The Mobile Traveller

  • 624 views
Uploaded on

A presentation for the Global App Summit

A presentation for the Global App Summit

More in: Travel , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
624
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
16
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. THE Mobile TRAVELLER @HijaziNatsheh
  • 2. PLAN  Why Mobile  Why Travel on Mobile  Meet the Mobile Traveller  Meet Cleartrip Mobile
  • 3. WHY MOBILE QUICK OVERVIEW
  • 4. GROWTH OF MOBILE WEB DATA USAGE 2006 2007 2008 2009 2010 2011
  • 5. 2006 2007 2008 2009 2010 2011 GROWTH OF MOBILE WEB DATA USAGE
  • 6. Source: Canalys 771 695 115 216 661 1,343 384 169 -4% 18% 35% -6% Feature phone Smartphone Tablet Notebook 2012 shipments 2016 shipments 2012-16 YOY Growth 18%YoY growth in smartphone shipments is expected for next three years
  • 7. 0.24 0.6 1.2 2.2 3.3 6.3 2010 2011 2012 2013 2014 2015 Data in Exabites Source: Cisco 300%Increase in mobile data traffic is expected in next two years
  • 8. WHY TRAVEL ON MOBILE RISE OF THE MOBILE TRAVELLER
  • 9. searches related to air travel grew by 12% desktop and 95% on mobile 25% travel related searches are Mobile Source: Google
  • 10. Source: Statista 2.5% 2.6% 2.7% 2.8% 3.8% 5.1% 6.1% 8.3% 9.3% 10.6% 16.8% Photography Healthcare /Fitness News Productivity Music Travel Utilities Lifestyle Entertainment Education Games 5th Most Downloaded Category
  • 11. 0% 20% 40% 60% 80% 100% Shopping Social Weather Entertainment Lifestyle Productivity Health & Fitness Photography Travel & Local Books & Reference Personalization Paid Free 3rd Highest Paid Apps
  • 12. 59% 85% 89% 90% 98% 105% 116% 123% Social networking Entertainment Commerce & shopping News & information Communication Finance Travel Photography 2nd Fastest Growing Category
  • 13. MEET THE MOBILE TRAVELLER
  • 14. COMPANION BEYOND BOOKING
  • 15. FLIGHTS RELATED ACTIVITIES 10% 13% 17% 18% 19% 21% 24% 25% 25% 25% 26% Cancelled a flight Tracked the status of a checked bag Received SMS alerts for a flight status Booked a flight Received price alerts for flights Checked in for a flight Looked up airport information Looked up a phone number (i.e. airline) Looked at flight schedules Checked a flight status (arrival/delays) Checked airfare prices Source: Comscore
  • 16. DESTINATION RELATED ACTIVITIES 10% 17% 18% 18% 21% 22% 22% 23% 29% Cancelled a hotel reservation Researched ground transportation Booked a hotel room Received price alerts for hotels Compared hotel prices & availability Researched places to eat Read a hotel review Researched attractions/ things to do Looked up hotel address/directions Source: Comscore
  • 17. LIVE STATUS
  • 18. 25% Checked a flight status 13% Tracked the status of checked bag Source: Comscore
  • 19. URGENT LOCAL & NOW
  • 20. 24% travel related searches are from users ‘on the go’ 60% At Home 2% At School 1% Other place 1% Someone else’s house 0% In Store 24% On The Go 12% At Work Source: Google
  • 21. 50% searches done on mobile are local Google 35% users were within 1mile of the property Priceline
  • 22. 20% searches done on mobile are same day Cleartrip 6seconds to impress the users on mobile site HFI
  • 23. MULTI-SCREEN ACCESS TABLETS & MORE
  • 24. USAGE PATTERNS Sequential Simultaneous ComplementaryMulti tasking
  • 25. STARTING ON DESKTOP Source: Google ‘Travel’ is the most popular connected activity started on a PC
  • 26. STARTED ON SMARTPHONE Smartphones are more frequently used for initiating a connected activity Source: Google
  • 27. STARTED ON TABLET Shopping and Travel are the two primary connected activities for Tablets Source: Google
  • 28. Tablet conversion is getting closer to desktop and thrice than that of smartphones. Tablet user spends 21% more than Desktop Users and 54% more than the smartphone users. Conversion 3.34% 1.09% 3.17% Avg. Purchase $102 $80 $123 Source: eConsultancy
  • 29. GOING MOBILE THE CLEARTRIP WAY
  • 30. MEET CLEARTRIP BRIEF INTRODUCTION
  • 31. 6 million visitors across 6 Markets 25% of Searches, 10% of Bookings 250,000App Downloads
  • 32. LESSON #1
  • 33. SIGHT THE SITE…
  • 34. BOOKING PREFERENCES APPS MOBILE BROWSER Leisure Business Leisure Business Overnight Accommodations 12% 17% 40% 36% Air Travel 10% 17% 38% 35% Car Rental 7% 14% 33% 33% Travel Packages 6% 10% 27% 26% Destinations 5% 7% 13% 21% Vacations activities 5% 10% 23% 26% Cruises 3% 7% 15% 17% Source: Traveller’s Road to Decision, Google
  • 35. LESSON #2
  • 36. BATTLE OF PLATFORMS…
  • 37. 60% 75% 46% 33% 22% 21% 17% 48% 58% 70% Internet Usage App Share: Tablet Market Share: Tablets App Share: Smartphones Market Share:Smartphones iOS Android Others Market Share Smartphones App Share Smartphones Market Share Tablets App Share Tablets Internet Usage
  • 38. ANDROID VS iOS iPhone Users Prefer Quality Android Users Prefer better Deals iPhone Users More Likely to Engage in M-Commerce iPhone User has 37 Apps on his Device Android user has 19 iPhone Users are More Affluent 9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together iPhone Satisfaction Corresponds with High Device Loyalty Android users more likely to change their device
  • 39. LESSON #3
  • 40. TAKE BABY STEPS…
  • 41. CLEARTRIP MOBILE IN 2010
  • 42. CLEARTRIP MOBILE NOW
  • 43. LESSON #4
  • 44. TIME IS MONEY…
  • 45. LESSON #5
  • 46. < is > LESS IS MORE…
  • 47. LESSON #6
  • 48. CROSS CONNECT…
  • 49. LESSON #7
  • 50. THINK GLOBAL ACT LOCAL…
  • 51. LESSON #8
  • 52. All In THE DETAILS…
  • 53. THANK YOU ! @HijaziNatsheh