The 7 pillars of mobile commerce

The 7 Pillars of Mobile Commerce
NitzanShaerManaging Partner, High Start Group
@nitzans
VLABBeyond Bricks and Clicks:Smart Phone and Smart Shopping
JUNE 21, 2011

1
Technology is merging the online, offline and mobile experiences

2
Customer behavior is changing
“6.5M US consumers access mobile retail content 3 or more times per month”
“U.S. mobile commerce to reach $31 billion by 2016
“Time spent on mobile apps has surpassed web browsing ”
“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009”
“41% of smartphone users have made a mobile purchase”
“Foursquare hits 10M users”
“24% of Americans currently shopping on their mobile phone”
“Mobile commerce sales expected to reach $6 billion this year ”

3
Cross
Sell
Know
Buy
Upsell
Repeat
Refer
Try
Customer
Lifecycle
New business opportunities are emerging across the purchase cycle

4
The gold rush
is ON!
“41% of smartphone users have made a mobile purchase ”
“24% of Americans currently shopping on their mobile phone ”
“6.5M US consumers access mobile retail content 3 or more times per month ”
“U.S. mobile commerce to reach $31 billion by 2016 ”
“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (”

“41% of smartphone users have made a mobile purchase ”
“24% of Americans currently shopping on their mobile phone ”
“6.5M US consumers access mobile retail content 3 or more times per month ”
“U.S. mobile commerce to reach $31 billion by 2016 ”
5
“29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (”
New ecosystems created

6
Traditional relationships are changing
Old School
New School
Supplier
Raw Materials
Manufacturer
Identify source of coffee beans
Scan code
Get deal
Distributor
Pay for coffee
Customer
Consumer

7
The future is unknown—but very exciting!

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The 7 pillars of mobile commerce

by High Start Group on Jun 24, 2011

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The 7 pillars of mobile commerce — Presentation Transcript