1 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA
HOTTRENDS INASSOCIATION
TECH: MEMBE...
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INTRODUCTION
 Share your AUDC experience using the official
hashtag: #AUDC14...
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THE EVOLUTION OF
PERSONAL SOCIAL
NETWORKING
3
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EVOLUTION OF PERSONAL
SOCIAL NETWORKING
4
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PERSONAL SOCIAL
NETWORKING
5
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BUSINESS
SOCIAL
NETWORKING
6
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SOCIAL “REACH” COMPARISON
BUSINESS PERSONAL
7
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THE SOCIAL QUADRANTS
8
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PUBLIC NETWORKS
LinkedIn Concerns:
 Too much SPAM
 No Integration
 Member ...
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WHAT IS A COMMUNITY?
 Types
 Elements
 Examples
10
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CHAPTERS &
COMPONENTS
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CHAPTERS
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27 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
28 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CONFERENCES
& EVENTS
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30 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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CROSS
POLINATE
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WWW SITE INTEGRATION
35 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
36 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
37 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
38 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
 Member community lounge or help desk
 “Appy” hour
 Informal one-on-one t...
39 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
40 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
INTRANETS
41 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
INTRANETS
42 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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44 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
BLENDED
LEARNING
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MICRO-
VOLUNTEERISM
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51 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor
Type of Opportu...
52 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT
=
INBOUND
MARKETING
52
53 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
AIA MISSION: RAISE
AWARENESS OF INDUSTRY
Open or Closed?
53
54 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
OTHER ENGAGEMENT
OPPORTUNITIES
 Speaker Bureau
 Mentoring
 Vendor Directo...
55 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
RECOGNIZING
ENGAGEMENT
55
56 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
MEASURING AND RECOGNIZING
Recognition…
57 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA57
58 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
RECOGNITION: WALL OF FAME
59 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
60 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
OTHER RECOGNITION TACTICS
Community moderator – official volunteer position...
61 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
HIGHER LOGIC'S
ENGAGEMENT
BENCHMARKING
INITIATIVE
62 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
X-Large: 100k+
Large: 50 to 99k
Medium/Large: 20k to 49k
Medium: 5k to 19k
S...
63 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
Example: Total Users who have a photo AND a bio:
XL (> 100k Members)
SHRM - ...
64 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
TOTAL MEMBERS WHO HAVE
POSTED A DISCUSSION MESSAGE
IN THE LAST YEAR
XL ASHA ...
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DISCUSSIONS: UNIQUE THREADS
VS. THREAD CREATORS (2013)
(XL) ASHA - 7265 (4%)...
66 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT = SATISFACTION
Case Study: ASAE
 23,000 Members
 13,000 Active ...
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OTHER ENGAGEMENT STATS
MGMA
# of Members : 22,560
# of Postings:
1382 in las...
68 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ILTA
# of Members: 17,491
# of Postings:
1099 in last 30 days
13,563 in last...
69 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
NSA Connect
# of Members: 10,710
# of Postings:
2200 in last 30 days
17,189 ...
70 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
HUG
# of Members: 2,006
# of Postings:
474 in last 30 days
3,695 in last yea...
71 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
HCCA
# of Users: Approx. 10,000
# of Postings:
627 in last 30 days
5,698 in ...
72 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
Measure!
Pearson's Law: “That
which is measured
improves. That
which is meas...
73 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
74 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
ENGAGEMENT STRATEGIES
Profile Completeness – Shamification
LinkedIn Strategy...
75 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
“Approximately 61% of newcomers
received a reply to their initial post, and
...
76 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
THINK TANK
How can in-person
and online networking
converge using mobile
as ...
QUESTIONS?
78 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
YOUR FEEDBACK IS
IMPORTANT TO US!
Completing a session survey is fast and ea...
79 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
CONTACT INFO
 Andy Steggles
 andy@higherlogic.com
 @asteggles
 #HigherLo...
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Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound Marketing

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This AUDC 2014 presentation was given by Higher Logic President Andy Steggles. The presentation looks at the top disruptive trends which association execs need to be aware of. Starting with an overview of the four core elements of social business and a look at the direction its taking. See key takeaways from the MGI/Higher Logic “Member-to-Member Online Engagement Benchmarking Report” which compares the engagement levels of over 250 associations. Discover how several associations have taken a fresh look at their governance models by embracing the new trend of micro-volunteerism. Hear about the latest in “social mentoring”, take a look at a next generation speaker bureau and understand how your chapters/components are a critical part of your technology driven communications strategy. Finally see how all these innovative technologies blend together to form the foundation of your inbound/content marketing initiatives and the measurable results you can expect.

