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Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
Speechwriting
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Speechwriting

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  • Transcript

    • 1. Dove & Ralph Lauren Paloma Alto, Ariande Giannis, Lauren Held & Jessica Isabelle
    • 2. Background Ralph Lauren & dove Photoshop Public Outcry
    • 3. hkhg jhljjhl
    • 4. TEXT TEXT
    • 5. Mortification “Today it is with deep regret and embarrassment that I stand before you on behalf of my company,
    • 6. Mortification “First off, we are sorry to the websites that received legal requests to remove the pictures” “To Filippa Hamilton, we are sorry. You have represented our company in several campaigns and we hold you to the highest esteem.” “Above all, we are sorry to women everywhere.”
    • 7. Bolstering “For over 40 years, we have worked hard to build a brand that represents our customers, our country, and ourselves. Ralph Lauren is synonymous with American living and lifestyle.”
    • 8. Bolstering “We have a moral obligation to people everywhere to advertise our clothes without distorting the true beauty of a person.”
    • 9. Shifting Blame “The truth is, retouching photos is nothing new in the fashion industry. Nearly every single picture you see on a billboard, magazine, on the Internet and in stores has been digitally altered in some way.” “...we get caught up in the superficial nature of our business.”
    • 10. Corrective action • You Are Beautiful organization •Ralph Lauren will no longer Photoshop •sponsoring the 12th annual Love Your Body Day
    • 11. Be Yourself It’s Empowering to be You!

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