Using SWOT analysis
to identify strategic direction
for library sustainable development
Case:
Thai Nguyen University Learn...
• Briefly explain S.W.O.T analysis
• Case: TNU Learning Resource Center
• Group discussion: Using SWOT analysis to
identif...
WHAT THE HELL IS SWOT Analysis?
S W O T
http://www.managementstudyguide.com/
SWOT
AnalysisOppurtunity
Threats
Strengths
Weakness
Acronym for
Strengths,
Weaknesses,
Opportunities, and
Threats.
Techniq...
Strengths: What do we do well?
• What are your advantages?
• What do you do better than anyone
else?
• What relevant resou...
S W
TO
http://www.managementstudyguide.com/
Where
we are
now? (A)
Where do
we want to
be? (B)
Why do a SWOT Analysis?
To h...
Forecasting
Decision Making
Tool
Knowing
the Competion
Benefits of
SWOT
Analysis
http://www.managementstudyguide.com/
• Briefly explain S.W.O.T analysis
• Case: TNU Learning Resource Center
• Group discussion: Using SWOT analysis to
identif...
Thai
Nguyen
Learning Resource Center -Thai Nguyen University
Your partner for sustainable development!
LRC TNU’s mission i...
TNU = The central hub for
training, scientific research and
technology transferring in the
NMA of Vietnam
 Total student...
All beneficiaries
from TNU LRC
86 000
students 3700 lecturers
& researchers
Local people
inThai Nguyen City
People in
15 n...
TNU LRC organizational chart
Number of Staff: 54 including
1 PhD, 13 masters Board of
Directors AD & Finance
IT
Project te...
TNU LRC’s facilities
• 4-story building, 8000 m2 located
right next to TNU “white house”
• 450 PCs with high speed interne...
Opportunities: What
possibilities exists
Strengths: What do we do
well?
• Strategic alliances, partnerships
• Innovation a...
TNU LRC’s stategic development plan
1. Build and maintain a healthy working
environment -> excellent
organizational cultur...
Diversify activities
Training
Cooperation
+ For degree
+ Short training
Space for
lease:
3D-cinema
Canteen
Training/
works...
Main Services & Activities
Địa chỉ: Phường Tân Thịnh – TP Thái Nguyên
Tel: +84 280 246 0456 Fax: +84 280 3656 601
Web: www.lrc-tnu.edu.vn
Đào tạo và ...
Training
Cooperation
Space for
lease:
3D-cinema
Canteen
Training/
workshop
Projects:
+ International
+ National:
Tech
tran...
Opportunities: Thinking out of the box
• Library - A small cinema
• Education, culture events
• Training on basic IT
• HCM...
Khai trương phòng chiếu phim 3D
• Briefly explain S.W.O.T analysis
• Case: TNU Learning Resource Center
• Group discussion: Using SWOT analysis
to identif...
Group discussion
• 1 PIC = 1 group
• Work in group to discuss and prepare a SWOT
analysis for your library: 15 minutes
• G...
Strengths: What do we do well?
• What are your advantages?
• What do you do better than anyone
else?
• What relevant resou...
References
• http://www.managementstudyguide.com/
• http://www.linkedin.com/today/post/article/20130315125605-
32175171-5-...
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Library SWOT analysis - Case: Thai Nguyen University Learning Resource Center

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  • Albert S. Humphrey (2 June 1926 – 31 October 2005) was an American business and management consultant who specialized in organizational management and cultural change. Initially earning degrees in chemical engineering in Illinois, he eventually moved to London.Humphrey devised the SWOT analysis technique while working for the Stanford Research Institute, now known as SRI International.[2] The technique is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture.
  • Let me show you in details:You see TNU is the central hub for training, scientific research and technology in NMA of Vietnam. Currently TNU has 86k students….Please pay attention to the fact that 30% of our students are ethnic minority people, who have very limited opportunity to enjoy the benefits of IT & Internet
  • Looking at this slide, we are showing expected beneficiaries of IAC project, which will include:TNU studentsFaculty members and researches Local communityIndirect beneficiaries are people form northern provincesWHY? Students come back to work for their hometown + Access to online information services provided by IAC
  • Among 13 LRC Master, 8 were educated in U.S and one in India.
