THE Mobile TRAVELLER
@HijaziNatsheh
PLAN
 Why Mobile
 Why Travel on Mobile
 Meet the Mobile Traveller
 Meet Cleartrip Mobile
WHY MOBILE
QUICK OVERVIEW
GROWTH OF MOBILE WEB DATA USAGE
2006 2007 2008 2009 2010 2011
2006 2007 2008 2009 2010 2011
GROWTH OF MOBILE WEB DATA USAGE
Source: Canalys
771
695
115
216
661
1,343
384
169
-4%
18%
35%
-6%
Feature phone Smartphone Tablet Notebook
2012 shipments ...
0.24 0.6
1.2
2.2
3.3
6.3
2010 2011 2012 2013 2014 2015
Data in Exabites
Source: Cisco
300%Increase in mobile data traffic ...
WHY TRAVEL ON MOBILE
RISE OF THE MOBILE TRAVELLER
searches related to air travel grew by 12% desktop and 95% on mobile
25%
travel related searches are Mobile
Source: Google
Source: Statista
2.5%
2.6%
2.7%
2.8%
3.8%
5.1%
6.1%
8.3%
9.3%
10.6%
16.8%
Photography
Healthcare /Fitness
News
Productivit...
0% 20% 40% 60% 80% 100%
Shopping
Social
Weather
Entertainment
Lifestyle
Productivity
Health & Fitness
Photography
Travel &...
59%
85%
89%
90%
98%
105%
116%
123%
Social networking
Entertainment
Commerce & shopping
News & information
Communication
Fi...
MEET THE MOBILE TRAVELLER
COMPANION
BEYOND BOOKING
FLIGHTS RELATED ACTIVITIES
10%
13%
17%
18%
19%
21%
24%
25%
25%
25%
26%
Cancelled a flight
Tracked the status of a checked ...
DESTINATION RELATED ACTIVITIES
10%
17%
18%
18%
21%
22%
22%
23%
29%
Cancelled a hotel reservation
Researched ground transpo...
LIVE
STATUS
25%
Checked a flight status
13%
Tracked the status of checked bag
Source: Comscore
URGENT
LOCAL & NOW
24%
travel related searches are
from users ‘on the go’
60%
At Home
2%
At School
1%
Other place
1%
Someone else’s house
0%
...
50% searches done on mobile are local
Google
35% users were within 1mile of the property
Priceline
20% searches done on mobile are same day
Cleartrip
6seconds to impress the users on mobile site
HFI
MULTI-SCREEN ACCESS
TABLETS & MORE
USAGE PATTERNS
Sequential
Simultaneous
ComplementaryMulti tasking
STARTING ON DESKTOP
Source: Google
‘Travel’ is the most popular connected activity started on a PC
STARTED ON SMARTPHONE
Smartphones are more frequently used for initiating a connected activity
Source: Google
STARTED ON TABLET
Shopping and Travel are the two primary connected activities for Tablets
Source: Google
Tablet conversion is getting closer to desktop and thrice
than that of smartphones.
Tablet user spends 21% more than Deskt...
GOING MOBILE
THE CLEARTRIP WAY
MEET CLEARTRIP
BRIEF INTRODUCTION
6 million visitors across 6 Markets
25% of Searches, 10% of Bookings
250,000App Downloads
LESSON #1
SIGHT THE SITE…
BOOKING PREFERENCES
APPS MOBILE BROWSER
Leisure Business Leisure Business
Overnight Accommodations 12% 17% 40% 36%
Air Tra...
LESSON #2
BATTLE OF PLATFORMS…
60%
75%
46%
33%
22%
21%
17%
48%
58%
70%
Internet Usage
App Share: Tablet
Market Share: Tablets
App Share: Smartphones
Mark...
ANDROID VS iOS
iPhone Users Prefer Quality
Android Users Prefer better Deals
iPhone Users More Likely to Engage in M-Comme...
LESSON #3
TAKE BABY STEPS…
CLEARTRIP MOBILE IN 2010
CLEARTRIP MOBILE NOW
LESSON #4
TIME IS MONEY…
LESSON #5
< is >
LESS IS MORE…
LESSON #6
CROSS CONNECT…
LESSON #7
THINK GLOBAL ACT LOCAL…
LESSON #8
All In THE DETAILS…
THANK YOU !
