Content Leaders: Suzanne Carawan, VP Marketing & Strategy, Higher Logic Connecting Great Ideas and Great People www.asaecenter.org Social Responsibility through Social Media August 16th 3:15-4:30

Agenda Basics of Social Responsibility Forming Your Own SR Project Higher Logic’s SR Projects: Case Studies Lessons Learned

Basics of Social Responsibility

Forming Your Own SR Project

Higher Logic’s SR Projects: Case Studies

Lessons Learned

SOCIAL RESPONSIBILITY Definitions and History

Definitions and History

What is Social Responsibility? “ An ethical or ideological theory that an entity [organization] has a responsibility to society... [social responsibility] is the obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization. “… there is a responsibility to refrain from acting or ..responsibility to act.” -Wikipedia definitions

“ An ethical or ideological theory that an entity [organization] has a responsibility to society...

[social responsibility] is the obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization.

“… there is a responsibility to refrain from acting or ..responsibility to act.”

-Wikipedia definitions

United Nations Global Compact “.. strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption .” More: www.unglobalcompact.org

“.. strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption .”

More: www.unglobalcompact.org

ASAE SR Initiative Came out of a grant-funded Global Summit on SR held in May 2008 Created a voluntary set of principles to which organizations may adopt Working to help organizations understand the impact they can have if actions are in alignment with SR principles ~150 organizations have signed More: www.asaecenter.org/srprinciples

Came out of a grant-funded Global Summit on SR held in May 2008

Created a voluntary set of principles to which organizations may adopt

Working to help organizations understand the impact they can have if actions are in alignment with SR principles

~150 organizations have signed

More: www.asaecenter.org/srprinciples

“ We need business to give practical meaning and reach to the values and principles that connect culture and people everywhere” - Ban Ki-moon, Secretary General of UN

“ We need business to give practical meaning and reach to the values and principles that connect culture and people everywhere”

- Ban Ki-moon, Secretary General of UN

Social Responsibility What it Is Programs to help & support Policies/Guidelines Organizational culture Practice & Discipline Commitment to not be greedy, small & get away with it What it is Not: Donations One-time project Marketing ploy Volunteering Guise/cover to gain goodwill What It Is What It Is Not

What it Is

Programs to help & support

Policies/Guidelines

Organizational culture

Practice & Discipline

Commitment to not be

greedy, small & get away with it

What it is Not:

Donations

One-time project

Marketing ploy

Volunteering

Guise/cover to gain goodwill

BECOMING A SOCIALLY RESPONSIBLE ORGANIZATION The Practice of Adding SR to Mission:

The Practice of Adding SR to Mission:

Is SR for Us? Is it possible for us to settle on a common set of principles? Is it possible to think beyond an individual and departmental level? Would focusing on SR help us to think at the organizational level? Do we truly believe we can make a difference?

Is it possible for us to settle on a common set of principles?

Is it possible to think beyond an individual and departmental level?

Would focusing on SR help us to think at the organizational level?

Do we truly believe we can make a difference?

Who Will Support/Not Support SR? Is everyone onboard? At what level? Do we have naysayers? Do we know why? How will we show buy-in? To what level will this become part of our processes and culture? How do we cultivate and maintain support?

Is everyone onboard? At what level?

Do we have naysayers? Do we know why?

How will we show buy-in? To what level will this become part of our processes and culture?

How do we cultivate and maintain support?

How Will We Practice SR? Do we have a particular area that is especially important to us or that fits in with our greater mission? What unique skills, specialties, resources do we have as an organization that we can use to practice SR What do we need to do to take action

Do we have a particular area that is especially important to us or that fits in with our greater mission?

What unique skills, specialties, resources do we have as an organization that we can use to practice SR

What do we need to do to take action

THE PRACTICE OF SOCIAL RESPONSIBILITY Case Studies

Case Studies

Intentions do not make memories!

Intentions do not make memories!

