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Visual Definitions of
User Experience
Collected by Hienadź “Gena” Drahun
253 diagrams, 12 June 2015
“This collection started with 12
diagrams presented at the first “UX
Russia” conference in 2007. Now there
are more than 2...
BEFORE UX
Tom Stewart, 1976
http://www.system-concepts.com/articles/usability-articles/2008/usability-or-user-exp
Elizabeth B.-N. Sanders, 1992
“For products to be successful in
the 1990s, they will need to meet
customer needs simultane...
TRIANGLE
Larry Keely, 1999 or earlier
http://www.cooper.com/category/strategy/page/3/
 Eric Armstrong, 2000
http://www.treelight.com/startup/TetrahedralModel.html
Karen McGrane, 2009
http://www.slideshare.net/KMcGrane/week-1-ixd-history-course-overview
Christina Wodtke, 2013
http://www.eleganthack.com/a-simple-model-for-user-experience-design/
UX STOOL
Donald Norman, 1998
Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
Michael Cummings, 2010
Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
http://uxdesign.com/ux-defined
Unix Design Office, 2012
http://www.unix-d.co.jp/en/ux/103.shtml
http://www.unix-d.co.jp/en/ux/102.shtml
VENN DIAGRAM
Paul Lasseau, 1980
Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design
Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.h
Cagan & Vogel, 2001
Creating Breakthrough Products: Innovation from Product Planning to Program
Approval , Jonathan Cagan ...
Louis Rosenfeld & Jess McMullin,
2001
http://louisrosenfeld.com/home/bloug_archive/000024.html
Jess McMullin, 2002 - 2003
http://boxesandarrows.com/searching-for-the-center-of-design/
Jim Euchner, 2003
http://www.peterme.com/archives/week_2003_10_19.html
Peter Morville, 2004
http://semanticstudios.com/publications/semantics/000029.php
Alan Cooper, 2006
Alan Cooper, ‘About Face 3’, Wiley, 2006
David Armano, 2007
http://darmano.typepad.com/logic_emotion/2007/02/meet_ed_experie.html
Joe Lamantia, 2008
http://www.uxmatters.com/mt/archives/2008/04/designing-ethical-experiences-som
Trevor van Gorp, 2009
http://boxesandarrows.com/emotional-design-with-a-c-t-part-2/
Jesse James Garrett, 2009
http://www.peterme.com/2012/09/04/reframing-ux-design/
Oliver Reichenstein, iA, 2009
http://www.flickr
/
http://ia.net/blog/
http://cloudfront6
Jeremy Johnson, 2009
http://www.slideshare.net/jeremy/2010-and-beyond
Erik Flowers, 2011
http://www.helloerik.com/treatise-on-user-experience-design-part-1
Oliver King, 2011
https://vimeo.com/23582440
Flow Bohl, 2012
http://www.79er.com/blog/articles/The-value-of-UX-design--6-principles.php /
Maria Cordell, 2012
http://www.slideshare.net/AdaptivePath/two-brains-ux-week-2012
Bill Welch, 2013
http://www.medicaldesignbriefs.com/component/content/article/16536/
Michael Allenberg, 2013
http://onespring.net/user-experience/achieving-the-ideal-end-user-product-experience/
Christina Wodtke, 2013
https://twitter.com/cwodtke/status/387671260538228736/photo/1/large
Kary Bodine, 2013
http://blogs.forrester.com/kerry_bodine/13-10-04 how_does_service_design_relate_to_
Rob Millar, 2013
based on Kary Bodine
http://experiencezen.com/why-service-design-cx-and-ux-are-all-part-of-a-bigger-cust
Andrew Sikorskiy, 2014
based on Kary Bodine & Rob Millar
http://www.slideshare.net/atermath/sikorskiy-ux-future
Setphen Fishman, 2014
based on Kary Bodine
http://www.cmswire.com/cms/customer-experience/an-experience-design-primer-serv
Cathy Wang, 2014
http://www.slideshare.net/cathycracks/crafting-experience-strategy
Corey Stern, 2014
http://uxmag.com/articles/cubi-a-user-experience-model-for-project-success
UX ICEBERG
Peter Morville, 2000
http://argus-acia.com/acia_event/morville_session.html
Dick Berry, IBM, 2000
http://www.ibm.com/developerworks/library/w-berry/
Trevor van Gorp, 2007
http://www.slideshare.net/trevor.vangorp/ux-iceberg1
?, 2013 (?)
http://www.business2community.com/content-marketing/good-content-tip-iceberg-06
UX HONEYCOMB
Jesse James Garrett, 2003
http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams/
Megan Ellinger, 2013
http://failforward.wordpress.com/2013/11/23/i_am_back/
Peter Morville, 2004
http://semanticstudios.com/publications/semantics/000029.php
James Melzer, 2005
http://jamesmelzer.com/morville-facets.html
Peter Morville, 2007
http://findability.org/archives/000184.php
Gene Smith, 2007
http://nform.com/publications/social-software-building-block
Paul Veugen, 2010
http://www.usefulusability.com/interview-paul-veugen-founder-of-usabilla/
UX CYCLE,
JOURNEY
Joseph Campbell, 1949
Campbell, Joseph. The Hero with a Thousand Faces. Princeton: Princeton
University Press, 1949
Izac Ross, 2015
Based on Joseph Campbell
http://www.slideshare.net/zaic/narrative-as-prototype-41077846
Stuart Pugh, 1990
Total Design: Integrated Methods for Successful Product Engineering,
Stuart Pugh, Prentice Hall, 1990
Louis Rosenfeld, Jess McMullin, 2002
UPA/ UXPA, 200?
https://uxpa.org/resources/about-ux
Jess McMullin, 2003 - 2004
http://nform.com/files/experience_cycle.pdf
Magnus Revang, 2007
http://userexperienceproject.blogspot.com/2007/02/restructuring-user-experience-
Magnus Revang, 2007
http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html
Peter Boersma, 2009
Akendi, before 2011
http://www.akendi.com/process/end-to-end-experience-lifecycle/
Akendi, 2014
http://www.akendi.com/process/end-to-end-experience-lifecycle/
Elizabeth Bacon, 2009- 2013
http://en.dailysocial.net/post/guest-post-who-participates-in-ux
http://kimpearson.net/?p=1339
Elizabeth Bacon, 2009- 2013
http://elizabethbacon.com/fields-of-user-experience-sundial-model/fields-of-user-exper
Gray Holland, 2013
http://www.grayholland.com/experience-chain//
Gray Holland, 2013
http://www.grayholland.com/experience-chain//
Holger Maassen, 2013
http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
Holger Maassen, 2013
http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
Dave Gray, 2014 (UX Humor)
http://www.slideshare.net/dgray_xplane/ux-framework-30493584
Izac Ross, 2015
http://izacross.com/lux/Neck_Down_Designing_Liz_Burrow_Izac_Ross.pdf
UX UMBRELLA
Peter Boersma, 2004 (“UX
Comb”)
http://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
Nathaniel Davis, 2011-2013
http://www.methodbrain.com/dsia/resource/ux-design-practice-verticals.cfm
Kimmy Paluch, 2006
http://www.montparnas.com/articles/what-is-user-experience-design/
UX Net, 2005
http://uxnet.org/devcon.html 
Dan Willis, 2011
http://www.slideshare.net/uxcrank/the-ux-umbrella
UX PYRAMID
Elizabeth B.-N. Sanders, 1992
Elizabeth B.-N. Sanders, Converging Perspectives: Product
Development. Research for the1990s...
