Visual Definitions of User Experience

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This constantly growing collection started with 12 diagrams presented at the first “UX Russia” conference in 2007. Now there are almost 300 diagrams.

The goal is not to collect all the User Experience diagrams but rather to handpick the most interesting and influential ones. I want present the diversity and evolution conceptual UX thinking, track some ideas back to the very roots, illustrate the relations of UX with the other disciplines (such as Customer Experience, Service Design, Lean/ Agile, Design Thinking).

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  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) --- http://amzn.to/1MvweJn
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  • The Practitioner's Guide to User Experience Design --- http://amzn.to/25dnenS
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  • UX Strategy: How to Devise Innovative Digital Products that People Want --- http://amzn.to/1R9SNHT
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  • Another update. Fixed the issue with non-clickable links. And as always more awesome diagrams, including ones from Nathan Shedroff.
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  • @bcorporaal Hi Bob. Thank you for the kind words and attention to details! Your feedback is welcomed.
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Visual Definitions of User Experience

  1. 1. Visual Definitions of User Experience Collected by Gena Drahun 294 definitions, 27 January 2016
  2. 2. This collection started with 12 diagrams collected for the keynote presentation at the first “UX Russia” conference in 2007. Now, 8 years later there are almost 300 diagrams.
  3. 3. The goal is not to collect all the UX diagrams but rather to present the diversity of ideas, evolution of the concept of UX, relations of UX with the other disciplines (such as CX, Service Design, Lean/ Agile, Design Thinking).
  4. 4. • ISO 9241-210:2010 • Before UX • Triangle • Stool • Venn Diagram • Iceberg • Honeycomb • Cycle, Journey • Umbrella • Pyramid • Euler Diagram • Set of Layers UX can be visually defined as: • Rainbow • Circles • Cube, 3D Space • Funnel, Diamond • Squiggle • UX Maturity • Process • Agile, Lean UX • Value Progression • Design Research • Innovation • Other
  5. 5. ISO 9241-210:2010 To Contents
  6. 6. “User Experience is person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service” https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
  7. 7. Note 1: User experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and accomplishments that occur before, during and after use. Note 2: User experience is a consequence of brand image, presentation, functionality, system performance, interactive behaviour and assistive capabilities of the interactive system, the user's internal and physical state resulting from prior experiences, attitudes, skills and personality, and the context of use. https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
  8. 8. BEFORE UX To Contents
  9. 9. Tom Stewart,1976 http://www.system-concepts.com/articles/usability-articles/2008/usability-or-user- experience-whats-the-difference.html
  10. 10. Elizabeth B.-N. Sanders,1992 “For products to be successful in the 1990s, they will need to meet customer needs simultaneously from three perspectives: usefulness, usability and desirability” Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the 1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  11. 11. TRIANGLE To Contents
  12. 12. Larry Keely,1999 or earlier http://www.cooper.com/category/strategy/page/3/
  13. 13. Eric Armstrong, 2000 http://www.treelight.com/startup/TetrahedralModel.html
  14. 14. Karen McGrane,2009 http://www.slideshare.net/KMcGrane/week-1-ixd-history-course-overview
  15. 15. Christina Wodtke,2013 http://www.eleganthack.com/a-simple-model-for-user-experience-design/
  16. 16. UX STOOL To Contents
  17. 17. Donald Norman, 1998 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  18. 18. Michael Cummings, 2010 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998 http://uxdesign.com/ux-defined
  19. 19. Unix Design Office,2012 http://www.unix-d.co.jp/en/ux/103.shtml http://www.unix-d.co.jp/en/ux/102.shtml
  20. 20. VENN DIAGRAM To Contents
  21. 21. Paul Lasseau, 1980 Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  22. 22. Nathan Shedroff,1994 http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  23. 23. Alan Cooper,2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed- design-process.html
  24. 24. Alan Cooper,2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design- process.html
