Visual Definitions of User Experience

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This constantly collection started with 12 diagrams presented at the first “UX Russia” conference in 2007. Now there are more than 300 diagrams.

The goal is not to collect all the User Experience diagrams. There are much more of them and the number is constantly growing. ;)My goal is rather to handpick the most interesting and influential ones. I want present the diversity and evolution conceptual UX thinking, track some ideas back to the very roots, illustrate the relations of UX with the other disciplines (such as Customer Experience, Service Design, Lean/ Agile UX, Design Thinking, Design Research) starting from as early as 1970th till the present moment.



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  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) --- http://amzn.to/1MvweJn
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  • The Practitioner's Guide to User Experience Design --- http://amzn.to/25dnenS
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  • UX Strategy: How to Devise Innovative Digital Products that People Want --- http://amzn.to/1R9SNHT
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  • Another update. Fixed the issue with non-clickable links. And as always more awesome diagrams, including ones from Nathan Shedroff.
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  • @bcorporaal Hi Bob. Thank you for the kind words and attention to details! Your feedback is welcomed.
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Visual Definitions of User Experience

  1. 1. Visual Definitions of User Experience Collected by Gena Drahun 327 definitions, 26 May 2016
  2. 2. This collection started with 12 diagrams collected for the keynote presentation at the first “UX Russia” conference in 2007. Now, 8 years later there are more than 300 diagrams.
  3. 3. The goal is not to collect all the UX diagrams but rather to present the diversity of ideas, evolution of the concept of UX, relations of UX with the other disciplines (such as CX, Service Design, Lean/ Agile, Design Thinking).
  4. 4. •  ISO 9241-210:2010 •  Before UX •  Triangle •  Stool •  Venn Diagram •  Iceberg •  Honeycomb •  Cycle, Journey •  Umbrella •  Pyramid •  Euler Diagram •  Set of Layers UX can be visually defined as:   •  Rainbow •  Circles •  Cube, 3D Space •  Funnel, Diamond •  Squiggle •  UX Maturity •  Process •  Agile, Lean UX •  Value Progression •  Design Research •  Innovation •  Other
  5. 5. ISO 9241-210:2010 Official definition   To Contents
  6. 6. “User Experience is person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service”   https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
  7. 7. Note 1: User experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and accomplishments that occur before, during and after use. Note 2: User experience is a consequence of brand image, presentation, functionality, system performance, interactive behaviour and assistive capabilities of the interactive system, the user's internal and physical state resulting from prior experiences, attitudes, skills and personality, and the context of use.   https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
  8. 8. BEFORE UX   To Contents
  9. 9. Tom Stewart, 1976   http://www.system-concepts.com/articles/usability-articles/2008/usability-or-user- experience-whats-the-difference.html
  10. 10. Bruce Archer, 1979   https://monoskop.org/images/2/2f/Archer_Bruce_1979_Design_as_a_Discipline.pdf Archer, Bruce, 'Design as a Discipline', Design Studies, Vol 1, No 1, July 1979
  11. 11. Elizabeth B.-N. Sanders, 1992   “For products to be successful in the 1990s, they will need to meet customer needs simultaneously from three perspectives: usefulness, usability and desirability” Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the 1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  12. 12. TRIANGLE   To Contents
  13. 13. Larry Keely, 1999 or earlier   http://www.cooper.com/category/strategy/page/3/
  14. 14.  Eric Armstrong, 2000   http://www.treelight.com/startup/TetrahedralModel.html
  15. 15. Karen McGrane, 2009   http://www.slideshare.net/KMcGrane/week-1-ixd-history-course-overview
  16. 16. http://changeorder.typepad.com/weblog/2011/09/the-tipsy-triangle-of-software- startupdom.html - more David Sherwin, 2011
  17. 17. Christina Wodtke, 2013   http://www.eleganthack.com/a-simple-model-for-user-experience-design/
  18. 18. UX STOOL   To Contents
  19. 19. Donald Norman, 1998   Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  20. 20. Michael Cummings, 2010   Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998 http://uxdesign.com/ux-defined
  21. 21. Unix Design Office, 2012   http://www.unix-d.co.jp/en/ux/103.shtml http://www.unix-d.co.jp/en/ux/102.shtml
  22. 22. VENN DIAGRAM   To Contents
  23. 23. Paul Lasseau, 1980   Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  24. 24. Nathan Shedroff, 1994   http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  25. 25. Alan Cooper, 2001 or earlier   http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design- process.html
