Design of shopping mall entrance

2,606 views
2,261 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,606
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
67
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Design of shopping mall entrance

  1. 1. Mid-Semester PresentationStudy of Entrance in ShoppingComplexes – Issues in Design By: Himanshu Bansal Guide: Prof. Pardeep Yammiyavar
  2. 2. Objectives To analyze the cognitive behavior pattern of visitors while entering an Indian shopping mallTo purpose a design solution for more effective wayfinding on entrance of Indian shopping malls
  3. 3. Methodology & Timeline Done Requirement Gathering (Images and Videos) Self Photography + Observation Online Resources Ongoing Literature Review Wayfinding/IPS/Shopping Mall Layout Eye Tracking/Research Methods 4-13 March Experiment Design Eye Tracking/Mobile video recording Relevant metrics to analyze Post-Questionnaire Design 14-24 March Conducting Experiments25 Mar–3 Apr Data analysis Pattern Findings 4Apr-10Apr Design Improvement Suggestions
  4. 4. Online Resource Gathering [2.1], [2.2], [2.3] Outside Inside
  5. 5. Photography of Local Malls
  6. 6. Observations Visitors With Purpose Without Purpose/ Depends on SituationOutside the Whether I’ll get my Whether to enterentrance requirement here this mall or notInside on Where would I find Where to proceedentrance my target after enteringKeywords Cost, Variety, Sale, Size of mall, Fun, Brands, Quality Brands, Attraction, ExpensiveGeneral Interests, Expectation, Assistance, Labeling,Keywords Efficient Searching, Experience
  7. 7. Design ProblemHow to design a entrance area of a mallconcerning following issues:1. Entrance not clear2. Crowded Entrance3. What is inside the mall is not clear4. Where to proceed after entrance.
  8. 8. Navigation in Spaces [1.2]Wayfinding + Motion Cognitive element Motoric element = Navigation
  9. 9. Eye Tracking [1.1]Why Eye-Mind Hypothesis People look at what they think aboutHow Goal, Schedule Task design Metrics to measure Think Aloud Retrospective qus. Questionnaire Error Consideration
  10. 10. Eye Tracking Metrics [1.1]Fixation Objective might lead to some metricsSaccade Area of interest, Time taken to find the target,Scanpath Regression, Saccade over target, Gaze pattern while looking for target Area of Interest Aggregation of fixations Pattern/Difference in Scanpaths Pupil dilation and blinking Cognitive Stress and load
  11. 11. DeliverablesProject Report Consisting 1. Experiment readings 2. Design guidelines or improvement suggestions
  12. 12. ReferencesLiterature1.1 Research methods in HCI1.2 Darken, R. P., & Peterson, B. (2002). Spatial orientation, wayfinding, andrepresentation. Handbook of virtual environments, 493-518Images2.1 http://www.skyscrapercity.com/showthread.php?t=1111835&page=12.2 http://en.wikipedia.org/wiki/List_of_shopping_malls_in_India2.3 Google Images

×