  25. 25. Cagan & Vogel, 2001 Creating Breakthrough Products: Innovation from Product Planning to Program Approval , Jonathan Cagan Craig Vogel, Financial Times Press, 2001
  26. 26. Louis Rosenfeld & Jess McMullin, 2001 http://louisrosenfeld.com/home/bloug_archive/000024.html
  27. 27. Jess McMullin,2002 - 2003 http://boxesandarrows.com/searching-for-the-center-of-design/
  28. 28. Jim Euchner, 2003 http://www.peterme.com/archives/week_2003_10_19.html
  29. 29. Peter Morville,2004 http://semanticstudios.com/publications/semantics/000029.php
  30. 30. Alan Cooper,2006 Alan Cooper, ‘About Face 3’, Wiley, 2006
  31. 31. David Armano,2007 http://darmano.typepad.com/logic_emotion/2007/02/meet_ed_experie.html
  32. 32. Joe Lamantia, 2008 http://www.uxmatters.com/mt/archives/2008/04/designing-ethical-experiences- some-practical-suggestions.php
  33. 33. Trevor van Gorp, 2009 http://boxesandarrows.com/emotional-design-with-a-c-t-part-2/
  34. 34. Jesse James Garrett, 2009 http://www.peterme.com/2012/09/04/reframing-ux-design/
  35. 35. Oliver Reichenstein,iA, 2009 http://www.f lickr.com/ph otos/formfor ce/with/3663 684287/ http://ia.net/blo g/the-spectrum- of-user- experience-1/ http://cloudfron t6.ia.net/wp- content/upload s/2010/09/IA- on-iA_1- 0_ORN.pdf
  36. 36. Jeremy Johnson, 2009 http://www.slideshare.net/jeremy/2010-and-beyond
  37. 37. Nathan Shedroff,2009 http://www.slideshare.net/ixdasf/keynote-presented-by-nathan-shedroff
  38. 38. Nathan Shedroff,2009 http://www.slideshare.net/NathanShedroff/meaningful-experiences/41
  39. 39. Nathan Shedroff,2009 http://www.slideshare.net/NathanShedroff/meaningful-experiences/27
  40. 40. Emily Leahy-Thieler,2010 https://upgradenow.wordpress.com/2010/03/06/experience-design-is-an-understanding-help- me-with-mine/
  41. 41. Erik Flowers,2011 http://www.helloerik.com/treatise-on-user-experience-design-part-1
  42. 42. Oliver King , 2011 https://vimeo.com/23582440
  43. 43. Flow Bohl, 2012 http://www.79er.com/blog/articles/The-value-of-UX-design--6-principles.php /
  44. 44. Maria Cordell,2012 http://www.slideshare.net/AdaptivePath/two-brains-ux-week-2012
  45. 45. Bill Welch, 2013 http://www.medicaldesignbriefs.com/component/content/article/16536/
  46. 46. Michael Allenberg,2013 http://onespring.net/user-experience/achieving-the-ideal-end-user-product-experience/
  47. 47. Christina Wodtke,2013 https://twitter.com/cwodtke/status/387671260538228736/photo/1/large
  48. 48. Kary Bodine,2013 http://blogs.forrester.com/kerry_bodine/13-10-04 how_does_service_design_relate_to_cx_and_ux
  49. 49. Rob Millar, 2013 based on Kary Bodine,2013 http://experiencezen.com/why-service-design-cx-and-ux-are-all-part-of-a-bigger- customer-led-world/
  50. 50. Andrew Sikorskiy, 2014 based on Kary Bodine & Rob Millar http://www.slideshare.net/atermath/sikorskiy-ux-future
  51. 51. Setphen Fishman, 2014 based on Kary Bodine http://www.cmswire.com/cms/customer-experience/an-experience-design-primer- service-design-ux-cx-devops-027036.php#null
  52. 52. Cathy Wang, 2014 http://www.slideshare.net/cathycracks/crafting-experience-strategy
  53. 53. Corey Stern, 2014 http://uxmag.com/articles/cubi-a-user-experience-model-for-project-success
  54. 54. Dave Gray, 2014 (UX Humor) http://www.slideshare.net/dgray_xplane/ux-framework-30493584
  55. 55. Bruce Temkin, 2014 https://experiencematters.wordpress.com/2014/10/17/customer-experience-success- effort-emotion/
  56. 56. Banke Kersten, 2015 http://methodbites.com/introduction-to-service-design-and-customer-experience/
  57. 57. UX ICEBERG To Contents
  58. 58. Peter Morville, 2000 http://argus-acia.com/acia_event/morville_session.html
  59. 59. Dick Berry,IBM, 2000 http://www.ibm.com/developerworks/library/w-berry/
  60. 60. Trevor van Gorp, 2007 http://www.slideshare.net/trevor.vangorp/ux-iceberg1
  61. 61. ?, 2013 (?) http://www.business2community.com/content-marketing/good-content-tip-iceberg- 0699034#!o2Nic
  62. 62. UX HONEYCOMB To Contents
  63. 63. Jesse James Garrett, 2003 http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams/
  64. 64. Megan Ellinger,2013 http://failforward.wordpress.com/2013/11/23/i_am_back/
  65. 65. Peter Morville,2004 http://semanticstudios.com/publications/semantics/000029.php
  66. 66. James Melzer,2005 http://jamesmelzer.com/morville-facets.html
  67. 67. Peter Morville,2007 http://findability.org/archives/000184.php
  68. 68. Gene Smith, 2007 http://nform.com/publications/social-software-building-block
  69. 69. Paul Veugen,2010 http://www.usefulusability.com/interview-paul-veugen-founder-of-usabilla/
  70. 70. Matthew Hodgson, 2011 https://www.flickr.com/photos/magia3e/6265353168/in/photostream/
  71. 71. Matthew Hodgson, 2011 https://www.flickr.com/photos/magia3e/6306620541/in/photostream/