  26. 26. Alan Cooper, 2001 or earlier   http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design- process.html
  27. 27. Cagan & Vogel, 2001   Creating Breakthrough Products: Innovation from Product Planning to Program Approval , Jonathan Cagan Craig Vogel, Financial Times Press, 2001
  28. 28. Louis Rosenfeld & Jess McMullin, 2001   http://louisrosenfeld.com/home/bloug_archive/000024.html
  29. 29. Jess McMullin, 2002 - 2003   http://boxesandarrows.com/searching-for-the-center-of-design/
  30. 30. Jim Euchner, 2003   http://www.peterme.com/archives/week_2003_10_19.html
  31. 31. Peter Morville, 2004   http://semanticstudios.com/publications/semantics/000029.php
  32. 32. Alan Cooper, 2006   Alan Cooper, ‘About Face 3’, Wiley, 2006
  33. 33. David Armano, 2007 http://darmano.typepad.com/logic_emotion/2007/02/meet_ed_experie.html
  34. 34. Joe Lamantia, 2008 http://www.uxmatters.com/mt/archives/2008/04/designing-ethical-experiences- some-practical-suggestions.php
  35. 35. Trevor van Gorp, 2009   http://boxesandarrows.com/emotional-design-with-a-c-t-part-2/
  36. 36. Jesse James Garrett, 2009   http://www.peterme.com/2012/09/04/reframing-ux-design/
  37. 37. Jesse James Garrett, 2012   http://www.nealite.com/blog-en/events/ux-paris-jesse-james-garrett-video-8105.htm
  38. 38. Oliver Reichenstein, iA, 2009   http:// www.flickr.c om/photos/ formforce/ with/ 3663684287/   http://ia.net/ blog/the- spectrum-of- user- experience-1/ http:// cloudfront6.ia. net/wp-content/ uploads/ 2010/09/IA-on- iA_1-0_ORN.p df
  39. 39. Jeremy Johnson, 2009   http://www.slideshare.net/jeremy/2010-and-beyond
  40. 40. Nathan Shedroff, 2009   http://www.slideshare.net/ixdasf/keynote-presented-by-nathan-shedroff
  41. 41. Nathan Shedroff, 2009   http://www.slideshare.net/NathanShedroff/meaningful-experiences/41
  42. 42. Nathan Shedroff, 2009   http://www.slideshare.net/NathanShedroff/meaningful-experiences/27
  43. 43. Emily Leahy-Thieler, 2010   https://upgradenow.wordpress.com/2010/03/06/experience-design-is-an-understanding-help- me-with-mine/
  44. 44. Erik Flowers, 2011   http://www.helloerik.com/treatise-on-user-experience-design-part-1
  45. 45. Oliver King , 2011   https://vimeo.com/23582440
  46. 46. Flow Bohl, 2012   http://www.79er.com/blog/articles/The-value-of-UX-design--6-principles.php /
  47. 47. Maria Cordell, 2012   http://www.slideshare.net/AdaptivePath/two-brains-ux-week-2012
  48. 48. Bill Welch, 2013   http://www.medicaldesignbriefs.com/component/content/article/16536/
  49. 49. Michael Allenberg, 2013   http://onespring.net/user-experience/achieving-the-ideal-end-user-product-experience/
  50. 50. Christina Wodtke, 2013   https://twitter.com/cwodtke/status/387671260538228736/photo/1/large
  51. 51. Kary Bodine, 2013   http://blogs.forrester.com/kerry_bodine/13-10-04 how_does_service_design_relate_to_cx_and_ux
  52. 52. Rob Millar, 2013 based on Kary Bodine,2013   http://experiencezen.com/why-service-design-cx-and-ux-are-all-part-of-a-bigger- customer-led-world/
  53. 53. Andrew Sikorskiy, 2014 based on Kary Bodine & Rob Millar     http://www.slideshare.net/atermath/sikorskiy-ux-future
  54. 54. Setphen Fishman, 2014 based on Kary Bodine     http://www.cmswire.com/cms/customer-experience/an-experience-design-primer- service-design-ux-cx-devops-027036.php#null
  55. 55. Nathalie Hanson, 2016   https://nataliehanson.com/blog/
  56. 56. Cathy Wang, 2014   http://www.slideshare.net/cathycracks/crafting-experience-strategy
  57. 57. Corey Stern, 2014   http://uxmag.com/articles/cubi-a-user-experience-model-for-project-success
  58. 58. Dave Gray, 2014 (UX Humor)   http://www.slideshare.net/dgray_xplane/ux-framework-30493584
  59. 59. Bruce Temkin, 2014   https://experiencematters.wordpress.com/2014/10/17/customer-experience-success- effort-emotion/
  60. 60. Banke Kersten, 2015   http://methodbites.com/introduction-to-service-design-and-customer-experience/
  61. 61. Peter Fossick, 2016 (?)   https://peterfossick.co/services/ux-design/
  62. 62. UX ICEBERG   To Contents
  63. 63. Peter Morville, 2000   http://argus-acia.com/acia_event/morville_session.html
  64. 64. Dick Berry, IBM, 2000   http://www.ibm.com/developerworks/library/w-berry/
  65. 65. Trevor van Gorp, 2007   http://www.slideshare.net/trevor.vangorp/ux-iceberg1
  66. 66. ?, 2013 (?)   http://www.business2community.com/content-marketing/good-content-tip- iceberg-0699034#!o2Nic
  67. 67. UX HONEYCOMB   To Contents
  68. 68. Jesse James Garrett, 2003   http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams/
  69. 69. http://failforward.wordpress.com/2013/11/23/i_am_back/ Megan Ellinger, 2013 Based on JJ Garrett, 2003  
  70. 70. Peter Morville, 2004   http://semanticstudios.com/publications/semantics/000029.php
  71. 71. James Melzer, 2005   http://jamesmelzer.com/morville-facets.html
  72. 72. Peter Morville, 2007   http://findability.org/archives/000184.php
  73. 73. Gene Smith, 2007   http://nform.com/publications/social-software-building-block
  74. 74. Paul Veugen, 2010   http://www.usefulusability.com/interview-paul-veugen-founder-of-usabilla/
  75. 75. Matthew Hodgson, 2011   https://www.flickr.com/photos/magia3e/6265353168/in/photostream/
  76. 76. Matthew Hodgson, 2011   https://www.flickr.com/photos/magia3e/6306620541/in/photostream/
  77. 77. UX CYCLE, JOURNEY   To Contents
  78. 78. Joseph Campbell, 1949   Campbell, Joseph. The Hero with a Thousand Faces. Princeton: Princeton University Press, 1949
  79. 79. Izac Ross, 2015 Based on Joseph Campbell   http://www.slideshare.net/zaic/narrative-as-prototype-41077846
  80. 80. Stuart Pugh, 1990   Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  81. 81. Louis Rosenfeld, Jess McMullin, 2002  
  82. 82. UPA/ UXPA, 200?   https://uxpa.org/resources/about-ux
  83. 83. Jess McMullin, 2003 - 2004   http://nform.com/files/experience_cycle.pdf
  84. 84. Magnus Revang, 2007   http://userexperienceproject.blogspot.com/2007/02/restructuring-user- experience-honeycomb.html
  85. 85. Magnus Revang, 2007   http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html
  86. 86. Mark Boniface, 2015 based on Magnus Revang, 2007   http://www.bonimedia.com/definition-of-a-great-user-experience-no-one-notices-it/
  87. 87. Peter Boersma, 2009  
  88. 88. Akendi, before 2011   http://www.akendi.com/process/end-to-end-experience-lifecycle/
  89. 89. Akendi, 2014   http://www.akendi.com/process/end-to-end-experience-lifecycle/
  90. 90. Elizabeth Bacon, 2009- 2013   http://en.dailysocial.net/post/guest-post-who-participates-in-ux http://kimpearson.net/?p=1339
  91. 91. Elizabeth Bacon, 2009- 2013   http://elizabethbacon.com/fields-of-user-experience-sundial-model/fields-of-user- experience-sundial-model-2/
  92. 92. Hannes Robier, 2015 Based on Elizabeth Bacon, 2009- 2013 https://www.linkedin.com/pulse/usability-versus-user-experience-hannes-robier
  93. 93. Hannes Robier, 2015 https://www.linkedin.com/pulse/usability-versus-user-experience-hannes-robier
  94. 94. Hannes Robier, 2015 https://www.linkedin.com/pulse/user-experience-versus-customer-hannes-robier? trk=prof-post
  95. 95. Hannes Robier, 2015 https://www.linkedin.com/pulse/user-experience-versus-customer-hannes-robier? trk=prof-post
  96. 96. Provis Media, 2012   http://blog.provismedia.com/wp-content/uploads/2012/06/user-experience-lifecycle.pdf
  97. 97. Kenneth J,Weiss, 2012   http://kennethjweiss.com/2012/04/01/ux-life-cyce/
  98. 98. Gray Holland, 2013   http://www.grayholland.com/experience-chain//
  99. 99. Gray Holland, 2013   http://www.grayholland.com/experience-chain//
  100. 100. Holger Maassen, 2013   http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  101. 101. Holger Maassen, 2013   http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  102. 102. Amith Parameshwara, 2014   http://www.cmswire.com/cms/customer-experience/the-6-pieces-of-the-customer- experience-puzzle-023789.php
  103. 103. Izac Ross, 2015 http://izacross.com/lux/Neck_Down_Designing_Liz_Burrow_Izac_Ross.pdf
  104. 104. UX UMBRELLA   To Contents
  105. 105. Peter Boersma, 2004 (“UX Comb”)   http://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
  106. 106. Nathaniel Davis, 2011-2013   http://www.methodbrain.com/dsia/resource/ux-design-practice-verticals.cfm
  107. 107. Kimmy Paluch, 2006   http://www.montparnas.com/articles/what-is-user-experience-design/
  108. 108. UX Net, 2005   h)p://uxnet.org/devcon.html    
  109. 109. Dan Willis, 2011   http://www.slideshare.net/uxcrank/the-ux-umbrella
  110. 110. UX PYRAMID   To Contents
  111. 111. Elizabeth B.-N. Sanders, 1992   Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  112. 112. Richard Buchanan, 1992 - 1998   http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20. http://www.jstor.org/stable/1511637  Richard Buchanan, Wicked Problems in Design Thinking, Design Issues   VIII, Number 2 Spring 1992
  113. 113. Donald Norman, 1998   Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  114. 114. Lyndon Cereo, 2001 (2009?)   http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
  115. 115. BJ Fogg, 2003   http://www.bjfogg.com/
  116. 116. Hancock, Pepe & Murphy , 2005   http://www.slideshare.net/laurenlmurphy/hedonomics/
  117. 117. Stephen Anderson, 2006   http://www.poetpainter.com/thoughts/file_download/11
  118. 118. James Rait, 2006 - 2008   http://ic-pod.typepad.com/design_at_the_edge/2008/04/design-pyramid.html
  119. 119. Kathy Sierra, 2007   http://headrush.typepad.com/creating_passionate_users/2007/01/ what_comes_afte.html
  120. 120. Bryan Eisenberg, 2007   http://www.clickz.com/clickz/column/1695595/conversion-rate-optimization- upside-down
  121. 121. Antony Tseng, 2010   http://uxmovement.com/thinking/are-you-meeting-the-user-experience-hierarchy-of-needs/
  122. 122. Stephen Bradley, 2010   http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/
  123. 123. Samuel Ericson, 2010 http://blog.samuelericson.com/2010/07/a-company-ux-maturity-model/ * Version with the higher resolution is currently unavailable.
  124. 124. David Sherwin, Justin Maguire, 2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership * Version with the higher resolution is currently unavailable.
  125. 125. David Sherwin, Justin Maguire, 2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
  126. 126. http://www.adaptivepath.com/ideas/a-model-for-ux-career-growth/ Will Evans, Leah Buley, 2010 based on Sherwin & Maguire, 2007
  127. 127. http://foxesandsparrows.typepad.com/foxes_and_sparrows/2010/06/ a-model-for-ux-career-growth.html Cecilia Brenner, 2010 based on Evans & Buley, 2010  
  128. 128. Stefan Klocek, 2012   h)p://uxdesign.smashingmagazine.com/2012/09/27/fixing-­‐broken-­‐user-­‐experience/
  129. 129. Andrew Wright, 2013   http://nform.com/blog/2013/05/user-experience-debt
  130. 130. Lexden Group, 2014   h)ps://lexdengroup.wordpress.com/2014/05/13/how-­‐to-­‐start-­‐a-­‐customer-­‐experience-­‐ strategy-­‐45-­‐remember-­‐once-­‐you-­‐are-­‐in-­‐you-­‐are-­‐in/
  131. 131. Stefanie Russo, 2013   http://ithinkidesign.wordpress.com/2013/03/26/design-wars/
  132. 132. Augie Ray  , 2015   http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  133. 133. Augie Ray  , 2015   http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  134. 134. Adriaan Fenwick,2015   http://www.designandux.com/2015/02/15/ux-of-software-things/
  135. 135. Jo Porter, Aral Balkan, Laura Kalbag 2015   https://ind.ie/ethical-design/
  136. 136. Peter Fossick, 2016   http://www.factotum-design.co.uk/1324-2/
  137. 137. Julie Zhuo, 2016   https://medium.com/the-year-of-the-looking-glass/design- illustrated-in-3-charts-128ae8ff22fe - .g4pvhhewk  The  Ambi)on  Hierarchy  of  Designers  
  138. 138. EULER DIAGRAM   To Contents
  139. 139. Nathan Shedroff, 1994   http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  140. 140. Nathan Shedroff, 2004  
  141. 141. Chalis Hodge, 2001   http://www.challishodge.com/models_edequation.html
  142. 142. Holger Maasen, 2006   http://boxesandarrows.com/ux-design-planning-not-one-man-show/
  143. 143. Dan Saffer, 2006  
  144. 144. Dan Saffer, 2008   http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  145. 145. Dan Saffer, 2009   http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  146. 146. David Maluof / David Heller, 2009   http://www.slideshare.net/dmalouf/designing-ajax-other-rich-internet-applications/
  147. 147. Envis Precisely GMBH,, 2009 based on Dan Saffer  
  148. 148. Berkeley, 2011   http://inews.berkeley.edu/articles/Apr-May2011/BA-UX
  149. 149. Peter Merholz, 2012   http://www.peterme.com/2012/09/ “UX design isn’t all of those disciplines. UX design is not design-as-execution. UX design is what’s left.” http://vimeo.com/52634329
  150. 150. ITGM20 for Wikipedia, 2012   http://en.wikipedia.org/wiki/Interactive_design
  151. 151. http://visual.ly/ disciplines-user- experience-design Envis Precisely GMBH, based on Dan Saffer, 2013  
  152. 152. Brainmates, 2013   http://www.slideshare.net/brainmates/customer-research-briefly-explained
  153. 153. LAYERS OF UX   To Contents
  154. 154. Stuart Pugh, 1990   Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  155. 155. Scott McCloud, 1994   Understanding Comics: The Invisible Art, Scott McCloud, HarperCollins, 1994
  156. 156. Jesse James Garrett, 2000   http://www.jjg.net/elements/pdf/elements_ch02.pdf
  157. 157. Jesse James Garrett, 2000   http://www.jjg.net/elements/pdf/elements.pdf
  158. 158. Bob Baxley, 2003  
  159. 159. George Olsen, 2003   http://boxesandarrows.com/files/banda/ expanding_the_approaches_to_user_experience/ uxapproachesmodel.pdf
  160. 160. Mark Retting, 2003 - 2004   http://www.slideshare.net/mrettig/interaction-design-history
  161. 161. Julian Missig, 2006   http://julian.missig.org/index-old.html
  162. 162. Dmitry Pavlov, 2007  
  163. 163. Michael Cummings, 1999 -2010   h)p://uxdesign.com/ux-defined
  164. 164. Helge Tennø , 2010   http://www.180360720.no/index.php/archive/design-and-identity-part-3-identities/
  165. 165. http://luiscorrea.wordpress.com/2010/03/31/comunicabilidad-paradigma-de-la- interaccion-humano-computador/#more-24 Luis Correa, 2009  
  166. 166. David Shervin & David Conrad, 2010   http://changeorder.typepad.com/files/elementsofdesignstudioexperience_v1.pdf
  167. 167. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Cristòfol Rovira, Mari Marcos, 2013
  168. 168. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Bob Royce and Dan Klyn, 2013
  169. 169. Janice Fraser & Kate Rutter, 2013   http://www.slideshare.net/leanuxsg/lean-ux-week-2013
  170. 170. Dave Landis, 2013 http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
  171. 171. UX RAINBOW   To Contents
  172. 172. Richard Dalton, 2007 http://mauvyrusset.files.wordpress.com/2007/06/rainbowplanes-6-15-2007.pdf
  173. 173. Jess McMullin, 2007  
  174. 174. Elizabeth B.-N. Sanders & P.J. Stappers, 2014   http://keithresearch.com/wp-content/uploads/2012/03/Probes-toolkits-and- prototypes-three-approaches-to-making-in-codesigning.pdf
  175. 175. UX CIRCLES   To Contents
  176. 176. Cure.at (?), 2005 or earlier (?)   http://www.cure.at/userexperience
  177. 177. Banke Kersten, 2015   http://methodbites.com/introduction-to-service-design-and-customer-experience/
  178. 178. Christian Rohrer, NNg, 2008   http://www.youtube.com/watch?v=m9wZrQ6DxgY
  179. 179. James Kelway, 2012   http://userpathways.com/2012/01/six-circles-an-experience-design-framework/
  180. 180. CUBE / 3D SPACE   To Contents
  181. 181. Nathan Shedroff, 1994   http://www.nathan.com/thoughts/unified/18.html
  182. 182. Richard Buchanan, 2001 or earlier   http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design- process.html
  183. 183. Michael Zuschlag, 2010   http://www.zuschlogin.com/?p=149
  184. 184. FUNNEL, DIAMOND   To Contents
  185. 185. John Chris Jones, 1970 (adapted)   http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to- business-models/ http://www.smsys.com/pub/dsgnmeth.pdf
  186. 186. Paul Lasseau, 1980   Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  187. 187. Stuart Pugh, 1990   Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  188. 188. UK Design Council, 2005   http://www.designcouncil.org.uk/designprocess
  189. 189. Bill Buxton, 2007, based on Pugh, 1990   Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  190. 190. Bill Buxton, 2007   Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  191. 191. IDEO, 2009   http://www.ideo.com/work/human-centered-design-toolkit/
  192. 192. http://changeorder.typepad.com/weblog/2009/11/the-long-ow-fulfilling-on-the- promise-of-humancentered-design.html David Sherwin, 2009 Based on IDEO, 2009  
  193. 193. Akendi, 2009   http://www.slideshare.net/adubidada/akendi-usability-design/
  194. 194. Nathan Shedroff, 2009   http://rosenfeldmedia.com/books/design-is-the-problem/
  195. 195. Oliver King, 2010   http://www.slideshare.net/Emerce/edau2010-oliver-king
  196. 196. Windahl Finnegan, 2011   http://windahl.com/2011/04/ux-and-the-agile-process/
  197. 197. David Carr, 2012   http://www.slideshare.net/djc1805/what-is-ux-14166125
  198. 198. David Carr, 2012   http://www.slideshare.net/djc1805/what-is-ux-14166125
  199. 199. David Carr, 2012   http://www.slideshare.net/djc1805/what-is-ux-14166125
  200. 200. Milan Guenter, 2012   https://www.flickr.com/photos/enterprisedesignassociates/ 8737187847/in/album-72157633477594565/
  201. 201. Kenneth J,Weiss, 2012   http://kennethjweiss.com/2012/04/01/the-ux-funnel/
  202. 202. Peter Merholz, 2013   http://www.peterme.com/2013/09/26/the-double-diamond-model-of-product- definition-and-design/
  203. 203. Christina Li, 2013   Basic  proposiIon   requirements     Quant/  Qual     User  tesIng   Workstreams   Planning   User  tesIng     http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
  204. 204. IDEO, 2013 (?)   http://designthinkingforeducators.com/toolkit/
  205. 205. Chuck Mallott, 2013   http://www.slideshare.net/chuckmallott/ux-platform14
  206. 206. Robert Bye, 2014   http://www.robertbye.com/design/africabike
  207. 207. Kaishin Chu, 2014   http://www.slideshare.net/kaishin/service-design-vancouver-meet- up-hands-on-workshop-research-techniques-i
  208. 208. Frishberg & Lambdin, 2016   http://www.presumptivedesign.com/posts/knowledge-share-emerge/
  209. 209. Dan Nessler, 2016   https://medium.com/digital-experience-design/how-to-apply-a-design-thinking- hcd-ux-or-any-creative-process-from-scratch-b8786efbf812 - .hc7a683xt
  210. 210. SQUIGGLE To Contents
  211. 211. Tim Brennan, ~1990   http://www.dubberly.com/articles/how-do-you-design.html
  212. 212. Damien Newman, before 2006   http://v2.centralstory.com/about/squiggle/
  213. 213. Elizabeth B.-N. Sanders & P.J. Stappers, 2008   http://studiolab.ide.tudelft.nl/manila/gems/contextmapping/PreprintDraft.pdf
  214. 214. Michael DiTullo, 2008   http://www.thinkdrawmake.com/ https://tacolab.com/
  215. 215. Milan Guenter, 2012   https://www.flickr.com/photos/enterprisedesignassociates/ 8738306308/in/album-72157633477594565/
  216. 216. Austin Govella, 2014 based on Newman, 2006   http://www.agux.co/blog/information-architecture-in-the-design-and- development-process/
  217. 217. Elizabeth B.-N. Sanders & P.J. Stappers, 2014   http://keithresearch.com/wp-content/uploads/2012/03/Probes-toolkits-and- prototypes-three-approaches-to-making-in-codesigning.pdf
  218. 218. Alex Osterwalder, 2015 based on Newman, 2006   https://twitter.com/AlexOsterwalder/status/553077073364140032/photo/1
  219. 219. UX MATURITY   To Contents
  220. 220. Philip B. Crosby, 1979 Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1 http://www.qualityandproducts.com/2012/07/09/crosbys-quality-management-maturity-grid/
  221. 221. Conner, D.R. and Patterson, R.B.,1982 Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational Change. Training and Development Journal, 36(4), 18-30. Dawson, S.J.N.D.
  222. 222. Watts Humpreyared, 1988 http://www.sei.cmu.edu/reports/87tr011.pdf http://classes.bus.oregonstate.edu/fall-07/ba371/sdlc.html Capability Maturity Model (CMM)
  223. 223. Jared Spool, 1997 - 2007 http://www.uie.com/articles/market_maturity/ Stage   Users  Want     UX  Focus     Developers     Focus  on     1   Technology     a.k.a.  “Raw  Iron”     The  basic  capability     GeSng  the  technology   working  =  The  product   works       Technical  issues  and   delivery     2     Features    (a.k.a.  “Checklist   Ba)les”)     The  best  set  of   features     GeSng  the  right   features   Adding  features  and   fixing  bugs     3     Experience   (a.k.a  “ProducIvity   Wars”)     To  get  their  work   done  be)er  and   faster      GeSng  the  right   experience  =  Easy  to   learn,  fast,  powerful     Performance  support,   reducing  technical   support  costs     4     Integra:on   Transparency     Lowest  cost      IntegraIon  into  bigger   experiences  =  The   product  is  invisible     Reducing  costs  or   seeking  new  markets    
  224. 224. Jonathon Earthy, 1998 http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/usability- maturity-model%5B1%5D.pdf
  225. 225. Danish Design Center, 2003 - 2007 http://www.seeplatform.eu/casestudies/Design%20Ladder
  226. 226. Eric Schaefer, HFI, 2004 Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide. Addison Wesley: New York.
