What kind of media institution might distributeyour media product and why? On your blog you should have done research into media institutions. If you haven’t, do it! (Look at my blog for help.) From this, you should have decided who you would like to sell your magazine and have written a pitch. It would be a good idea to look at the online presence on these institutions and considered how you can adhere to these. You should be able to justify why they should publish your magazine – think how your house style links to them. 1
Institutions You should look at your research (and maybe do some more) on the publisher of the magazines you looked at. Look at their websites and find out what else they publish. Do they have other magazines aimed at your target audience? Do they have a range of music magazines they publish? Is there a gap in their range that your product could fill? You may find that a publisher already has a similar magazine, in which case you need to discuss the advantages/disadvantages of them publishing your magazine. Perhaps you could do a video where you compare your magazine with others from their collection – detail how yours could easily be part of their family. 2
Institutions DO NOT suggest that a suitable institution to distribute your magazine would be WH Smith, Tesco or any other newsagent. These are not publishing institutions. They do not distribute magazines, they simple sell them! 3
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