Section B: Institutions and
This is from the OCR specification:
Candidates should be prepared to
understand and discuss the process of
production, distribution, marketing and
exchange as they relate to contemporary
media institutions, as well as the nature of
audience consumption and the relationships
between audiences and institutions.
You should also be familiar with…
O The issues raised by media ownership in contemporary media
O The importance of cross media convergence and synergy in
production, distribution and marketing.
O The technologies which have been introduced in the recent
years and the impact this has had on in production, distribution
O The significance of proliferation in hardware and content for
institutions and audiences.
O The importance on technological convergence for institutions
O The issues raised from targeting national and local audience
(British), by international or global institutions.
O The ways in which candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
The big 4!
O They own 80% of the music industry,
compared to the 20% owned by the