  • Library ServicesTN LRC ensures to provide you with best Information Services such as circulation-renewal, reserve-hold, providing subject specialist information, clipping service, information literacy, etc. Our IS staff and liaison team will be always with you on the way to conquer the world knowledge.Training ServicesTN LRC aims to be a centre providing complete learning experience and equiping necessary information resources and skills for the faculty, staff and students to get used to the development of progressive science and technology nowadays. Many of our staff are professional, experienced, talented and skillful teachers.Language ServicesLanguage Service is a top quality translation and interpretation, offered by a group of highly qualified and experienced translators and interpreters.Multipurpose Space HiringThe LRC has a number of auditoriums, conference and meeting rooms of different sizes with a full range of meeting equipment and services (audio/visual systems, translation booth, video conferencing system). Our facilities are designed for international and national conferences, seminars, workshops, conventions and business meetings.Other ServicesTN LRC also provide users with other interesting services like cafeteria, copying and printing, etc. With these affordable services, you will feel comfortable to use within TN LRC
  • Library SWOT analysis - Case: Thai Nguyen University Learning Resource Center

    1. 1. Using SWOT analysis to identify strategic direction for library sustainable development Case: Thai Nguyen University Learning Resource Center Da Lat, June 2013 Hieu Thieu, MBA Department for International Cooperation, Training and Project Management Thai Nguyen University Learning Resource Center
    2. 2. • Briefly explain S.W.O.T analysis • Case: TNU Learning Resource Center • Group discussion: Using SWOT analysis to identify strategic direction for YOUR library sustainable development CONTENTS
    3. 3. WHAT THE HELL IS SWOT Analysis? S W O T http://www.managementstudyguide.com/
    4. 4. SWOT AnalysisOppurtunity Threats Strengths Weakness Acronym for Strengths, Weaknesses, Opportunities, and Threats. Technique is credited to Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s. Planning tool used to understand Strengths, Weaknesses, Opportunities, & Threats involved in a project / business. Using data and information gained from situation analysis of internal and external environment to uncover new opportunities that you are well placed to exploit WHAT THE HELL IS SWOT Analysis? http://www.managementstudyguide.com/ Being applicable for Non-profit organizations including Libraries
    5. 5. Strengths: What do we do well? • What are your advantages? • What do you do better than anyone else? • What relevant resources do you have? • What is your organization's Unique Selling Proposition(USP)? Opportunities: What possibilities exists •Strategic alliances, partnerships •Innovation an technology development • Changes in government policy related to yourfield. •Changes in social patterns, population profiles, lifestyle changes, and so on Threats: What can go wrong? •Loss af alliances and partners •Price infaltion/deflation •Is changing technology threatening your position? •Competitors’ new products and innovation Weaknesses: What is wrong now? •Gap in experience, knowledge •Financial aspects •Reliability and trust •Loss of key staff •Geographical factors S W TO INTERNAL FOCUS EXTERNAL FOCUS WHAT THE HELL IS SWOT Analysis?
    6. 6. S W TO http://www.managementstudyguide.com/ Where we are now? (A) Where do we want to be? (B) Why do a SWOT Analysis? To help identify the best (maybe not the short) way from A to B
    7. 7. Forecasting Decision Making Tool Knowing the Competion Benefits of SWOT Analysis http://www.managementstudyguide.com/
    8. 8. • Briefly explain S.W.O.T analysis • Case: TNU Learning Resource Center • Group discussion: Using SWOT analysis to identify strategic direction for YOUR library sustainable development CONTENTS
    9. 9. Thai Nguyen Learning Resource Center -Thai Nguyen University Your partner for sustainable development! LRC TNU’s mission is to support educational institutes located in the north mountainous area of Vietnam for better developing human resources, improving scientific research and promote technology transferring. www.lrc-tnu.edu.vn Tan Thinh Ward, Thai Nguyen City, Vietnam 2020 Our vision: To be a modern lifelong learning center with global recognition Connecting global knowledge
    10. 10. TNU = The central hub for training, scientific research and technology transferring in the NMA of Vietnam  Total students: ~ 86 000 coming from 15 northern provinces (30% are ethnic minority)  3700 lecturers & researchers First direct beneficiaries from TNU LRC
    11. 11. All beneficiaries from TNU LRC 86 000 students 3700 lecturers & researchers Local people inThai Nguyen City People in 15 northern provinces (about 14 million)