  72. 72. UX CYCLE, JOURNEY To Contents
  73. 73. Joseph Campbell, 1949 Campbell, Joseph. The Hero with a Thousand Faces. Princeton: Princeton University Press, 1949
  74. 74. Izac Ross, 2015 Based on Joseph Campbell http://www.slideshare.net/zaic/narrative-as-prototype-41077846
  75. 75. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  76. 76. Louis Rosenfeld, Jess McMullin,2002
  77. 77. UPA/ UXPA, 200? https://uxpa.org/resources/about-ux
  78. 78. Jess McMullin,2003 - 2004 http://nform.com/files/experience_cycle.pdf
  79. 79. Magnus Revang, 2007 http://userexperienceproject.blogspot.com/2007/02/restructuring-user- experience-honeycomb.html
  80. 80. Magnus Revang, 2007 http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html
  81. 81. Mark Boniface,2015 based on Magnus Revang, 2007 http://www.bonimedia.com/definition-of-a-great-user-experience-no-one-notices-it/
  82. 82. Peter Boersma, 2009
  83. 83. Akendi,before 2011 http://www.akendi.com/process/end-to-end-experience-lifecycle/
  84. 84. Akendi,2014 http://www.akendi.com/process/end-to-end-experience-lifecycle/
  85. 85. Elizabeth Bacon, 2009- 2013 http://en.dailysocial.net/post/guest-post-who-participates-in-ux http://kimpearson.net/?p=1339
  86. 86. Elizabeth Bacon, 2009- 2013 http://elizabethbacon.com/fields-of-user-experience-sundial-model/fields-of-user- experience-sundial-model-2/
  87. 87. Hannes Robier,2015 Based on Elizabeth Bacon, 2009- 2013 https://www.linkedin.com/pulse/usability-versus-user-experience-hannes-robier
  88. 88. Hannes Robier,2015 https://www.linkedin.com/pulse/usability-versus-user-experience-hannes-robier
  89. 89. Hannes Robier,2015 https://www.linkedin.com/pulse/user-experience-versus-customer-hannes- robier?trk=prof-post
  90. 90. Hannes Robier,2015 https://www.linkedin.com/pulse/user-experience-versus-customer-hannes- robier?trk=prof-post
  91. 91. Provis Media, 2012 http://blog.provismedia.com/wp-content/uploads/2012/06/user-experience-lifecycle.pdf
  92. 92. Kenneth J,Weiss, 2012 http://kennethjweiss.com/2012/04/01/ux-life-cyce/
  93. 93. Gray Holland,2013 http://www.grayholland.com/experience-chain//
  94. 94. Gray Holland,2013 http://www.grayholland.com/experience-chain//
  95. 95. Holger Maassen, 2013 http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  96. 96. Holger Maassen, 2013 http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  97. 97. Amith Parameshwara,2014 http://www.cmswire.com/cms/customer-experience/the-6-pieces-of-the-customer- experience-puzzle-023789.php
  98. 98. Izac Ross, 2015 http://izacross.com/lux/Neck_Down_Designing_Liz_Burrow_Izac_Ross.pdf
  99. 99. UX UMBRELLA To Contents
  100. 100. Peter Boersma, 2004 (“UX Comb”) http://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
  101. 101. Nathaniel Davis,2011-2013 http://www.methodbrain.com/dsia/resource/ux-design-practice-verticals.cfm
  102. 102. Kimmy Paluch,2006 http://www.montparnas.com/articles/what-is-user-experience-design/
  103. 103. UX Net, 2005 http://uxnet.org/devcon.html
  104. 104. Dan Willis,2011 http://www.slideshare.net/uxcrank/the-ux-umbrella
  105. 105. UX PYRAMID To Contents
  106. 106. Elizabeth B.-N. Sanders,1992 Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  107. 107. Richard Buchanan, 1992 - 1998 http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20. http://www.jstor.org/stable/1511637 Richard Buchanan, Wicked Problems in Design Thinking, Design Issues VIII, Number 2 Spring 1992
  108. 108. Donald Norman, 1998 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  109. 109. Lyndon Cereo,2001 (2009?) http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
  110. 110. BJ Fogg, 2003 http://www.bjfogg.com/
  111. 111. Hancock,Pepe & Murphy , 2005 http://www.slideshare.net/laurenlmurphy/hedonomics/
  112. 112. Stephen Anderson,2006 http://www.poetpainter.com/thoughts/file_download/11
  113. 113. James Rait, 2006 - 2008 http://ic-pod.typepad.com/design_at_the_edge/2008/04/design-pyramid.html
  114. 114. Kathy Sierra, 2007 http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_ afte.html
  115. 115. Bryan Eisenberg, 2007 http://www.clickz.com/clickz/column/1695595/conversion-rate-optimization- upside-down
  116. 116. Antony Tseng, 2010 http://uxmovement.com/thinking/are-you-meeting-the-user-experience-hierarchy-of-needs/
  117. 117. Stephen Bradley, 2010 http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/
  118. 118. Samuel Ericson, 2010 http://blog.samuelericson.com/2010/07/a-company-ux-maturity-model/ * Version with the higher resolution is currently unavailable.
  119. 119. David Sherwin, Justin Maguire,2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership * Version with the higher resolution is currently unavailable.
