these fees only magnify losses.
• Potential markets: The Indian rural market has great
potential. All the major
market lenders consider the segments and real
markets for their products.
• Entry of MNCs: Due to multinationals are entering
into market job opportunities are increasing day by
day. Also India Mutual Fund majors are tie up with
other financial institutions.
Increased Competition: With intense
competition by so many local players causing
headache to the current marketers.
In addition to this though multinational
brands are not yet established but still they will
soon hit the mark.
TOP DEBT AND EQUITY
RELIANCE MUTUAL FUNDS
OBJECTIVES OF THE STUDY:
• To understand the Functions of an Asset
• To understand the performances of various schemes
using various tools to measure the performances.
• To discuss about the market trends of top debt
• To study top debt and equity mutual funds scheme
and analyse them.
• Explore the recent developments in mutual funds.
• The data required for the study may be collected either from primary
sources or from secondary sources. A major portion of the data in this
study has been collected through secondary sources of data.
• Published material and annual reports of mutual fund companies
• Other published material of mutual funds.
• Data collected from Bank employees, Employees from different AMC
and random people selected for that a subset of 100 people has been
taken and from 83pepole have invested in mutual funds so just a basic
analysis from the data collected.
• The sample required for the study has been selected through random
sampling method from the available list of mutual fund schemes in the
market. Broadly the sample of 6 mutual fund schemes includes equity
funds, debt funds.
ANALYSIS OF QUESTIONARRE
Data collected from Bank employees, Employees
from different AMC and random people selected
for that a subset of 100 people has been taken
and from 83 people have invested in mutual
funds so just a basic analysis from the data
1. What kind of investment do you
The first question was about the investment preferences of the investors that
what kind of investment they prefer they were asked to tick more than one if
they prefer to do so.
The number of investors covered in the research was 100 and the responses
given in this question was 122.
For this question multiple responses were recorded from each investor and then the
total responses were analysed.
The total number of responses was 122 and the total number of investors was 100.
On the bases of these responses the most popular was Real estate now a days people
showing more interest in this sector
Then the post office is traditional investment and now a days
The mutual funds came on 3rd number when it comes to number of responses.
Gold is also much more preferable than the other investments and was the 4th
The least preferred tool of investment was shares and debentures.
Insurance which is also a necessity when it comes to investment was on 5th number
on the basis of responses given.
2. What are the factors that affect your
In this question investors were asked to rank the factors from
1 to 5 as 5 being the most preferred and 1 being the lowest
These factors were also analyzed on the basis of average
rating to see that factor comes first when it comes to ratings.
The results of that are given below in the table.
Have you ever invested in mutual funds ?
The third question was asked to know whether
the investors have ever invested in mutual funds
or not . This question was asked to know about
how many of them mutual fund investors are.
Yes, I invest regularly in mutual funds 29
I invested once or twice. 30
NO, I never invested in mutual funds 41
The results of this question are given below:
Yes, I invest
I invested once or
NO, I never
invested in mutual
Chart TitleOut of the 100 investors 29 were mutual
fund investors and were investing regularly
in mutual funds.
Among those 100 investors 30 were those
who have invested once or twice but are
not regular mutual fund investors.
There were 41 investors who never
invested in mutual funds. They were
investing in other types of investment tools
but were not investing in mutual funds.
How well do you understand the mutual
fund markets and investments?
The investors in this question were asked about their
understanding of mutual fund markets and
The data below shows the results
I don’t understand markets at all 22 22%
I have basic understanding 29 29%
I am an amateur investor 25 25%
I am an experienced investor 24 24%
markets at all
I have basic
I am an amateur
I am an
About 22% of investors said they don’t
have any knowledge of the markets
and they don’t understand markets at
Only 24% of them said that they have
an good knowledge of the market and
are experienced investors.
The maximum percentage was of the
investors who said that they have an
basic or entry level knowledge of the
On the other hand 25% of them said
that they have average knowledge
about the mutual fund investments
and have invested earlier.
How do you invest in mutual funds?
Mutual investments have many ways to invest in them that can
be SIP i.e. systematic investment plan or lump sum amount at
any time or irregular investments. This question was asked to
know about the investing pattern of those 82 investors who
earlier said that they have invested in mutual funds and the
results are given below
Investments No. %age
One time 35 43%
SIP 19 23%
Irregular investments 16 19%
Invest whenever I have surplus 12 15%
Invest whenever I
Have you ever invested in any of these schemes
given below of reliance mutual funds?
In this question asked from people about the
top six schemes of RMF have they invested in
these schemes or not
the results are given below on table.
