Section B: Institutions and
This is from the OCR specification:
Candidates should be prepared to understand
and discuss the process of production,
distribution, marketing and exchange as they
relate to contemporary media institutions, as
well as the nature of audience consumption
and the relationships between audiences and
You should also be familiar with…
O The issues raised by media ownership in contemporary media
O The importance of cross media convergence and synergy in
production, distribution and marketing.
O The technologies which have been introduced in the recent years
and the impact this has had on in production, distribution and
O The significance of proliferation in hardware and content for
institutions and audiences.
O The importance on technological convergence for institutions and
O The issues raised from targeting national and local audience
(British), by international or global institutions.
O The ways in which candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
The big 4!
O They own 80% of the music industry,
compared to the 20% owned by the