  120. 120. David Sherwin, Justin Maguire,2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
  121. 121. http://www.adaptivepath.com/ideas/a-model-for-ux-career-growth/ Will Evans, Leah Buley, 2010 based on Sherwin & Maguire, 2007
  122. 122. Stefan Klocek, 2012 http://uxdesign.smashingmagazine.com/2012/09/27/fixing-broken-user-experience/
  123. 123. Andrew Wright, 2013 http://nform.com/blog/2013/05/user-experience-debt
  124. 124. Stefanie Russo, 2013 http://ithinkidesign.wordpress.com/2013/03/26/design-wars/
  125. 125. Augie Ray , 2015 http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  126. 126. Augie Ray , 2015 http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  127. 127. Adriaan Fenwick,2015 http://www.designandux.com/2015/02/15/ux-of-software-things/
  128. 128. Jo Porter, Aral Balkan, Laura Kalbag 2015 https://ind.ie/ethical-design/
  129. 129. EULER DIAGRAM To Contents
  130. 130. Nathan Shedroff,1994 http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  131. 131. Nathan Shedroff,2004
  132. 132. Chalis Hodge, 2001 http://www.challishodge.com/models_edequation.html
  133. 133. Holger Maasen, 2006 http://boxesandarrows.com/ux-design-planning-not-one-man-show/
  134. 134. Dan Saffer,2006
  135. 135. Dan Saffer,2008 http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  136. 136. Dan Saffer,2009 http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  137. 137. David Maluof / David Heller, 2009 http://www.slideshare.net/dmalouf/designing-ajax-other-rich-internet-applications/
  138. 138. Envis Precisely GMBH,, 2009 based on Dan Saffer
  139. 139. Berkeley,2011 http://inews.berkeley.edu/articles/Apr-May2011/BA-UX
  140. 140. Peter Merholz,2012 http://www.peterme.com/2012/09/ “UX design isn’t all of those disciplines. UX design is not design-as-execution. UX design is what’s left.” http://vimeo.com/52634329
  141. 141. ITGM20 for Wikipedia,2012 http://en.wikipedia.org/wiki/Interactive_design
  142. 142. http://visual.ly/disciplin es-user-experience- design Envis Precisely GMBH, based on Dan Saffer, 2013
  143. 143. Brainmates, 2013 http://www.slideshare.net/brainmates/customer-research-briefly-explained
  144. 144. LAYERS OF UX To Contents
  145. 145. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering,
  146. 146. Scott McCloud,1994 Understanding Comics: The Invisible Art, Scott McCloud, HarperCollins, 1994
  147. 147. Jesse James Garrett, 2000 http://www.jjg.net/elements/pdf/elements_ch02.pdf
  148. 148. Jesse James Garrett, 2000 http://www.jjg.net/elements/pdf/elements.pdf
  149. 149. Bob Baxley, 2003
  150. 150. George Olsen, 2003 http://boxesandarrows.com/files/banda/expanding_the_approaches_ to_user_experience/uxapproachesmodel.pdf
  151. 151. Mark Retting, 2003 - 2004 http://www.slideshare.net/mrettig/interaction-design-history
  152. 152. Dmitry Pavlov,2007
  153. 153. Michael Cummings, 1999 -2010 http://uxdesign.com/ux-defined
  154. 154. Helge Tennø , 2010 http://www.180360720.no/index.php/archive/design-and-identity-part-3-identities/
  155. 155. Luis Correa, 2009 http://luiscorrea.wordpress.com/2010/03/31/comunicabilidad-paradigma-de-la- interaccion-humano-computador/#more-24
  156. 156. David Shervin & David Conrad,2010 http://changeorder.typepad.com/files/elementsofdesignstudioexperience_v1.pdf
  157. 157. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Cristòfol Rovira, Mari Marcos, 2013
  158. 158. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Bob Royce and Dan Klyn, 2013
  159. 159. Dave Landis, 2013 http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
  160. 160. UX RAINBOW To Contents
  161. 161. Richard Dalton, 2007 http://mauvyrusset.files.wordpress.com/2007/06/rainbowplanes-6-15-2007.pdf
  162. 162. Jess McMullin,2007
  163. 163. UX CIRCLES To Contents
  164. 164. Cure.at (?), 2005 or earlier (?) http://www.cure.at/userexperience
  165. 165. Banke Kersten, 2015 http://methodbites.com/introduction-to-service-design-and-customer-experience/
  166. 166. Christian Rohrer,NNg, 2008 http://www.youtube.com/watch?v=m9wZrQ6DxgY
  167. 167. James Kelway, 2012 http://userpathways.com/2012/01/six-circles-an-experience-design-framework/
  168. 168. CUBE / 3D SPACE To Contents
  169. 169. Nathan Shedroff,1994 http://www.nathan.com/thoughts/unified/18.html
  170. 170. Richard Buchanan, 2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design- process.html