What Does it Take? Time Communication Partnerships Discipline Reward/Recognition

Time

Communication

Partnerships

Discipline

Reward/Recognition

Overview of Higher Logic Software company developing social networking sites for NFPs ~100 subscriber organizations ~40 partners 12 US-based staff; 40 contractors in Argentina, VietNam, India & US

Software company developing social networking sites for NFPs

~100 subscriber organizations

~40 partners

12 US-based staff; 40 contractors in Argentina, VietNam, India & US

Higher Logic: What We Believe Mission: To provide the constituents of not-for-profits innovative ways to think together and build trusted communities where interactive communication and information exchange can occur. By offering software products that allow people to contribute, share and collaborate, Higher Logic delivers solutions to not-for-profits looking to preserve their organizational value and attract a new generation of global members.

Mission:

To provide the constituents of not-for-profits innovative ways to think together and build trusted communities where interactive communication and information exchange can occur. By offering software products that allow people to contribute, share and collaborate, Higher Logic delivers solutions to not-for-profits looking to preserve their organizational value and attract a new generation of global members.

Higher Logic: What We Believe Philosophy: We believe that each individual has something unique and valuable to offer to a group. Put enough individuals together and give them tools to allow them to think together and the level for the output of their work will always exceed that of any individual. We believe that not-for-profits area an ideal model for allowing people to think together. We encourage people to work transparently, collaboratively and to continuously improve.

Philosophy:

We believe that each individual has something unique and valuable to offer to a group. Put enough individuals together and give them tools to allow them to think together and the level for the output of their work will always exceed that of any individual. We believe that not-for-profits area an ideal model for allowing people to think together. We encourage people to work transparently, collaboratively and to continuously improve.

Self-Assessment for HL: Is SR for Us? Is it possible for us to settle on a common set of principles? Done & done! Is it possible to think beyond an individual and departmental level? Yes! Would focusing on SR help us to think at the organizational level? Yes! Do we truly believe we can make a difference? Yes!

Is it possible for us to settle on a common set of principles? Done & done!

Is it possible to think beyond an individual and departmental level? Yes!

Would focusing on SR help us to think at the organizational level? Yes!

Do we truly believe we can make a difference? Yes!

Who Will Support/Not Support SR? Is everyone onboard? At what level? Do we have naysayers? Do we know why? How will we show buy-in? To what level will this become part of our processes and culture? How do we cultivate and maintain support?

Is everyone onboard? At what level?

Do we have naysayers? Do we know why?

How will we show buy-in? To what level will this become part of our processes and culture?

How do we cultivate and maintain support?

How Will We Practice SR? Do we have a particular area that is especially important to us or that fits in with our greater mission? Building capacity & capabilities; developing countries—especially Africa What unique skills, specialties, resources do we have as an organization that we can use to practice SR: Social Networking! What do we need to do to take action: Provide software, strategy & support; advocacy

Do we have a particular area that is especially important to us or that fits in with our greater mission? Building capacity & capabilities; developing countries—especially Africa

What unique skills, specialties, resources do we have as an organization that we can use to practice SR: Social Networking!

What do we need to do to take action: Provide software, strategy & support; advocacy

What Do We Have to Give? We make social networks and have the tools and knowledge to empower organizations to foster faster, richer, deeper communication  information exchange  exposes new ideas  actionable behavior

We make social networks and have the tools and knowledge to empower organizations to foster faster, richer, deeper communication  information exchange  exposes new ideas  actionable behavior

What are the features of social networks that make them powerful? Personal: individual profile & picture; recognition Voice: each individual/org has the power to speak out Safety & Caring: Environment supportive of open communication Use of Time: Real-time communication, but archived Community: You are not alone

Personal: individual profile & picture; recognition

Voice: each individual/org has the power to speak out

Safety & Caring: Environment supportive of open communication

Use of Time: Real-time communication, but archived

Community: You are not alone

Why are social networks powerful to an organization? Belief in a cause that binds Spirit of the hope of positive change Exhilaration of worthwhile action Stories Impact: Positive memory/impression of value