Richard Buchanan, 1992 - 1998
http://www.ida.liu.se/~steho/und/viskult/468816.pdf
Buchanan, R. 1998. Branzi’s dilemma: des...
Donald Norman, 1998
Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
Lyndon Cereo, 2001 (2009?)
http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
BJ Fogg, 2003
http://www.bjfogg.com/
Hancock, Pepe & Murphy , 2005
http://www.slideshare.net/laurenlmurphy/hedonomics/
Stephen Anderson, 2006
http://www.poetpainter.com/thoughts/file_download/11
James Rait, 2006 - 2008
http://ic-pod.typepad.com/design_at_the_edge/2008/04/design-pyramid.html
Kathy Sierra, 2007
http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_afte.ht
Bryan Eisenberg, 2007
http://www.clickz.com/clickz/column/1695595/conversion-rate-optimization-upside-do
Antony Tseng, 2010
http://uxmovement.com/thinking/are-you-meeting-the-user-experience-hierarchy-of-needs/
Stephen Bradley, 2010
http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/
Samuel Ericson, 2010
http://blog.samuelericson.com/2010/07/a-company-ux-maturity-model/
* Version with the higher resoluti...
David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
* ...
David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
http://www.adaptivepath.com/ideas/a-model-for-ux-career-growth/
Will Evans, Leah Buley, 2010
based on Sherwin & Maguire
Stefan Klocek, 2012
http://uxdesign.smashingmagazine.com/2012/09/27/fixing-broken-user-experience/
Andrew Wright, 2013
http://nform.com/blog/2013/05/user-experience-debt
Stefanie Russo, 2013
http://ithinkidesign.wordpress.com/2013/03/26/design-wars/
Augie Ray , 2015
http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
Augie Ray , 2015
http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
EULER DIAGRAM
Chalis Hodge, 2001
http://www.challishodge.com/models_edequation.html
Nathan Shedroff, 2004
Holger Maasen, 2006
http://boxesandarrows.com/ux-design-planning-not-one-man-show/
Dan Saffer, 2006
Dan Saffer, 2008
http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
Dan Saffer, 2009
http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
David Maluof / David Heller, 2009
http://www.slideshare.net/dmalouf/designing-ajax-other-rich-internet-applications/
Envis Precisely GMBH,, 2009
based on Dan Saffer
Berkeley, 2011
http://inews.berkeley.edu/articles/Apr-May2011/BA-UX
Peter Merholz, 2012
http://www.peterme.com/2012/09/
“UX design isn’t all of those disciplines. UX design is
not design-as-...
ITGM20 for Wikipedia, 2012
http://en.wikipedia.org/wiki/Interactive_design
http://visual.ly/discipline
Envis Precisely GMBH, based on
Dan Saffer, 2013
Brainmates, 2013
http://www.slideshare.net/brainmates/customer-research-briefly-explained
LAYERS OF UX
Stuart Pugh, 1990
Total Design: Integrated Methods for Successful Product Engineering,
Scott McCloud, 1994
Understanding Comics: The Invisible Art, Scott McCloud, HarperCollins, 1994
Jesse James Garrett, 2000
http://www.jjg.net/elements/pdf/elements_ch02.pdf
Jesse James Garrett, 2000
http://www.jjg.net/elements/pdf/elements.pdf
Bob Baxley, 2003
George Olsen, 2003
http://boxesandarrows.com/files/banda/expanding_the_approaches_to_user_expe
Mark Retting, 2003 - 2004
http://www.slideshare.net/mrettig/interaction-design-history
Dmitry Pavlov, 2007
Michael Cummings, 1999 -2010
http://uxdesign.com/ux-defined
Helge Tennø , 2010
http://www.180360720.no/index.php/archive/design-and-identity-part-3-identities/
Luis Correa, 2009
http://luiscorrea.wordpress.com/2010/03/31/comunicabilidad-paradigma-de-la-interac
David Shervin & David Conrad, 2010
http://changeorder.typepad.com/files/elementsofdesignstudioexperience_v1.pdf
http://www.upf.edu/hipertextnet/en/numero-11/website_design.html
Cristòfol Rovira, Mari Marcos, 2013
http://www.upf.edu/hipertextnet/en/numero-11/website_design.html
Bob Royce and Dan Klyn, 2013
UX RAINBOW
Richard Dalton, 2007
http://mauvyrusset.files.wordpress.com/2007/06/rainbowplanes-6-15-2007.pdf
Jess McMullin, 2007
UX CIRCLES
Cure.at (?), 2005 or earlier (?)
http://www.cure.at/userexperience
Christian Rohrer, NNg, 2008
http://www.youtube.com/watch?v=m9wZrQ6DxgY
James Kelway, 2012
http://userpathways.com/2012/01/six-circles-an-experience-design-framework/
CUBE / 3D SPACE
Nathan Shedroff, 1994
http://www.nathan.com/thoughts/unified/18.html
Richard Buchanan, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.h
Michael Zuschlag, 2010
http://www.zuschlogin.com/?p=149
FUNNEL,
DIAMOND
John Chris Jones, 1970 (adapted)
http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to-business-m
http:/...
Paul Lasseau, 1980
Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
Stuart Pugh, 1990
Total Design: Integrated Methods for Successful Product Engineering,
Stuart Pugh, Prentice Hall, 1990
Tim Brennan, ~1990
http://www.dubberly.com/articles/how-do-you-design.html
UK Design Council, 2005
http://www.designcouncil.org.uk/designprocess
Damien Newman, before 2006
http://v2.centralstory.com/about/squiggle/
Bill Buxton, 2007,
based on Pugh, 1990
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Des...
Bill Buxton, 2007
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann,...
IDEO, 2009
http://www.ideo.com/work/human-centered-design-toolkit/
Akendi, 2009
http://www.slideshare.net/adubidada/akendi-usability-design/
Oliver King, 2010
http://www.slideshare.net/Emerce/edau2010-oliver-king
Windahl Finnegan, 2011
http://windahl.com/2011/04/ux-and-the-agile-process/
David Carr, 2012
http://www.slideshare.net/djc1805/what-is-ux-14166125
David Carr, 2012
http://www.slideshare.net/djc1805/what-is-ux-14166125
David Carr, 2012
http://www.slideshare.net/djc1805/what-is-ux-14166125
Peter Merholz, 2013
http://www.peterme.com/2013/09/26/the-double-diamond-model-of-product-definitio
Christina Li, 2013
Basic proposition
requirements
Quant/ Qual
User testing
Workstreams
Planning
User testing
http://ii-wor...
IDEO, 2013 (?)
http://designthinkingforeducators.com/toolkit/
Chuck Mallott, 2013
http://www.slideshare.net/chuckmallott/ux-platform14
Austin Govella, 2014
based on Newman, 2006
http://www.agux.co/blog/information-architecture-in-the-design-and-development-p
Alex Osterwalder, 2015
based on Newman, 2006
https://twitter.com/AlexOsterwalder/status/553077073364140032/photo/1
UX MATURITY
Philip B. Crosby, 1979
Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1
http://www.qualityandproduc...
