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10 Truths About A/B and Multivariate Testing
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10 Truths About A/B and Multivariate Testing

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In this SlideShare, you'll learn: …

In this SlideShare, you'll learn:

- Why A/B and MVT are risky, and how to manage this risk.
- Which key variables make testing and personalization obsolete.
- Why it's important to go beyond testing.

Published in: Technology

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