Belief in a cause that binds

Spirit of the hope of positive change

Exhilaration of worthwhile action

Stories

Why Social Networks? To date, world’s most economical and efficient way to: create awareness incite a spirit of community provide a feeling of hope empowering people to have an individual voice to effect change

To date, world’s most economical and efficient way to:

create awareness

incite a spirit of community

provide a feeling of hope

empowering people to have an individual voice to effect change

Identifying a Project ASAE Annual 2008: Chance Encounter Email correspondence and lunches Introductions to other organizations and supporters Verbal agreement to support

ASAE Annual 2008: Chance Encounter

Email correspondence and lunches

Introductions to other organizations and supporters

Verbal agreement to support

GHANA ASSOCIATION OF WOMEN ENTREPRENEURS Case Studies

Case Studies

GAWE www.ghanawomenentrepreneurs.org Ghana-based association with 13 chapters Represent women business owners Top things they provide: education & advocacy Spread across Africa Pan-African conference Founded by Lucia Quachey

Ghana-based association with 13 chapters

Represent women business owners

Top things they provide: education & advocacy

Spread across Africa

Pan-African conference

Founded by Lucia Quachey

GAWE Project Provide new website and social network Enable each member to have their own voice Provide each member company its own place to showcase itself Provide one place for global visibility Support pan-African and global communication

Provide new website and social network

Enable each member to have their own voice

Provide each member company its own place to showcase itself

Provide one place for global visibility

Support pan-African and global communication

Gawe homepage

Gawe homepage

Lucia quachey

Lucia quachey

Gaining Support GAWE supported by many NFP organizations including: IFT and CIPE Recruited other partners to provide products/services: Alfred Assin, TMA Resources, HighRoad Solution, Marketing General, eTouches, Liz Jackson Consulting, imagination

GAWE supported by many NFP organizations including: IFT and CIPE

Recruited other partners to provide products/services: Alfred Assin, TMA Resources, HighRoad Solution, Marketing General, eTouches, Liz Jackson Consulting, imagination

Project Update 4 th Global Summit just ended where website/community announced Focus now on training members and adoption Continuing dialogues that occurred at the Summit to keep the momentum going

4 th Global Summit just ended where website/community announced

Focus now on training members and adoption

Continuing dialogues that occurred at the Summit to keep the momentum going

Asking for Support for GAWE Through partner channel Connecting GAWE to other associations that can provide help and support Through Higher Logic User Group Through public social networks

Through partner channel

Connecting GAWE to other associations that can provide help and support

Through Higher Logic User Group

Through public social networks

NGO CONNECT AFRICA Case Studies

Case Studies

NGO Connect Africa Project Goal is to create online workspaces Offer ability for individuals/orgs to identify areas of expertise Knowledge share Put standards, best practices into place

Goal is to create online workspaces

Offer ability for individuals/orgs to identify areas of expertise

Knowledge share

Put standards, best practices into place

NGO Connect Africa Project of Potential Africa Support NGOs across Africa through ICT (information & communication technologies) programs Small staff with big goals

Project of Potential Africa

Support NGOs across Africa through ICT (information & communication technologies) programs

Small staff with big goals

LESSONS LEARNED Conclusion

Conclusion

SR Project Lessons Learned Ability to move comes with having support of key stakeholders Keep to the vision and do not cave Cultural sensitivity Flexibility in working remotely: challenges are the norm

Ability to move comes with having support of key stakeholders

Keep to the vision and do not cave

Cultural sensitivity

Flexibility in working remotely: challenges are the norm

SR Lessons Learned Biggest challenge: staying top of mind/critical and not a nice-to-have Long-term program, not a task item to check off Relationships take time; change takes time—have patience! Nothing is impossible! Don’t give up!

Biggest challenge: staying top of mind/critical and not a nice-to-have

Long-term program, not a task item to check off

Relationships take time; change takes time—have patience!

Nothing is impossible! Don’t give up!

Contact Information Suzanne Carawan VP Marketing & Strategy Higher Logic 202.360.4468 [email_address] SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA