Marketing with Augmented Reality – an Infographic


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Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it's visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know.
Based on research commissioned specifically for the report, the infographic depicts fast facts such as typical ROI figures for web based experiences and live events, a visual breakdown of how augmented reality is being used, recent market expansion and growth opportunities for the future.

Published in: Technology, Business
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  • You know I was having this very dark view of humanity even though I love people but seeing this made me realize that humans rule. thanks you rad little (or big) marketing firm. this is useful.
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Marketing with Augmented Reality – an Infographic

  1. 1. 2011 AUGMENTED REALITY Active market participation statistics WEB BASED AR MARKETING CAMPAIGN STATISTICS 55,561 average monthly page views 370,246 total page views 7.45mins average time on website STATS FOR AR CAMPAIGNS FEATURED AT EVENTS / EXHIBITIONS 25mins average dwell time 6,753 average number of one-on-one demonstrations delivered 2,251 average unique participantsCopyright © Hidden Creative Ltd 1
  2. 2. 2011 HOW AR IS BEING USED 8% 7% 3% 5% 16% 19% 2% 6% 16% 18% ers ale y s ure s es als t ns ten Bu che nce hur g d anu fS eis pai Con Ten You ere ear c to &L Cam tM Bro onf sS s& n line re Poi duc risn o se &C che Bef line On Ba Pro Tou Pit nts On Try tion Eve oca SL GP AUGMENTED REALITY ON THE MOVE... London-based research firm ARCchart forecast that revenues Juniper Research report that annual generated from mobile phone AR applications will reach $2.2 billion revenues from mobile AR apps were less than $1 million 2-billion-by-2015-1292437325.html The total annual revenues from Juniper Research report that annual AR-enabled mob apps will reach 197 million augmented reality-capable revenues from mobile AR apps will $732 million, up from less than smartphones set to be in the global market reach $732million by 2014 $2 million in 2010 UK based Juniper Research company php?id 2009 2010 2011 2012 2013 2014 2015 30% of mobile subscribers having Augmented Reality Nearly 91 million AR ready data plans in mature markets will growing from less than $20 smartphones in circulation use AR at least once a week million currently to more Gartner September 2010 than $300 million UK based ABI Research company World wide, there will be about 150 million to 200 million research/1004689 mobile augmented reality users, from about 600,000 in 2010 Perey Research & Consulting in Montreux, Switzerland ARCchart expect a total installed based of over 1.6 billion AR-enabled phones will be present in market reality-apps-to-top-2-billion-by-2015-1292437325.htmlCopyright © Hidden Creative Ltd 2
  3. 3. 2011 ASCENDENCY OF AR LINKED TO IPHONES HTC Dream Oct 08 IPad Android 2nd generation Nokia - April 09 2008 2009 2010 2011 09 Android Iphone 3gs July 09 HTC Magic HTC Hero HT-03A FAST FACTS 83 35 total number of applications the number of augmented listed as augmented reality in reality applications launched the app store prior to 2009 every month 43% 72% the percentage of augmented the number of applications reality applications that are under £1 in app store free of charge 79% the percentage of PCs and laptops that are augmented reality ready with webcamCopyright © Hidden Creative Ltd 3
  4. 4. 2011 TOTAL MOBILE AR MARKET (£m) Split by 3 revenue streams 2010 - 2014 £500 Advertising Incremental Point of Sale £0 2010 2011 2012 2013 2014 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Source: Juniper Research Q4 Contact Details: MATTHEW TRUBOW / CEO T. +44 (0)161 236 8181 www.hiddenltd.comCopyright © Hidden Creative Ltd 4