  227. 227. Adaptive Path, 2004 http://www.adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf
  228. 228. Jess McMullin, 2005
  229. 229. Jacob Nielsen, 2006 UX  Maturity  Stage   Featuring   Time  to  next   stage    1:  HosIlity   Developers  simply  don't  want  to  hear  about   users  or  their  needs   Up  to   decades   2:  Developer-­‐Centered     Design  team  relies  on  its  own  intui)on     2-­‐3  years   3:  Skunkworks     Guerilla  user  research  or  external  usability   experts     2-­‐3  years      4:  Dedicated  Budget   Usability  is  planned  for   2-­‐3  years   5:  Managed     Someone  to  think  about  usability  across  the   organiza)on   6-­‐7  years     6:  SystemaIc  Process   Tracking  user  experience  quality   6-­‐7  years     7:  Integrated  User-­‐ Centered  Design   Employing  usability  data  to  determine  what   company  should  build   ~  20  years       8:  User-­‐Driven   CorporaIon   Usability  affects  corporate  strategy  and   acIviIes  beyond  interface  design   ~40  years  to   get  from  start   http://www.nngroup.com/articles/usability-maturity-stages-1-4/ http://www.nngroup.com/articles/usability-maturity-stages-5-8/
  230. 230. Jacob Nielsen, 2013 https://www.youtube.com/watch?v=sELOUAmFHjA
  231. 231. Stage  7:  User-­‐Driven  CorporaIon  -­‐  40  years     Stage  6:  Integrated  UCD  -­‐  20  years     Stage  5:  SystemaIc  Process  -­‐  13  years     Stage  4:      Managed  -­‐  7  years     Stage    3:  Dedicated  Budget  -­‐  4  years     St  age  2:  Skunkworks-­‐  2  years     Stage  1:  Developer-­‐Centered   Gena Drahun, 2015 based on Jacob Nielsen, 2006 Average time to reach UX Maturity,years   Gena Drahun, 2015 based on Jacob Nielsen, 2006   https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  232. 232. Bruce Temkin, 2007 https://www.adobe.com/enterprise/pdfs/customer-experience-journey.pdf
  233. 233. Bruce Temkin, 2008 http://experiencematters.wordpress.com/2008/09/18/the-customer-experience- journey/
  234. 234. Bruce Temkin, 2007 https://www.adobe.com/enterprise/pdfs/customer-experience-journey.pdf
  235. 235. Jess McMullin, 2008 - 2009
  236. 236. Sabine Juninger, 2009 Junginger, S. Design in the organization: Parts and wholes. Design Research Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29.   http://www.dubberly.com/articles/stevejobs.html
  237. 237. design management institute, 2013 based on Sabine Juninger, 2009 http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf0
  238. 238. Renato Feijó, 2010 http://johnnyholland.org/2010/04/planning-your-ux-strategy/
  239. 239. Johan Berndtsson, 2014 http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur- du-tar-dig-till-nasta-niva-inuseful/ 251 people surveyed in March, 2014 by #UXSWE in Sweden  
  240. 240. http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur-du-tar-dig- till-nasta-niva-inuseful/ 17%   7%   6%   5%   40%   25%   Gena Drahun, 2015 assumptions based on Johan Berndtsson, 2014, adjusted for Stage 1
  241. 241. Sean van Tyne, 2010 http://www.usabilityprofessionals.org/uxmagazine/corporate_ux_maturity/
  242. 242. HIMSS, 2011 http://himss.files.cms-plus.com/2013-HIMSS-Usability-Maturity-Model.pdf/
  243. 243. Scott Pewles, 2011 http://info.macadamian.com/rs/macadamian/images/MAC-UX-Competitive- Advantage.pdf
  244. 244. Tomer Sharon, 2012 http://www.uxmatters.com/mt/archives/2012/02/dealing-with-difficult-people- teams-and-organizations-a-ux-research-maturity-model.php
  245. 245. Normal Models, 2012 http://www.normalmodes.com/blog/wp-content/uploads/2012/07/normalmodes- ux-maturity-model.pdf
  246. 246. Rich Buttiglieri, 2012 http://www.slideshare.net/UPABoston/ux-maturity-modelbuttiglieri
  247. 247. Yury Vetrov, 2013 http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1- maturity-models.php
  248. 248. dmi: design management institute, 2013 http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf0
  249. 249. Dave Landis, 2013 http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
  250. 250. Forrester Research, 2014 http://blogs.forrester.com/sam_stern/ 14-04-17-5_steps_to_create_and_sustain_customer_centric_culture
  251. 251. Juan Manuel Carraro, 2014 https://uxmag.com/articles/how-mature-is-your-organization-when-it-comes-to-ux
  252. 252. Leah Bulley, Forrester Research, 2015 https://www.youtube.com/watch?v=k5cgN9_ThV4
  253. 253. Level  1   Level  2   Level  3   Level  4   Level  5   Level  1   L  evel  2   Level  3   Level  4   Level  5   Gena Drahun, 2015 The Wicked Truth about   It  is  not  linear,  like  this.   It  is  exponenIal,  like  this.     UX Maturity…   Gena Drahun, 2015   https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  254. 254. Susanne van Mulken, 2015 http://www.slideshare.net/UXSTRAT/ux-strat-europe-susanne-van-mulken-lifting- off-from-the-ux-plateau
  255. 255. Janise Fraser & Scott Plewes, 2015 http://www.macadamian.com/2015/08/20/indicators-of-user-experience-maturity/
  256. 256. UX PROCESS   To Contents
  257. 257. Nathan Shedroff, 1994   http://www.nomads.usp.br/documentos/textos/design_interfaces_computacionais/ info_interac_design_unified_nathan.pdf
  258. 258. Tom Stewart, ISO-13407, 1999   ISO (1999). ISO 13407: Human-centred design processes for interactive systems. Geneva: International Standards Organisation
  259. 259. Soultank AG, 2011 or earlier Based on ISO   http://de.slideshare.net/soultank/presentations
  260. 260. David Travis, 2002   http://www.userfocus.co.uk/articles/ux-design-model.html
  261. 261. UPA, 2000 http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
  262. 262. Bill Buxton, 2007 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  263. 263. Todd Zaki Warfel, 2009   Warfel, Todd Zaki. 2009. Prototyping: A Practitioner’s Guide. New York: Rosenfeld Media.