Conner, D.R. and Patterson, R.B.,1982
Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational
Change...
Watts Humpreyared, 1988
http://www.sei.cmu.edu/reports/87tr011.pdf
http://classes.bus.oregonstate.edu/fall-07/ba371/sdlc.h...
Jared Spool, 1997 - 2007
http://www.uie.com/articles/market_maturity/
Stage Users Want UX Focus Developers
Focus on
1 Tech...
Jonathon Earthy, 1998
http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/usability-maturity-m
Danish Design Center, 2003 - 2007
http://www.seeplatform.eu/casestudies/Design%20Ladder
Eric Schaefer, HFI, 2004
Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide.
Addison Wesley:...
Adaptive Path, 2004
http://www.adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf
Jess McMullin, 2005
Jacob Nielsen, 2006
UX Maturity Stage Featuring Time to next
stage
1: Hostility Developers simply don't want to hear about...
Jacob Nielsen, 2013
https://www.youtube.com/watch?v=sELOUAmFHjA
Stage 7: User-Driven Corporation - 40 years
Stage 6: Integrated UCD - 20 years
Stage 5: Systematic Process - 13 years
Stag...
Bruce Temkin, 2008
http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journ
Jess McMullin, 2008 - 2009
Sabine Juninger, 2009
Junginger, S. Design in the organization: Parts and wholes. Design Research
Journal, 2, 9 (2009), Sw...
Renato Feijó, 2010
http://johnnyholland.org/2010/04/planning-your-ux-strategy/
Johan Berndtsson, 2014
http://
www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur-du-tar-dig-till-nasta
251 people surv...
Sean van Tyne, 2010
http://www.usabilityprofessionals.org/uxmagazine/corporate_ux_maturity/
HIMSS, 2011
http://himss.files.cms-plus.com/2013-HIMSS-Usability-Maturity-Model.pdf/
Scott Pewles, 2011
http://info.macadamian.com/rs/macadamian/images/MAC-UX-Competitive-Advanta
Tomer Sharon, 2012
http://www.uxmatters.com/mt/archives/2012/02/dealing-with-difficult-people-team
Normal Models, 2012
http://www.normalmodes.com/blog/wp-content/uploads/2012/07/normalmodes-ux-
Rich Buttiglieri, 2012
http://www.slideshare.net/UPABoston/ux-maturity-modelbuttiglieri
Yury Vetrov, 2013
http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1-matur
Forrester Research, 2014
http://blogs.forrester.com/sam_stern/14-04-17-5_steps_to_create_and_sustain_custome
Level1
Level2
Level3
Level4
Level5
Level1
Level2
Level3
Level4
Level5
Gena Drahun, 2015
The Wicked Truth about
It is not l...
UX PROCESS
Tom Stewart, ISO-13407, 1999
ISO (1999). ISO 13407: Human-centred design processes for interactive systems.
Geneva: Intern...
David Travis, 2002
http://www.userfocus.co.uk/articles/ux-design-model.html
UPA, 2000
http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
Bill Buxton, 2007
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann,...
Todd Zaki Warfel, 2009
Warfel, Todd Zaki. 2009. Prototyping: A Practitioner’s Guide. New York: Rosenfeld
Media.
Matt Donahue, 2010
http://blog.tallan.com/2010/09/01/the-ux-process/
Ben Melbourne, 2011
http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui-devel
/
Jay Morgan, 2011
http://www.slideshare.net/jaytheia/winning-biginux-decisionmakingproblemsolvingin
Jay Morgan, 2011
http://www.slideshare.net/jaytheia/winning-biginux-decisionmakingproblemsolvingin
Akendi, 2014
http://akendi.com/blog/ux-process/
DNA, 200x
http://www.thedna.co.kr/
http://www.hbsconsult.com/services/user-experience-design/
HBSC, 200x
AGILE/ LEAN UX
Desirée Sy, 2005
http://upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf
Kathy Sierra, 2007
http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_afte.ht
Jeff Patton, 2008
http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
Jeff Patton, 2008
http://agileproductdesign.com/blog/user_experience_relevance.html
Matt Donahue, 2010
http://blog.tallan.com/2010/09/01/agile-user-experience-design/
Ben Melbourne, 2011
http://asinthecity.com/2011/07/19/prototypes-arent-a-deliverable-theyre-a-communic
Ben Melbourne, 2011
http://asinthecity.com/2011/11/04/the-recipe-for-agile-ux-success/
Anders Ramsay, 2012
http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux//
Bill Scott, 2012
http://looksgoodworkswell.blogspot.com/2012/10/lean-ux-agile-development-rationali
/
JB Brown, 2012
http://secure.nordstrominnovationlab.com/pages/our_process_told_as_our_team_s_tim
Andrew Wright, 2013
http://nform.com/blog/2013/02/when-to-apply-ux-effort-in-agi-1
Craig Brown, 2013
http://www.betterprojects.net/2013/03/the-boring-ux-and-agile-discussion.html
Dave Landis, 2014
based on JB Brown, 2012
http://lithespeed.com/lean-ux-dont-part-1-3-2/
Dave Landis, 2014
http://lithespeed.com/lean-ux-dont-part-1-3-2/
VALUE
PROGRESSION
B. Joseph Pine II, James H.
Glimore,1998
http://hbr.org/1998/07/welcome-to-the-experience-economy/
Tim Brown, IDEO,2003
http://www.peterme.com/archives/week_2003_10_19.html/
B. Joseph Pine II, James H. Glimore,
2011
http://www.emeraldinsight.com/content_images/fig/2610420104001.png
Sam Hill, 2012
http://panstudio.co.uk/2012/06/experience-identity-ideology/
DESIGN
RESEARH
Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tool
• “…Market res...
Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools
Liz Sanders, 2006
http://www.masternewmedia.org/interface_and_navigation_design/design-research/sta
Liz Sanders, 2008
http://www.dubberly.com/articles/an-evolving-map-of-design-practice-and-design-resea
Christian Rohrer, 2008
http://www.nngroup.com/articles/which-ux-research-methods/
Christian Rohrer, 2014
http://www.nngroup.com/articles/which-ux-research-methods/
Ond ej Válka, 2010ř
http://valka.info/notes/2010/01/web-site-design-process-techniques/
Jonathan Strohl, 2012
http://www.forsmarshgroup.com/index.php/blog/post/the-importance-of-eye-tracking-in
Alan Cooper, 2014
Kickoff Meeting
Literature Review
Product, Prototype
And Competitive Audits
Stakeholder Interviews
SME I...
INNOVATION
Tim Brown, IDEO, 2009
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, H...
Roberto Verganti, 2009
Verganti, R. (2009). Design-driven innovation: changing the rules of competition by
radically innov...
IDEO, 2010 - 2011
http://www.ideo.com/images/uploads/hcd_toolkit/HCD_DELIVER_PDF_WEB_opt.pdf
Don Norman, Roberto Verganti, 2012
http://jnd.org/dn.mss/Norman%20%26%20Verganti.%20Design%20Research
%20%26%20Innovation-...
Jim Kalbach, 2012
http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-
four-zones-of-innovation/...
OTHER
Richard Buchnanan, 1998
http://www.ida.liu.se/~steho/und/viskult/468816.pdf
Buchanan, R. 1998. Branzi’s dilemma: design in...