    12. 12. TNU LRC organizational chart Number of Staff: 54 including 1 PhD, 13 masters Board of Directors AD & Finance IT Project team + Library Services + Info Resources • 8 graduated from USA, 1 from India
    13. 13. TNU LRC’s facilities • 4-story building, 8000 m2 located right next to TNU “white house” • 450 PCs with high speed internet connection, wireless access • Modern Auditorium 300 seats, with up-to-date IT equipment to organize video conference • Multimedia classroom with international standards
    14. 14. Opportunities: What possibilities exists Strengths: What do we do well? • Strategic alliances, partnerships • Innovation an technology development: may offer: • New innovative services… • New free working tools • High operating cost • Lack of staff for middle managerial positions • Lack of connection with falcuty members • Increased expectations from students for resources and services • Budget cut due to economic uncertainties & decrease in student population • Challengs of staying updated with rapidly changing technology… Threats: What can go wrong? Weaknesses: What is wrong now? S W TO INTERNAL FOCUS EXTERNAL FOCUS Case: TNU LRC • Good leadership & effective management • Young, danamics, well-educated staff • Good infrastructure, modern equipments • Good business network • Famous brand name
    15. 15. TNU LRC’s stategic development plan 1. Build and maintain a healthy working environment -> excellent organizational culture 2. Apply ICT tools to advance work performance and build a culture of working smarter not harder 3. Build and maintain a good business network 4. Diversify activities & income resouces 5. Cut down operating costs 2020
    16. 16. Diversify activities Training Cooperation + For degree + Short training Space for lease: 3D-cinema Canteen Training/ workshop Projects + International + National: Tech transferring Library/ Information services SUSTAINABLE DEVELOPMENT
    17. 17. Main Services & Activities
    18. 18. Địa chỉ: Phường Tân Thịnh – TP Thái Nguyên Tel: +84 280 246 0456 Fax: +84 280 3656 601 Web: www.lrc-tnu.edu.vn Đào tạo và liên kết đào tạo • Liên kết đào tạo cử nhân hệ từ xa, hệ liên thông và văn bằng 2 các chuyên ngành: Kế toán, Quản trị Kinh doanh, Luật Kinh tế, Tài chính Ngân hàng … • c Singapore • Đào tạo ngắn hạn, cấp chứng chỉ: Thư viện – Thiết bị dạy học Là đơn vị đầu mối quản lý, điều hành hệ thống thông tin-thư viện ĐHTN, giảng đường thứ 2 của sinh viên Dịch vụ thư viện • Tư vấn, thiết kế, xây dựng thư viện điện tử, trực tiếp chuyển giao phần mềm quản lý thư viện tích hợp và phần mềm quản lý tài nguyên số… • Dịch vụ số hoá tài liệu đóng tập và biên tập siêu dữ liệu • Cung cấp thông tin theo nhu cầu giảng dạy, nghiên cứu khoa học, làm luận văn/luận án…của bạn đọc • Tài nguyên số: http://trungtamhoclieuthainguyen.com/ •Tư vấn, thiết kế và tổ chức các hoạt động đào tạo, tập huấn ngắn hạn, hội thảo….
    19. 19. Training Cooperation Space for lease: 3D-cinema Canteen Training/ workshop Projects: + International + National: Tech transferring Library services: LRC users fee Government fund SUSTAINABLE DEVELOPMENT TNU LRC’ REVENUE MODEL
    20. 20. Opportunities: Thinking out of the box • Library - A small cinema • Education, culture events • Training on basic IT • HCMC: Business libra • Hai Phong Libra: Children Library • Open: cafeteria, bookshop…
    21. 21. Khai trương phòng chiếu phim 3D
    22. 22. • Briefly explain S.W.O.T analysis • Case: TNU Learning Resource Center • Group discussion: Using SWOT analysis to identify strategic direction for YOUR library sustainable development CONTENTS
    23. 23. Group discussion • 1 PIC = 1 group • Work in group to discuss and prepare a SWOT analysis for your library: 15 minutes • Group presentation: 5 minutes + 5 minutes for discussion, Q & A
    24. 24. Strengths: What do we do well? • What are your advantages? • What do you do better than anyone else? • What relevant resources do you have? • What is your organization's Unique Selling Proposition(USP)? Opportunities: What possibilities exists •Strategic alliances, partnerships •Innovation an technology development • Changes in government policy related to yourfield. •Changes in social patterns, population profiles, lifestyle changes, and so on Threats: What can go wrong? •Loss af alliances and partners •Price infaltion/deflation •Is changing technology threatening your position? •Competitors new products and innovation Weaknesses: What is wrong now? •Gap in experience, knowledge •Financial aspects •Reliability and trust •Loss of key staff •Geographical factors S W TO INTERNAL FOCUS EXTERNAL FOCUS Questions to answer/Suggestions
    25. 25. References • http://www.managementstudyguide.com/ • http://www.linkedin.com/today/post/article/20130315125605- 32175171-5-ways-to-encourage-creative-thinking • http://www.slideshare.net/HieuThiu/introduction-of-thai- nguyen-university-learning-resource-center • http://www.olc.org/orientation/instruction.htm

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