@HijaziNatsheh
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
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The Mobile Traveller

  1. 1. THE Mobile TRAVELLER @HijaziNatsheh
  2. 2. PLAN  Why Mobile  Why Travel on Mobile  Meet the Mobile Traveller  Meet Cleartrip Mobile
  3. 3. WHY MOBILE QUICK OVERVIEW
  4. 4. GROWTH OF MOBILE WEB DATA USAGE 2006 2007 2008 2009 2010 2011
  5. 5. 2006 2007 2008 2009 2010 2011 GROWTH OF MOBILE WEB DATA USAGE
  6. 6. Source: Canalys 771 695 115 216 661 1,343 384 169 -4% 18% 35% -6% Feature phone Smartphone Tablet Notebook 2012 shipments 2016 shipments 2012-16 YOY Growth 18%YoY growth in smartphone shipments is expected for next three years
  7. 7. 0.24 0.6 1.2 2.2 3.3 6.3 2010 2011 2012 2013 2014 2015 Data in Exabites Source: Cisco 300%Increase in mobile data traffic is expected in next two years
  8. 8. WHY TRAVEL ON MOBILE RISE OF THE MOBILE TRAVELLER
  9. 9. searches related to air travel grew by 12% desktop and 95% on mobile 25% travel related searches are Mobile Source: Google
  10. 10. Source: Statista 2.5% 2.6% 2.7% 2.8% 3.8% 5.1% 6.1% 8.3% 9.3% 10.6% 16.8% Photography Healthcare /Fitness News Productivity Music Travel Utilities Lifestyle Entertainment Education Games 5th Most Downloaded Category
  11. 11. 0% 20% 40% 60% 80% 100% Shopping Social Weather Entertainment Lifestyle Productivity Health & Fitness Photography Travel & Local Books & Reference Personalization Paid Free 3rd Highest Paid Apps
  12. 12. 59% 85% 89% 90% 98% 105% 116% 123% Social networking Entertainment Commerce & shopping News & information Communication Finance Travel Photography 2nd Fastest Growing Category
  13. 13. MEET THE MOBILE TRAVELLER
  14. 14. COMPANION BEYOND BOOKING
  15. 15. FLIGHTS RELATED ACTIVITIES 10% 13% 17% 18% 19% 21% 24% 25% 25% 25% 26% Cancelled a flight Tracked the status of a checked bag Received SMS alerts for a flight status Booked a flight Received price alerts for flights Checked in for a flight Looked up airport information Looked up a phone number (i.e. airline) Looked at flight schedules Checked a flight status (arrival/delays) Checked airfare prices Source: Comscore
  16. 16. DESTINATION RELATED ACTIVITIES 10% 17% 18% 18% 21% 22% 22% 23% 29% Cancelled a hotel reservation Researched ground transportation Booked a hotel room Received price alerts for hotels Compared hotel prices & availability Researched places to eat Read a hotel review Researched attractions/ things to do Looked up hotel address/directions Source: Comscore
  17. 17. LIVE STATUS
  18. 18. 25% Checked a flight status 13% Tracked the status of checked bag Source: Comscore
  19. 19. URGENT LOCAL & NOW
  20. 20. 24% travel related searches are from users ‘on the go’ 60% At Home 2% At School 1% Other place 1% Someone else’s house 0% In Store 24% On The Go 12% At Work Source: Google
  21. 21. 50% searches done on mobile are local Google 35% users were within 1mile of the property Priceline
  22. 22. 20% searches done on mobile are same day Cleartrip 6seconds to impress the users on mobile site HFI
  23. 23. MULTI-SCREEN ACCESS TABLETS & MORE
  24. 24. USAGE PATTERNS Sequential Simultaneous ComplementaryMulti tasking
  25. 25. STARTING ON DESKTOP Source: Google ‘Travel’ is the most popular connected activity started on a PC
  26. 26. STARTED ON SMARTPHONE Smartphones are more frequently used for initiating a connected activity Source: Google
  27. 27. STARTED ON TABLET Shopping and Travel are the two primary connected activities for Tablets Source: Google
  28. 28. Tablet conversion is getting closer to desktop and thrice than that of smartphones. Tablet user spends 21% more than Desktop Users and 54% more than the smartphone users. Conversion 3.34% 1.09% 3.17% Avg. Purchase $102 $80 $123 Source: eConsultancy
  29. 29. GOING MOBILE THE CLEARTRIP WAY
  30. 30. MEET CLEARTRIP BRIEF INTRODUCTION
  31. 31. 6 million visitors across 6 Markets 25% of Searches, 10% of Bookings 250,000App Downloads
  32. 32. LESSON #1
  33. 33. SIGHT THE SITE…
  34. 34. BOOKING PREFERENCES APPS MOBILE BROWSER Leisure Business Leisure Business Overnight Accommodations 12% 17% 40% 36% Air Travel 10% 17% 38% 35% Car Rental 7% 14% 33% 33% Travel Packages 6% 10% 27% 26% Destinations 5% 7% 13% 21% Vacations activities 5% 10% 23% 26% Cruises 3% 7% 15% 17% Source: Traveller’s Road to Decision, Google
  35. 35. LESSON #2
  36. 36. BATTLE OF PLATFORMS…
  37. 37. 60% 75% 46% 33% 22% 21% 17% 48% 58% 70% Internet Usage App Share: Tablet Market Share: Tablets App Share: Smartphones Market Share:Smartphones iOS Android Others Market Share Smartphones App Share Smartphones Market Share Tablets App Share Tablets Internet Usage
  38. 38. ANDROID VS iOS iPhone Users Prefer Quality Android Users Prefer better Deals iPhone Users More Likely to Engage in M-Commerce iPhone User has 37 Apps on his Device Android user has 19 iPhone Users are More Affluent 9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together iPhone Satisfaction Corresponds with High Device Loyalty Android users more likely to change their device
  39. 39. LESSON #3
  40. 40. TAKE BABY STEPS…
  41. 41. CLEARTRIP MOBILE IN 2010
  42. 42. CLEARTRIP MOBILE NOW
  43. 43. LESSON #4
  44. 44. TIME IS MONEY…
  45. 45. LESSON #5
  46. 46. < is > LESS IS MORE…
  47. 47. LESSON #6
  48. 48. CROSS CONNECT…
  49. 49. LESSON #7
  50. 50. THINK GLOBAL ACT LOCAL…
  51. 51. LESSON #8
  52. 52. All In THE DETAILS…
  53. 53. THANK YOU ! @HijaziNatsheh

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