  171. 171. Michael Zuschlag, 2010 http://www.zuschlogin.com/?p=149
  172. 172. FUNNEL, DIAMOND To Contents
  173. 173. John Chris Jones, 1970 (adapted) http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to- business-models/ http://www.smsys.com/pub/dsgnmeth.pdf
  174. 174. Paul Lasseau, 1980 Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  175. 175. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  176. 176. UK Design Council,2005 http://www.designcouncil.org.uk/designprocess
  177. 177. Bill Buxton, 2007, based on Pugh, 1990 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  178. 178. Bill Buxton, 2007 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  179. 179. IDEO, 2009 http://www.ideo.com/work/human-centered-design-toolkit/
  180. 180. Akendi,2009 http://www.slideshare.net/adubidada/akendi-usability-design/
  181. 181. Nathan Shedroff,2009 http://rosenfeldmedia.com/books/design-is-the-problem/
  182. 182. Oliver King, 2010 http://www.slideshare.net/Emerce/edau2010-oliver-king
  183. 183. Windahl Finnegan,2011 http://windahl.com/2011/04/ux-and-the-agile-process/
  184. 184. David Carr,2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  185. 185. David Carr,2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  186. 186. David Carr,2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  187. 187. Milan Guenter,2012 https://www.flickr.com/photos/enterprisedesignassociates/873718784 7/in/album-72157633477594565/
  188. 188. Kenneth J,Weiss, 2012 http://kennethjweiss.com/2012/04/01/the-ux-funnel/
  189. 189. Peter Merholz,2013 http://www.peterme.com/2013/09/26/the-double-diamond-model-of-product- definition-and-design/
  190. 190. Christina Li, 2013 Basic proposition requirements Quant/ Qual User testing Workstreams Planning User testing http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
  191. 191. IDEO, 2013 (?) http://designthinkingforeducators.com/toolkit/
  192. 192. Chuck Mallott, 2013 http://www.slideshare.net/chuckmallott/ux-platform14
  193. 193. SQUIGGLE To Contents
  194. 194. Tim Brennan,~1990 http://www.dubberly.com/articles/how-do-you-design.html
  195. 195. Michael DiTullo,2008 http://www.thinkdrawmake.com/ https://tacolab.com/
  196. 196. Damien Newman, before 2006 http://v2.centralstory.com/about/squiggle/
  197. 197. Milan Guenter,2012 https://www.flickr.com/photos/enterprisedesignassociates/873830630 8/in/album-72157633477594565/
  198. 198. Austin Govella,2014 based on Newman, 2006 http://www.agux.co/blog/information-architecture-in-the-design-and- development-process/
  199. 199. Alex Osterwalder, 2015 based on Newman, 2006 https://twitter.com/AlexOsterwalder/status/553077073364140032/photo/1
  200. 200. UX MATURITY To Contents
  201. 201. Philip B. Crosby, 1979 Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1 http://www.qualityandproducts.com/2012/07/09/crosbys-quality-management-maturity-grid/
  202. 202. Conner,D.R. and Patterson,R.B.,1982 Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational Change. Training and Development Journal, 36(4), 18-30. Dawson, S.J.N.D.
  203. 203. Watts Humpreyared,1988 http://www.sei.cmu.edu/reports/87tr011.pdf http://classes.bus.oregonstate.edu/fall-07/ba371/sdlc.html Capability Maturity Model (CMM)
  204. 204. Jared Spool,1997 - 2007 http://www.uie.com/articles/market_maturity/ Stage Users Want UX Focus Developers Focus on 1 Technology a.k.a. “Raw Iron” The basic capability Getting the technology working = The product works Technical issues and delivery 2 Features (a.k.a. “Checklist Battles”) The best set of features Getting the right features Adding features and fixing bugs 3 Experience (a.k.a “Productivity Wars”) To get their work done better and faster Getting the right experience = Easy to learn, fast, powerful Performance support, reducing technical support costs 4 Integration Transparency Lowest cost Integration into bigger experiences = The product is invisible Reducing costs or seeking new markets
  205. 205. Jonathon Earthy, 1998 http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/usability- maturity-model%5B1%5D.pdf
  206. 206. Danish Design Center,2003 - 2007 http://www.seeplatform.eu/casestudies/Design%20Ladder
  207. 207. Eric Schaefer,HFI, 2004 Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide. Addison Wesley: New York.