Chalis Hodge, 2001
http://3.bp.blogspot.com/-
7J0tM_FyUrg/T3RgU3HhyII/AAAAAAAAB7s/8cYSHtFzjUk/s1600/all-
disciplines_chall...
B. Joseph Pine II, James H. Glimore1998
http://hbr.org/1998/07/welcome-to-the-experience-economy/
To Sense To Learn
To Be ...
Unix-D, 2005
http://www.unix-d.co.jp/en/ux/105.shtml
Luke Wroblewski, 2004
http://www.lukew.com/ff/entry.asp?121
Javier Cañada, 2004
http://www.terremoto.net/uxcosmos/UX_cosmos_javier_canada.pdf
Nico Nyman, 2005
http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/
Dirk Knemeyer, 2004
Nico Nyman, 2006
http://www.nnyman.com/personal/2006/03/03/definition-of-user-
experience-second-version/
http://jeremyjohnsononline.com/2006/08/25/explaining-user-experience/
Jeremy Johnson, 2006
Dirk Knemeyer, 2006
http://www.uxmatters.com/mt/archives/2006/12/applied-empathy-a-design-
framework-for-meeting-human-nee...
Luke Wroblewski, 2006
David Armano, 2006-2007
http://darmano.typepad.com/logic_emotion/2006/09/user_experience.html
David Armano, 2007
http://darmano.typepad.com/logic_emotion/2007/06/agency-ecosyste.html
Ardelius, 2007
Holger Maasen, 2006
http://boxesandarrows.com/ux-design-planning-not-one-man-show/
Flow of Experience in Time
Klaus Silberbauer , 2009
260
Lyndon Cereo, 2009 (?)
261
http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
Info-Design, 2010 (?)
262
http://www.info-design.net/laborbuch/2010/10/user-experience/
Stephen Anderson, 2011
263
http://uxmag.com/articles/towards-an-ethics-of-persuasion/
Ethics of UX
Cloudforest Design, 2012
http://cloudforest.tumblr.com/image/15189047661
Dave Malouf, 2012
http://www.core77.com/blog/conferences/ixda_interaction12_preview_state_of_inte
raction_design_diverging...
Chris Risdon, 2011- 2012
http://www.slideshare.net/livebysatellite/web-visions-portland2012ss
Peter Merholz, 2012
http://www.peterme.com/2012/09/ http://vimeo.com/52634329
“UX as Movie Director.”
Jared Spool, 2012
http://www.slideshare.net/jmspool/mobile-ux-in-the-eye-of-the-perfect-storm-r2-1-up
Rian van der Merwe, 2012
http://www.elezea.com/2012/04/definition-user-experience-design/
Aaaron Housain, 2012
http://designingforexperience.com/2012/11/13/the-three-lenses-of-innovation-cx-ux/
Aaaron Housain, 2013
http://designingforexperience.com/2013/01/28/why-ux-and-cx-have-
to-relate-to-organizational-change-e...
Bruce Tognazzini, 2013
http://asktog.com/atc/the-third-user/
Anatoli Kostin, 2014
http://files.runet-
id.com/2014/userexperience/presentations/23oct.userexperience14-1--kostin.pdf
Christina Li, 2013
http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
Korhan Buyukdemirci, 2014
http://www.ixonos.com/news-blogs/blog/design-blog/business-design-and-some-
drinks-we-hosted-ser...
Hang Guo, 2015
http://www.uxmatters.com/mt/archives/2015/04/when-change-is-
constant-a-spiral-ux-design-model.php
Hienadź Drahun
@HDrahun
Hienadz.drahun
hienadzdrahun
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Visual Definitions of User Experience

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This constantly growing collection started with 12 diagrams presented at the first “UX Russia” conference in 2007. Now there are more than 200.

My goal is not to collect all the diagrams but rather to present the diversity, conceptual evolution, relation with the other disciplines.”

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  1. 1. Visual Definitions of User Experience Collected by Hienadź “Gena” Drahun 253 diagrams, 12 June 2015
  2. 2. “This collection started with 12 diagrams presented at the first “UX Russia” conference in 2007. Now there are more than 200. The goal is not to collect all the diagrams but rather to present the diversity, evolution of UX as a concept, relations with the other disciplines.”
  3. 3. BEFORE UX
  4. 4. Tom Stewart, 1976 http://www.system-concepts.com/articles/usability-articles/2008/usability-or-user-exp
  5. 5. Elizabeth B.-N. Sanders, 1992 “For products to be successful in the 1990s, they will need to meet customer needs simultaneously from three perspectives: usefulness, usability and desirability” Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the 1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  6. 6. TRIANGLE
  7. 7. Larry Keely, 1999 or earlier http://www.cooper.com/category/strategy/page/3/
  8. 8.  Eric Armstrong, 2000 http://www.treelight.com/startup/TetrahedralModel.html
  9. 9. Karen McGrane, 2009 http://www.slideshare.net/KMcGrane/week-1-ixd-history-course-overview
  10. 10. Christina Wodtke, 2013 http://www.eleganthack.com/a-simple-model-for-user-experience-design/
  11. 11. UX STOOL
  12. 12. Donald Norman, 1998 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  13. 13. Michael Cummings, 2010 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998 http://uxdesign.com/ux-defined
  14. 14. Unix Design Office, 2012 http://www.unix-d.co.jp/en/ux/103.shtml http://www.unix-d.co.jp/en/ux/102.shtml
  15. 15. VENN DIAGRAM
  16. 16. Paul Lasseau, 1980 Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  17. 17. Alan Cooper, 2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design
  18. 18. Alan Cooper, 2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.h
  19. 19. Cagan & Vogel, 2001 Creating Breakthrough Products: Innovation from Product Planning to Program Approval , Jonathan Cagan Craig Vogel, Financial Times Press, 2001
  20. 20. Louis Rosenfeld & Jess McMullin, 2001 http://louisrosenfeld.com/home/bloug_archive/000024.html
  21. 21. Jess McMullin, 2002 - 2003 http://boxesandarrows.com/searching-for-the-center-of-design/
  22. 22. Jim Euchner, 2003 http://www.peterme.com/archives/week_2003_10_19.html
  23. 23. Peter Morville, 2004 http://semanticstudios.com/publications/semantics/000029.php
  24. 24. Alan Cooper, 2006 Alan Cooper, ‘About Face 3’, Wiley, 2006
  25. 25. David Armano, 2007 http://darmano.typepad.com/logic_emotion/2007/02/meet_ed_experie.html
  26. 26. Joe Lamantia, 2008 http://www.uxmatters.com/mt/archives/2008/04/designing-ethical-experiences-som
  27. 27. Trevor van Gorp, 2009 http://boxesandarrows.com/emotional-design-with-a-c-t-part-2/
  28. 28. Jesse James Garrett, 2009 http://www.peterme.com/2012/09/04/reframing-ux-design/
  29. 29. Oliver Reichenstein, iA, 2009 http://www.flickr / http://ia.net/blog/ http://cloudfront6