Reliance equity opportunity fund 14
Reliance growth 2
Reliance banking fund 22
RRSF (DEBT) 20
Reliance dynamic bond 18
A total of77 people knows about these
schemes of RMF
Almost50% of people knows about the equity
scheme of reliance mutual funds and among
those schemes RELIANCE BANKING FUND is
more popular and after that RELIANCE equity
opportunity is popular
In case of debt both schemes are good in
their own places as almost almost25% people
knows about these schemes and some of
them are well known to these schemes
Many a people around 60 of all d people
knows about both the scheme but they don’t
have much knowledge about it
What was the reason behind investing in these
This is asked just to know their view what are
they expectation from schemes or from this
The results are shown below in a table
Capital appreciation 60
Tax saving 20
Beating inflation 0
Most of the people want capital appreciation
almost 60% they took it as 1st preference ans
rest are on same side.
For employed persons tax saving is main motive
got a response of 40% main motive as
Rest is growth and they keep on investing again
Actually these results shows that people hav
more aware about AMC but their only motive is
to earn as much as you can
How did you came to know about these
This question is put just to know where Reliance is lacking either
in advertising their funds being the country best player in mutual
fund industry still people know less about them and how banks
play a vital role in it.
The results are as follows in table
Banking sector 85
Friends & Family 3
Chart TitleInvesting in mutual funds always
influenced by banking sector and
it can be seen through this survey
also almost 85% of people
influenced by banks.
Remaining15% is effected
advertisement in newspaper or
through electronic media. Sales
representative hardly makes any
difference in sales of mutual
funds it’s all due to lack of
confidence in mutual fund market
During the period of almost 11 weeks
Many activities done details are as
• SIP DRIVES.
• PUBLIC DEALING SELLLING SIP
• GENRATING LEAD FOR RELIANCE
• VISITNG DEACTIVATED BRANCH
• RELATIONSHIP MANAGEMENT
SIP DRIVES: I went to many branches and covered almost whole Tricity and
organized sip drives with different banks such as yes bank, axis bank, icici
banks each sip drive is of one week and in this we had to visit that branch
and meeting their RM and providing them all the needed documents and
providing them their incentive schemes for motivating them to sell more
and more and stay there for whole day and helping n influencing
customers to go for reliance sip.
PUBLIC DEALING SELLING SIP: in the beginning of my internship I visited
many public sector units banks (PSU) and stayed there for whole day in
different banks of Chandigarh in different sectors and personally met
customers and influence them and sell sip to them by giving detail to them
about the fund and reliance and providing them their incentive schemes
for motivating them to sell more and more. Public dealing is little difficult
as it’s very difficult to influence any person to invest a little money with us
but of all the work I did this one is most interesting and knowledge gaining
VISITNG DEACTIVATED BRANCHES: during the mid of my internship I
visited many branches which is like deactivated for reliance as no
business from their side or you can a low business branches of
different banks at different locations and I visited them too and met
Branch manager their and provided them details needed and
documents for sip application form and I visited them frequently or
whenever they give a call for any work related to sip.
RELATIONSHIP MANAGAMENT: during my whole internship the
main thing I have to focus on is sale and relation management as
maintaining good relations with different bank managers and their
RM so that they give importance reliance sip and gives more and
more business to us and keep this in mind I visited many branches
of different private and public banks and provide them needed
documents and my availability any time.
LEAD GENERATION: This is what I did in my last phase of internship
a project is given to me to visit all the Chandigarh based companies
in whole Tricity (Chandigarh, Mohali, Zirakpur) and collect the data
of their owner and different details which can help us in contacting
them the main aim is to collect data for reliance to catch/pitch
people with more liquid funds and those who can invest in Reliance
mutual fund. In Chandigarh I visited sec34 companies almost
almost35companies there and Industrial area-I Industrial area-II all
the companies here in like all the dealerships of automobile sector
and other companies which are owned by Chandigarh based
List of companies visited (excel sheet) and
TOTAL NO OF BANKS VISITED:45
• ICICI BANK
• AXIS BANK
• YES BANK
• CENTRAL BANK
• SOUTH INDIAN BANK
• FEDRAL BANK
Location:- Chandigarh,Zirakpur,Baltana,Panchkula, Derabassi
TOTAL NO OF COMPANIES VISITED FOR GENERATING LEAD:
Location:- Chandigarh sec-34,Chandigarh Ind-I Chandigarh-Ind
II,DLF IT Park,Mohali PH- VII, Mohali-VIII, Quarkcity(MOHALI)
Reliance mutual fund is the best
EQUITY and DEBT fund in India as
it has topped in the 5 parameters
which are chosen for the purpose
Dynamic bond fund and Reliance
Equity Opportunities fund both
are at second place.
KEY to success?
Its not the timing but the time in the market which matters