  208. 208. Adaptive Path, 2004 http://www.adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf
  209. 209. Jess McMullin,2005
  210. 210. Jacob Nielsen,2006 UX Maturity Stage Featuring Time to next stage 1: Hostility Developers simply don't want to hear about users or their needs Up to decades 2: Developer-Centered Design team relies on its own intuition 2-3 years 3: Skunkworks Guerilla user research or external usability experts 2-3 years 4: Dedicated Budget Usability is planned for 2-3 years 5: Managed Someone to think about usability across the organization 6-7 years 6: Systematic Process Tracking user experience quality 6-7 years 7: Integrated User- Centered Design Employing usability data to determine what company should build ~ 20 years 8: User-Driven Corporation Usability affects corporate strategy and activities beyond interface design ~40 years to get from start http://www.nngroup.com/articles/usability-maturity-stages-1-4/ http://www.nngroup.com/articles/usability-maturity-stages-5-8/
  211. 211. Jacob Nielsen,2013 https://www.youtube.com/watch?v=sELOUAmFHjA
  212. 212. Stage 7: User-Driven Corporation - 40 years Stage 6: Integrated UCD - 20 years Stage 5: Systematic Process - 13 years Stage 4: Managed - 7 years Stage 3: Dedicated Budget - 4 years St age 2: Skunkworks- 2 years Stage 1: Developer-Centered Gena Drahun,2015 based on Jacob Nielsen, 2006 Average time to reach UX Maturity,years Gena Drahun, 2015 based on Jacob Nielsen, 2006 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  213. 213. Bruce Temkin,2007 https://www.adobe.com/enterprise/pdfs/customer-experience-journey.pdf
  214. 214. Bruce Temkin,2008 http://experiencematters.wordpress.com/2008/09/18/the-customer-experience- journey/
  215. 215. Bruce Temkin,2007 https://www.adobe.com/enterprise/pdfs/customer-experience-journey.pdf
  216. 216. Jess McMullin,2008 - 2009
  217. 217. Sabine Juninger,2009 Junginger, S. Design in the organization: Parts and wholes. Design Research Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29. http://www.dubberly.com/articles/stevejobs.html
  218. 218. Renato Feijó, 2010 http://johnnyholland.org/2010/04/planning-your-ux-strategy/
  219. 219. Johan Berndtsson, 2014 http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur- du-tar-dig-till-nasta-niva-inuseful/ 251 people surveyed in March, 2014 by #UXSWE in Sweden
  220. 220. http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur-du-tar-dig- till-nasta-niva-inuseful/ 17% 7% 6% 5% 40% 25% Gena Drahun, 2015 assumptions based on Johan Berndtsson,2014,adjusted for Stage 1
  221. 221. Sean van Tyne,2010 http://www.usabilityprofessionals.org/uxmagazine/corporate_ux_maturity/
  222. 222. HIMSS, 2011 http://himss.files.cms-plus.com/2013-HIMSS-Usability-Maturity-Model.pdf/
  223. 223. Scott Pewles, 2011 http://info.macadamian.com/rs/macadamian/images/MAC-UX-Competitive- Advantage.pdf
  224. 224. Tomer Sharon,2012 http://www.uxmatters.com/mt/archives/2012/02/dealing-with-difficult-people- teams-and-organizations-a-ux-research-maturity-model.php
  225. 225. Normal Models, 2012 http://www.normalmodes.com/blog/wp-content/uploads/2012/07/normalmodes- ux-maturity-model.pdf
  226. 226. Rich Buttiglieri, 2012 http://www.slideshare.net/UPABoston/ux-maturity-modelbuttiglieri
  227. 227. Yury Vetrov, 2013 http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1- maturity-models.php
  228. 228. Dave Landis, 2013 http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
  229. 229. Forrester Research,2014 http://blogs.forrester.com/sam_stern/14-04-17- 5_steps_to_create_and_sustain_customer_centric_culture
  230. 230. Juan Manuel Carraro,2014 https://uxmag.com/articles/how-mature-is-your-organization-when-it-comes-to-ux
  231. 231. Leah Bulley, Forrester Research, 2015 https://www.youtube.com/watch?v=k5cgN9_ThV4
  232. 232. Level1 Level2 Level3 Level4 Level5 Level1 Level2 Level3 Level4 Level5 Gena Drahun,2015 The Wicked Truth about It is not linear, like this. It is exponential, like this. UX Maturity… Gena Drahun, 2015 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  233. 233. Susanne van Mulken,2015 http://www.slideshare.net/UXSTRAT/ux-strat-europe-susanne-van-mulken-lifting- off-from-the-ux-plateau
  234. 234. Janise Fraser & Scott Plewes,2015 http://www.macadamian.com/2015/08/20/indicators-of-user-experience-maturity/
  235. 235. UX PROCESS To Contents
  236. 236. Nathan Shedroff,1994 http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  237. 237. Tom Stewart, ISO-13407,1999 ISO (1999). ISO 13407: Human-centred design processes for interactive systems. Geneva: International Standards Organisation
  238. 238. Soultank AG, 2011 or earlier Based on ISO http://de.slideshare.net/soultank/presentations
  239. 239. David Travis, 2002 http://www.userfocus.co.uk/articles/ux-design-model.html
  240. 240. UPA, 2000 http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
  241. 241. Bill Buxton, 2007 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  242. 242. Todd Zaki Warfel, 2009 Warfel, Todd Zaki. 2009. Prototyping: A Practitioner’s Guide. New York: Rosenfeld Media.