  30. 30. Jeremy Johnson, 2009 http://www.slideshare.net/jeremy/2010-and-beyond
  31. 31. Erik Flowers, 2011 http://www.helloerik.com/treatise-on-user-experience-design-part-1
  32. 32. Oliver King, 2011 https://vimeo.com/23582440
  33. 33. Flow Bohl, 2012 http://www.79er.com/blog/articles/The-value-of-UX-design--6-principles.php /
  34. 34. Maria Cordell, 2012 http://www.slideshare.net/AdaptivePath/two-brains-ux-week-2012
  35. 35. Bill Welch, 2013 http://www.medicaldesignbriefs.com/component/content/article/16536/
  36. 36. Michael Allenberg, 2013 http://onespring.net/user-experience/achieving-the-ideal-end-user-product-experience/
  37. 37. Christina Wodtke, 2013 https://twitter.com/cwodtke/status/387671260538228736/photo/1/large
  38. 38. Kary Bodine, 2013 http://blogs.forrester.com/kerry_bodine/13-10-04 how_does_service_design_relate_to_
  39. 39. Rob Millar, 2013 based on Kary Bodine http://experiencezen.com/why-service-design-cx-and-ux-are-all-part-of-a-bigger-cust
  40. 40. Andrew Sikorskiy, 2014 based on Kary Bodine & Rob Millar http://www.slideshare.net/atermath/sikorskiy-ux-future
  41. 41. Setphen Fishman, 2014 based on Kary Bodine http://www.cmswire.com/cms/customer-experience/an-experience-design-primer-serv
  42. 42. Cathy Wang, 2014 http://www.slideshare.net/cathycracks/crafting-experience-strategy
  43. 43. Corey Stern, 2014 http://uxmag.com/articles/cubi-a-user-experience-model-for-project-success
  44. 44. UX ICEBERG
  45. 45. Peter Morville, 2000 http://argus-acia.com/acia_event/morville_session.html
  46. 46. Dick Berry, IBM, 2000 http://www.ibm.com/developerworks/library/w-berry/
  47. 47. Trevor van Gorp, 2007 http://www.slideshare.net/trevor.vangorp/ux-iceberg1
  48. 48. ?, 2013 (?) http://www.business2community.com/content-marketing/good-content-tip-iceberg-06
  49. 49. UX HONEYCOMB
  50. 50. Jesse James Garrett, 2003 http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams/
  51. 51. Megan Ellinger, 2013 http://failforward.wordpress.com/2013/11/23/i_am_back/
  52. 52. Peter Morville, 2004 http://semanticstudios.com/publications/semantics/000029.php
  53. 53. James Melzer, 2005 http://jamesmelzer.com/morville-facets.html
  54. 54. Peter Morville, 2007 http://findability.org/archives/000184.php
  55. 55. Gene Smith, 2007 http://nform.com/publications/social-software-building-block
  56. 56. Paul Veugen, 2010 http://www.usefulusability.com/interview-paul-veugen-founder-of-usabilla/
  57. 57. UX CYCLE, JOURNEY
  58. 58. Joseph Campbell, 1949 Campbell, Joseph. The Hero with a Thousand Faces. Princeton: Princeton University Press, 1949
  59. 59. Izac Ross, 2015 Based on Joseph Campbell http://www.slideshare.net/zaic/narrative-as-prototype-41077846
  60. 60. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  61. 61. Louis Rosenfeld, Jess McMullin, 2002
  62. 62. UPA/ UXPA, 200? https://uxpa.org/resources/about-ux
  63. 63. Jess McMullin, 2003 - 2004 http://nform.com/files/experience_cycle.pdf
  64. 64. Magnus Revang, 2007 http://userexperienceproject.blogspot.com/2007/02/restructuring-user-experience-
  65. 65. Magnus Revang, 2007 http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html
  66. 66. Peter Boersma, 2009
  67. 67. Akendi, before 2011 http://www.akendi.com/process/end-to-end-experience-lifecycle/
  68. 68. Akendi, 2014 http://www.akendi.com/process/end-to-end-experience-lifecycle/
  69. 69. Elizabeth Bacon, 2009- 2013 http://en.dailysocial.net/post/guest-post-who-participates-in-ux http://kimpearson.net/?p=1339
  70. 70. Elizabeth Bacon, 2009- 2013 http://elizabethbacon.com/fields-of-user-experience-sundial-model/fields-of-user-exper
  71. 71. Gray Holland, 2013 http://www.grayholland.com/experience-chain//
  72. 72. Gray Holland, 2013 http://www.grayholland.com/experience-chain//
  73. 73. Holger Maassen, 2013 http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  74. 74. Holger Maassen, 2013 http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html
  75. 75. Dave Gray, 2014 (UX Humor) http://www.slideshare.net/dgray_xplane/ux-framework-30493584
  76. 76. Izac Ross, 2015 http://izacross.com/lux/Neck_Down_Designing_Liz_Burrow_Izac_Ross.pdf
  77. 77. UX UMBRELLA
  78. 78. Peter Boersma, 2004 (“UX Comb”) http://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
  79. 79. Nathaniel Davis, 2011-2013 http://www.methodbrain.com/dsia/resource/ux-design-practice-verticals.cfm
  80. 80. Kimmy Paluch, 2006 http://www.montparnas.com/articles/what-is-user-experience-design/
  81. 81. UX Net, 2005 http://uxnet.org/devcon.html 
  82. 82. Dan Willis, 2011 http://www.slideshare.net/uxcrank/the-ux-umbrella
  83. 83. UX PYRAMID
  84. 84. Elizabeth B.-N. Sanders, 1992 Elizabeth B.-N. Sanders, Converging Perspectives: Product Development. Research for the1990s. Design Management Journal, Volume 3, Issue 4, Fall 1992
  85. 85. Richard Buchanan, 1992 - 1998 http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20. http://www.jstor.org/stable/1511637  Richard Buchanan, Wicked Problems in Design Thinking, Design Issues  VIII, Number 2 Spring 1992
  86. 86. Donald Norman, 1998 Donald Norman, ‘The Invisible Computer’, The MIT Press, 1998
  87. 87. Lyndon Cereo, 2001 (2009?) http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
  88. 88. BJ Fogg, 2003 http://www.bjfogg.com/
  89. 89. Hancock, Pepe & Murphy , 2005 http://www.slideshare.net/laurenlmurphy/hedonomics/
  90. 90. Stephen Anderson, 2006 http://www.poetpainter.com/thoughts/file_download/11
  91. 91. James Rait, 2006 - 2008 http://ic-pod.typepad.com/design_at_the_edge/2008/04/design-pyramid.html
  92. 92. Kathy Sierra, 2007 http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_afte.ht
  93. 93. Bryan Eisenberg, 2007 http://www.clickz.com/clickz/column/1695595/conversion-rate-optimization-upside-do
  94. 94. Antony Tseng, 2010 http://uxmovement.com/thinking/are-you-meeting-the-user-experience-hierarchy-of-needs/
  95. 95. Stephen Bradley, 2010 http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/
  96. 96. Samuel Ericson, 2010 http://blog.samuelericson.com/2010/07/a-company-ux-maturity-model/ * Version with the higher resolution is currently unavailable.
  97. 97. David Sherwin, Justin Maguire, 2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership * Version with the higher resolution is currently unavailable.
