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The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
The Mobile Traveller
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The Mobile Traveller

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A presentation for the Global App Summit

A presentation for the Global App Summit

Published in: Travel, Technology, Business
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Transcript

  • 1. THE Mobile TRAVELLER @HijaziNatsheh
  • 2. PLAN  Why Mobile  Why Travel on Mobile  Meet the Mobile Traveller  Meet Cleartrip Mobile
  • 3. WHY MOBILE QUICK OVERVIEW
  • 4. GROWTH OF MOBILE WEB DATA USAGE 2006 2007 2008 2009 2010 2011
  • 5. 2006 2007 2008 2009 2010 2011 GROWTH OF MOBILE WEB DATA USAGE
  • 6. Source: Canalys 771 695 115 216 661 1,343 384 169 -4% 18% 35% -6% Feature phone Smartphone Tablet Notebook 2012 shipments 2016 shipments 2012-16 YOY Growth 18%YoY growth in smartphone shipments is expected for next three years
  • 7. 0.24 0.6 1.2 2.2 3.3 6.3 2010 2011 2012 2013 2014 2015 Data in Exabites Source: Cisco 300%Increase in mobile data traffic is expected in next two years
  • 8. WHY TRAVEL ON MOBILE RISE OF THE MOBILE TRAVELLER
  • 9. searches related to air travel grew by 12% desktop and 95% on mobile 25% travel related searches are Mobile Source: Google
  • 10. Source: Statista 2.5% 2.6% 2.7% 2.8% 3.8% 5.1% 6.1% 8.3% 9.3% 10.6% 16.8% Photography Healthcare /Fitness News Productivity Music Travel Utilities Lifestyle Entertainment Education Games 5th Most Downloaded Category
  • 11. 0% 20% 40% 60% 80% 100% Shopping Social Weather Entertainment Lifestyle Productivity Health & Fitness Photography Travel & Local Books & Reference Personalization Paid Free 3rd Highest Paid Apps
  • 12. 59% 85% 89% 90% 98% 105% 116% 123% Social networking Entertainment Commerce & shopping News & information Communication Finance Travel Photography 2nd Fastest Growing Category
  • 13. MEET THE MOBILE TRAVELLER
  • 14. COMPANION BEYOND BOOKING
  • 15. FLIGHTS RELATED ACTIVITIES 10% 13% 17% 18% 19% 21% 24% 25% 25% 25% 26% Cancelled a flight Tracked the status of a checked bag Received SMS alerts for a flight status Booked a flight Received price alerts for flights Checked in for a flight Looked up airport information Looked up a phone number (i.e. airline) Looked at flight schedules Checked a flight status (arrival/delays) Checked airfare prices Source: Comscore
  • 16. DESTINATION RELATED ACTIVITIES 10% 17% 18% 18% 21% 22% 22% 23% 29% Cancelled a hotel reservation Researched ground transportation Booked a hotel room Received price alerts for hotels Compared hotel prices & availability Researched places to eat Read a hotel review Researched attractions/ things to do Looked up hotel address/directions Source: Comscore
  • 17. LIVE STATUS
  • 18. 25% Checked a flight status 13% Tracked the status of checked bag Source: Comscore
  • 19. URGENT LOCAL & NOW
  • 20. 24% travel related searches are from users ‘on the go’ 60% At Home 2% At School 1% Other place 1% Someone else’s house 0% In Store 24% On The Go 12% At Work Source: Google
  • 21. 50% searches done on mobile are local Google 35% users were within 1mile of the property Priceline
  • 22. 20% searches done on mobile are same day Cleartrip 6seconds to impress the users on mobile site HFI
  • 23. MULTI-SCREEN ACCESS TABLETS & MORE
  • 24. USAGE PATTERNS Sequential Simultaneous ComplementaryMulti tasking
  • 25. STARTING ON DESKTOP Source: Google ‘Travel’ is the most popular connected activity started on a PC
  • 26. STARTED ON SMARTPHONE Smartphones are more frequently used for initiating a connected activity Source: Google
  • 27. STARTED ON TABLET Shopping and Travel are the two primary connected activities for Tablets Source: Google
  • 28. Tablet conversion is getting closer to desktop and thrice than that of smartphones. Tablet user spends 21% more than Desktop Users and 54% more than the smartphone users. Conversion 3.34% 1.09% 3.17% Avg. Purchase $102 $80 $123 Source: eConsultancy
  • 29. GOING MOBILE THE CLEARTRIP WAY
  • 30. MEET CLEARTRIP BRIEF INTRODUCTION
  • 31. 6 million visitors across 6 Markets 25% of Searches, 10% of Bookings 250,000App Downloads
  • 32. LESSON #1
  • 33. SIGHT THE SITE…
  • 34. BOOKING PREFERENCES APPS MOBILE BROWSER Leisure Business Leisure Business Overnight Accommodations 12% 17% 40% 36% Air Travel 10% 17% 38% 35% Car Rental 7% 14% 33% 33% Travel Packages 6% 10% 27% 26% Destinations 5% 7% 13% 21% Vacations activities 5% 10% 23% 26% Cruises 3% 7% 15% 17% Source: Traveller’s Road to Decision, Google
  • 35. LESSON #2
  • 36. BATTLE OF PLATFORMS…
  • 37. 60% 75% 46% 33% 22% 21% 17% 48% 58% 70% Internet Usage App Share: Tablet Market Share: Tablets App Share: Smartphones Market Share:Smartphones iOS Android Others Market Share Smartphones App Share Smartphones Market Share Tablets App Share Tablets Internet Usage
  • 38. ANDROID VS iOS iPhone Users Prefer Quality Android Users Prefer better Deals iPhone Users More Likely to Engage in M-Commerce iPhone User has 37 Apps on his Device Android user has 19 iPhone Users are More Affluent 9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together iPhone Satisfaction Corresponds with High Device Loyalty Android users more likely to change their device
  • 39. LESSON #3
  • 40. TAKE BABY STEPS…
  • 41. CLEARTRIP MOBILE IN 2010
  • 42. CLEARTRIP MOBILE NOW
  • 43. LESSON #4
  • 44. TIME IS MONEY…
  • 45. LESSON #5
  • 46. < is > LESS IS MORE…
  • 47. LESSON #6
  • 48. CROSS CONNECT…
  • 49. LESSON #7
  • 50. THINK GLOBAL ACT LOCAL…
  • 51. LESSON #8
  • 52. All In THE DETAILS…
  • 53. THANK YOU ! @HijaziNatsheh

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