  264. 264. Matt Donahue, 2010   http://blog.tallan.com/2010/09/01/the-ux-process/
  265. 265. Ben Melbourne, 2011   http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui- developer//
  266. 266. Jay Morgan, 2011   http://www.slideshare.net/jaytheia/winning-biginux- decisionmakingproblemsolvingincorporateculturemidwestuxjam2011-04-10
  267. 267. Jay Morgan, 2011   http://www.slideshare.net/jaytheia/winning-biginux- decisionmakingproblemsolvingincorporateculturemidwestuxjam2011-04-10
  268. 268. Akendi, 2014   http://akendi.com/blog/ux-process/
  269. 269. DNA, 200x   http://www.thedna.co.kr/
  270. 270. http://www.hbsconsult.com/services/user-experience-design/   HBSC, 200x  
  271. 271. AGILE/ LEAN UX   To Contents
  272. 272. Desirée Sy, 2005   http://upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf
  273. 273. Kathy Sierra, 2007   http://headrush.typepad.com/creating_passionate_users/2007/01/ what_comes_afte.html
  274. 274. Jeff Patton, 2008   http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
  275. 275. Jeff Patton, 2008   http://agileproductdesign.com/blog/user_experience_relevance.html
  276. 276. Matt Donahue, 2010   http://blog.tallan.com/2010/09/01/agile-user-experience-design/
  277. 277. Ben Melbourne, 2011   http://asinthecity.com/2011/07/19/prototypes-arent-a-deliverable-theyre-a- communication-tool/
  278. 278. Peter Fossick, 2016   http://www.factotum-design.co.uk/waterfall-agile-and-wagile/
  279. 279. Ben Melbourne, 2011   http://asinthecity.com/2011/11/04/the-recipe-for-agile-ux-success/
  280. 280. Anders Ramsay, 2012   http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux//
  281. 281. Bill Scott, 2012   http://looksgoodworkswell.blogspot.com/2012/10/lean-ux-agile-development- rationalizing.html/
  282. 282. Andrew Wright, 2013   http://nform.com/blog/2013/02/when-to-apply-ux-effort-in-agi-1
  283. 283. Craig Brown, 2013   http://www.betterprojects.net/2013/03/the-boring-ux-and-agile-discussion.html
  284. 284. JB Brown, 2012   http://secure.nordstrominnovationlab.com/pages/ our_process_told_as_our_team_s_timeline/
  285. 285. Dave Landis, 2014 based on JB Brown, 2012   http://lithespeed.com/lean-ux-dont-part-1-3-2/
  286. 286. Stephane Delbeque, 2015 based on Dave Landis, 2014   https://twitter.com/sdelbecque/status/640935035198152704
  287. 287. PROGRESSION OFVALUE   To Contents
  288. 288. B. Joseph Pine II, James H. Glimore,1998   http://hbr.org/1998/07/welcome-to-the-experience-economy/
  289. 289. Tim Brown, IDEO,2003   http://www.peterme.com/archives/week_2003_10_19.html/
  290. 290. B. Joseph Pine II, James H. Glimore, 2011   http://www.emeraldinsight.com/content_images/fig/2610420104001.png
  291. 291. Sam Hill, 2012   http://panstudio.co.uk/2012/06/experience-identity-ideology/
  292. 292. Joseph Wilson, 2010   http://www.slideshare.net/webgoddesscathy/entrepreneurship101-value-proposition- with-joseph-wilson
  293. 293. Maz Iqbal, 2012   http://thecustomerblog.co.uk/2012/02/15/do-you-know-the-difference-between- a-good-strategy-and-a-bad-strategy-part-i/
  294. 294. DESIGN RESEARH   To Contents
  295. 295. Elizabeth B.-N. Sanders, 1999   Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools, in Proceedings of the First International Conference on Design and Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999 •  “…Market research methods,…, have been focused more on what people say and think (through focus groups, interviews, and questionnaires).” •  “… Design research methods were focused primarily on observational research (i.e., looking at what people do and use).” •  “The new tools are focused on what people make, i.e., what they create… in expressing their thoughts, feelings and dreams.”  
  296. 296. Elizabeth B.-N. Sanders & P.J. Stappers, 2013   http://www.slideshare.net/lcoorevits/summary-book-convivial-toolbox Sanders, Elizabeth & Stappers, Pieter Jan 2013. Convivial Toolbox: Generative Research for the Front End of Design. Amsterdam: BIS Publishers.
  297. 297. Elizabeth B.-N. Sanders, 1999   Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools, in Proceedings of the First International Conference on Design and Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
  298. 298. Liz Sanders, 2006   http://www.masternewmedia.org/interface_and_navigation_design/design- research/state-of-design-research-from-market-driven-era-to-user-centered- innovation-MakeTools-Liz-Sanders-20071019.htm
  299. 299. Liz Sanders, 2008   http://www.dubberly.com/articles/an-evolving-map- of-design-practice-and-design-research.html https://vimeo.com/11278500
  300. 300. Christian Rohrer, 2008   http://www.nngroup.com/articles/which-ux-research-methods/
  301. 301. Christian Rohrer, 2014   http://www.nngroup.com/articles/which-ux-research-methods/
  302. 302. Ondřej Válka, 2010   http://valka.info/notes/2010/01/web-site-design-process-techniques/
  303. 303. Frishberg & Lambdin, 2012 - 2015   http://www.uxmatters.com/mt/archives/2015/09/presumptive- design-design-provocations-for-innovation.php
  304. 304. Bethany Kong, Miki Konno, 2013   http://tune.pk/video/964202/google-io-2013-agile-ux-research-practice-in-android
  305. 305. Frishberg & Lambdin, 2015 based on Kong & Konno, 2013   http://www.uxmatters.com/mt/archives/2015/09/presumptive- design-design-provocations-for-innovation.php
  306. 306. Jonathan Strohl, 2012   http://www.forsmarshgroup.com/index.php/blog/post/the-importance-of-eye- tracking-in-user-experience-research/
  307. 307. Janice Fraser & Kate Rutter, 2013   http://www.slideshare.net/leanuxsg/lean-ux-week-2013
  308. 308. Elizabeth B.-N. Sanders & P.J. Stappers, 2014   http://interactions.acm.org/archive/view/november-december-2014/from- designing-to-co-designing-to-collective-dreaming-three-slices-in-time - R7
  309. 309. Alan Cooper, 2014   Kickoff  MeeIng   Literature  Review   Product,  Prototype     And  CompeIIve  Audits   Stakeholder  Interviews   SME  Interviews*     User  and  Customer    Interviews  &  ObservaIon   About Face: The Essentials of Interaction Design, 4th Edition * Can be skipped for Consumer Products
  310. 310. DESIGN DRIVEN INNOVATION   To Contents
  311. 311. Tim Brown, IDEO, 2009   Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Business, 2009
  312. 312. Roberto Verganti, 2009   Verganti, R. (2009). Design-driven innovation: changing the rules of competition by radically innovating what things mean. Boston, MA: Harvard Business Press. http://www.designdriveninnovation.com
  313. 313. IDEO, 2010 - 2011   http://www.ideo.com/images/uploads/hcd_toolkit/HCD_DELIVER_PDF_WEB_opt.pdf
  314. 314. Don Norman, Roberto Verganti, 2012   http://jnd.org/dn.mss/Norman%20%26%20Verganti.%20Design%20Research %20%26%20Innovation-18%20Mar%202012.pdf
  315. 315. Jim Kalbach, 2012   http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation- four-zones-of-innovation/ http://experiencinginformation.wordpress.com/2012/07/29/incremental- innovation-is-underrated// 10%   20%   20%   50%   Suggested  distribution  of  resources
  316. 316. Peter Fossick, 2012   http://www.factotum-design.co.uk/design-thinking/
  317. 317. OTHER   To Contents
  318. 318. Richard Buchnanan, 1998   http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20.