  98. 98. David Sherwin, Justin Maguire, 2010 http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
  99. 99. http://www.adaptivepath.com/ideas/a-model-for-ux-career-growth/ Will Evans, Leah Buley, 2010 based on Sherwin & Maguire
  100. 100. Stefan Klocek, 2012 http://uxdesign.smashingmagazine.com/2012/09/27/fixing-broken-user-experience/
  101. 101. Andrew Wright, 2013 http://nform.com/blog/2013/05/user-experience-debt
  102. 102. Stefanie Russo, 2013 http://ithinkidesign.wordpress.com/2013/03/26/design-wars/
  103. 103. Augie Ray , 2015 http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  104. 104. Augie Ray , 2015 http://www.experiencetheblog.com/2015/03/the-cx-pyramid-why-most-customer.html
  105. 105. EULER DIAGRAM
  106. 106. Chalis Hodge, 2001 http://www.challishodge.com/models_edequation.html
  107. 107. Nathan Shedroff, 2004
  108. 108. Holger Maasen, 2006 http://boxesandarrows.com/ux-design-planning-not-one-man-show/
  109. 109. Dan Saffer, 2006
  110. 110. Dan Saffer, 2008 http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  111. 111. Dan Saffer, 2009 http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
  112. 112. David Maluof / David Heller, 2009 http://www.slideshare.net/dmalouf/designing-ajax-other-rich-internet-applications/
  113. 113. Envis Precisely GMBH,, 2009 based on Dan Saffer
  114. 114. Berkeley, 2011 http://inews.berkeley.edu/articles/Apr-May2011/BA-UX
  115. 115. Peter Merholz, 2012 http://www.peterme.com/2012/09/ “UX design isn’t all of those disciplines. UX design is not design-as-execution. UX design is what’s left.” http://vimeo.com/52634329
  116. 116. ITGM20 for Wikipedia, 2012 http://en.wikipedia.org/wiki/Interactive_design
  117. 117. http://visual.ly/discipline Envis Precisely GMBH, based on Dan Saffer, 2013
  118. 118. Brainmates, 2013 http://www.slideshare.net/brainmates/customer-research-briefly-explained
  119. 119. LAYERS OF UX
  120. 120. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering,
  121. 121. Scott McCloud, 1994 Understanding Comics: The Invisible Art, Scott McCloud, HarperCollins, 1994
  122. 122. Jesse James Garrett, 2000 http://www.jjg.net/elements/pdf/elements_ch02.pdf
  123. 123. Jesse James Garrett, 2000 http://www.jjg.net/elements/pdf/elements.pdf
  124. 124. Bob Baxley, 2003
  125. 125. George Olsen, 2003 http://boxesandarrows.com/files/banda/expanding_the_approaches_to_user_expe
  126. 126. Mark Retting, 2003 - 2004 http://www.slideshare.net/mrettig/interaction-design-history
  127. 127. Dmitry Pavlov, 2007
  128. 128. Michael Cummings, 1999 -2010 http://uxdesign.com/ux-defined
  129. 129. Helge Tennø , 2010 http://www.180360720.no/index.php/archive/design-and-identity-part-3-identities/
  130. 130. Luis Correa, 2009 http://luiscorrea.wordpress.com/2010/03/31/comunicabilidad-paradigma-de-la-interac
  131. 131. David Shervin & David Conrad, 2010 http://changeorder.typepad.com/files/elementsofdesignstudioexperience_v1.pdf
  132. 132. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Cristòfol Rovira, Mari Marcos, 2013
  133. 133. http://www.upf.edu/hipertextnet/en/numero-11/website_design.html Bob Royce and Dan Klyn, 2013
  134. 134. UX RAINBOW
  135. 135. Richard Dalton, 2007 http://mauvyrusset.files.wordpress.com/2007/06/rainbowplanes-6-15-2007.pdf
  136. 136. Jess McMullin, 2007
  137. 137. UX CIRCLES
  138. 138. Cure.at (?), 2005 or earlier (?) http://www.cure.at/userexperience
  139. 139. Christian Rohrer, NNg, 2008 http://www.youtube.com/watch?v=m9wZrQ6DxgY
  140. 140. James Kelway, 2012 http://userpathways.com/2012/01/six-circles-an-experience-design-framework/
  141. 141. CUBE / 3D SPACE
  142. 142. Nathan Shedroff, 1994 http://www.nathan.com/thoughts/unified/18.html
  143. 143. Richard Buchanan, 2001 or earlier http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.h
  144. 144. Michael Zuschlag, 2010 http://www.zuschlogin.com/?p=149
  145. 145. FUNNEL, DIAMOND
  146. 146. John Chris Jones, 1970 (adapted) http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to-business-m http://www.smsys.com/pub/dsgnmeth.pdf
  147. 147. Paul Lasseau, 1980 Paul Lasseau, Graphic Thinking for Designers & Architects, 1980
  148. 148. Stuart Pugh, 1990 Total Design: Integrated Methods for Successful Product Engineering, Stuart Pugh, Prentice Hall, 1990
  149. 149. Tim Brennan, ~1990 http://www.dubberly.com/articles/how-do-you-design.html
  150. 150. UK Design Council, 2005 http://www.designcouncil.org.uk/designprocess
  151. 151. Damien Newman, before 2006 http://v2.centralstory.com/about/squiggle/
  152. 152. Bill Buxton, 2007, based on Pugh, 1990 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  153. 153. Bill Buxton, 2007 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  154. 154. IDEO, 2009 http://www.ideo.com/work/human-centered-design-toolkit/
  155. 155. Akendi, 2009 http://www.slideshare.net/adubidada/akendi-usability-design/
  156. 156. Oliver King, 2010 http://www.slideshare.net/Emerce/edau2010-oliver-king
  157. 157. Windahl Finnegan, 2011 http://windahl.com/2011/04/ux-and-the-agile-process/
  158. 158. David Carr, 2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  159. 159. David Carr, 2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  160. 160. David Carr, 2012 http://www.slideshare.net/djc1805/what-is-ux-14166125
  161. 161. Peter Merholz, 2013 http://www.peterme.com/2013/09/26/the-double-diamond-model-of-product-definitio
  162. 162. Christina Li, 2013 Basic proposition requirements Quant/ Qual User testing Workstreams Planning User testing http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
  163. 163. IDEO, 2013 (?) http://designthinkingforeducators.com/toolkit/
  164. 164. Chuck Mallott, 2013 http://www.slideshare.net/chuckmallott/ux-platform14
  165. 165. Austin Govella, 2014 based on Newman, 2006 http://www.agux.co/blog/information-architecture-in-the-design-and-development-p
  166. 166. Alex Osterwalder, 2015 based on Newman, 2006 https://twitter.com/AlexOsterwalder/status/553077073364140032/photo/1
  167. 167. UX MATURITY
  168. 168. Philip B. Crosby, 1979 Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1 http://www.qualityandproducts.com/2012/07/09/crosbys-quality-management-maturity-grid/
  169. 169. Conner, D.R. and Patterson, R.B.,1982 Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational Change. Training and Development Journal, 36(4), 18-30. Dawson, S.J.N.D.
