Building a Lasting eCommerce Revenue Plan

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The ultimate guide to building a lasting eCommerce revenue growth strategy.

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Building a Lasting eCommerce Revenue Plan

  1. 1. BUILDING a lastingE-COMMERCEREVENUE GROWTH PROGRAM
  2. 2. TESTINGSEOANALYTICSTARGETINGPERSONALIZATIONREVENUE GROWTHE-COMMERCE IS SATURATED WITH TACTICS
  3. 3. STOPTHINKINGTACTICS.focus onSTRATEGY
  4. 4. Understand the challengesSelect the right toolsPut your strategy into actionABCthree steps toSUSTAINABLEREVENUEGROWTH
  5. 5. visitor preferenceschange over timeCHALLENGE
  6. 6. everything interacts witheverything elseCHALLENGE
  7. 7. RED ADD-TO-CART CTAIndependently tested andprovided a 3.12% liftBLUE SHIPPING BANNERIndependently tested andprovided a 4.83% lift
  8. 8. CONTINUED SITEWIDEprogress%CHALLENGE
  9. 9. technicalCOMPLEXITYCHALLENGE
  10. 10. YOUR SITE IS ATECHNICAL
  11. 11. SELECTTHE RIGHTTOOLSand build asmart strategy
  12. 12. TACKLETHE e-COMMERCE CHALLENGE!✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!✔TRUE MULTIVARIATEOPTIMIZATION!✔FULL-FUNNELCAMPAIGN MANAGEMENT!✔TECHNOLOGY THAT ISEASY TO IMPLEMENT & USE
  13. 13. ✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!
  14. 14. ✔TRUE MULTIVARIATEOPTIMIZATION!
  15. 15. ✔FULL-FUNNELCAMPAIGN MANAGEMENT!
  16. 16. ✔✔TECHNOLOGY THAT ISEASY TO IMPLEMENT & USE
  17. 17. TAKE actionITS TIME TO
  18. 18. a four-stepROLLOUTPLANStart smallImplement results prematurelyStep up gradually by adding more variablesFIRSTTHENNEXTExpand to treat the whole sales funnelFINALLY
  19. 19. THIS IShow we roll
  20. 20. HICONVERSION’S SOFTWARE & SERVICES
  21. 21. MEASURABLE REVENUE GROWTH

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