Shopflick Promo Stores


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  • July/Aug - Attended 7 shows, interviews with SFTV, 15 – 30 stores expected. Following up on leads, using editorial as entrée FBI – Successful email with FBI, discussing seminar. In conversation with CAA, William Morris, IASC, Channel Advisor. Outreach to others. Affiliate stores – The Statement Boot, PC Fashion, working tech to accelerate store creation (embed widget, image management, auto price lookup Affiliate stores – Talking to Zappos,, ShuzSociety, Sephora, eDressMe about editorial and brand profiles Affiliate stores – Loading, sony, fresh pair Direct Mail – Initial testing surfaced Lisa Kline, “increase sales with video” New trendspotters – Randi Spoon (Zac Posen intern, Syracuse student), Joshua Ephraim (Jewelry wholesaler). Incentive now performance based with higher upside PR – Cal Apparel News Article
  • Shopflick Promo Stores

    1. 1. Shopflick Promotional Stores
    2. 2.… “Discover, Watch and Buy the Unique” <ul><li>Launched Aug 08, Shopflick is already the leading online video/e-commerce marketplace for discovering fashion trends, emerging designers and unique finds </li></ul><ul><li>Targeted to young adult women 18-40 interested in fashion and lifestyle </li></ul><ul><li>Connects brands with current and new consumers in a premium, branded environment leveraging video </li></ul><ul><li>Offers custom original, high-quality web video content developed with partners to be on brand and supportive of client initiatives </li></ul><ul><li>Management consists of experienced senior executives in media, entertainment and marketing </li></ul>
    3. 3. <ul><li>Over 125K unique visitors per month </li></ul><ul><li>100K video streams per month </li></ul><ul><li>83% are 18-40 yrs old </li></ul><ul><li>72% are female </li></ul><ul><li>90% of visitors are U.S. </li></ul><ul><li>Average cart size is $105 </li></ul><ul><li>Average Selling Price per product is $75 </li></ul>Audience Profile
    4. 4. <ul><li>Shopflick presents marketers with a unique venue for authentic dialogue between brands and targeted consumers </li></ul><ul><li>Shopflick trendsetters discuss and endorse products in true Shopflick style, a peer to peer endorsement that adds credibility to your brand </li></ul><ul><li>Shopflick Trendsetters, hosts, and personalities present and “pitch” advertisers’ products in a genuine way to provide “contextual selling” to the end consumer </li></ul><ul><li>Our unique video content is high production value and authentic </li></ul><ul><li>Shopflick content is produced for syndication all over the web through an embeddable video/commerce widget increasing distribution and exposure </li></ul><ul><li>Multiple formats/shows to place your brand’s products in the correct context </li></ul>Why Shopflick?
    5. 5. What the Press is Saying about Shopflick <ul><ul><li> </li></ul></ul><ul><ul><li>Video </li></ul></ul>Named one of the Top 100 P rivate Companies in Online Marketing in 2009 by OnMedia “ Shopflick…uses video to help emerging designers connect with customers” “ Independent designers and merchants … have responded very positively to Shopflick's value proposition and see it as a compelling channel through which to promote their unique brands.&quot; “ There is definitely an independent vibe … Shopflick is going more for the hip 18-to-34-year-olds who live in big cities … Could this be where e-commerce is headed.&quot; “ Video captures the aesthetic of clothing in ways photos can't … it lets me interact with customers in much the same way I do when I'm in [the store].&quot; “… We've found your new addiction - … a new online marketplace where up-and-coming brands and independent designers meet high quality video for a shopping experience unlike any other.&quot; “… Unlike most retailers, this site is community driven and features some of the best emerging talent I've ever seen.&quot;
    6. 6. <ul><li>There are multiple options for shoppers to click through to your brand’s site. Each customizable Shopflick Promotional Store features video, products, and custom branding </li></ul><ul><li>Premium : Position your brand in a cutting edge marketplace with cool, indie inspired brands and designers. Shopflick only works with brands that fit our independent positioning </li></ul><ul><li>Targeted : Leverage our target demo of adult women 18-40 interested in fashion and lifestyle </li></ul><ul><li>Turnkey : Shopflick will create the Promotional Store, upload video, gathering all product links to create listings linking back to your site </li></ul><ul><li>Collaborative : Our pro filmmakers will work directly with you to create custom video content that’s high production value and on brand </li></ul><ul><li>Efficient : Custom Store + video exposed to over 250 relevant sites, blogs and social networks: broad reach for low cost </li></ul>Promotional Store Brand Benefits