  170. 170. Watts Humpreyared, 1988 http://www.sei.cmu.edu/reports/87tr011.pdf http://classes.bus.oregonstate.edu/fall-07/ba371/sdlc.html Capability Maturity Model (CMM)
  171. 171. Jared Spool, 1997 - 2007 http://www.uie.com/articles/market_maturity/ Stage Users Want UX Focus Developers Focus on 1 Technology a.k.a. “Raw Iron” The basic capability Getting the technology working = The product works Technical issues and delivery 2 Features (a.k.a. “Checklist Battles”) The best set of features Getting the right features Adding features and fixing bugs 3 Experience (a.k.a “Productivity Wars”) To get their work done better and faster Getting the right experience = Easy to learn, fast, powerful Performance support, reducing technical support costs 4 Integration Transparency Lowest cost Integration into bigger experiences = The product is invisible Reducing costs or seeking new markets
  172. 172. Jonathon Earthy, 1998 http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/usability-maturity-m
  173. 173. Danish Design Center, 2003 - 2007 http://www.seeplatform.eu/casestudies/Design%20Ladder
  174. 174. Eric Schaefer, HFI, 2004 Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide. Addison Wesley: New York.
  175. 175. Adaptive Path, 2004 http://www.adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf
  176. 176. Jess McMullin, 2005
  177. 177. Jacob Nielsen, 2006 UX Maturity Stage Featuring Time to next stage 1: Hostility Developers simply don't want to hear about users or their needs Up to decades 2: Developer-Centered Design team relies on its own intuition 2-3 years 3: Skunkworks Guerilla user research or external usability experts 2-3 years 4: Dedicated Budget Usability is planned for 2-3 years 5: Managed Someone to think about usability across the organization 6-7 years 6: Systematic Process Tracking user experience quality 6-7 years 7: Integrated User- Centered Design Employing usability data to determine what company should build ~ 20 years 8: User-Driven Corporation Usability affects corporate strategy and activities beyond interface design ~40 years to get from start http://www.nngroup.com/articles/usability-maturity-stages-1-4/ http://www.nngroup.com/articles/usability-maturity-stages-5-8/
  178. 178. Jacob Nielsen, 2013 https://www.youtube.com/watch?v=sELOUAmFHjA
  179. 179. Stage 7: User-Driven Corporation - 40 years Stage 6: Integrated UCD - 20 years Stage 5: Systematic Process - 13 years Stage 4: Managed - 7 years Stage 3: Dedicated Budget - 4 years St age 2: Skunkworks- 2 years Stage 1: Developer-Centered Gena Drahun, 2015 based on Jacob Nielsen, 2006 Average time to reach UX Maturity, years Gena Drahun, 2015 based on Jacob Nielsen, 2006 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  180. 180. Bruce Temkin, 2008 http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journ
  181. 181. Jess McMullin, 2008 - 2009
  182. 182. Sabine Juninger, 2009 Junginger, S. Design in the organization: Parts and wholes. Design Research Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29. http://www.dubberly.com/articles/stevejobs.html
  183. 183. Renato Feijó, 2010 http://johnnyholland.org/2010/04/planning-your-ux-strategy/
  184. 184. Johan Berndtsson, 2014 http:// www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur-du-tar-dig-till-nasta 251 people surveyed in March, 2014 by #UXSWE in Sweden
  185. 185. Sean van Tyne, 2010 http://www.usabilityprofessionals.org/uxmagazine/corporate_ux_maturity/
  186. 186. HIMSS, 2011 http://himss.files.cms-plus.com/2013-HIMSS-Usability-Maturity-Model.pdf/
  187. 187. Scott Pewles, 2011 http://info.macadamian.com/rs/macadamian/images/MAC-UX-Competitive-Advanta
  188. 188. Tomer Sharon, 2012 http://www.uxmatters.com/mt/archives/2012/02/dealing-with-difficult-people-team
  189. 189. Normal Models, 2012 http://www.normalmodes.com/blog/wp-content/uploads/2012/07/normalmodes-ux-
  190. 190. Rich Buttiglieri, 2012 http://www.slideshare.net/UPABoston/ux-maturity-modelbuttiglieri
  191. 191. Yury Vetrov, 2013 http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1-matur
  192. 192. Forrester Research, 2014 http://blogs.forrester.com/sam_stern/14-04-17-5_steps_to_create_and_sustain_custome
  193. 193. Level1 Level2 Level3 Level4 Level5 Level1 Level2 Level3 Level4 Level5 Gena Drahun, 2015 The Wicked Truth about It is not linear, like this. It is exponential, like this. UX Maturity… Gena Drahun, 2015 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
  194. 194. UX PROCESS
  195. 195. Tom Stewart, ISO-13407, 1999 ISO (1999). ISO 13407: Human-centred design processes for interactive systems. Geneva: International Standards Organisation
  196. 196. David Travis, 2002 http://www.userfocus.co.uk/articles/ux-design-model.html
  197. 197. UPA, 2000 http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
  198. 198. Bill Buxton, 2007 Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 2007
  199. 199. Todd Zaki Warfel, 2009 Warfel, Todd Zaki. 2009. Prototyping: A Practitioner’s Guide. New York: Rosenfeld Media.
  200. 200. Matt Donahue, 2010 http://blog.tallan.com/2010/09/01/the-ux-process/
  201. 201. Ben Melbourne, 2011 http://asinthecity.com/2011/11/10/the-difference-between-a-ux-designer-and-ui-devel /
  202. 202. Jay Morgan, 2011 http://www.slideshare.net/jaytheia/winning-biginux-decisionmakingproblemsolvingin
  203. 203. Jay Morgan, 2011 http://www.slideshare.net/jaytheia/winning-biginux-decisionmakingproblemsolvingin
  204. 204. Akendi, 2014 http://akendi.com/blog/ux-process/
  205. 205. DNA, 200x http://www.thedna.co.kr/
  206. 206. http://www.hbsconsult.com/services/user-experience-design/ HBSC, 200x
  207. 207. AGILE/ LEAN UX
  208. 208. Desirée Sy, 2005 http://upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf
  209. 209. Kathy Sierra, 2007 http://headrush.typepad.com/creating_passionate_users/2007/01/what_comes_afte.ht
  210. 210. Jeff Patton, 2008 http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
  211. 211. Jeff Patton, 2008 http://agileproductdesign.com/blog/user_experience_relevance.html
  212. 212. Matt Donahue, 2010 http://blog.tallan.com/2010/09/01/agile-user-experience-design/
  213. 213. Ben Melbourne, 2011 http://asinthecity.com/2011/07/19/prototypes-arent-a-deliverable-theyre-a-communic
  214. 214. Ben Melbourne, 2011 http://asinthecity.com/2011/11/04/the-recipe-for-agile-ux-success/
  215. 215. Anders Ramsay, 2012 http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux//
  216. 216. Bill Scott, 2012 http://looksgoodworkswell.blogspot.com/2012/10/lean-ux-agile-development-rationali /
  217. 217. JB Brown, 2012 http://secure.nordstrominnovationlab.com/pages/our_process_told_as_our_team_s_tim
  218. 218. Andrew Wright, 2013 http://nform.com/blog/2013/02/when-to-apply-ux-effort-in-agi-1
  219. 219. Craig Brown, 2013 http://www.betterprojects.net/2013/03/the-boring-ux-and-agile-discussion.html
  220. 220. Dave Landis, 2014 based on JB Brown, 2012 http://lithespeed.com/lean-ux-dont-part-1-3-2/
  221. 221. Dave Landis, 2014 http://lithespeed.com/lean-ux-dont-part-1-3-2/
  222. 222. VALUE PROGRESSION
  223. 223. B. Joseph Pine II, James H. Glimore,1998 http://hbr.org/1998/07/welcome-to-the-experience-economy/
  224. 224. Tim Brown, IDEO,2003 http://www.peterme.com/archives/week_2003_10_19.html/
  225. 225. B. Joseph Pine II, James H. Glimore, 2011 http://www.emeraldinsight.com/content_images/fig/2610420104001.png
  226. 226. Sam Hill, 2012 http://panstudio.co.uk/2012/06/experience-identity-ideology/
  227. 227. DESIGN RESEARH
  228. 228. Elizabeth B.-N. Sanders, 1999 Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tool • “…Market research methods,…, have been focused more on what people say and think (through focus groups, interviews, and questionnaires).” • “… Design research methods were focused primarily on observational research (i.e., looking at what people do and use).” • “The new tools are focused on what people make, i.e., what they create… in expressing their thoughts, feelings and dreams.”