  243. 243. Matt Donahue,2010 http://blog.tallan.com/2010/09/01/the-ux-process/
  244. 244. Ben Melbourne,2011 http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui- developer//
  245. 245. Jay Morgan, 2011 http://www.slideshare.net/jaytheia/winning-biginux- decisionmakingproblemsolvingincorporateculturemidwestuxjam2011-04-10
  246. 246. Jay Morgan, 2011 http://www.slideshare.net/jaytheia/winning-biginux- decisionmakingproblemsolvingincorporateculturemidwestuxjam2011-04-10
  247. 247. Akendi,2014 http://akendi.com/blog/ux-process/
  248. 248. DNA, 200x http://www.thedna.co.kr/
  249. 249. http://www.hbsconsult.com/services/user-experience-design/ HBSC, 200x
  250. 250. AGILE/ LEAN UX To Contents
  251. 251. Desirée Sy, 2005 http://upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf
  252. 252. Kathy Sierra, 2007 http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_ afte.html
  253. 253. Jeff Patton, 2008 http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
  254. 254. Jeff Patton, 2008 http://agileproductdesign.com/blog/user_experience_relevance.html
  255. 255. Matt Donahue,2010 http://blog.tallan.com/2010/09/01/agile-user-experience-design/
  256. 256. Ben Melbourne,2011 http://asinthecity.com/2011/07/19/prototypes-arent-a-deliverable-theyre-a- communication-tool/
  257. 257. Ben Melbourne,2011 http://asinthecity.com/2011/11/04/the-recipe-for-agile-ux-success/
  258. 258. Anders Ramsay, 2012 http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux//
  259. 259. Bill Scott, 2012 http://looksgoodworkswell.blogspot.com/2012/10/lean-ux-agile-development- rationalizing.html/
  260. 260. Andrew Wright, 2013 http://nform.com/blog/2013/02/when-to-apply-ux-effort-in-agi-1
  261. 261. Craig Brown, 2013 http://www.betterprojects.net/2013/03/the-boring-ux-and-agile-discussion.html
  262. 262. JB Brown, 2012 http://secure.nordstrominnovationlab.com/pages/our_process_told_as_our_team _s_timeline/
  263. 263. Dave Landis, 2014 based on JB Brown, 2012 http://lithespeed.com/lean-ux-dont-part-1-3-2/
  264. 264. Stephane Delbeque, 2015 based on Dave Landis, 2014 https://twitter.com/sdelbecque/status/640935035198152704
  265. 265. PROGRESSION OF VALUE To Contents
  266. 266. B. Joseph Pine II, James H. Glimore,1998 http://hbr.org/1998/07/welcome-to-the-experience-economy/
  267. 267. Tim Brown, IDEO,2003 http://www.peterme.com/archives/week_2003_10_19.html/
  268. 268. B. Joseph Pine II, James H. Glimore,2011 http://www.emeraldinsight.com/content_images/fig/2610420104001.png
  269. 269. Sam Hill, 2012 http://panstudio.co.uk/2012/06/experience-identity-ideology/
  270. 270. DESIGN RESEARH To Contents
  271. 271. Elizabeth B.-N. Sanders,1999 Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools, in Proceedings of the First International Conference on Design and Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999 • “…Market research methods,…, have been focused more on what people say and think (through focus groups, interviews, and questionnaires).” • “… Design research methods were focused primarily on observational research (i.e., looking at what people do and use).” • “The new tools are focused on what people make, i.e., what they create… in expressing their thoughts, feelings and dreams.”
  272. 272. Elizabeth B.-N. Sanders,1999 Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools, in Proceedings of the First International Conference on Design and Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
  273. 273. Liz Sanders, 2006 http://www.masternewmedia.org/interface_and_navigation_design/design- research/state-of-design-research-from-market-driven-era-to-user-centered- innovation-MakeTools-Liz-Sanders-20071019.htm
  274. 274. Liz Sanders, 2008 http://www.dubberly.com/articles/an-evolving-map-of-design-practice-and-design- research.html
  275. 275. Christian Rohrer,2008 http://www.nngroup.com/articles/which-ux-research-methods/
  276. 276. Christian Rohrer,2014 http://www.nngroup.com/articles/which-ux-research-methods/
  277. 277. Ondřej Válka, 2010 http://valka.info/notes/2010/01/web-site-design-process-techniques/
  278. 278. Jonathan Strohl, 2012 http://www.forsmarshgroup.com/index.php/blog/post/the-importance-of-eye- tracking-in-user-experience-research/
  279. 279. Alan Cooper,2014 Kickoff Meeting Literature Review Product, Prototype And Competitive Audits Stakeholder Interviews SME Interviews* User and Customer Interviews & Observation About Face: The Essentials of Interaction Design, 4th Edition * Can be skipped for Consumer Products
  280. 280. INNOVATION To Contents
  281. 281. Tim Brown, IDEO, 2009 Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Business, 2009
  282. 282. RobertoVerganti, 2009 Verganti, R. (2009). Design-driven innovation: changing the rules of competition by radically innovating what things mean. Boston, MA: Harvard Business Press. http://www.designdriveninnovation.com
  283. 283. IDEO, 2010 - 2011 http://www.ideo.com/images/uploads/hcd_toolkit/HCD_DELIVER_PDF_WEB_opt.pdf
  284. 284. Don Norman, RobertoVerganti, 2012 http://jnd.org/dn.mss/Norman%20%26%20Verganti.%20Design%20Research%20% 26%20Innovation-18%20Mar%202012.pdf
  285. 285. Jim Kalbach, 2012 http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation- four-zones-of-innovation/ http://experiencinginformation.wordpress.com/2012/07/29/incremental- innovation-is-underrated// 10% 20% 20% 50% Suggested distribution of resources
  286. 286. OTHER To Contents
  287. 287. Richard Buchnanan,1998 http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20.