    7. 7. Case Study: NikeiD <ul><li>Situation : </li></ul><ul><ul><li>Nike was looking for an interactive and novel way to reach fashion-conscious shoppers for its NikeiD line of customizable shoes </li></ul></ul><ul><ul><li>Nike viewed Shopflick as an ideal venue to reach young adult consumers interested in expressing their personal style through their apparel </li></ul></ul><ul><li>Solution : </li></ul><ul><ul><li>Nike and Shopflick worked together to create a custom NikeID Store on Shopflick. ( </li></ul></ul><ul><ul><li>Shopflick produced a custom video, shot in New York, showing consumers how easy and cool it was to create their own NikeiD shoes </li></ul></ul><ul><ul><li>The NikeiD store on Shopflick was “stocked” with Nike shoes, each of which clicked through to </li></ul></ul>
    8. 8. <ul><li>THE PROMOTIONAL STORE </li></ul><ul><li>Custom video can be theme- oriented, brand-oriented, editorial, etc. </li></ul><ul><li>A Brand’s Shopflick store can display an unlimited number of product listings, each of which can link to the Brand site </li></ul><ul><li>Brands have full creative control and input into their customized Shopflick store </li></ul><ul><li>NikeiD store consists of 16 products </li></ul><ul><li>See this store and video live </li></ul>
    9. 9. <ul><li>PRODUCT PAGES </li></ul><ul><li>This is an image based product listing within the NikeiD store </li></ul><ul><li>Product pages allow either an image or a video to represent the product </li></ul><ul><li>When the user clicks “Buy Now” they are redirected to the brand’s site for final purchase </li></ul>
    10. 10. Placement Newsletter Inclusion Homepage Placement
    11. 11. Results of NikeiD Promotional Store <ul><li>With no offsite promotion, the NikeiD store received over 6K unique views in one week and over 17K total page views of the NikeiD store and products </li></ul><ul><li>The average time spent on the NikeiD store page was 1:40 </li></ul><ul><li>Nike was able to effectively and credibly reach their target demo of females 18-40 years old, by taking advantage of : </li></ul><ul><ul><ul><li>Shopflick’s professional, high production value video services </li></ul></ul></ul><ul><ul><ul><li>Our personalities– Host Danielle the Shopflick Style Maven </li></ul></ul></ul><ul><ul><ul><li>Shopflick’s commerce platform </li></ul></ul></ul><ul><ul><ul><li>Shopflick’s strategic merchandising and marketing through homepage and newsletter promotion </li></ul></ul></ul><ul><li>  </li></ul>
    12. 12. <ul><li>Package One </li></ul><ul><ul><ul><li>High Production value video- two optional rounds of edits </li></ul></ul></ul><ul><ul><ul><li>Premium labeled customized Shopflick store </li></ul></ul></ul><ul><ul><ul><li>We create store and listings (creative direction is welcome) using assets provided from advertiser </li></ul></ul></ul><ul><ul><ul><li>Homepage placement guaranteed twice every quarter (for one week at a time minimum) </li></ul></ul></ul><ul><ul><ul><li>Guarantee X amount of visitors/month, or % of site total will view your store/month ) </li></ul></ul></ul><ul><ul><ul><li>Style Scouts blog post </li></ul></ul></ul><ul><ul><ul><li>Permanent placement in “Shopflick Top Brands” section of newsletter plus specific newsletter placement guarantee twice within the first year </li></ul></ul></ul><ul><ul><ul><li>Package Two: </li></ul></ul></ul><ul><ul><ul><li>High production value video- one optional round of edits </li></ul></ul></ul><ul><ul><ul><li>Premium labeled customized Shopflick store </li></ul></ul></ul><ul><ul><ul><li>We create store and listings (creative direction is welcome) using assets provided from advertiser </li></ul></ul></ul><ul><ul><ul><li>Homepage placement guarantee once every quarter (for one week at a time minimum) </li></ul></ul></ul><ul><ul><ul><li>Permanent placement in “Shopflick Top Brands” section of newsletter plus specific newsletter placement guarantee once within the first year </li></ul></ul></ul><ul><ul><ul><li>Guarantee X amount of visitors/month, or % of site total will view your store/month </li></ul></ul></ul>Packages
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