Do you want to see Higher Logic’s Connected Community in action? Let us know and request a demo. (www.higherlogic.com/hl/products/connectedcommunity/demorequest)

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  • Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring, Inbound Marketing and more!This session will look at the top disruptive trends which association execs need to be aware of. Starting with an overview of the four core elements of social business and a look at the direction its taking. Hear some of the key takeaways from the MGI/Higher Logic “Member-to-Member Online Engagement Benchmarking Report” which compares the engagement levels of over 250 associations. See how several associations have taken a fresh look at their governance models by embracing the new trend of micro-volunteerism. Hear about the latest in “social mentoring”, take a look at a next generation speaker bureau and understand how your chapters/components are a critical part of your technology driven communications strategy. Finally see how all these innovative technologies blend together to form the foundation of your inbound/content marketing initiatives and the measureable results you can expect.
  • Before thinking of how social networks could impact the business, think about the evolution we’ve all just been through from a personal perspective.
  • How did we used to connect, back in the day? (pre-social technologies)Pop aorund the neighbors for a cup of teaChat with the lady across the roadMeet new friends shopping, at work, the pub or at Bingo!Quantitative Result:Approx. 20 Level 1 FriendsApprox. 70 Level 2 Friends (friends of friends)Approx. 0 Level 3 Friends (friends of friends of friends)Is this Typical of How it Was?Level of Quality?
  • The goal of the social conversation is to have members communication with one another. To have members create the content. To have members give feed back on all content, yours as well as the ones they generate.As users increase their number of connections, they become more aware of how to manage themImprove quality of connections and relevancy of informationBecome more EfficientUnsubscribe from AppsLeave groupsStop NotificationsPrivacy SettingsUnfriendingLess is MoreAfter social technologiesPeople Connect by:Going online (Facebook, Email, Twitter, IM etc)Meet new friends at work, the pub (not bingo!)Quantitative Result:Approx. 250+ Level 1 FriendsApprox. 1000+ Level 2 Friends (friends of friends)Approx. 100k+ Level 3 Friends (friends of friends of friends)Are we more Efficient?Quality:The type of friends is much different than in the past…
  • Public vs. PrivateIntranet vs. Extranet
  • http://socialnetworkingfortheenterprise.com/2013/05/17/5-reasons-your-community-should-not-live-on-linkedin/
  • Member Websites vs. Brochure Websites
  • Another tactic is to use API’s or web services to pull community content into your main site. The more integrated they are, the better.
  • On topic-based resource pages, AANAC pulled in content from a corresponding community (advocacy web page had posts from advocacy community). As members were looking for a vetted resource (article, etc.), they’d see related discussion and were pulled in by it.
  • Feature popular posts from the community elsewhere – in newsletters, emails, etc. This is also a great place to include basic “how tos” and to feature your most active members. Give them a little extra exposure to spur friendly competition!
  • Member community lounge: dedicated space in the exhibit hall with several computers, staffed with staff members/volunteers who can conduct impromptu tutorials. Make sure whomever is staffing the booth knows their stuff! Comfortable chairs/seating arrangement to encourage members to meet up in person. In my experience, more successful than holding sessions because you can do hands-on training. Still might be reason for a session – make more people aware. Hire a professional photographer for a day or two to take professional photos. Huge draw. We had a guy who brought a suit jacket halfway across the country just to have the photo taken. Make sure you publicize that you’ll have the photographer beforehand so attendees can plan. Give away free registration to next year’s conference for people who stop by to update their profiles. It didn’t end there. Right after the conference, we ran a campaign to get people to update their profiles. We compared the lists of the people who participated at the conference and those who updated their profile during the campaign, and a large percentage were on both lists. Residual effect, now that they were more comfortable.
  • There are also other great applications for event communities. AANAC created an event community for a webinar. They held the webinar, then immediately after, they hosted an online “chat” using the event community discussion group. It was hosted by the presenter plus two additional subject matter experts. It was a great success and they have since added this format into their webinar rotation. The most impressive statistic, to me, is that 33% of posters said it was their first time posting to the community. That’s a great way to get new people involved!
  • Volunteerism vs. Engagement Engagement = Emotional Commitment Volunteer = Rendering of a ServiceEvolution of the Traditional Governance ModelNew Opportunities for Engaging Members
  • These small items DRIVE ENGAGEMENT. Do not hide them! The addition of the progress bar made a huge difference in people completing their profiles. There are a lot of type A people in the association space – they hate having an incomplete bar.
  • At AANAC, we sent paper certificates to members who reached platinum MVM. This was a suggestion from a member.
  • Like being the first one to a party
  • Volunteerism vs. Engagement Engagement = Emotional Commitment Volunteer = Rendering of a ServiceEvolution of the Traditional Governance ModelNew Opportunities for Engaging Members
  • Turnover in online communities is generally very high. Many people who post an initital message to an online community never end up contributing again. Elisabeth Joyce and Robert E. Kraut are researchers from Edinboro University of Pennsylvania and Carnegie Mellon University. They took a look at initial posts made by over 2,700 newcomers to six public newsgroups. They coded the messages and the responses to see if there were any factors at play in future participation.