  288. 288. Chalis Hodge, 2001 http://3.bp.blogspot.com/- 7J0tM_FyUrg/T3RgU3HhyII/AAAAAAAAB7s/8cYSHtFzjUk/s1600/all- disciplines_challis-hodge.jpg
  289. 289. B. Joseph Pine II, James H. Glimore1998 http://hbr.org/1998/07/welcome-to-the-experience-economy/ To Sense To Learn To Be To Do
  290. 290. Unix-D, 2005 http://www.unix-d.co.jp/en/ux/105.shtml
  291. 291. Luke Wroblewski,2004 http://www.lukew.com/ff/entry.asp?121
  292. 292. Javier Cañada, 2004 http://www.terremoto.net/uxcosmos/UX_cosmos_javier_canada.pdf
  293. 293. Nico Nyman, 2005 http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/
  294. 294. Dirk Knemeyer,2004
  295. 295. Nico Nyman, 2006 http://www.nnyman.com/personal/2006/03/03/definition-of-user- experience-second-version/
  296. 296. http://jeremyjohnsononline.com/2006/08/25/explaining-user-experience/ Jeremy Johnson, 2006
  297. 297. Dirk Knemeyer,2006 http://www.uxmatters.com/mt/archives/2006/12/applied-empathy-a-design- framework-for-meeting-human-needs-and-desires-1.php
  298. 298. Luke Wroblewski,2006
  299. 299. David Armano,2006-2007 http://darmano.typepad.com/logic_emotion/2006/09/user_experience.html
  300. 300. David Armano,2007 http://darmano.typepad.com/logic_emotion/2007/06/agency-ecosyste.html
  301. 301. Ardelius,2007
  302. 302. Holger Maasen, 2006 http://boxesandarrows.com/ux-design-planning-not-one-man-show/ Flow of Experience in Time
  303. 303. Klaus Silberbauer , 2009 303
  304. 304. Lyndon Cereo,2009 (?) 304 http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
  305. 305. Info-Design,2010 (?) 305 http://www.info-design.net/laborbuch/2010/10/user-experience/
  306. 306. Stephen Anderson,2011 306 http://uxmag.com/articles/towards-an-ethics-of-persuasion/ Ethics of UX
  307. 307. Cloudforest Design, 2012 http://cloudforest.tumblr.com/image/15189047661
  308. 308. Dave Malouf,2012 http://www.core77.com/blog/conferences/ixda_interaction12_preview_state_of_inte raction_design_diverging_by_david_malouf_21597.asp
  309. 309. Chris Risdon, 2011- 2012 http://www.slideshare.net/livebysatellite/web-visions-portland2012ss
  310. 310. Peter Merholz,2012 http://www.peterme.com/2012/09/ http://vimeo.com/52634329 “UX as Movie Director.”
  311. 311. Jared Spool,2012 http://www.slideshare.net/jmspool/mobile-ux-in-the-eye-of-the-perfect-storm-r2-1-up
  312. 312. Rian van der Merwe,2012 http://www.elezea.com/2012/04/definition-user-experience-design/
  313. 313. Kenneth J,Weiss, 2012 http://kennethjweiss.com/2012/04/01/innovations-artifacts/
  314. 314. Kenneth J,Weiss, 2012 http://kennethjweiss.com/2012/04/01/the-slightware-infographic-series-brand-and-user-
  315. 315. Aaaron Housain, 2012 http://designingforexperience.com/2012/11/13/the-three-lenses-of-innovation-cx-ux/
  316. 316. Aaaron Housain, 2013 http://designingforexperience.com/2013/01/28/why-ux-and-cx-have- to-relate-to-organizational-change-ex/
  317. 317. Bruce Tognazzini,2013 http://asktog.com/atc/the-third-user/
  318. 318. Christina Li, 2013 http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
  319. 319. Anatoli Kostin, 2014 http://files.runet- id.com/2014/userexperience/presentations/23oct.userexperience14-1--kostin.pdf
  320. 320. Korhan Buyukdemirci,2014 http://www.ixonos.com/news-blogs/blog/design-blog/business-design-and-some- drinks-we-hosted-service-design-drinks-at-the-helsinki-design-studio
  321. 321. Hang Guo, 2015 http://www.uxmatters.com/mt/archives/2015/04/when-change-is- constant-a-spiral-ux-design-model.php
  322. 322. Hienadź Drahun @HDrahun Hienadz.drahun hienadzdrahun To Contents

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