  229. 229. Elizabeth B.-N. Sanders, 1999 Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New Tools
  230. 230. Liz Sanders, 2006 http://www.masternewmedia.org/interface_and_navigation_design/design-research/sta
  231. 231. Liz Sanders, 2008 http://www.dubberly.com/articles/an-evolving-map-of-design-practice-and-design-resea
  232. 232. Christian Rohrer, 2008 http://www.nngroup.com/articles/which-ux-research-methods/
  233. 233. Christian Rohrer, 2014 http://www.nngroup.com/articles/which-ux-research-methods/
  234. 234. Ond ej Válka, 2010ř http://valka.info/notes/2010/01/web-site-design-process-techniques/
  235. 235. Jonathan Strohl, 2012 http://www.forsmarshgroup.com/index.php/blog/post/the-importance-of-eye-tracking-in
  236. 236. Alan Cooper, 2014 Kickoff Meeting Literature Review Product, Prototype And Competitive Audits Stakeholder Interviews SME Interviews* User and Customer Interviews & Observation About Face: The Essentials of Interaction Design, 4th Edition * Can be skipped for Consumer Products
  237. 237. INNOVATION
  238. 238. Tim Brown, IDEO, 2009 Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Business, 2009
  239. 239. Roberto Verganti, 2009 Verganti, R. (2009). Design-driven innovation: changing the rules of competition by radically innovating what things mean. Boston, MA: Harvard Business Press. http://www.designdriveninnovation.com
  240. 240. IDEO, 2010 - 2011 http://www.ideo.com/images/uploads/hcd_toolkit/HCD_DELIVER_PDF_WEB_opt.pdf
  241. 241. Don Norman, Roberto Verganti, 2012 http://jnd.org/dn.mss/Norman%20%26%20Verganti.%20Design%20Research %20%26%20Innovation-18%20Mar%202012.pdf
  242. 242. Jim Kalbach, 2012 http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation- four-zones-of-innovation/ http://experiencinginformation.wordpress.com/2012/07/29/incremental- innovation-is-underrated// 10% 20% 20% 50% Suggested distribution of resources
  243. 243. OTHER
  244. 244. Richard Buchnanan, 1998 http://www.ida.liu.se/~steho/und/viskult/468816.pdf Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture. Design Issues 14(1):3-20.
  245. 245. Chalis Hodge, 2001 http://3.bp.blogspot.com/- 7J0tM_FyUrg/T3RgU3HhyII/AAAAAAAAB7s/8cYSHtFzjUk/s1600/all- disciplines_challis-hodge.jpg
  246. 246. B. Joseph Pine II, James H. Glimore1998 http://hbr.org/1998/07/welcome-to-the-experience-economy/ To Sense To Learn To Be To Do
  247. 247. Unix-D, 2005 http://www.unix-d.co.jp/en/ux/105.shtml
  248. 248. Luke Wroblewski, 2004 http://www.lukew.com/ff/entry.asp?121
  249. 249. Javier Cañada, 2004 http://www.terremoto.net/uxcosmos/UX_cosmos_javier_canada.pdf
  250. 250. Nico Nyman, 2005 http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/
  251. 251. Dirk Knemeyer, 2004
  252. 252. Nico Nyman, 2006 http://www.nnyman.com/personal/2006/03/03/definition-of-user- experience-second-version/
  253. 253. http://jeremyjohnsononline.com/2006/08/25/explaining-user-experience/ Jeremy Johnson, 2006
  254. 254. Dirk Knemeyer, 2006 http://www.uxmatters.com/mt/archives/2006/12/applied-empathy-a-design- framework-for-meeting-human-needs-and-desires-1.php
  255. 255. Luke Wroblewski, 2006
  256. 256. David Armano, 2006-2007 http://darmano.typepad.com/logic_emotion/2006/09/user_experience.html
  257. 257. David Armano, 2007 http://darmano.typepad.com/logic_emotion/2007/06/agency-ecosyste.html
  258. 258. Ardelius, 2007
  259. 259. Holger Maasen, 2006 http://boxesandarrows.com/ux-design-planning-not-one-man-show/ Flow of Experience in Time
  260. 260. Klaus Silberbauer , 2009 260
  261. 261. Lyndon Cereo, 2009 (?) 261 http://www.slideshare.net/lycerejo/hierarchy-of-user-experience-needs
  262. 262. Info-Design, 2010 (?) 262 http://www.info-design.net/laborbuch/2010/10/user-experience/
  263. 263. Stephen Anderson, 2011 263 http://uxmag.com/articles/towards-an-ethics-of-persuasion/ Ethics of UX
  264. 264. Cloudforest Design, 2012 http://cloudforest.tumblr.com/image/15189047661
  265. 265. Dave Malouf, 2012 http://www.core77.com/blog/conferences/ixda_interaction12_preview_state_of_inte raction_design_diverging_by_david_malouf_21597.asp
  266. 266. Chris Risdon, 2011- 2012 http://www.slideshare.net/livebysatellite/web-visions-portland2012ss
  267. 267. Peter Merholz, 2012 http://www.peterme.com/2012/09/ http://vimeo.com/52634329 “UX as Movie Director.”
  268. 268. Jared Spool, 2012 http://www.slideshare.net/jmspool/mobile-ux-in-the-eye-of-the-perfect-storm-r2-1-up
  269. 269. Rian van der Merwe, 2012 http://www.elezea.com/2012/04/definition-user-experience-design/
  270. 270. Aaaron Housain, 2012 http://designingforexperience.com/2012/11/13/the-three-lenses-of-innovation-cx-ux/
  271. 271. Aaaron Housain, 2013 http://designingforexperience.com/2013/01/28/why-ux-and-cx-have- to-relate-to-organizational-change-ex/
  272. 272. Bruce Tognazzini, 2013 http://asktog.com/atc/the-third-user/
  273. 273. Anatoli Kostin, 2014 http://files.runet- id.com/2014/userexperience/presentations/23oct.userexperience14-1--kostin.pdf
  274. 274. Christina Li, 2013 http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
  275. 275. Korhan Buyukdemirci, 2014 http://www.ixonos.com/news-blogs/blog/design-blog/business-design-and-some- drinks-we-hosted-service-design-drinks-at-the-helsinki-design-studio
  276. 276. Hang Guo, 2015 http://www.uxmatters.com/mt/archives/2015/04/when-change-is- constant-a-spiral-ux-design-model.php
  277. 277. Hienadź Drahun @HDrahun Hienadz.drahun hienadzdrahun
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