  319. 319. Chalis Hodge, 2001   http://3.bp.blogspot.com/-7J0tM_FyUrg/T3RgU3HhyII/AAAAAAAAB7s/ 8cYSHtFzjUk/s1600/all-disciplines_challis-hodge.jpg
  320. 320. B. Joseph Pine II, James H. Glimore1998   http://hbr.org/1998/07/welcome-to-the-experience-economy/ To  Sense   To  Learn   To  Be   To  Do  
  321. 321. Unix-D, 2005   http://www.unix-d.co.jp/en/ux/105.shtml
  322. 322. Luke Wroblewski, 2004   http://www.lukew.com/ff/entry.asp?121
  323. 323. Javier Cañada, 2004   http://www.terremoto.net/uxcosmos/UX_cosmos_javier_canada.pdf
  324. 324. Nico Nyman, 2005   http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/
  325. 325. Dirk Knemeyer, 2004  
  326. 326. Nico Nyman, 2006   http://www.nnyman.com/personal/2006/03/03/definition-of-user- experience-second-version/
  327. 327. http://jeremyjohnsononline.com/2006/08/25/explaining-user-experience/ Jeremy Johnson, 2006  
  328. 328. Dirk Knemeyer, 2006   http://www.uxmatters.com/mt/archives/2006/12/applied-empathy-a-design- framework-for-meeting-human-needs-and-desires-1.php
  329. 329. Luke Wroblewski, 2006  
  330. 330. David Armano, 2006-2007 http://darmano.typepad.com/logic_emotion/2006/09/user_experience.html
  331. 331. David Armano, 2007 http://darmano.typepad.com/logic_emotion/2007/06/agency-ecosyste.html
  332. 332. Ardelius, 2007  
  333. 333. Holger Maasen, 2006   http://boxesandarrows.com/ux-design-planning-not-one-man-show/ Flow of Experience in Time
  334. 334. Dinesh Katre, 2007   http://www.hceye.org/ UsabilityInsights/?p=77
  335. 335. Klaus Silberbauer , 2009   335  
  336. 336. Lyndon Cereo, 2009 (?) 336   h)p://www.slideshare.net/lycerejo/hierarchy-­‐of-­‐user-­‐experience-­‐needs  
  337. 337. Info-Design, 2010 (?) 337   http://www.info-design.net/laborbuch/2010/10/user-experience/  
  338. 338. William Hudson, 2010   https://syntagm.co.uk/design/blog/?p=100
  339. 339. Stephen Anderson, 2011 339   http://uxmag.com/articles/towards-an-ethics-of-persuasion/   Ethics of UX
  340. 340. Cloudforest Design, 2012 http://cloudforest.tumblr.com/image/15189047661
  341. 341. Dave Malouf, 2012   http://www.core77.com/blog/conferences/ ixda_interaction12_preview_state_of_interaction_design_diverging_by_david_mal ouf_21597.asp
  342. 342. Chris Risdon, 2011- 2012   http://www.slideshare.net/livebysatellite/web-visions-portland2012ss
  343. 343. Peter Merholz, 2012   http://www.peterme.com/2012/09/ http://vimeo.com/52634329 “UX as Movie Director.”
  344. 344. Jared Spool, 2012   http://www.slideshare.net/jmspool/mobile-ux-in-the-eye-of-the-perfect-storm-r2-1-up
  345. 345. Rian van der Merwe, 2012 http://www.elezea.com/2012/04/definition-user-experience-design/
  346. 346. Kenneth J,Weiss, 2012   http://kennethjweiss.com/2012/04/01/innovations-artifacts/
  347. 347. Kenneth J,Weiss, 2012   http://kennethjweiss.com/2012/04/01/the-slightware-infographic-series-brand-and-user- experience-forces/
  348. 348. Aaaron Housain, 2012   h)p://designingforexperience.com/2012/11/13/the-­‐three-­‐lenses-­‐of-­‐innovaIon-­‐cx-­‐ux/
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  356. 356. Mauricio Manhaes, 2015   https://www.linkedin.com/pulse/5-most-important-aspects-designing-service- taxonomy-manhaes-dr-
  357. 357. Hienadź Drahun @HDrahun Hienadz.drahun hienadzdrahun To Contents

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