  • Required SlidePlease do not delete this slide.
  • Hot Trends in Association Tech: Member Collaboration, Micro-Volunteerism, Social Mentoring & Inbound Marketing

    1. 1. 1 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA© COPYRIGHT ALL RIGHTS RESERVED 2013 ABILA HOTTRENDS INASSOCIATION TECH: MEMBER COLLABORATION, MICRO- VOLUNTEERISM, SOCIAL MENTORING, INBOUND MARKETING AND MORE! Andy Steggles Monday, 3rd March @ 11am
    2. 2. 2 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRODUCTION  Share your AUDC experience using the official hashtag: #AUDC14  Follow me on Twitter: @asteggles
    3. 3. 3 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THE EVOLUTION OF PERSONAL SOCIAL NETWORKING 3
    4. 4. 4 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA EVOLUTION OF PERSONAL SOCIAL NETWORKING 4
    5. 5. 5 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA PERSONAL SOCIAL NETWORKING 5
    6. 6. 6 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA BUSINESS SOCIAL NETWORKING 6
    7. 7. 7 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA 7 SOCIAL “REACH” COMPARISON BUSINESS PERSONAL 7
    8. 8. 8 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THE SOCIAL QUADRANTS 8
    9. 9. 9 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA PUBLIC NETWORKS LinkedIn Concerns:  Too much SPAM  No Integration  Member Management  Poor User Experience  Missed Revenue Opportunity What is the Role of Facebook vs. LinkedIn? 9
    10. 10. 10 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA WHAT IS A COMMUNITY?  Types  Elements  Examples 10
    11. 11. 11 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA11
    12. 12. 12 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    13. 13. 13 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    14. 14. 14 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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    16. 16. 16 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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    20. 20. 20 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    21. 21. 21 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    22. 22. 22 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CHAPTERS & COMPONENTS
    23. 23. 23 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CHAPTERS
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    26. 26. 26 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    27. 27. 27 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    28. 28. 28 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CONFERENCES & EVENTS
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    30. 30. 30 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    31. 31. 31 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
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    33. 33. 33 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CROSS POLINATE
    34. 34. 34 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA WWW SITE INTEGRATION
    35. 35. 35 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    36. 36. 36 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    37. 37. 37 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    38. 38. 38 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA  Member community lounge or help desk  “Appy” hour  Informal one-on-one training  Giveaways  Professional photographer  Ribbons Onsite Conference Tactics
    39. 39. 39 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    40. 40. 40 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRANETS
    41. 41. 41 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA INTRANETS
    42. 42. 42 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    43. 43. 43 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    44. 44. 44 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA BLENDED LEARNING
    45. 45. 45 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA45
    46. 46. 46 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA46
    47. 47. 47 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA47
    48. 48. 48 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA48
    49. 49. 49 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA MICRO- VOLUNTEERISM
    50. 50. 50 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    51. 51. 51 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor Type of Opportunity: Open Call for Volunteers Application Deadline: 7/5/2013 Interest Area: Membership Engagement Contact: Alissa Brower Time Commitment: Quick Task (less than a day) Travel Required: No travel required Volunteer Category: Onsite Conference Volunteer Level of Effort: Simple task No. Of Applications Accepted: 2 Description:
    52. 52. 52 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT = INBOUND MARKETING 52
    53. 53. 53 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA AIA MISSION: RAISE AWARENESS OF INDUSTRY Open or Closed? 53
    54. 54. 54 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER ENGAGEMENT OPPORTUNITIES  Speaker Bureau  Mentoring  Vendor Directory  Expert Directory  Knowledge Bank (wiki)  Medical Case Studies
    55. 55. 55 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA RECOGNIZING ENGAGEMENT 55
    56. 56. 56 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA MEASURING AND RECOGNIZING Recognition…
    57. 57. 57 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA57
    58. 58. 58 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA RECOGNITION: WALL OF FAME
