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BUILDING a lastingE-COMMERCEREVENUE GROWTH PROGRAM
TESTINGSEOANALYTICSTARGETINGPERSONALIZATIONREVENUE GROWTHE-COMMERCE IS SATURATED WITH TACTICS
STOPTHINKINGTACTICS.focus onSTRATEGY
Understand the challengesSelect the right toolsPut your strategy into actionABCthree steps toSUSTAINABLEREVENUEGROWTH
visitor preferenceschange over timeCHALLENGE
everything interacts witheverything elseCHALLENGE
RED ADD-TO-CART CTAIndependently tested andprovided a 3.12% liftBLUE SHIPPING BANNERIndependently tested andprovided a 4.8...
CONTINUED SITEWIDEprogress%CHALLENGE
technicalCOMPLEXITYCHALLENGE
YOUR SITE IS ATECHNICAL
SELECTTHE RIGHTTOOLSand build asmart strategy
TACKLETHE e-COMMERCE CHALLENGE!✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!✔TRUE MULTIVARIATEOPTIMIZATION!✔FULL-FUNNELCAMPAIGN...
✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!
✔TRUE MULTIVARIATEOPTIMIZATION!
✔FULL-FUNNELCAMPAIGN MANAGEMENT!
✔✔TECHNOLOGY THAT ISEASY TO IMPLEMENT & USE
TAKE actionITS TIME TO
a four-stepROLLOUTPLANStart smallImplement results prematurelyStep up gradually by adding more variablesFIRSTTHENNEXTExpan...
THIS IShow we roll
HICONVERSION’S SOFTWARE & SERVICES
MEASURABLE REVENUE GROWTH
Building a Lasting eCommerce Revenue Plan
Building a Lasting eCommerce Revenue Plan
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Building a Lasting eCommerce Revenue Plan

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The ultimate guide to building a lasting eCommerce revenue growth strategy.

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Transcript of "Building a Lasting eCommerce Revenue Plan"

  1. 1. BUILDING a lastingE-COMMERCEREVENUE GROWTH PROGRAM
  2. 2. TESTINGSEOANALYTICSTARGETINGPERSONALIZATIONREVENUE GROWTHE-COMMERCE IS SATURATED WITH TACTICS
  3. 3. STOPTHINKINGTACTICS.focus onSTRATEGY
  4. 4. Understand the challengesSelect the right toolsPut your strategy into actionABCthree steps toSUSTAINABLEREVENUEGROWTH
  5. 5. visitor preferenceschange over timeCHALLENGE
  6. 6. everything interacts witheverything elseCHALLENGE
  7. 7. RED ADD-TO-CART CTAIndependently tested andprovided a 3.12% liftBLUE SHIPPING BANNERIndependently tested andprovided a 4.83% lift
  8. 8. CONTINUED SITEWIDEprogress%CHALLENGE
  9. 9. technicalCOMPLEXITYCHALLENGE
  10. 10. YOUR SITE IS ATECHNICAL
  11. 11. SELECTTHE RIGHTTOOLSand build asmart strategy
  12. 12. TACKLETHE e-COMMERCE CHALLENGE!✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!✔TRUE MULTIVARIATEOPTIMIZATION!✔FULL-FUNNELCAMPAIGN MANAGEMENT!✔TECHNOLOGY THAT ISEASY TO IMPLEMENT & USE
  13. 13. ✔ALGORITHM-DRIVENREAL TIME OPTIMIZATION!
  14. 14. ✔TRUE MULTIVARIATEOPTIMIZATION!
  15. 15. ✔FULL-FUNNELCAMPAIGN MANAGEMENT!
  16. 16. ✔✔TECHNOLOGY THAT ISEASY TO IMPLEMENT & USE
  17. 17. TAKE actionITS TIME TO
  18. 18. a four-stepROLLOUTPLANStart smallImplement results prematurelyStep up gradually by adding more variablesFIRSTTHENNEXTExpand to treat the whole sales funnelFINALLY
  19. 19. THIS IShow we roll
  20. 20. HICONVERSION’S SOFTWARE & SERVICES
  21. 21. MEASURABLE REVENUE GROWTH
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