    59. 59. 59 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    60. 60. 60 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER RECOGNITION TACTICS Community moderator – official volunteer position Give community champions a “sneak peak” at upcoming upgrades – keep them in the know Contact members who receive MVM ribbons – use other volunteers to help Recognize MVMs at conference awards ceremony – silly and serious
    61. 61. 61 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HIGHER LOGIC'S ENGAGEMENT BENCHMARKING INITIATIVE
    62. 62. 62 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA X-Large: 100k+ Large: 50 to 99k Medium/Large: 20k to 49k Medium: 5k to 19k Small/Medium: 1.5k to 4k Small: 0 to 1.4k SIZE CATEGORIES
    63. 63. 63 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Example: Total Users who have a photo AND a bio: XL (> 100k Members) SHRM - 1,492 (0.596% of Users) ASHA - 1,333 (0.726% of Users) M/L (20k to 49k Members) SFN - 4,012 (2.182% of Users) MPI - 2,422 (11.477% of Users) S (0 to 1.4k Members) NGO Connect - 296 (20.728% of Users) REAMP - 280 (32.037% of Users) POINT IN TIME STATS
    64. 64. 64 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA TOTAL MEMBERS WHO HAVE POSTED A DISCUSSION MESSAGE IN THE LAST YEAR XL ASHA - 4,622 (2.57%) M ASAE - 2,780 (12.53%) S ACA Planners - 150 (64.93%)
    65. 65. 65 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA DISCUSSIONS: UNIQUE THREADS VS. THREAD CREATORS (2013) (XL) ASHA - 7265 (4%) Threads/ 2819 (2%) Creators (L) NAIS - 2093 (3%) Threads/506 (1%) Creators (M/L) ASAE - 6088 (27%) Threads/1904 (9%) Creators (M) IAAPHQ - 9376 (47%) Threads/1693 (9%) Creators (S/M) ASOA - 3297 (117%) Threads/611 (22%) Creators (S) ACA Planners - 1834 (461%) Threads/135 (34%) Creators
    66. 66. 66 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT = SATISFACTION Case Study: ASAE  23,000 Members  13,000 Active within Collaborate  80% Retention Rate  3.81 Member Satisfaction Score (FY13)  1.5 FTEs for Community Management “Members who are active within Collaborate are 23% more likely to recommend ASAE” (Source: ASAE Research Department)
    67. 67. 67 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA OTHER ENGAGEMENT STATS MGMA # of Members : 22,560 # of Postings: 1382 in last 30 days 16,586 in last year ASCRS # of Members: 9,865 # of Postings: 633 in last 30 days 8263 in last year 67 0.73 Postings P/P in Last Year 0.83 Postings P/P in Last Year Ratio of Members to Postings
    68. 68. 68 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ILTA # of Members: 17,491 # of Postings: 1099 in last 30 days 13,563 in last year FPA # of Members: 23,051 # of Postings: 534 in last 30 days 5268 in last year 68 0.77 Postings P/P in Last Year 0.22 Postings P/P in Last Year
    69. 69. 69 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA NSA Connect # of Members: 10,710 # of Postings: 2200 in last 30 days 17,189 in last year ASAE # of Members: 20,000 # of Postings: 932 in last 30 days 15,474 in last year 69 0.77 Postings P/P in Last Year 1.60 Postings P/P in Last Year
    70. 70. 70 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HUG # of Members: 2,006 # of Postings: 474 in last 30 days 3,695 in last year CRMUG # of Members: 7,675 # of Postings: 199 in last 30 days 2,380 in last year (avg) 70 0.31 Postings P/P in Last Year 1.84 Postings P/P in Last Year
    71. 71. 71 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA HCCA # of Users: Approx. 10,000 # of Postings: 627 in last 30 days 5,698 in last year Google Indexed Pages: 39,800 SCCE # of Users: Approx 5,000 # of Postings: 627 in last 30 days 5698 in last year Google Indexed Pages: 31,300  SCCE Result: Double Digit Yearly Growth since 2008 71 1.13 Postings P/P in Last Year 0.56 Postings P/P in Last Year
    72. 72. 72 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA Measure! Pearson's Law: “That which is measured improves. That which is measured and reported improves exponentially."
    73. 73. 73 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA
    74. 74. 74 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA ENGAGEMENT STRATEGIES Profile Completeness – Shamification LinkedIn Strategy – Migrate Engagement New Members – Introduce Yourself  Change your onboarding process to emphasize community Embrace Non-Members Don’t Over-Segment Open the Conversation (or some of it) – SEO Auto-Login & Email Contributions 74
    75. 75. 75 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA “Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more likely to post to the community again.” -ELISABETHJOYCEANDROBERTE.KRAUT(2006) 75
    76. 76. 76 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA THINK TANK How can in-person and online networking converge using mobile as the enabler? 76
    77. 77. QUESTIONS?
    78. 78. 78 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA YOUR FEEDBACK IS IMPORTANT TO US! Completing a session survey is fast and easy: Stop by a kiosk or complete the survey on your mobile phone, laptop, or tablet through the Forward Together mobile app.  IOS and Android users may download the app from the App Store or Play Store by searching “AUDC 2014” Remember each completed survey is another entry for one of several daily prize drawings, including mini tablet! Your feedback helps us improve future sessions and presentation techniques.
    79. 79. 79 © COPYRIGHT ALL RIGHTS RESERVED 2014 ABILA CONTACT INFO  Andy Steggles  andy@higherlogic.com  @asteggles  #HigherLogic Thank you for your participation!

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